Assessment of Consumer Preference and Consumption Pattern of Flavoured Milk among the Consumers in Jaipur City

This present review intends to provide information and update the reader about diverse aspects of quality and consumption of eggs, the variation among consumer preference worldwide emphasizing the upper status this food represents as source of essential nutrients for human health. This review mainly focus on topics regarding production and quality of table eggs, emphasizing some aspects of the egg market, trend in egg intake and consumers perceptions regarding egg content and nutritious values. Additionally, results from specific studies that provide new findings about the role of enrichment egg components on health, prevention and treatment of diseases are discussed. A novel viewpoint is proposed in this review, highlighting the perspective for an increase of consumption of egg and egg products, mainly in markets where the consumption pattern is known to be low. How the information about shell eggs and its nutrients reach the consumer strongly affect the way this food of higher biological functions takes part in the human diet.

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Analysing the consumer preference of fluid milk in province no. 2 of Nepal

Archives of Agriculture and Environmental Science ◽

10.26832/24566632.2020.0503020 ◽

2020 ◽

Vol 5 (3) ◽

pp. 377-383

Author(s):

Shuvam Shingh ◽

Om Prakash Yadav ◽

Sarthak Ghimire ◽

Niroj Dahal

Keyword(s):

Nutritive Value ◽

Consumer Preferences ◽

Consumer Preference ◽

Specific Area ◽

Total Sample ◽

Consumption Pattern ◽

Economic Factors ◽

Promotion Strategies ◽

Socio Economic Factors ◽

Fluid Milk

Information is an asset for any industry. Some information such as the consumer preference is hidden deep in the mind of the consumer which is difficult to access. Studies have revealed that the consumer preferences can be measured effectively and their research may provide a deeper understanding of the choices that consumers make when deciding to select an offer against another. Milk is one of the major components of diet for the people around the globe. The demand for milk and other dairy products is generally income elastic. The marketing of fluid milk is not similar as compared to other consumer-based goods. The demand for milk and milk products depend considerably on the consumption pattern, food habits, geographical region, urbanization and life style. The study was conducted to analyse the consumer preference of fluid milk in Province no. 2 of Nepal. Rautahat and Saptari districts from Province no. 2 were selected for the study. The total sample size of 180 household was selected for study but data from 159 households was only taken for consideration. Consumer preference was analysed using tabular and percentage analysis. Garret’s ranking technique was adopted to analyse the reason for preference of fluid milk by household consumer. From the study it was clear that almost all the households irrespective of the income and other socio-economic factors, preferred fluid milk. Nutritive value was found to be the most important reason for preference of fluid milk. The other reason for preference of fluid milk were taste, quality, availability, price and satisfaction. The consumption of fluid milk was found to be dependent over several socio- economic factors such as education, income, gender etc. The differences in consumption behaviour of the consumers provide an important inference to marketing and promotion strategies of dairy/ food products. Different promotion strategies based on different consumption determinants are perhaps necessary for effective marketing in a specific area.

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Capturing the consumer value: the case of red lentils

British Food Journal ◽

10.1108/bfj-11-2013-0319 ◽

2015 ◽

Vol 117 (3) ◽

pp. 1032-1042 ◽

Cited By ~ 4

Author(s):

Anoma Ariyawardana ◽

Ramu Govindasamy ◽

Allan Lisle

Keyword(s):

Value Chain ◽

Consumer Preferences ◽

Demographic Factors ◽

Consumer Preference ◽

Visual Quality ◽

Daily Basis ◽

Consumption Pattern ◽

Trade Off ◽

Content Type ◽

Socio Demographic Factors

Purpose – Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand. Design/methodology/approach – Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept survey of 300 consumers in three store types, consumption pattern and preference for four attributes of red lentils, namely, size, colour, visual quality and price were collected. Data were also collected from retail and wholesale stores and from a processor. Conjoint analysis was used to analyse the consumer data. Findings – A majority of the respondents consumed red lentils on a daily basis. Consumer preference rankings showed that consumers place a significantly greater level of importance on visual quality than other attributes. Trade-off patterns were different across store types and by socio-demographic factors. Grocery shoppers were willing to trade-off packaging to price while the reverse was true for supermarket shoppers. Retail and wholesale purchases were driven by quality. Research limitations/implications – Findings highlight that chain effectiveness could be enhanced by offering bigger sized lentils while assuring quality. Originality/value – This research uses a consumer driven assessment in identifying required value chain interventions.

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Consumption Pattern Model for Malaysian Consumers

WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT ◽

10.37394/232015.2020.16.36 ◽

2020 ◽

Vol 16 ◽

Keyword(s):

Urban Areas ◽

Structural Equation ◽

Inflation Rate ◽

Consumer Price Index ◽

Consumer Preference ◽

The Other ◽

Consumption Pattern ◽

Rural And Urban Areas ◽

Measurement Models ◽

Rural And Urban

Consumption is expenses towards household goods and services such as clothing, food, entertainment, health services. Malaysian consumption trend consumers have been changing since 2005 as reported by consumer price index (CPI), per capita income and inflation rate due to inflation rate hikes at the end of 2016 and early 2017. This study examines the factors contributing to the consumption model of Malaysian consumers in rural and urban areas. Eight antecedents of Malaysian consumption pattern, consumer lifestyle, consumer value, consumer motive, consumer preference, and marketing mix of price, product, place, and advertising were measured using 7-point Likert scales. 1400 were questionnaires distributed to households, 851 were returned representing 61 percent response rate. The findings indicate support for validity of measurement models of all variables utilized for both model rural and urban. Structural Equation Modelling (SEM) of SMARTPLS 2.0 technique found that advertising is not a predictor for consumer motive for rural and urban. Apart from that, price hikes have been discussed. On the other hand, the rural model postulates better R2 than the other model. The finding implies that Malaysian government needs to conduct a continuous campaign to consumers regarding GST implementation and its consequences to them. Finally, the instability of the economy changed the consumption pattern throughout their lifestyle, value, motive and preferences.

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A Household-based analysis of domestic energy consumption for lighting in Jaipur City

International Journal of Built Environment and Sustainability ◽

10.11113/ijbes.v3.n2.129 ◽

2016 ◽

Vol 3 (2) ◽

Author(s):

Nand Kumar ◽

V Devadas

Keyword(s):

Energy Consumption ◽

Rural Areas ◽

Urban Areas ◽

Electricity Consumption ◽

Household Survey ◽

Multiple Regression Model ◽

Consumption Pattern ◽

Household Level ◽

Domestic Energy ◽

Jaipur City

India being the third largest economy of the world, more than two third of the total population lives in villages and started to consuming more quantity of energy in the recent years. Though the electricity consumption in the domestic sector has increased up to 22 per cent of the total electricity consumption, electricity consumption in villages is very less, since good number of villages in the rural system are not even electrified. In urban areas almost 90 percent of the household use electricity for lighting and just 10 percent use kerosene for the said purpose, whereas in the rural areas still more number of households use kerosene for lighting purposes. In this paper an attempt is made to analyze the domestic energy consumption for lighting in Jaipur city. Good amount of literature collected pertaining to domestic energy consumption for lighting purposes across the globe, analyzed thoroughly and presented. Further, a household survey was conducted among 684 households in Jaipur city by employing pre-tested schedule. The schedule has few variables including identification particulars, economic conditions, demographic pattern, domestic lighting appliances at the household level; and the energy consumption pattern. Further the collected data are analyzed and a multiple regression model was developed by considering the total electricity consumption as dependent variable ‘Y’ and the electrical appliances for lighting purposes, such as the number of incandescent bulbs, tube lights, CFL, and LED are considered as ‘X’ variables; and this study conclude with plausible findings and recommendations.

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