scholarly journals Analysing the consumer preference of fluid milk in province no. 2 of Nepal

2020 ◽  
Vol 5 (3) ◽  
pp. 377-383
Author(s):  
Shuvam Shingh ◽  
Om Prakash Yadav ◽  
Sarthak Ghimire ◽  
Niroj Dahal
Keyword(s):  
Nutritive Value ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Specific Area ◽  
Total Sample ◽  
Consumption Pattern ◽  
Economic Factors ◽  
Promotion Strategies ◽  
Socio Economic Factors ◽  
Fluid Milk

Information is an asset for any industry. Some information such as the consumer preference is hidden deep in the mind of the consumer which is difficult to access. Studies have revealed that the consumer preferences can be measured effectively and their research may provide a deeper understanding of the choices that consumers make when deciding to select an offer against another. Milk is one of the major components of diet for the people around the globe. The demand for milk and other dairy products is generally income elastic. The marketing of fluid milk is not similar as compared to other consumer-based goods. The demand for milk and milk products depend considerably on the consumption pattern, food habits, geographical region, urbanization and life style. The study was conducted to analyse the consumer preference of fluid milk in Province no. 2 of Nepal. Rautahat and Saptari districts from Province no. 2 were selected for the study. The total sample size of 180 household was selected for study but data from 159 households was only taken for consideration. Consumer preference was analysed using tabular and percentage analysis. Garret’s ranking technique was adopted to analyse the reason for preference of fluid milk by household consumer. From the study it was clear that almost all the households irrespective of the income and other socio-economic factors, preferred fluid milk. Nutritive value was found to be the most important reason for preference of fluid milk. The other reason for preference of fluid milk were taste, quality, availability, price and satisfaction. The consumption of fluid milk was found to be dependent over several socio- economic factors such as education, income, gender etc. The differences in consumption behaviour of the consumers provide an important inference to marketing and promotion strategies of dairy/ food products. Different promotion strategies based on different consumption determinants are perhaps necessary for effective marketing in a specific area.

Impact of Socio-Economic Factors on Consumer Preference in Selective Products of Hindustan Unilever in Coimbatore City

2012 ◽  
Vol 3 (4) ◽  
pp. 138-140
Author(s):  
Dr.S.V.Ramesh Dr.S.V.Ramesh ◽  
◽  
C.Karthick C.Karthick ◽  
Bharath.J.K Bharath.J.K
Keyword(s):  
Consumer Preference ◽  
Economic Factors ◽  
Socio Economic Factors

scholarly journals Differentiating effects of socio-economic factors on relative weight and nutritional status in Polish schoolchildren across intergenerational changes

2020 ◽  
Vol 23 (16) ◽  
pp. 2904-2914
Author(s):  
Natalia Nowak-Szczepanska ◽  
Aleksandra Gomula ◽  
Slawomir Koziel
Keyword(s):  
Nutritional Status ◽  
Family Size ◽  
Parental Education ◽  
Social Factor ◽  
Relative Weight ◽  
Total Sample ◽  
Economic Factors ◽  
Cross Sectional ◽  
Mid Upper Arm Circumference ◽  
Socio Economic Factors

AbstractObjective:The aim of this study was an assessment of the effects of urbanisation level, family size and parental education on body mass index (BMI) and mid-upper arm circumference (MUAC) among Polish schoolchildren in cross-sectional surveys conducted between 1966 and 2012.Design:The analysis involved schoolchildren measured in four Polish Anthropological Surveys (1966, 1978, 1988 and 2012). Socio-economic factors involved: urbanisation level (city, town and village), family size (one child, two children, three children, four or more children), and father’s and mother’s education (lower and higher education).Setting:Regions in Poland – cities: Warsaw, Lodz and Wroclaw; towns: Bystrzyca Klodzka, Pinczow, Siemiatycze, Wolsztyn and their rural surroundings.Participants:A total sample consisted of 63 757 children (31 774 boys and 31 983 girls) aged 7–18 years.Results:Between 1966 and 1988, both BMI and MUAC had significantly higher values in children from cities, in families with one child and with higher parental education (P < 0·05). However, MUAC revealed significant differences between particular socio-economic groups more frequently than BMI. In 2012, urbanisation level and parental education ceased to show a differentiating effect on both indicators, while family size remained a significant social factor for both measures (BMI: P < 0·05; MUAC: P < 0·01).Conclusions:Since MUAC reflected socio-economic differences more frequently than BMI, it could be a more sensitive and reliable anthropometric measure revealing the effects of socio-economic factors on children’s nutritional status.

scholarly journals An Analysis of the Outcome of Socio Economic Factors on Mobility and Changes in Consumption Pattern in Northern Punjab, Pakistan

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Samra Khalid ◽  
Nabila Asghar ◽  
Hafeez ur Rehman
Keyword(s):  
Economic Status ◽  
Economic Mobility ◽  
Consumption Pattern ◽  
Economic Factors ◽  
Cultural Goods ◽  
Economic Changes ◽  
Effective Policy ◽  
Mediating Factor ◽  
The Relationship ◽  
Socio Economic Factors

The relationship between mobility and consumption pattern has been neglected in the past particularly in developing countries. Socio-economic mobility is the movement of individuals, social groups, or categories of people in the layers or strata between two different periods. For effective policy making, it is important to gauge the mobility pattern which portrays the socio-economic changes of society over the period as opposed to at one point in time. This brings up the need to examine the way in which elements of socio-economic mobility impacts the consumption in the emerging class of the society. Socio-economic factors and their influence on intra-temporal household mobility reveal the education as an important mediating factor in Northern Punjab. Whereas, opportunity of education and occupation work together to bridge the gap between an increase in household income and socio-economic status. This study concludes that education and occupation based mobility of households divert their consumption pattern toward more cultural goods. The emerging class seems to be attracted more towards conspicuous consumption including private schools, health care, shopping and the consumer goods to enhance their living standards.

scholarly journals Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City of Uttarakhand

2021 ◽  
Vol 23 (06) ◽  
pp. 1448-1462
Author(s):  
Suchita Gera ◽  
Keyword(s):  
Consumer Preferences ◽  
Consumer Preference ◽  
Marketing Mix ◽  
Sales Promotion ◽  
Target Market ◽  
Promotional Efforts ◽  
Promotion Strategies ◽  
The Cost ◽  
Tools And Techniques

The importance of sales promotion in the marketing mix is unquestionable. Sales Promotion techniques are considered one of the important tools and techniques for increasing sales volume. Considering the cost of sale promotions are always substantial, the selection and design of the most effective and efficient promotion tools are crucial for a successful promotion campaign. The ability of marketers to identify attributes that are relevant to their target market is vital for them to have better control over the results of their promotional activities. The present paper aims to evaluate the possibility of consumer preference due to sales promotion, the effectiveness of sales promotion tools in motivating purchase in the FMGC sector, and on this basis of study few suggestions are offered that will be useful for marketing managers of FMCG companies to streamline their sales promotion strategies and make their promotional efforts more successful.

Capturing the consumer value: the case of red lentils

2015 ◽  
Vol 117 (3) ◽  
pp. 1032-1042 ◽  
Author(s):  
Anoma Ariyawardana ◽  
Ramu Govindasamy ◽  
Allan Lisle
Keyword(s):  
Value Chain ◽  
Consumer Preferences ◽  
Demographic Factors ◽  
Consumer Preference ◽  
Visual Quality ◽  
Daily Basis ◽  
Consumption Pattern ◽  
Trade Off ◽  
Content Type ◽  
Socio Demographic Factors

Purpose – Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand. Design/methodology/approach – Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept survey of 300 consumers in three store types, consumption pattern and preference for four attributes of red lentils, namely, size, colour, visual quality and price were collected. Data were also collected from retail and wholesale stores and from a processor. Conjoint analysis was used to analyse the consumer data. Findings – A majority of the respondents consumed red lentils on a daily basis. Consumer preference rankings showed that consumers place a significantly greater level of importance on visual quality than other attributes. Trade-off patterns were different across store types and by socio-demographic factors. Grocery shoppers were willing to trade-off packaging to price while the reverse was true for supermarket shoppers. Retail and wholesale purchases were driven by quality. Research limitations/implications – Findings highlight that chain effectiveness could be enhanced by offering bigger sized lentils while assuring quality. Originality/value – This research uses a consumer driven assessment in identifying required value chain interventions.

scholarly journals Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

Foods ◽  
2019 ◽  
Vol 8 (7) ◽  
pp. 266 ◽  
Author(s):  
Stefano Massaglia ◽  
Danielle Borra ◽  
Cristiana Peano ◽  
Francesco Sottile ◽  
Valentina Merlino
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Total Sample ◽  
Preference Heterogeneity ◽  
Fruit And Vegetable ◽  
Sociodemographic Variables ◽  
Organic Certification ◽  
Point Of Purchase ◽  
Open Air Markets

This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best–worst scaling (BWS) methodology. The BWS results showed that “origin”, “seasonality”, and “freshness” were the most preferred attributes that Italian consumers took into account for purchases, while no importance was given to “organic certification”, “variety”, or “brand”. Additionally, a latent class analysis was employed to divide the total sample into five different clusters of consumers, characterized by the same preferences related to FV attributes. Each group of individuals is described on the basis of sociodemographic variables and by the declared fruit and vegetable point of purchase. This research demonstrates that age, average annual income, and families with children are all discriminating factors that influence consumer preference and behavior, in addition to affecting which point of purchase the consumer prefers to acquire FV products from.

scholarly journals Impact of Socio-economic Factors on Consumer Preference in Selected Brands of Refrigerators with Reference to Coimbatore City

2011 ◽  
Vol 4 (1) ◽  
pp. 118-120
Author(s):  
Dr. S. V. Ramesh Dr. S. V. Ramesh ◽  
◽  
Bharath. J. K Bharath. J. K ◽  
Ponmozhi R Ponmozhi R
Keyword(s):  
Consumer Preference ◽  
Economic Factors ◽  
Socio Economic Factors

DINAMIKA KELOMPOK TANI ANUGERAH MOLLO DI DESA NETPALA KECAMATAN MOLLO UTARA KABUPATEN TIMOR TENGAH SELATAN

2020 ◽  
Vol 21 (1) ◽  
pp. 71-80
Author(s):  
Tanggu Dedo Yeremias ◽  
Ernantje Hendrik ◽  
Ignatius Sinu
Keyword(s):  
Formal Education ◽  
Secondary Data ◽  
Nonparametric Test ◽  
Primary Data ◽  
Economic Factors ◽  
Dynamic Level ◽  
South Central ◽  
Group Members ◽  
Relationship Of ◽  
Socio Economic Factors

ABSTRACT This research has been carried out in the Anugerah Mollo Farmer Group, in Netpala Village, North Mollo District, South Central Timor Regency, starting in March - April 2019. This study aims to determine: (1) The dynamic level of the Anugerah Mollo Farmer Group in Netpala Village, North Mollo District, South Central Timor Regency, (2) Relationship between Socio-economic factors of farmer group members and the level of dynamics of the Anugerah Mollo Farmer Group in Netpala Village, North Mollo District, South Central Timor Regency. Determination of the location of the study carried out intentionally (purposive sampling) The type of data collected is primary data obtained from direct interviews with respondents guided by the questionnaire, while secondary data is obtained from the relevant agencies. To find out the first purpose of the data analyzed using a Likert scale, to find out the second purpose of the data analyzed using the Sperman Rank statistical Nonparametric test. The results of this study indicate that: (1) The level of dynamism of the Anugerah Mollo Farmer Group in Netpala Village, North Mollo District, South Central Timor Regency, is in the very dynamic category of 84%, (2) The relationship of socio-economic factors is only one of the five variables that are significantly related namely land area with a coefficient of rs 0.278 and t = 1.782 count greater than t table 1.699 (p> 0.05), while other social factors such as age, formal education, number of family dependents, and experience of farming show no significant relationship with the level of dynamism of Anugerah Mollo Farmers Group in Netpala Village.

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