Influence of Brand Personality-Marker Attributes on Purchasing Intention: The Role of Emotionality

2010 ◽  
Vol 106 (3) ◽  
pp. 737-751 ◽  
Author(s):  
Gianluigi Guido ◽  
Alessandro M. Peluso ◽  
Mariarosaria Provenzano
Keyword(s):  
Factor Model ◽  
Five Factor Model ◽  
Brand Personality ◽  
Emotional Responses ◽  
Human Personality ◽  
Intention To Purchase ◽  
Purchasing Intention ◽  
Two Samples ◽  
Developing Strategies

Marketing researchers employ the Five-Factor Model to describe branded products using attributes of human personality. “Marker attributes” used to elicit these brand personality attributes may be related to consumers' intention to purchase. Two connected studies, carried out on two samples of 91 and 557 participants, respectively, indicated that brand personality-marker attributes predict intention to purchase, but only to the extent that such attributes are “vivid” and, in particular, when they elicit emotional responses (i.e., when they are emotionally interesting). These findings have several implications for people involved in developing strategies for advertising.

scholarly journals The Healthy Personality from a Basic Trait Perspective

2018 ◽  
Author(s):  
Wiebke Bleidorn ◽  
Christopher James Hopwood ◽  
Robert A. Ackerman ◽  
Edward A. Witt ◽  
Christian Kandler ◽  
...  
Keyword(s):  
Factor Model ◽  
Rank Order ◽  
Five Factor Model ◽  
Psychology Students ◽  
Healthy Person ◽  
Comprehensive Description ◽  
Expert Rating ◽  
Two Samples ◽  
Using Data ◽  
Healthy Personality

We adopted an expert-rating approach to generate a consensus Five Factor Model (FFM) profile of the psychologically healthy person. In addition, we collected ratings from scholars with expertise in positive psychology and two samples of undergraduate psychology students to examine the agreement within and between different groups of raters. We then examined the reliability, heritability, rank-order stability, external validity, and normativeness of this expert-generated FFM profile of the healthy personality using data from seven different samples (N > 3,000). To do this, we computed a healthy FFM score for each participant by using intraclass q-correlation to match individual FFM profiles to the healthy personality prototype. Through these analyses, we aim to provide an initial but nonetheless comprehensive description of the nature and correlates of the healthy personality from a contemporary basic trait perspective.

UNDERSTANDING DIFFERENCES IN WEB USAGE: THE ROLE OF NEED FOR COGNITION AND THE FIVE FACTOR MODEL OF PERSONALITY

2001 ◽  
Vol 29 (4) ◽  
pp. 391-398 ◽  
Author(s):  
Tracy L. Tuten ◽  
Michael Bosnjak
Keyword(s):  
Product Information ◽  
Factor Model ◽  
Five Factor Model ◽  
Need For Cognition ◽  
Openness To Experience ◽  
Web Usage ◽  
Five Factors ◽  
The Relationship ◽  
The Web

Using the Five-factor model of personality and Need for Cognition, the authors investigated the relationship between personality and Web usage. Of the five factors, Openness to Experience and Neuroticism showed the greatest association to Web usage. Openness to Experience was positively related to using the Web for entertainment and product information, while Neuroticism was negatively related to Web usage. Need for Cognition was significantly and positively correlated with all Web activities involving cognitive thought.

scholarly journals Hierarchy in the Library: Egalitarian Dynamics in Victorian Novels

2008 ◽  
Vol 6 (4) ◽  
pp. 147470490800600 ◽  
Author(s):  
John A. Johnson ◽  
Joseph Carroll ◽  
Jonathan Gottschall ◽  
Daniel Kruger
Keyword(s):  
Life History Theory ◽  
Factor Model ◽  
Five Factor Model ◽  
Human Life ◽  
Real Life ◽  
Emotional Responses ◽  
Affiliative Behavior ◽  
Online Questionnaire ◽  
Victorian Novels ◽  
The Impact

The current research investigated the psychological differences between protagonists and antagonists in literature and the impact of these differences on readers. It was hypothesized that protagonists would embody cooperative motives and behaviors that are valued by egalitarian hunter-gatherers groups, whereas antagonists would demonstrate status-seeking and dominance behaviors that are stigmatized in such groups. This hypothesis was tested with an online questionnaire listing characters from 201 canonical British novels of the longer nineteenth century. 519 respondents generated 1470 protocols on 435 characters. Respondents identified the characters as protagonists, antagonists, or minor characters, judged the characters' motives according to human life history theory, rated the characters' traits according to the five-factor model of personality, and specified their own emotional responses to the characters on categories adapted from Ekman's seven basic emotions. As expected, antagonists are motivated almost exclusively by the desire for social dominance, their personality traits correspond to this motive, and they elicit strongly negative emotional responses from readers. Protagonists are oriented to cooperative and affiliative behavior and elicit positive emotional responses from readers. Novels therefore apparently enable readers to participate vicariously in an egalitarian social dynamic like that found in hunter-gatherer societies. We infer that agonistic structure in novels simulates social behaviors that fulfill an adaptive social function and perhaps stimulates impulses toward these behaviors in real life.

scholarly journals The intervening role of social worldviews in the relationship between the five‐factor model of personality and social attitudes

2007 ◽  
Vol 21 (2) ◽  
pp. 131-148 ◽  
Author(s):  
A. Van Hiel ◽  
I. Cornelis ◽  
A. Roets
Keyword(s):  
Factor Model ◽  
Five Factor Model ◽  
Social Dominance Orientation ◽  
Social Attitudes ◽  
Right Wing ◽  
Personality Dimensions ◽  
Right Wing Authoritarianism ◽  
The Social ◽  
The Status

The present research investigates in a student (N = 183) and a voter sample (N = 276) whether the relationships between the Five‐Factor Model (FFM) personality dimensions and social attitudes (i.e. Right‐Wing Authoritarianism [RWA] and Social Dominance Orientation [SDO]) are mediated by social worldviews (i.e. dangerous and jungle worldviews). Two important results were obtained. First, the perception of the world as inherently dangerous and chaotic partially mediated the relationships of the personality dimensions Openness and Neuroticism and the social attitude RWA. Second, the jungle worldview completely mediated the relationships between Agreeableness and SDO, but considerable item overlap between the jungle worldview and SDO was also noted. It was further revealed that acquiescence response set and item overlap had an impact on social worldviews and attitudes, but that their relationships were hardly affected by these biases. The discussion focuses on the status of social worldviews to explain social attitudes. Copyright © 2006 John Wiley & Sons, Ltd.

Contributions to Global Self-Esteem: The Role of Importance Attached to Self-Concepts Associated with the Five-Factor Model

2001 ◽  
Vol 35 (4) ◽  
pp. 483-499 ◽  
Author(s):  
Richard F. Farmer ◽  
LaRita L. Jarvis ◽  
Matthew K. Berent ◽  
Alicia Corbett
Keyword(s):  
Factor Model ◽  
Five Factor Model ◽  
Self Esteem

scholarly journals Personality Profile of Trait Consciousness of Male and Female Sports Persons

2016 ◽  
Vol 3 (4) ◽  
Author(s):  
Poonam Joshi ◽  
Dr. B. K. Bhardwaj
Keyword(s):  
Factor Model ◽  
Five Factor Model ◽  
Statistical Significance ◽  
Personality Profile ◽  
Policy Makers ◽  
Male And Female ◽  
Team Games ◽  
Female Sports ◽  
Game Type

The personality of an individual has important implications for the performance of all sorts of activities including sports and games. The Five Factor Model of personality traits have been reported to be reliable predictors of performance in many studies across the globe. The present study aimed to understand the distribution of consciousness personality profile in terms of gender and domicile of the participants in individual and team games. Four hundred male and female sports persons with different scores of trait of consciousness served as the participants in the present study. Their sports achievements in individual and team games were observed. The results of the present study evinced that sportspersons of team games scored higher on consciousness than did the sportspersons playing in individual games. The female participants showed relatively higher mean consciousness score in comparison to their male counterparts. Furthermore, the players having rural affiliations demonstrated higher mean consciousness score as compared to those who belonged to urban background. The main effect of gender on consciousness was also exhibited to have statistical significance along with statistically significant interactions between gender and background, game type and background as well as game type, gender and background. The results have been explained in the light of current theories of personality and sports achievements. The results evinced the role of gender, game types and domicile in shaping the personality trait of consciousness in sports activities the participants. The results of the study have important implications for researchers, academicians, sportspersons, policy makers and administrators. Future directions of research have also been discussed.

scholarly journals Imitating Human Emotions with a NAO Robot as Interviewer Playing the Role of Vocational Tutor

Electronics ◽  
2020 ◽  
Vol 9 (6) ◽  
pp. 971
Author(s):  
Selene Goenaga ◽  
Loraine Navarro ◽  
Christian G. Quintero M. ◽  
Mauricio Pardo
Keyword(s):  
Intelligent System ◽  
Factor Model ◽  
Five Factor Model ◽  
Human Robot Interaction ◽  
Personality Profiles ◽  
Robot Interaction ◽  
Basic Emotions ◽  
Nao Robot ◽  
Vocational Preferences

This paper proposes an intelligent system that can hold an interview, using a NAO robot as interviewer playing the role of vocational tutor. For that, twenty behaviors within five personality profiles are classified and categorized into NAO. Five basic emotions are considered: anger, boredom, interest, surprise, and joy. Selected behaviors are grouped according to these five different emotions. Common behaviors (e.g., movements or body postures) used by the robot during vocational guidance sessions are based on a theory of personality traits called the “Five-Factor Model”. In this context, a predefined set of questions is asked by the robot—according to a theoretical model called the “Orientation Model”—about the person’s vocational preferences. Therefore, NAO could react as conveniently as possible during the interview, according to the score of the answer given by the person to the question posed and its personality type. Additionally, based on the answers to these questions, a vocational profile is established, and the robot could provide a recommendation about the person’s vocation. The results show how the intelligent selection of behaviors can be successfully achieved through the proposed approach, making the Human–Robot Interaction friendlier.

Sign in / Sign up

Export Citation Format

Share Document