UNDERSTANDING DIFFERENCES IN WEB USAGE: THE ROLE OF NEED FOR COGNITION AND THE FIVE FACTOR MODEL OF PERSONALITY

2001 ◽  
Vol 29 (4) ◽  
pp. 391-398 ◽  
Author(s):  
Tracy L. Tuten ◽  
Michael Bosnjak
Keyword(s):  
Product Information ◽  
Factor Model ◽  
Five Factor Model ◽  
Need For Cognition ◽  
Openness To Experience ◽  
Web Usage ◽  
Five Factors ◽  
The Relationship ◽  
The Web

Using the Five-factor model of personality and Need for Cognition, the authors investigated the relationship between personality and Web usage. Of the five factors, Openness to Experience and Neuroticism showed the greatest association to Web usage. Openness to Experience was positively related to using the Web for entertainment and product information, while Neuroticism was negatively related to Web usage. Need for Cognition was significantly and positively correlated with all Web activities involving cognitive thought.

The influence of openness to experience and nostalgia proneness on brand loyalty

2018 ◽  
Vol 15 (4) ◽  
pp. 500-513
Author(s):  
Seniz Özhan ◽  
Nevin Altug ◽  
Eylem Deniz
Keyword(s):  
Personality Traits ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Factor Model ◽  
Five Factor Model ◽  
Joint Effect ◽  
Equation Model ◽  
Openness To Experience ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five-factor model and NP influences PI and PI influences BL was developed and tested. The data used in the study were obtained from 1,392 participants from the Thrace region of Turkey. The authors use a structural equation model to test and confirm hypothesis. Findings OE influences PI and hence BL. On the other hand, it has been concluded that NP has no significant influence on PI. Research limitations/implications This is the first study to examine the influence of OE, one of the personality traits, and NP on BL. In this study, only OE, which is one of the five-factor personality traits, has been examined. Studies in the future may research the relationship between other personality traits and NP, PI and BL. Practical implications This paper provides managerial insights into why consumers’ personality traits and NP need to be taken into consideration in creating BL. Originality/value To the best of authors’ knowledge, the influence of OE and NP on BL has not been addressed in the current literature. Personality traits and NP are closely related to individuals’ behaviors as a consumer. Understanding the factors that influence consumer purchase decision processes is of crucial importance to managers and researchers alike. The paper is of great value for firms that consider enhance BL.

Does managerial personality influence pricing practices under uncertainty?

2017 ◽  
Vol 26 (7) ◽  
pp. 771-784 ◽  
Author(s):  
Mario Kienzler
Keyword(s):  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
Cross Sectional Study ◽  
Individual Characteristics ◽  
Openness To Experience ◽  
Cross Sectional ◽  
Content Type ◽  
Pricing Decisions ◽  
The Relationship

Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing decisions, the influence of personality traits in this context remains unclear. This study aims to explore the relationship between the five basic personality traits of the five-factor model (extraversion, conscientiousness, openness to experience, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers in relation to a new business service. Findings The results suggest that managers’ conscientiousness and openness to experience are positively related to preference for value-informed pricing. Similarly, managers’ agreeableness is positively related to preference for competition-informed pricing and managers’ openness to experience and agreeableness are positively related to preference for cost-informed pricing. Research limitations/implications The cross-sectional study design does not support causal inference, and the modest sample size may limit the external validity of the findings. Practical implications By increasing awareness of the influence of personality on pricing preferences, the findings are of relevance to managers who are directly involved in pricing decisions. Additionally, the findings are informative for managers who must assign responsibility for pricing authority within firms. Originality/value This empirical exploration of the relationship between certain personality traits and specific pricing practices contributes to the literature on psychological aspects of pricing theory by showing how managerial personality influences pricing preferences under uncertainty.

The effect of personality traits and tax morale on tax evasion intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Godfered Matthew Yaw Owusu ◽  
Mary-Ann Bart-Plange ◽  
Theodora Aba Abekah Koomson ◽  
Miriam Arthur
Keyword(s):  
Personality Traits ◽  
Tax Evasion ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Partial Least Square ◽  
Survey Method ◽  
Tax Morale ◽  
Content Type ◽  
The Relationship

Purpose This paper aims to explore the relationship among personality traits, tax morale and tax evasion intention of students. Using the five-factor model of personality ratings, this study hypothesizes that agreeableness, openness to experience, conscientiousness, extraversion and neuroticism are good predictors of both tax morale and tax evasion intentions of individuals. Further, this paper argues that tax morale correlates negatively with tax evasion intention. Design/methodology/approach A survey method was adopted and questionnaires were developed to elicit responses for the study. The study hypotheses were tested structurally using the partial least square-structural equation modelling technique. Findings The results of the study demonstrate the existence of a positive and statistically significant relationship between three dimensions of the personality traits (agreeableness, conscientiousness and openness to experience) and tax morale. Consistent with the expectation, the study also finds tax morale to be significant and negatively associated with tax evasion intention. Research limitations/implications This study concludes from the findings that improving the tax morale of individuals could be an important way by which tax authorities can improve voluntary tax compliance and reduce the incidence of tax evasion by individuals. Originality/value The study uses all the dimensions of the five-factor model to examine the tax evasion intention of individuals. It also contributes to the theoretical literature by highlighting the mediating role of tax morale in the relationship between personality traits and tax evasion intention from an African perspective.

Measuring Prosocial Behavior of College Students

1995 ◽  
Vol 77 (3) ◽  
pp. 739-742 ◽  
Author(s):  
Robert B. Kosek
Keyword(s):  
College Students ◽  
Prosocial Behavior ◽  
Behavior Analysis ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Prosocial Behaviors ◽  
Fiscal Responsibility ◽  
Positive Correlations ◽  
The Relationship

This study examined the relationship between prosocial behavior and the five-factor model of personality. 61 undergraduates were given an 80-item Bipolar Adjective Scale to assess five domains of personality and the Prosocial Behavior Inventory to rate prosocial behavior. Analysis suggested that Extraversion, Openness to Experience, and Agreeableness showed significant positive correlations with prosocial behaviors, e.g., women were somewhat more compassionate than men whereas men focussed more on fiscal responsibility.

The Role of Personality in Angel Investing

2015 ◽  
Vol 16 (1) ◽  
pp. 19-31 ◽  
Author(s):  
Charles Y. Murnieks ◽  
Richard Sudek ◽  
Robert Wiltbank
Keyword(s):  
Factor Model ◽  
Five Factor Model ◽  
Management Team ◽  
Management Teams ◽  
Hierarchical Linear Modelling ◽  
Angel Investor ◽  
Start Up ◽  
Investment Opportunities ◽  
The Relationship

This paper offers an examination of the relationship between an entrepreneur's personality and angel investor evaluations of the management team of venture opportunities. The authors use the Five Factor Model of personality to investigate whether angels rate the management teams of investment opportunities differently, depending on the personality profile of the focal entrepreneur. We also analyse the influence of an entrepreneur's start-up experience and the angel investor's investing experience on the evaluation of the management team. Hierarchical linear modelling of 1,988 investment evaluations from 40 different angels suggests that investor ratings of management teams are influenced by the personality traits of the lead entrepreneur.

Openness to Experience and Depression* * The original data upon which this paper is based are available at www.hhpub.com/journals/ejpa

2001 ◽  
Vol 17 (2) ◽  
pp. 130-136 ◽  
Author(s):  
J.M. Carrillo ◽  
N. Rojo ◽  
M.L. Sánchez-Bernardos ◽  
M.D. Avia
Keyword(s):  
Stepwise Regression ◽  
Factor Model ◽  
Five Factor Model ◽  
Original Data ◽  
Openness To Experience ◽  
Point Of View ◽  
Univariate Anova ◽  
Experience Factor ◽  
And Gender

Summary: The present study examines, in the context of the Five Factor Model, the contradictory role played by the Openness to Fantasy and Openness to Actions facets (of the Openness to Experience factor) in the prediction of depression. The fact that our data are taken from a sample of the Spanish general population is also a cross-cultural contribution that must be emphasized. 112 participants - 50% females and 50% males - filled out the NEO-PI and the BDI depression questionnaires. A stepwise regression shows that the Fantasy facet of Openness to Experience makes a different - though still contradictory - contribution to the prediction of depression than the Actions facet. Both facets are statistically significant in the prediction of depression, but they apparently go in opposite directions. Whereas Openness to Actions predicts a lack of depression, Openness to Fantasy seems to be a predictor of depression. In order to clarify the possible role of gender in this “crossed prediction,” a univariate ANOVA was performed, taking depression from the BDI as a dependent variable and Gender, Fantasy and Actions as fixed factors. From this analysis we have seen that the contradictory role played by Fantasy in the prediction of depression is linked to gender: Women scored high in Fantasy and are thus statistically more susceptible to depression. These results are discussed from the point of view of the PB theory of depression.

scholarly journals The Relationship Between Personality Traits and Interracial Contact on Campus

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096525
Author(s):  
David K. Diehl
Keyword(s):  
Personality Traits ◽  
Factor Model ◽  
Five Factor Model ◽  
College Campuses ◽  
Interracial Contact ◽  
Diversity In Higher Education ◽  
Interracial Friendships ◽  
The Relationship ◽  
Made In

It is not well understood why, on diverse college campuses, some students are more likely than others to engage in interracial contact. While research has begun to examine the role of individual differences like personality traits, results have thus far been mixed. This article asks if this might be the result of confounding different forms of interracial contact. Using a sample of nearly 500 university students and drawing on distinctions made in research on diversity in higher education, models examining the relationships between the five-factor model (FFM) of personality traits and four types of interracial contact are presented: positive and negative cross-racial interactions (CRIs), and two ways of estimating interracial friendships (IRFs)—self-reported composition of close friends as well as the count of ego-network connections. Results show that having an Agreeable personality is associated with perceiving more positive and fewer negative CRIs, while no personality traits are associated with IRFs.

Can the ‘mediation’ approach help to understand the role of lack of insight in the relationship between symptoms and functioning in schizophrenia?

2017 ◽  
Vol 41 (S1) ◽  
pp. s832-s832
Author(s):  
R. Rossi ◽  
V. Santarelli ◽  
C. Marucci ◽  
G. Pizziconi ◽  
F. Pacitti
Keyword(s):  
Factor Model ◽  
Five Factor Model ◽  
Psychotic Symptoms ◽  
Global Assessment Of Functioning ◽  
Global Functioning ◽  
Mediation Analyses ◽  
Competing Interest ◽  
The One ◽  
The Relationship

IntroductionThe relationship between Lack of insight (LoI) and other symptoms in schizophrenia is complex. LoI could be associated with severity of symptoms at one side and global functioning at the other. For this nature LoI is a candidate ‘mediator’ for the relationship between psychotic symptoms and global functioning.ObjectivesThe aim of this study is to explore the possible role of LoI as a mediator between psychotic symptoms and global functioning in a sample of people with schizophrenia.MethodsSeventy-three patients with a diagnosis of schizophrenia were included. The five-factor model of the PANSS by Wall work was used to assess psychopathology and G12 item as an estimate of LoI. Global assessment of functioning (GAF) was used to measure global disability. Pearson's r correlations and linear regressions for Sobel test for mediation were performed. PANSS factors were modeled as predictors of global functioning and LoI as the mediator.ResultsCorrelations revealed the prerequisite relationships between LoI, positive, negative and disorganized PANSS factors and global functioning. Mediation analyses show that LoI partially mediates the relationship between positive and disorganized factor scores and global functioning. No mediation for negative factor score was observed.ConclusionsLack of insight mediates the relationships between positive and disorganized factors and global functioning. The partial mediation we report suggests that LoI on the one hand is an independent contributor to global function, but further shows an indirect effect of PANSS positive and disorganized factors to GAF total score.Disclosure of interestThe authors have not supplied their declaration of competing interest.

Moderating Role of Emotional Intelligence on Personality– Employee Creativity Relationship

2019 ◽  
Vol 45 (1) ◽  
pp. 15-30
Author(s):  
Md. Hassan Jafri
Keyword(s):  
Emotional Intelligence ◽  
Service Sector ◽  
Factor Model ◽  
Five Factor Model ◽  
Organizational Factors ◽  
Three Dimensions ◽  
Employee Creativity ◽  
Current Time ◽  
The Relationship

Creativity has gained increased significance by organizations in current time. Both individual and organizational factors contribute to it. This study explored the relationship between the Five Factor Model (FFM) of personality and employee creativity. Emotional intelligence (EI) is presented as a moderator in the relationship between the FFM and employee creativity. Using random sampling approach, the study was conducted on 232 regular employees from three service sector organizations. Respondents consisted of both genders working at different levels. Regression analyses showed that three dimensions of the model (FFM), namely, conscientiousness, extraversion and openness to experience influenced employee creativity positively and significantly. In addition, moderated regression analysis revealed that EI significantly strengthened the relationships between the three dimensions of the FFM and creativity of employees. The insinuations of the study are explained.

scholarly journals Moderating Effect of Employee Engagement on the Relationship between Personality Traits and Team Performance: A Study of Employees in Private Colleges in Oman

2020 ◽  
Vol 15 (3) ◽  
pp. 67
Author(s):  
Ms. Faiza Amir ◽  
Zaheer Ahmed Khan
Keyword(s):  
Personality Traits ◽  
Employee Engagement ◽  
Team Performance ◽  
Private Colleges ◽  
Factor Model ◽  
Five Factor Model ◽  
Openness To Experience ◽  
Moderating Effect ◽  
The Impact ◽  
The Relationship

This study examines the impact of the five-factor model of personality on team performance of teaching and administration staff in private colleges in Oman. The five-factor model consists of extroversion, agreeableness, conscientiousness, openness to experience and neuroticism. A field study had been conducted using a sample size of 130 employees in private colleges in Oman. Data was collected through a 36-item questionnaire through convenience sampling. As anticipated, the results are consistent with many previous searches presenting the relationship between agreeableness, conscientiousness, extroversion, and openness to experience on team performance is positive and significant while neuroticism has a negative relationship with team performance. Employee engagement does moderate the relationship between extroversion, agreeableness, conscientiousness, neuroticism and team performance. Employee engagement has a minor moderating effect on the relationship between openness to experience and team performance. The study has enlightened the reality of the relationship between personality traits and team performance with a clear understanding of the academic administration of colleges in Oman. Therefore, organizations should consider the personality traits of employees to improve the overall performance of teams. The sampling from a similar type of organization and exclusion of some of the contextual variables are limitations of this study that hinder generalization to other industries and contexts. This research recommends to include other variables such as gender difference and organizational culture through a cluster of organizations with a large sample that may add more to the validity of results for generalization.

Sign in / Sign up

Export Citation Format

Share Document