Capturing the consumer value: the case of red lentils

2015 ◽  
Vol 117 (3) ◽  
pp. 1032-1042 ◽  
Author(s):  
Anoma Ariyawardana ◽  
Ramu Govindasamy ◽  
Allan Lisle
Keyword(s):  
Value Chain ◽  
Consumer Preferences ◽  
Demographic Factors ◽  
Consumer Preference ◽  
Visual Quality ◽  
Daily Basis ◽  
Consumption Pattern ◽  
Trade Off ◽  
Content Type ◽  
Socio Demographic Factors

Purpose – Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand. Design/methodology/approach – Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept survey of 300 consumers in three store types, consumption pattern and preference for four attributes of red lentils, namely, size, colour, visual quality and price were collected. Data were also collected from retail and wholesale stores and from a processor. Conjoint analysis was used to analyse the consumer data. Findings – A majority of the respondents consumed red lentils on a daily basis. Consumer preference rankings showed that consumers place a significantly greater level of importance on visual quality than other attributes. Trade-off patterns were different across store types and by socio-demographic factors. Grocery shoppers were willing to trade-off packaging to price while the reverse was true for supermarket shoppers. Retail and wholesale purchases were driven by quality. Research limitations/implications – Findings highlight that chain effectiveness could be enhanced by offering bigger sized lentils while assuring quality. Originality/value – This research uses a consumer driven assessment in identifying required value chain interventions.

Is the choice of less-polluting modes of transport for non-work purposes affected by socio-demographic factors? Evidence from India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Taru Saigal ◽  
Arun Kr. Vaish ◽  
N.V. Muralidhar Rao
Keyword(s):  
Public Transportation ◽  
Demographic Factors ◽  
Sampling Technique ◽  
Policy Makers ◽  
Content Type ◽  
Mode Of Transport ◽  
Socio Demographic Factors ◽  
The Impact ◽  
First Time ◽  
The City

PurposeUsing survey data of a developing country city, this study aims to examine the impact of different socio-demographic factors on the choice of less-polluting modes of transport for purposes other than work.Design/methodology/approachStratified random sampling technique is employed and data on socio-demographic characteristics and mode of transport used is collected. Descriptive statistics complemented with a logit model of choice probabilities is implemented on the data obtained.FindingsMajority of the population in the city uses motorized means of transportation irrespective of the socio-demographic changes existing among them. Women, the individuals belonging to the youngest age group, the least economically well-off group of people, the least educated and the non-working are the individuals more likely to use more of less-polluting modes and less of more-polluting modes for non-work purposes as compared to their counterparts.Research limitations/implicationsThe study also calls for the development of an efficient and secured system of public transportation and non-motorized transportation in the city in such a way so as to neither hamper the goal of sustainability nor the goal of empowerment.Originality/valueTo the best of the authors’ knowledge, this is the first time a comprehensive analysis of the influence of socio-demographic factors on choice of type of mode of transport is carried out in this region of the developing world. This analysis will facilitate the policy makers in catering to the transportation needs of different segments of the society.

How career expectations influence advancement: evidence from women in the hospitality industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ting Liu ◽  
Jie Gao ◽  
Mingfang Zhu ◽  
Yajun Qiu
Keyword(s):  
Career Development ◽  
Management Strategies ◽  
Demographic Factors ◽  
Two Dimensions ◽  
Career Management ◽  
Career Expectations ◽  
Content Type ◽  
Socio Demographic Factors ◽  
The Relationship

Purpose This study aims to examine the role of women’s career expectations (CEs) in changes in their career advancement (CA) and to determine whether these changes were because of socio-demographic factors. Design/methodology/approach Multiple linear regression was used to measure the relationship between women’s CEs and CA, as well as the influences that socio-demographic factors (e.g. education) have on that relationship. Findings Results indicated that CEs had two dimensions (i.e. career rewards and career development) and that career reward expectations had a significantly higher effect on CA than career development expectations. Furthermore, women were very likely to set higher CEs and stronger desires for CA as they became older. Results also showed that education, working years and position level were significantly related to women’s CA. Practical implications This study provides new insight into which aspects of women’s CA can be boosted by CEs and how these aspects may be affected by socio-demographic factors. This study can help hotels design better career management strategies to achieve the desired results. The study also provides guidance for women’s career management activities. Originality/value This study considers women’s CEs in hotels. The results revealed two dimensions (i.e. career rewards and career development) of CEs and uncovered the influences of socio-demographic factors on women’s CA, for example, age, education, working years and position level.

Consumer preference for wine from hand-harvested grapes

2019 ◽  
Vol 122 (8) ◽  
pp. 2551-2567 ◽  
Author(s):  
Andrea Dominici ◽  
Fabio Boncinelli ◽  
Francesca Gerini ◽  
Enrico Marone
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Interactive Effect ◽  
Consumer Preference ◽  
Random Parameter ◽  
Content Type ◽  
Organic Certification ◽  
Taste Heterogeneity ◽  
The Impact

Purpose The purpose of this paper is to investigate preferences for wine made from hand-harvested grapes, and the interactive effect between this attribute and organic certification. Design/methodology/approach Data were collected via an online choice experiment involving a sample of 408 Italian wine consumers. A random parameter logit was performed to estimate consumer preferences for wine attributes: harvest type, organic and the interaction between these. The experiment also includes geographical indications and price. Furthermore, a latent class model (LCM) is performed to investigate taste heterogeneity for the included wine attributes. Findings On average, consumers prefer the wine produced with hand-harvested grapes. The hypothesis of an interaction between organic and hand-harvested attributes is rejected. Using the LCM, the authors identify three segments with significant taste heterogeneity in terms of the magnitude and the sign of the parameters. Moreover, consumer attitudes towards food naturalness differ according to their belonging to the segments. Originality/value The novelty of this article is twofold. First, this study investigates, for the first time, the impact of the hand-harvested method on consumer wine preferences. Second, hand-harvesting and organic have independent values.

Consumer preference and demand for traceable food attributes

2016 ◽  
Vol 118 (9) ◽  
pp. 2140-2156 ◽  
Author(s):  
Jiao Lu ◽  
Linhai Wu ◽  
Shuxian Wang ◽  
Lingling Xu
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Multinomial Logit Model ◽  
Chinese Government ◽  
Significant Heterogeneity ◽  
Content Type ◽  
Food Traceability ◽  
Traceability System ◽  
Chinese Consumer ◽  
The Government

Purpose The purpose of this paper with pork as a case is to analyze Chinese consumer preference and demand for traceable food attributes, in order to provide a useful reference for Chinese Government in developing the safe food market and preventing food safety risks. Design/methodology/approach This research surveyed 1,380 consumers in seven pilot cities that designated by the Chinese Ministry of Commerce for the construction of a meat and vegetable circulation traceability system. A choice-based conjoint analysis and multinomial logit model were used to study consumer preferences and demand for traceable pork attributes. Findings The results demonstrated that certification of traceable information was the most important characteristic, followed by appearance and traceable information. Significant heterogeneity was obtained in consumer preferences for the attributes of traceable pork. Also, consumers’ preferences for traceable attributes were memorably influenced by age, education level, and income level. Social implications Based on these results, the government should encourage and support the production of traceable food with different certification types and different traceability levels. Meanwhile, the development of food traceability systems should be combined with a quality certification labeling system. Originality/value This study extends the applicability of the setting of traceable food attributes and levels in China, and it will improve Chinese food traceability systems through multilateral cooperation.

Radiance: transaction level pricing in the Indian fireworks industry

2014 ◽  
Vol 4 (3) ◽  
pp. 1-9
Author(s):  
Neeraj Pandey ◽  
Gaganpreet Singh
Keyword(s):  
Cash Flow ◽  
Value Chain ◽  
Product Category ◽  
Subject Area ◽  
Product Line ◽  
Marketing Management ◽  
Consumption Pattern ◽  
Promotion Strategy ◽  
Pricing Policy ◽  
Content Type

Subject area Pricing, Marketing Management, Strategic Marketing. Study level/applicability The case can be used for pricing course besides Marketing Management and Strategic Management course to MBA students and/or for Management Development Programmes. Case overview ABC Fireworks Private Limited, located in Saharanpur, was into business of manufacturing fireworks under the brand name of Radiance. The owner Mr Sudhir Kapoor was satisfied with the present revenue growth and profit margin except that the cash flow was quite intermittent. The consumption pattern of Indian fireworks industry was highly skewed. Approximately 90 per cent of the entire year manufactured stock had retail market of just 5 days ahead of Diwali festival. To cater to this massive demand, the production was carried out for the whole year. Mr Kapoor was planning to restructure pricing policy so as to have regular cash flow throughout the year. To meet this objective, he was considering price promotion strategy as a preferred option which would enable his marketing team to offer specific discounts to stockists using time slab mechanism. The fireworks industry had four channel distribution processes. The product line was broadly divided into three categories, namely, sound, aerial shots and sparkles. The organization was not into manufacturing of aerial shots product category but was planning to make a foray into it. The case provides interesting insights into pricing dynamics prevalent in the Indian fireworks industry. It includes first-hand information about fireworks price, cost break-up and profit distribution among various members of the industry's value chain. Expected learning outcomes The case enables students to learn the concept and application of pricing, price-based promotion, discounts and price waterfall analysis in the firework industry. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Welfare implications of intertemporal marketing margin manipulation

2017 ◽  
Vol 119 (8) ◽  
pp. 1656-1671 ◽  
Author(s):  
Thomas Kopp ◽  
Bernhard Brümmer ◽  
Zulkifli Alamsyah ◽  
Raja Sharah Fatricia
Keyword(s):  
Value Chain ◽  
Crumb Rubber ◽  
Daily Basis ◽  
Parametric Estimation ◽  
Price Transmission ◽  
Small Scale ◽  
Data Set ◽  
Content Type ◽  
Subsequent Step ◽  
Welfare Implications

Purpose In Indonesia, rubber is the most valuable export crop produced by small scale agriculture and plays a key role for inclusive economic development. This potential is likely to be not fully exploited. The observed concentration in the crumb rubber processing industry raises concerns about the distribution of export earnings along the value chain. Asymmetric price transmission (APT) is observed. The paper aims to discuss these issues. Design/methodology/approach This study investigates the price transmission between international prices and the factories’ purchasing prices on a daily basis. An auto-regressive asymmetric error correction model is estimated to find evidence for APT. In a subsequent step the rents that are redistributed from factories to farmers are calculated. The study then provides estimations of the size of this redistribution under different scenarios. Findings The results suggest that factories do indeed transmit prices asymmetrically, which has substantial welfare implications: around USD3 million are annually redistributed from farmers to factories. If the price transmission was only half as asymmetric as it is observed, the majority of this redistribution was re-diverted. Originality/value This study combines the approaches of non-parametric and parametric estimation techniques of estimating APT processes with a welfare perspective to quantify the distributional consequences of this intertemporal marketing margin manipulation. Especially the calculation of different scenarios of alternative price transmissions is a novelty. The data set of prices on such a disaggregated level and high frequency as required by this approach is also unique.

Consumer preferences towards animal-friendly fashion products: an application to the Italian market

2020 ◽  
Vol 37 (6) ◽  
pp. 661-673 ◽  
Author(s):  
Mohamed Akli Achabou ◽  
Sihem Dekhili ◽  
Anna Paola Codini
Keyword(s):  
Animal Welfare ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Value Orientation ◽  
Point Of View ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Fashion Products ◽  
Attitude Behavior

Purpose This paper aims to examine consumer preference for ethical fashion products by focusing on the importance of animal welfare attribute. To explain the attitude-behavior gap, this research proposes to explore the costs and sacrifices associated with the adoption of responsible behaviors. Design/methodology/approach To analyze in which manner the animal welfare attribute impacts the consumer preference, the authors carried two quantitative studies in the Italy context. The first one (n = 224) proposes to measure the importance of this attribute in the case of luxury vs accessible fashion. The second study (n = 101) examines how the attention given to animal welfare information could vary between prosocials and proselfs. Conjoint analyses that consider “proportion of real fur”; “information about animal treatment” and “price” attributes have been realized. To take into account the individuals characteristics, cluster analysis helped to identify different profiles of consumers. Findings The results reveal that even if consumers continue to prefer products made entirely from animal fur, they are sensitive to the information on the animal treatment conditions. Also, the animal welfare is not the most important criterion in explaining preference for a fashion product. This result varies, however, regarding the consumers’ social value orientation. Individuals with a high level of prosocial values give more importance to the animal welfare attribute and are less reluctant to the reduction of the proportion of real fur in the clothes. Proself consumers associate a higher sacrifice with the consumption of animal-friendly fashion products. Research limitations/implications This research enriches the limited literature on the consumers’ response to animal-friendly products. By considering the consumers’ social value orientation, it provides a better understanding of the attitude-behavior gap in animal-friendly fashion consumption. However, further studies should focus on the way of adapting communication on eco-products to the consumer profile. Moreover, it seems interesting to explore how the integration of innovative environmentally friendly materials can be accepted by the target. Replicating this research with representative consumer samples from different countries is also necessary. Practical implications From a practical point of view, this research offers implications for managers operating in fashion apparel industry by giving insights on the consumers’ preference for animal friendly fashion. Social implications This study gives recommendations to help convincing consumers about the importance of animal welfare attribute and to increase their preference for animal-friendly fashion products. Originality/value Despite the extensive use of animal fibers, fur and skins in the production of textiles, the few researchers who have shed the light on the consumers’ response to animal-friendly products have considered mainly the case of food. Also, the marketing literature gives little explanation of the attitude-behavior gap in ethical fashion consumption. By examining the consumers’ social value orientation, this study provides a better understanding of this gap.

Influential factors of online fraud occurrence in retailing banking sectors from a global prospective

2015 ◽  
Vol 23 (1) ◽  
pp. 3-19
Author(s):  
Yan Sun ◽  
Ian Davidson
Keyword(s):  
Service Quality ◽  
Demographic Factors ◽  
Daily Basis ◽  
Influential Factors ◽  
Future Research ◽  
Content Type ◽  
Service Channel ◽  
Online Fraud ◽  
It Usage ◽  
Financial Transactions

Purpose – This paper aims to focus on online fraud occurrence in retailing banking sectors both in the UK and China. Online financial transactions bring convenience to individuals dramatically and improve banking service quality efficiently. However, the latest service channel, Internet, has been exploited by fraudsters excessively, standing at a huge monetary loss worldwide. Design/methodology/approach – In aspects of demographic factors, financial activities and IT usage, results would benefit financial organisations and local authorities in strengthening customers’ education and improving policymaking. The fraud occurrence model is empirically tested using quantitative data, and comparison is discussed using qualitative data collected in both countries. Findings – The findings provide solid understanding of customers’ behaviours towards online financial transactions and fraud occurrence internationally. As the main implication, customer education is proposed to benefit financial organisations in both countries. According to the data collection process and the data analysis results, individual customers are aware of banking policies and practices to some extent. Particularly in China, customers’ satisfaction level is relatively lower and service quality is not reasonable in most circumstances. Research limitations/implications – The research experiences gained from this study suggest a number of areas for future research, particularly the under-researched area of fraud. Rather than approaching the research questions through individuals, there would be much value in working with merchants and financial organisations that are dealing with financial transactions and fraud on a daily basis. Originality/value – By combining three approaches (demographic factors, financial activities and IT usage), this study is trying to develop a comprehensive and statistical understanding of online fraud occurrences.

How to decode the value-consequence-attribute relationship: the application of TISM and ANP techniques

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kuei-Feng Chang ◽  
Maxwell Hsu ◽  
Scott Swanson
Keyword(s):  
Value Chain ◽  
Consumer Preferences ◽  
Objective Assessment ◽  
Hierarchical Structures ◽  
Analytic Network Process ◽  
Interpretive Structural Modeling ◽  
Consumer Evaluations ◽  
Content Type ◽  
Positioning Strategy ◽  
Network Process

Purpose This paper aims to facilitate positioning strategy formation by decoding the relationship between consumers’ desired values, service attributes and expected consequences. Design/methodology/approach Key informant depth interviews are followed by a questionnaire of self-cause-and-effect assessments. Total interpretive structural modeling (TISM) is used to identify hierarchical structures via pair-wise preference comparisons. The analytic network process (ANP) is used to compute relative weights to evaluate the overall image of identified alternatives. The feedback feature in the ANP is enabled to obtain objective assessments. Findings With the help of both TISM and ANP techniques, the hierarchical and interactive relationships among consumers’ desired values, expected consequences and service attributes are revealed in the context of international airline services. Research limitations/implications The approach presented can help organizations to identify which attributes influence consumer evaluations of a company/brand; obtain the hierarchical and interactive relationships among service attributes, expected consequences and desired values; assess consumer preferences toward identified service attributes; and obtain an objective assessment of the competitive landscape, which can facilitate the development of effective positioning strategies and associated tactics. Practical implications Organizations adopting the methods presented in this study can have a better understanding of the consumer value chain and deliver better customer experiences. Originality/value The current study provides an innovative application of the TISM in conjunction with a feedback-enabled ANP technique to address brand positioning challenges. Future studies may consider adopting the TISM-ANP method as a foundation whenever one attempts to explore the values-consequences-attributes hierarchy.

Divided loyalty? Identification and political participation of dual citizens in Switzerland

2015 ◽  
Vol 8 (4) ◽  
pp. 517-546 ◽  
Author(s):  
Andrea Schlenker
Keyword(s):  
Political Participation ◽  
Demographic Factors ◽  
The State ◽  
Trade Off ◽  
Dual Citizenship ◽  
Recent Increase ◽  
Socio Demographic Factors

In spite of the recent increase in dual citizenship, there are widespread fears that this double status undermines loyalty towards the state, understood as identification with and political participation in the country of residence. We analyze whether there are systematic differences between dual citizens, mono citizens, and foreign residents in this respect, based on data from a 2013 survey of dual citizens in Switzerland with very different migration backgrounds. The results reveal that controlling for migration-related and socio-demographic factors, dual citizens are more loyal in many respects than foreign residents, but there are no significant differences between dual citizens and mono citizens in their level of identification with Switzerland and political participation there. They are even more likely than mono citizens to participate in serving its interests. In addition, there is no trade-off between these forms of loyalty to the country of residence and identification and political participation in the country of descent. On the contrary, they are positively related. Transnational loyalties seem to co-exist or even to be mutually reinforcing. Thus, dual citizenship does not seem to diminish loyalty to the country of residence and countries therefore do not stand to lose anything by allowing it.

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