scholarly journals DEVELOPING A CONCEPTUAL MODEL OF FACTORS AFFECTING SOCIAL MEDIA NETWORKING USAGE IN E-LEARNING AT TALAL ABU GHAZELEH UNIVERSITY COLLEGE OF BUSINESS (TAGUCB) IN BAHRAIN

2016 ◽  
Vol 15 (8) ◽  
pp. 7021-7027
Author(s):  
Mohammed Albarghouthi
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Technology Acceptance ◽  
Conceptual Model ◽  
Factors Affecting ◽  
University College ◽  
Innovative Learning ◽  
E Learning ◽  
Use Of Social Media ◽  
College Of Business

Social networking has become pervasive in all sectors in the 21st century. The Kingdom of Bahrain is experiencing a big wave in reference to the use of social media networking in the context of a classroom.  Indisputably, an innovative learning environment will be provided if this technology is astutely used. Within the e-learning environment, the technology acceptance model (TAM) has been heavily used to examine the acceptance of different types of technologies.As such, this study aims at discussing the main factors that affect usage of social media networking in e-learning by students and educators at the Talal Abu-Ghazaleh University College of Business (TAGUCB). Based on TAM, a proposed conceptual model of social media usage in e-learning is developed

scholarly journals The Lecturer Coach

Linguaculture ◽  
2013 ◽  
Vol 2013 (2) ◽  
pp. 23-40
Author(s):  
Paul Catteeuw
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Intercultural Communication ◽  
Intercultural Competence ◽  
Business Students ◽  
Knowledge Component ◽  
Creative Learning ◽  
University College ◽  
Giant Leap ◽  
Use Of Social Media

Abstract Teaching has experienced dramatic changes in the last few decades. From ex cathedra lectures to the use of social media in a classroom is a giant leap for both lecturer and students. Paul Catteeuw, lecturer of intercultural communication at Charlemagne University College in Antwerp (Belgium), has explored the boundaries of the newest methods in competence teaching, but did not forget the knowledge component of the tuition process. As he developed a framework of intercultural competence for business students, he rethought his role as a lecturer. He moved from the central omniscient rostrum position to a place at the side of the classroom as a facilitator, coaching students in a new creative learning environment making use of activating learning forms such as zoom sessions, teamwork and many others. At the same time he introduced different forms of assessment. In this article Catteeuw describes the intensive, sometimes laborious process of the lecturer coach.

scholarly journals Exploring the Critical Factors, the Online Learning Continuance Usage during COVID-19 Pandemic

2021 ◽  
Vol 13 (10) ◽  
pp. 5471
Author(s):  
Chuan-Yu Mo ◽  
Te-Hsin Hsieh ◽  
Chien-Liang Lin ◽  
Yuan Qin Jin ◽  
Yu-Sheng Su
Keyword(s):  
Online Learning ◽  
Technology Acceptance ◽  
Family Support ◽  
Technology Acceptance Model ◽  
Online Teaching ◽  
Ease Of Use ◽  
Critical Factors ◽  
Factors Affecting ◽  
E Learning ◽  
Acceptance Model

In order to enable online learning to continue developing when the COVID-19 pandemic passes, this study aimed to identify the critical factors that affected the use of e-learning by university students during the pandemic. These critical factors will help to increase the efficiency of future development and deployment of online learning systems. Through a literature review, this study employed the technology acceptance model, social support, and task–technology fit as the theoretical basis to establish the framework of the online learning environment with regards to the technology acceptance model in the context of emergency management. A questionnaire survey was administered to students in universities that had implemented online teaching during the pandemic, and 552 valid responses were collected. The survey explored the factors affecting the willingness of higher education institution students to continue using online learning, and the following conclusions were drawn. (1) The easier an online learning platform was to navigate, the better it was perceived by the students, and thus the students were more willing to use it. (2) Ease of use and usefulness were associated with the teachers’ choice of platform and their ability to achieve a satisfactory fit between the course design and platform navigation, which thereby affected the students’ learning outcomes and attitude towards use. (3) The positive attitude of teachers towards teaching increased the students’ perceived ease of use of online learning. (4) During the pandemic, family support—a major support for teachers in online teaching—enhanced teachers’ attitudes towards, and willingness to provide, online teaching. A high level of support showed that the parents urged the students to learn and complete online learning tasks as instructed by the teachers, implying that family support could affect the students’ habits towards, adaptation to, and identification of online learning. The study results provide insights into the factors affecting the willingness of teachers and students to continue using e-learning platforms.

scholarly journals E-Learning through social media in the virtual learning environment

2018 ◽  
Vol 420 ◽  
pp. 012110 ◽  
Author(s):  
Wang Gunawan ◽  
Engelina Prisca Kalensun ◽  
Ahmad Nurul Fajar ◽  
Sfenrianto
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Virtual Learning ◽  
Virtual Learning Environment ◽  
E Learning

The Actual Use of Social Media in Indonesia

2021 ◽  
pp. 640-663
Author(s):  
Sevenpri Candra ◽  
Steffani Steffani ◽  
Klaudiya Klaudiya ◽  
Iva Sutiana
Keyword(s):  
Quality Of Life ◽  
Social Media ◽  
Technology Acceptance ◽  
Social Exchange ◽  
Technology Acceptance Model ◽  
Privacy Concern ◽  
Actual Use ◽  
Use Of Social Media ◽  
Acceptance Model

In Indonesia, the use of social media has been increased. Many factors are related to support the use of social media. This research aims to prove the affects between quality of life, social exchange, and technology acceptance model, which is based on previous research by adding privacy concern as moderating variable. This research conducted by distributing online questionnaires to the citizen that using social media in Indonesia. This research used Structural Equation Modeling as analysis method with software WarpPLS 5.0 as statistic tools. Data were collected from online questionnaires and the total of sample are 440 respondents. The result for this research shows that quality of life affects social exchange, which also affects to technology acceptance model and results to actual use of social media while the variable of privacy concern doesn't prove as moderating variable. As the result of the study, researchers suggest to the organizations that provide social media to pay attention to quality of life that will motivate someone to using social media.

scholarly journals Application of the Technology Acceptance Model and the Technology–Organisation–Environment Model to examine social media marketing use in the South African tourism industry

2018 ◽  
Vol 20 (1) ◽  
Author(s):  
Rosemary Matikiti ◽  
Mercy Mpinganjira ◽  
Mornay Roberts-Lombard
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
South African ◽  
Tourism Industry ◽  
Ease Of Use ◽  
Social Media Marketing ◽  
Perceived Ease Of Use ◽  
The South ◽  
Travel Agencies ◽  
Use Of Social Media

Background: In tourism, globally there is a growing interest in social media marketing research. However, most previous research on social media marketing has focused on large tourism enterprises such as chain hotels, leaving out small tourism businesses such as travel agencies and tour operators. Objective: The aim of this research was to establish factors that influence attitude towards the use of social media marketing by travel agencies and tour operators in South Africa. Method: The study adopteda quantitative approach through the use of questionnaires. Data used in the analysis were collected from 150 travel agencies and tour operators by means of a structured questionnaire. Multiple regression analysis and one-way ANOVA were used for data analysis. Results: The results showed that managerial support and managers’ level of education are the two main internal factors which influence attitude towards the use of social media marketing. Pressure from competitors, perceived benefits and perceived ease of use were found to be the most prominent external factors which influence the use of social media marketing. The results also revealed that technical knowledge moderates the relationship between attitude towards social media marketing and the level of social media marketing usage. Conclusion: The study concludes with these recommendations: Management of travel agencies, tour operating businesses and the South African government should support the use of social media marketing by small tourism businesses through providing training and workshops on social media marketing for the employees to acquire the required skills.

scholarly journals E-Learning and Social Media Motivation Factor Model

2015 ◽  
Vol 9 (1) ◽  
pp. 20 ◽  
Author(s):  
Mohd Shafie Rosli ◽  
Nor Shela Saleh ◽  
Baharuddin Aris ◽  
Maizah Hura Ahmad ◽  
Abbas Abjoli Sejzi ◽  
...  
Keyword(s):  
Social Media ◽  
Educational Technology ◽  
Social Influence ◽  
Structural Equation ◽  
Factor Model ◽  
Equation Modeling ◽  
Postgraduate Students ◽  
E Learning ◽  
Use Of Social Media ◽  
Faculty Of Education

<p class="apa">The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.</p>

scholarly journals ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI

2018 ◽  
Vol 19 (3) ◽  
pp. 12
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Partial Least Square ◽  
Least Square ◽  
Media Technology ◽  
Factors Affecting ◽  
Media Usage ◽  
Internal Operations ◽  
Use Of Social Media ◽  
The Impact

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV

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