scholarly journals Online Information through Publicity and The Consumers’ Perception The controversial case of Ryanair

2015 ◽  
Vol 10 (8) ◽  
pp. 2418-2424
Author(s):  
Alexandru Trifu
Keyword(s):  
Customer Service ◽  
Online Advertising ◽  
Low Cost ◽  
Air Transportation ◽  
Brand Names ◽  
The Internet ◽  
Online Information ◽  
Consumer Reaction ◽  
Needed Information ◽  
The Relationship

The online publicity/advertising is a form of promotion utilizing the internet as a quasi-exclusive mean of marketing, serving to attract new customers in larger numbers at costs as low as possible. The online advertising is considering actions by which the organization submits to general or specific audience information on its products and services, its brand names or more about itself. The online advertising success depends significantly on a solid knowledge of the advertising domain in general, on a good knowledge of internet as a medium of communication and prompt information, as well as on the consumer reaction and feedback.As it is an area of utmost interest, where time equals money literally, the air transportation and especially the low-cost air transportation involves a need for a versatile and offensive online advertising.The case analyzed is paradoxical underlying perhaps the microeconomics principle of communicating vessels applicable to any system, but favorable to consumers (in this case). Even inconveniencies occurred (extra fees, more curious requirements regarding luggage, services on board…), by overall, hence in a balanced situation, the possibilities to get sound and in a shorter time at destination, is more appreciated by the consumers (passengers).We speak about a psychological aspect in the relationship customer- service provider, meaning that the consumer retains the needed information, brand, even under the publicity form and becomes attached to the activity or service which brings him profit (tangible or not tangible).

scholarly journals Online information related to childhood cancer and COVID-19 pandemic: a thematic analysis

2021 ◽  
Vol 74 (suppl 1) ◽  
Author(s):  
Monika Wernet ◽  
Aline Oliveira Silveira ◽  
Mariana Lucas Rocha Cunha ◽  
Patrícia Luciana Moreira Dias ◽  
Marisa Utzig Cossul ◽  
...  
Keyword(s):  
Family Functioning ◽  
Childhood Cancer ◽  
Pediatric Oncology ◽  
Thematic Analysis ◽  
Basic Knowledge ◽  
The Internet ◽  
Online Information ◽  
Informational Support ◽  
The Relationship

ABSTRACT Objective: To analyze online information available on the internet about COVID-19 and childhood cancer and discuss its reach potential with regard to supporting family functioning. Method: Documentary research supported by thematic analysis and the concept of family functioning and support. A total of 27 publications available on the websites of reference institutions in pediatric oncology, from March 1 to May 31, 2020, were analyzed. Results: Two themes guided the presentation of results with emphasis on language and sustainability assumptions to content, and to conveyed meanings and intentionality. The publications prospect families/people with basic knowledge about COVID-19 and have little information specific to the relationship with childhood cancer. Final considerations: Threatening circumstances require informational support. This study revealed incipient of specificity and a prescriptive tone in the online information available in early times of the pandemic, questioning the scope of support for family functioning.

scholarly journals Electronic Health Literacy in Individuals with Chronic Pain and Its Association with Psychological Function

2021 ◽  
Vol 18 (23) ◽  
pp. 12528
Author(s):  
Elena Castarlenas ◽  
Elisabet Sánchez-Rodríguez ◽  
Rubén Roy ◽  
Catarina Tomé-Pires ◽  
Ester Solé ◽  
...  
Keyword(s):  
Chronic Pain ◽  
Health Literacy ◽  
Self Efficacy ◽  
Literacy Skills ◽  
Pain Interference ◽  
The Internet ◽  
Online Information ◽  
Ehealth Literacy ◽  
Electronic Health ◽  
The Relationship

Electronic health literacy skills and competences are important for empowering people to have an active role in making appropriate health care decisions. The aims of this cross-sectional study were to (1) examine the frequency of use of the Internet for seeking online information about chronic pain, (2) determine the level of eHealth literacy skills in the study sample, (3) identify the factors most closely associated with higher levels of eHealth literacy, and (4) examine self-efficacy as a potential mediator of the association between eHealth literacy and measures of pain and function in a sample of adults with chronic pain. One-hundred and sixty-one adults with chronic pain completed measures assessing internet use, eHealth literacy, pain interference, anxiety, depression, and pain-related self-efficacy. Results indicated that 70% of the participants are active users of the Internet for seeking information related to their health. The level of eHealth literacy skills was not statistically significantly associated with participants’ age or pain interference but was significantly negatively associated with both anxiety and depression. In addition, the findings showed that self-efficacy fully explained the relationship between eHealth literacy and depression and partially explained the relationship between eHealth literacy and anxiety. Self-efficacy should be considered as a treatment target in eHealth literacy interventions, due to its role in explaining the potential benefits of eHealth literacy.

scholarly journals Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses

1970 ◽  
Vol 5 (2) ◽  
pp. 150-165
Author(s):  
Md Kamrul Hassan ◽  
Md Abdul Momen ◽  
Seyama Sultana
Keyword(s):  
International Business ◽  
Online Advertising ◽  
Low Cost ◽  
Marketing Mix ◽  
Online Marketing ◽  
Marketing Practice ◽  
Marketing Environment ◽  
Business Operation ◽  
Business Operations ◽  
The Relationship

Every business requires a good marketing mix to introduce, grow, and sustain in this highly competitive market economy. The day before yesterday marketers were rarely looking at online based marketing efforts, instead, they were just relaying on conventional marketing mix. With the presence of highly growingInternet users, relative low cost and easy going strategies, ‘online marketing’ is also becoming so crucial for every business hub. By getting the balance of offline and online advertising right, marketing mix will help provide everything firms need to gain leads, increase sales, improve customer retention, and rocket the company profits. The study has a comprehensive perspective and provides a bird’s eye view of the online marketing practice in Bangladesh. This discussion is extended with an examination of the studies that compare conventional marketing practices with the principles and rules of the online marketing world particularly the four major components of the traditional marketing mix in an online context. To understand the online marketing environment in the country a greater sense of the study has extended its overall views from both the consumers and business perspectives. This study provides an effort to understand the relationship between online marketing exercise and the area of business operation (international vs. domestic) as well as gives an idea why marketers use Internet in the country. And this paper concludes with the prime exercise of online marketing which is centralizing mostly for leveraging international business operations in Bangladesh.Keywords: Online Marketing; Online Marketing Mix; E-commerce; Click and Mortar BusinessDOI: http://dx.doi.org/10.3329/jbt.v5i2.9986Journal of Technology (Dhaka) Vol. 5(2), July-December, 2010 150-165

The Impact of a Highly Publicized Celebrity Suicide on Suicide-Related Online Information Seeking

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 207-209 ◽  
Author(s):  
Florian Arendt ◽  
Sebastian Scherr
Keyword(s):  
Suicide Prevention ◽  
Information Seeking ◽  
The Internet ◽  
Online Information ◽  
Search Queries ◽  
Related Information ◽  
Search Terms ◽  
Celebrity Suicide ◽  
Online Information Seeking ◽  
The Impact

Abstract. Background: Research has already acknowledged the importance of the Internet in suicide prevention as search engines such as Google are increasingly used in seeking both helpful and harmful suicide-related information. Aims: We aimed to assess the impact of a highly publicized suicide by a Hollywood actor on suicide-related online information seeking. Method: We tested the impact of the highly publicized suicide of Robin Williams on volumes of suicide-related search queries. Results: Both harmful and helpful search terms increased immediately after the actor's suicide, with a substantial jump of harmful queries. Limitations: The study has limitations (e.g., possible validity threats of the query share measure, use of ambiguous search terms). Conclusion: Online suicide prevention efforts should try to increase online users' awareness of and motivation to seek help, for which Google's own helpline box could play an even more crucial role in the future.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

Bringing Security to The Smallest Embedded Systems

2017 ◽  
Author(s):  
JOSEPH YIU
Keyword(s):  
Internet Of Things ◽  
Embedded Systems ◽  
Low Cost ◽  
Security Requirements ◽  
The Internet ◽  
Security Measures ◽  
Significant Challenge ◽  
Iot Devices

The increasing need for security in microcontrollers Security has long been a significant challenge in microcontroller applications(MCUs). Traditionally, many microcontroller systems did not have strong security measures against remote attacks as most of them are not connected to the Internet, and many microcontrollers are deemed to be cheap and simple. With the growth of IoT (Internet of Things), security in low cost microcontrollers moved toward the spotlight and the security requirements of these IoT devices are now just as critical as high-end systems due to:

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