Factors Affecting Continued Use of Social Media

2014 ◽  
pp. 206-213
Author(s):  
Eleanor T. Loiacono ◽  
Scott McCoy
Keyword(s):  
Social Media ◽  
Factors Affecting ◽  
Continued Use ◽  
Use Of Social Media

The effect of online social value on satisfaction and continued use of social media

2015 ◽  
Vol 24 (4) ◽  
pp. 391-410 ◽  
Author(s):  
Tao Hu ◽  
William J Kettinger ◽  
Robin S Poston
Keyword(s):  
Social Media ◽  
Social Value ◽  
Continued Use ◽  
Use Of Social Media

scholarly journals ANTESEDEN DAN KONSEKUEN PENGGUNAAN MEDIA SOSIAL BAGI UMKM: ANALISIS PERSPEKTIF ORGANISASI

2018 ◽  
Vol 19 (3) ◽  
pp. 12
Author(s):  
Anissa Hakim Purwantini ◽  
Friztina Anisa
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Partial Least Square ◽  
Least Square ◽  
Media Technology ◽  
Factors Affecting ◽  
Media Usage ◽  
Internal Operations ◽  
Use Of Social Media ◽  
The Impact

Utilization of social media technology for business interests has been widely done both in largecompanies and MSMEs (Micro, Small and Medium Enterprise). Utilization of social media forMSMEs is very important to face the competition in this globalization era. This study empiricallyexamines the antecedents of social media usage and its impact on MSMEs performance basedon the Technology-Organization-Environment framework and Resource Based View theory. Thesurvey method by distributing questionnaires was conducted to MSMEs from various industriesin Magelang. Analysis with SEM-Partial Least Square indicates that customer pressure andmobile environment are significant factors affecting the use of social media. Furthermore, thedimensions of the impact on internal operations, sales, marketing and customer service aresignificant and make the value of social media usage for MSMEs. Technological competenceand competitive pressure does not affect the social media usage for MSMEs.Keywords: social media, SMEs, organization perspective, TOE, RBV

scholarly journals DEVELOPING A CONCEPTUAL MODEL OF FACTORS AFFECTING SOCIAL MEDIA NETWORKING USAGE IN E-LEARNING AT TALAL ABU GHAZELEH UNIVERSITY COLLEGE OF BUSINESS (TAGUCB) IN BAHRAIN

2016 ◽  
Vol 15 (8) ◽  
pp. 7021-7027
Author(s):  
Mohammed Albarghouthi
Keyword(s):  
Social Media ◽  
Learning Environment ◽  
Technology Acceptance ◽  
Conceptual Model ◽  
Factors Affecting ◽  
University College ◽  
Innovative Learning ◽  
E Learning ◽  
Use Of Social Media ◽  
College Of Business

Social networking has become pervasive in all sectors in the 21st century. The Kingdom of Bahrain is experiencing a big wave in reference to the use of social media networking in the context of a classroom.  Indisputably, an innovative learning environment will be provided if this technology is astutely used. Within the e-learning environment, the technology acceptance model (TAM) has been heavily used to examine the acceptance of different types of technologies.As such, this study aims at discussing the main factors that affect usage of social media networking in e-learning by students and educators at the Talal Abu-Ghazaleh University College of Business (TAGUCB). Based on TAM, a proposed conceptual model of social media usage in e-learning is developed

A review of the legislative framework for social media records in Botswana

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Cloud Services ◽  
Content Type ◽  
Main Research ◽  
Qualitative Research Methodology ◽  
Social Media Platforms ◽  
Legislative Framework ◽  
Continued Use ◽  
Use Of The Internet ◽  
Use Of Social Media

Purpose The purpose of this paper to review the legislative framework for social media records in Botswana. The goal is to determine the extent to which the current legislation in Botswana covers the management of social media records. Design/methodology/approach This paper applied a qualitative research methodology and used documentary review method to collect data for analysis. The data collected was reviewed and organised into themes that cut across all the data sources to answer the main research objective. Findings The findings of this paper show that the Botswana Government has made strides in reforming some legislation to address issues that rise with the continued use of the internet and cloud services in the country. However, a review of the legislation established that the reforms were not comprehensive enough for records generated on social media. The relevant subsidiary legislation also fell shot in filing this gap in the country’s legislative framework. Research limitations/implications Research into the legislative framework for records generated on social media platforms in Botswana still needs more insights, specifically guidelines in the implementation of the current legislation in the country. Practical implications The findings of this paper can be used by both Botswana and other governments, especially in Africa where there is limited research in the area, to better manage records generated through the use of social media with respect to relevant legislative frameworks. Originality/value This paper is one of the first research contributions to review the legislative framework for records generated on social media in Botswana.

Identifying Key Important Factors Affecting Consumer Purchase Behaviour On Luxury Brand Through the Use of Instagram

2020 ◽  
pp. 89-109
Author(s):  
Pankarn Panachuenvongsak ◽  
Olusoyi Richard Ashaye
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
The Internet ◽  
Brand Name ◽  
Key Factors ◽  
Factors Affecting ◽  
Online Consumer ◽  
Use Of Social Media ◽  
Online Consumer Behaviour

Purchasing via the internet is one of the most rapidly growing forms of shopping, which has overcome traditional retailing since late 1998. In this chapter, factors related to online and social media shopping and the benefits of using social media will be discussed. Instagram application, tendency of using brand name, online consumer behaviour, and Thai consumer behaviour towards the use of social media will also be illustrated to review what the key factors important in online shopping mentioned in previous research are.

A model of factors affecting learning performance through the use of social media in Malaysian higher education

2018 ◽  
Vol 121 ◽  
pp. 59-72 ◽  
Author(s):  
Waleed Mugahed Al-Rahmi ◽  
Norma Alias ◽  
Mohd Shahizan Othman ◽  
Victoria I. Marin ◽  
Gemma Tur
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Learning Performance ◽  
Factors Affecting ◽  
Use Of Social Media

Critical events in the tourism industry: factors affecting the future intention to take a cruise

2019 ◽  
Vol 31 (9) ◽  
pp. 3547-3566 ◽  
Author(s):  
Lara Penco ◽  
Giorgia Profumo ◽  
Marco Remondino ◽  
Carolina Bruzzi
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Tourism Industry ◽  
Critical Event ◽  
Critical Events ◽  
Content Type ◽  
Factors Affecting ◽  
The Future ◽  
Managerial Implications ◽  
Use Of Social Media

Purpose In recent years, critical events have heavily affected the cruise industry. Such events may variously influence customers’ intention to take a cruise in the future depending on different factors. This paper aims to study such factors, in particular the emotions related to the event, the prior corporate reputation and the use of social media in the corporate communication strategies followed during the crisis. Design/methodology/approach The study is based on the development of a structured questionnaire submitted online via blogs and other social media. Overall, 572 cruiser opinions were used to test five research hypotheses by performing logistic regression analysis. Findings The degree of anger increases the likelihood of a critical event influencing the intention to take a cruise in the future. On the contrary, a former excellent corporate reputation reduces that likelihood and the high importance placed by potential customers on information about the critical event transmitted via social media does not have any influence. Practical implications The study has several managerial implications, as it identifies and analyses the variables cruise company managers should consider when dealing with critical events. Originality/value Despite the relevance of this topic, no studies have yet focused on how (and by which factors) a critical event may influence customers’ intention to take a cruise in the future.

The Diffusion of Social Media Among State Governments in Mexico

2018 ◽  
Vol 5 (1) ◽  
pp. 63-81 ◽  
Author(s):  
Rodrigo Sandoval-Almazan ◽  
David Valle-Cruz ◽  
Andrea L. Kavanaugh
Keyword(s):  
Social Media ◽  
Diffusion Of Innovation ◽  
State Government ◽  
Diffusion Theory ◽  
State Governments ◽  
Diffusion Of Innovation Theory ◽  
Factors Affecting ◽  
Mexican State ◽  
Significant Difference ◽  
Use Of Social Media

Most of the research about how state governments use social media focuses on services, comparative perspectives or assessment of e-governments. The authors' focus is on the adoption of social media by state governments in Mexico. Many state governments may be slow to adopt social media due to a lack guidance on where their efforts may lead. The purpose of this research is to provide some insight into the factors affecting adoption of social media by state governments in Mexico. Guided by diffusion of innovation theory, the authors analyzed data from Twitter and Facebook accounts of all 32 Mexican state governments from 2010 to 2015. According to diffusion theory, the results find that only one state government in the sample is classified as an innovator, four state governments are early adopters, eleven are early majority, eleven are late majority, and five are laggards. The use of social media by state governments in Mexico is in its infancy, and there is a significant difference in the use of social media among the different states.

scholarly journals Social media as a tool of knowledge sharing in academia: an empirical study using valance, instrumentality and expectancy (VIE) approach

2020 ◽  
Vol 24 (10) ◽  
pp. 2531-2552
Author(s):  
Sheshadri Chatterjee ◽  
Nripendra P. Rana ◽  
Yogesh K. Dwivedi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Knowledge Sharing ◽  
Higher Education Institutions ◽  
Knowledge Exchange ◽  
Perceived Usefulness ◽  
Content Type ◽  
Factors Affecting ◽  
Indian Higher Education ◽  
Use Of Social Media

Purpose The purpose of this paper is to understand the factors that determine the knowledge exchange intention and behavioural nature of academics by the help of social media tools in the Indian higher education. Design/methodology/approach This study has used valance–instrumentality–expectancy (VIE) theory to determine the knowledge exchange behaviour of academics. The study has considered the effects of knowledge contributor (KC) and knowledge seeker (KS) as moderators. The model has been validated by using a survey with 320 usable respondents. Findings The results highlight that if the stakeholders of higher education institutions feel the deficits of knowledge exchange, they realize importance of knowledge sharing and use social media to increase effect of knowledge exchange. Besides, perceived usefulness impacts on the use of social media for knowledge exchange by the concerned stakeholders. Moreover, it is observed that experience of the use of social media impacts the use of this tool for knowledge exchange. Research limitations/implications The use and application of VIE theory have successfully been able to interpret the factors affecting use of social media for knowledge exchange in higher educational institutes. The use of VIE theory has also been able to explain the proposed model better as the model could achieve a high explanative power (87%). Practical implications This study has provided meaningful insights to the practitioners and policymakers to realize how the stakeholders of the higher education institutions in India can be motivated to feel the need of sharing of knowledge and how they can use social media with ease for this purpose. Originality/value Not much research has been conducted with regard to the usage of social media as a tool for knowledge sharing in higher education sector in India. In that sense, this study is a novel attempt to undertake such research.

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