scholarly journals Strategi Komunikasi Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN)

2015 ◽  
Vol 2 (4) ◽  
pp. 243 ◽  
Author(s):  
Herdiana Ayu Susanti
Keyword(s):  
College Students ◽  
Family Planning ◽  
Public Service ◽  
Qualitative Method ◽  
Program Planning ◽  
Public Service Announcements ◽  
Communication Strategy ◽  
Planning Agency ◽  
Internet Media ◽  
Special Region

This study aims to determine communication strategy of Population and Family Planning Agency (BKKBN) Special Region of Yogyakarta in disseminating Generation Program Planning (GenRe). The study uses descriptive qualitative method. The result shows that communication strategy undertaken by BKKBN Yogyakarta Province in disseminating the program GenRe is through Student Ambassador Selection genre, GenRe Goes To School and GenRe Goes To Campus, Genre Comedy Competition, Poster Competition genre, and Competition NGE - rap genre. BKKBN also uses mass media as a medium of socialization such as Public Service Announcements on television and radio, internet media by creating a website, blog, facebook, and twitter, as well as the use of billboards appeal board. BKKBN also works with schools and colleges to form the Youth Information and Counseling Center / Student (PIK R/M) to get closer to teenagers and college students.

Communication Strategy Analysis of COVID-19 Pandemic’s Public Service Announcement (PSA) Production

2021 ◽  
Vol 37 (4) ◽  
pp. 88-103
Author(s):  
Hasrul Hashim ◽  
◽  
Mohd Azul Mohamad Salleh ◽  
Keyword(s):  
Public Service ◽  
Large Scale ◽  
Behavioural Change ◽  
Preliminary Finding ◽  
Public Service Announcements ◽  
Communication Strategy ◽  
Public Service Announcement ◽  
Strategy Analysis ◽  
Health Crisis ◽  
2D Animation

Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. However, certain PSA will be considered a failure if the audience ignores or does not understand the message. When Malaysia faces a health crisis such as the COVID-19 pandemic, the PSA barely emphasises the aspects of behavioural balance, message recall, and the aesthetic of message presentation. Thus, this paper aims to discuss the mode of presentation and styles in 30 public service announcements related to COVID-19 in MyHealth’s YouTube channel under the Ministry of Health Malaysia (MOH) from January to June 2020. The preliminary finding shows that most PSAs used 2D animation production techniques by representing the real scenarios and situations faced by the Malaysian to facilitate the audience's understanding of the message. Overall, PSA's presentation style on COVID-19 in Malaysia emphasises the balance between the importance of message and communication strategy with five phases in the theory of audience behavioural change. Keywords: Public service announcement, media production, crisis communication, pandemic, COVID-19.

scholarly journals The Existence of Radio Republik Indonesia Banda Aceh in Educating Disaster Risk Reduction Efforts

2021 ◽  
Vol 13 (2) ◽  
pp. 147
Author(s):  
Mila Maisarah ◽  
Nazli Ismail ◽  
Khairul Munadi
Keyword(s):  
Public Service ◽  
Qualitative Method ◽  
Public Service Announcements ◽  
The Public ◽  
Internet Radio ◽  
Advantages And Disadvantages ◽  
The People ◽  
The Media ◽  
Radio Programs ◽  
Banda Aceh

<em><span>Radio is one of the media still used by the public either for having entertainment or gaining information. </span><span>Amid the rapid growth of television and internet, radio is still exhibiting its existence.</span><span> Radio’s involvement on the efforts of educating </span><span lang="IN">D</span><span>isaste</span><span lang="IN">r R</span><span>isk</span><span lang="IN"> R</span><span>eduction</span><span lang="IN"> (DRR)</span><span> to the public is crucial because it can be accessed conveniently in variety circumstances. This study focused on examining how the existence of Radio Republik</span><span>Indonesi</span><span lang="IN">a (RRI)</span><span> Banda Aceh in educating </span><span lang="IN">DRR </span><span>efforts for the public. </span><span lang="IN">It discussed about how the people obtain the DRR education through some radio programs concerning to DRR. RRI </span><span>Banda Aceh was chosen because it is the only one government owned radio in Banda Aceh that is responsible on educating the public through the broadcasting contents. This study was conducted by using a qualitative method. The data were collected by means of interviewing the leaders of </span><span lang="IN">RRI </span><span>Banda Aceh and observing the recording of the radio broadcasted contents related to the </span><span lang="IN">DRR</span><span>. This study, eventually, found that the existence of </span><span lang="IN">RRI </span><span>Banda Aceh in </span><span lang="IN">educating DRR </span><span>efforts was manifested in three different ways such as broadcasting disaster news, talk</span><span lang="IN">-</span><span>shows, and public service announcements. Those three ways ha</span><span lang="IN">d</span><span> their own advantages and disadvantages.</span></em>

scholarly journals The influence of PSA's likeability on children’s intentions to eat healthy food

2021 ◽  
Author(s):  
Valentina Nicolini ◽  
Fabio Cassia
Keyword(s):  
Public Service ◽  
Structural Equation ◽  
Positive Emotions ◽  
Fruits And Vegetables ◽  
Public Service Announcements ◽  
Behavioural Intention ◽  
Equation Modeling ◽  
Suggested Model ◽  
Non Profit ◽  
Social Messages

AbstractThis paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model was tested through an empirical analysis conducted with children aged 8 to 11 and the data were analysed through partial least squares – structural equation modeling (PLS-SEM) multigroup analysis. The findings indicate that the positive emotions PSAs generate and PSA credibility mediate the effects of the children’s perceived likeability of PSAs on their behavioural intention to eat fruits and vegetables. Overall, understanding the connections between PSA likeability, positive emotions, PSA credibility and behavioural intentions can facilitate the development of further social advertisements aimed at children covering healthy eating. Therefore, the findings of this study are relevant for non-profit organizations, government institutions and advertisers interested in creating effective social messages aimed at children.

scholarly journals Can Communication Strategies Combat COVID-19 Vaccine Hesitancy with Trade-Off between Public Service Messages and Public Skepticism? Experimental Evidence from Pakistan

Vaccines ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 757
Author(s):  
Qiang Jin ◽  
Syed Hassan Raza ◽  
Muhammad Yousaf ◽  
Umer Zaman ◽  
Jenny Marisa Lim Dao Siang
Keyword(s):  
Public Service ◽  
Communication Strategies ◽  
Health And Safety ◽  
Communication Strategy ◽  
World Health ◽  
Vaccine Hesitancy ◽  
Media Type ◽  
Downward Spiral ◽  
Media Types ◽  
Health Organization

The COVID-19 pandemic may have reached a turning point as the World Health Organization and the global community of nations step up plans for mass vaccination campaigns. However, the COVID-19 vaccine-related conspiracy theories (e.g., falsehoods about birth control, women infertility, surveillance, and microchip humanity, etc.) have built new momentum for vaccine hesitancy. To this end, several nations worldwide, including Pakistan, are struggling to boost public trust and enthusiasm to get vaccinated, especially in an anxious and complicated atmosphere propelled by multiple, new and the deadliest variants of COVID-19. To address this critical research gap during these intensifying conditions of vaccine hesitancy, the present study makes the first attempt to explore the potential effects of various communication strategies, including public service message (safety benefits versus fear appraisals), media types (i.e., traditional versus digital), self-efficacy, perceived benefits and threats (susceptibility and severity), on the willingness to get vaccinated for COVID-19. Importantly, the underlying effects of public skepticism (in a moderating role) on these relationships were empirically examined. Using four fictitious COVID-19 immunization campaigns in a series of experiments with 2 (media type: traditional vs. digital) X 2 (service attribute: health and safety benefits vs. fear) message frames (represented as Group one to Group four), the findings identified fear appraisal as the most viable communication strategy in combating vaccine hesitancy. Moreover, public skepticism negatively moderated the effects of media types and public service message attributes on willingness to get vaccinated in relatively high (i.e., Group two), moderate (i.e., Group one and four), and low intensities (i.e., Group three). The pioneering findings of this research offer new strategic insights for the global health authorities and vaccine promoters to proactively address the downward spiral of people’s willingness to take the COVID-19 vaccine.

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