scholarly journals APPLICATION OF DESIGN PSYCHOLOGY IN FOOD BRAND DEVELOPMENT

2020 ◽  
Keyword(s):  
Brand Development ◽  
Design Psychology

scholarly journals Characterization of Volatile Compounds and Flavor in Spirits of Old Apple and Pear Cultivars from the Balkan Region

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1258
Author(s):  
Nermina Spaho ◽  
Fuad Gaši ◽  
Erich Leitner ◽  
Milenko Blesić ◽  
Asima Akagić ◽  
...  
Keyword(s):  
Volatile Compounds ◽  
Solid Phase ◽  
Sensory Attributes ◽  
Apple Cultivar ◽  
Brand Development ◽  
Balkan Region ◽  
Apple Cultivars ◽  
Gas Chromatography Mass Spectroscopy ◽  
Fruit Spirits

This study was conducted with the aim of developing fruit spirits by utilizing old (autochthonous) apple and pear cultivars that can be attractive to both consumers and producers. Consumers of spirits could enjoy the unique flavor, and producers could gain an opportunity for brand development. In total, eight old apple cultivars (Sarija, Žuja, Samoniklica, Prijedorska zelenika, Bobovec, Masnjača, Lijepocvjetka, and Šarenika) and three pear cultivars (Budaljača, Krakača, and Kalićanka) from Bosnia and Herzegovina were used for the spirits production and for characterizing the flavor of distillates. Golden Delicious was used as a representative of commercial apple cultivar. The aroma profile was conducted through the identification of minor volatile organic compounds (VOCs) and the sensory perception of spirits. Analysis of the VOCs was performed by gas chromatography mass spectroscopy (GC/MS) techniques after enrichment via solid-phase microextraction (SPME). Sensory evaluation was performed by 12 trained panelists. Overall, 35 minor volatile compounds were found in spirits: 13 esters, 7 alcohols, 6 acids, 5 terpenes, and 4 aldehydes. Significant differences were detected in the distribution and quantity of the VOCs, which were fruit cultivar-dependent. Spirits made from Šarenika apple cultivar showed the largest amount of all acids, especially short- and medium-chain fatty acids; however, this richness was not correlated with pleasant sensory attributes. Spirits obtained from Prijedorska zelenika and Masnjača apple cultivars had the best sensory attributes. Budeljača and Krakača pears are promising cultivars as flavoring in spirits production.

Under Armour: Creating and Growing a New Consumer Brand

2018 ◽  
pp. 1-11
Author(s):  
Brian Sternthal ◽  
Prashant Malaviya
Keyword(s):  
Third Party ◽  
New Markets ◽  
Cultural Attitudes ◽  
Market Growth ◽  
Brand Development ◽  
The Face ◽  
Consumer Insight ◽  
New Consumer ◽  
Brand Heritage

The case traces the development of the Under Armour (UA) brand, product, and market growth under CEO and founder Kevin Plank from its inception in 1996 through 2016. UA provides a cohesive case study of how to launch and sustain a consumer brand even in the face of its third-party manufacturing approach, which gives its apparel no patentable design or fabric technologies. The case uses UA's brand and advertising development as a backdrop for the current pivotal issue of how to target women to sustain growth. UA's stated goal is to build a $1.9 billion women's business by 2019. In laying out UA's growth and competitive moves, the case lets students analyze broadcast, social media, and other digital advertising campaigns in view of the company's brand development and strategic targeting. The case also highlights the importance of leveraging brand heritage and historical differentiation while respecting key nuances when extending into new markets (i.e., moving from a predominantly male-driven audience to female). It also allows an exploration of how to use consumer insight and broader cultural attitudes and trends to support extending a position into new markets.

Religious tourism as a component of the Arkhangelsk region branding.

2021 ◽  
Author(s):  
Olga A. Balabeikina ◽  
◽  
Karine S. Gavrilova ◽  
Julia A. Kuznetsova ◽  
◽  
...  
Keyword(s):  
Russian Federation ◽  
Limiting Factor ◽  
Arkhangelsk Region ◽  
Brand Development ◽  
Perception System ◽  
Religious Tourism ◽  
Northern Regions ◽  
Recreational Services ◽  
The Russian Federation ◽  
Cultural Heritage Objects

By the example of the Arkhangelsk region, the process of religious tourism development on the northern Russian subjects territory in the dynamics of the post-Soviet decades, is analyzed. The northern regions of the country are far from its main economic centers, which is not only a limiting factor, but also a competitive advantage for the development of niche types of tourism, which is determined by the creation and implementation of variety of tourist products that are competitive and generate stable demand. In modern conditions, a competent and consistent tourist brand development of the territory is necessary for the successful recreational services promotion on the market. The main purpose of the submitted research is to identify the religious tourism role in the tourist branding of the Arkhangelsk region.The Arkhangelsk region is a region of ancient development and settlement, characterized by a large number of Orthodox religious infrastructure objects. To identify the degree of its placement uniformity, calculations of territorial concentration coefficient were made. By results, the conclusion is justified that Orthodox chapels, temples and monasteries are dispersed and, accordingly, several administrative districts of the region are allocated, acting as the core of the development of Orthodox religious tourism. The list and structure analysis results of the already approved and announced routes of religious tourism in the Arkhangelsk region allow us to assert that the designated sub-sector of recreational economy contributes to the development of local folk crafts, individual entrepreneurship, the preservation and historical and cultural heritage objects revival, as well as the preservation of settlements remote from large centers. The arguments are given in favor of the fact that religious tourism occupies an essential place in the tourist branding of the Russian Federation studied subject. This is confirmed by the results of a survey specially developed and conducted by the authors, which was carried out in order to identify the importance of Orthodox religious infrastructure objects in the Arkhangelsk region perception system among the population of the Russian Federation. The main effective conclusion based on the article results is that the role of religious tourism in the tourist branding of the Russian Federation studied subject is undeniably high, and the further development and improvement of the Arkhangelsk region tourist brand can be largely associated with religious tourism in the organization of a systematic approach to the use of marketing tools.

scholarly journals РОЗВИТОК ІНТЕГРОВАНИХ СТРУКТУР БІЗНЕСУ НА ЗАСАДАХ БРЕНДИНГУ

2019 ◽  
Vol 125 (4) ◽  
pp. 76-91
Author(s):  
Олена Іванівна Лабурцева
Keyword(s):  
Cash Flows ◽  
Analysis Method ◽  
Business Simulation ◽  
Consolidation Process ◽  
Industrial Companies ◽  
Brand Development ◽  
Before And After ◽  
Principal Tool ◽  
Business Structures ◽  
Favourable Environment

The paper seeks to verify that to create favourable environment to enhance branding-based integrated business structures development, it is critical to ensure management effectiveness of consolidation processes and to increase the owners’ profits. To attain this objective, a range of methodological approaches, tools and methods for consolidation efficiency forecasting and evaluation have been suggested. The author's approach to managing consolidation processes refers to the systems theory and profit management. The bulk of the proposed solution is to examine the effects of consolidation processes on owners’ profits subject to the group operation as a system of brand development. As a principal tool to achieve this goal, the study proposes a pre-project analysis method which consists of separate procedures to assess the effects on: strategic location – through the developed graphical mathematical model; production and economic efficiency – through the assessment of changes in integrated structures of business (ISB) cash flows subject to synergistic effect calculated using a cognitive map; the risk exposure – through business simulation. The core of the analysis is modelling of financial and operation activities of the group of companies before and after the consolidation, based on the adjusted input-output model of consolidated financial statement specifics in industrial companies. The final procedure in pre-project consolidation analysis is to assess the consolidation projects by means of multi-criteria decision-making analysis method. The study also suggests a broader approach to the consolidation process – from a project portfolio perspective that maximizes the utility under budget constraints.

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