scholarly journals Customer Orientation and Innovation – The Perspective of Top-Level Management

2021 ◽  
Vol 21 (1) ◽  
pp. 161-174
Author(s):  
Urszula Widelska ◽  
Katarzyna Krot

Abstract Research background: Scientific exploration of customer orientation also confirms the existence of connections which occur between the focus of an enterprise on the needs of its customers and the level of its innovativeness. For it is the customer and his/her needs that determine a company’s primary directions of development and, in the end, the customer decides whether to make purchases and accept the company’s offer Purpose: The goal of the present study is the systemization of knowledge within the scope of customer orientation and dependencies that exist between innovativeness and customer orientation. Research methodology: Inferences have been supported by the results of a CAWI quantitative survey conducted among 204 business leaders (top managers) from the Podlasie Voivodeship in Poland. Results: The study results confirm that customer orientation within a company can vary in form and differ in character as well as indicate that innovation can determine the level of customer orientation within an enterprise. Novelty: The study of the dependence between customer orientation and innovativeness is a challenge for management sciences and is subject to some limitations since both innovativeness as well as customer orientation are structures which are very complex and ambiguous. Innovation becomes a factor unifying a company with a customer because it guarantees the provision of new values and is the answer to the dynamic character of those changes.

2014 ◽  
Vol 7 (4) ◽  
pp. 376-397 ◽  
Author(s):  
Debadutta Kumar Panda

Purpose – The purpose of this paper is to igvestigate how strategic orientation influences managerial networks in Indian SMEs and the role competitive intensity as a moderator. Design/methodology/approach – Structured pre-tested questionnaire was employed to gather information from 147 top managers from Indian SMEs. Statically models were used for internal and external validation, hypothesis testing and data analysis. Findings – The study results support the positive significant influence of strategic orientation including market orientation (customer orientation, competitor orientation and inter-functional orientation), technology orientation and entrepreneurship orientation on managerial network (business and political networks) building in Indian SMEs. Originality/value – This study is one of the few studies on the subject line in Indian context, and among the first few studies in the Indian SME sector.


2011 ◽  
Vol 9 (5) ◽  
pp. 55 ◽  
Author(s):  
Turkan Dursun ◽  
Ceyhan Kilic

The aim of this study is to investigate occupational and strategic drivers and performance consequences of individual customer orientation in the marketing/selling context via a conceptual framework. The occupational drivers are job involvement, role ambiguity/conflict, job satisfaction, and organizational commitment and the strategic driver is market orientation. The performance outcomes are relationship development and individual performance. The proposed model was tested over a random sample of 2000 marketers from a broad spectrum of businesses. The final sample consisted of 189 usable responses. A structural equation modeling analysis was used for model specification and hypothesis testing. According to the study results, there is a positive and significant relationship between market orientation and customer orientation. Also, organizational commitment and role conflict impact customer orientation significantly and positively. The effects of role ambiguity and job involvement on customer orientation are negative and significant. The study results also revealed that higher levels of customer orientation lead to higher levels of relationship development and individual performance. Managerial implications and future research avenues were also discussed.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Soheil Kazemian ◽  
Hadrian Geri Djajadikerta ◽  
Saiydi Mat Roni ◽  
Terri Trireksani ◽  
Zuraidah Mohd-Sanusi

Purpose This study aims to examine the three dimensions of market orientation, namely, customer orientation, competitor orientation and inter-function coordination, which influence the accountability in the financial and social performance of tourism operators in large touristic cities. Design/methodology/approach In total, 95 usable questionnaires as the required data were collected from the top managers of four- and five-star hotels in Iran. Findings Partial least squares (PLS) results confirm that customer orientation and inter-function coordination influence both the financial and social performance of the hospitality sector yet reveal that competitor orientation has no significant relationship with social performance. Research limitations/implications These findings not only highlight the compatibility of PLS with various forms of statistical analyzes but also furthers the current understanding of hospitality networks in megacity economies, where literature are scarce. Practical implications The findings of this study can help policymakers, tourism associations and practitioners enhance the accountability and sustainable financial and social performance of the hospitality industry in megacities. This study proposes some unique measurements for the social and financial performance of the hospitality sectors. Originality/value The paper states some new measurements for the social performance of the hospitality sectors. In addition, measuring the impacts of market orientation on the financial and social aspects of hotels is totally unique.


2018 ◽  
Vol 9 (1) ◽  
pp. 18
Author(s):  
Pawel Dec ◽  
Piotr Masiukiewicz

The paper concerns the duties and responsibilities of managers using the principle of clawback. The authors proposed their own model of financial model of construction of remuneration for managers. There are in practice ethical problems concerning the level of requirements and qualifications versus salary and the level of legal and financial liability, especially against top-managers of the largest enterprises; often in a situation of extensive economic and social impact of their decisions. The problem of a manager’s responsibility has a dual nature. On the one hand the manager is charged with overall responsibility for all financial and PR losses of a company, on the other hand the manager takes moral, legal and financial responsibility for particular decisions. This article considers the financial responsibility area. The subprime financial crisis has sparked a discussion about the responsibility of top management in the context of disclosure of large bonuses paid to the senior managers and lack of consequences for bankruptcies. Very high salaries the executives were paid, were not sufficiently related to the system of contractual and administrative responsibility.


Author(s):  
Rastislav Rajnoha

Nowadays, the balanced scorecard (BSC) concept is considered to be a strategic tool for measuring and managing the performance of a company. For this reason, this paper focuses on the presentation of selected research results related to usage of the BSC concept carried out in Czech and Slovak enterprises during the period 2006–2015. A theoretical part of the paper provides a detailed characterisation of the current state of affairs regarding the investigated BSC issue. The following part of the paper defines the basic research methodology and the expected contributions of the study. The fundamental part of the paper provides a presentation of the BSC usage results in Czech and Slovak enterprises. The aim of this paper is also to analyse and synthesise findings regarding the link between the BSC concept and the reward and remuneration system in the companies researched. In the final part of the paper, the survey results are introduced and confronted with those arising from professional studies carried out especially in Germany, Austria and the U.S.A. Keywords: Balanced scorecard, performance mangement, performance measurement.


2020 ◽  
Vol 17 (6) ◽  
pp. 2788-2805
Author(s):  
Wahidah Hashim ◽  
Amira Nabila ◽  
Marini Othman ◽  
Andino Maseleno

This paper presents awareness of safe computing in Universiti Tenaga Nasional, Malaysia. Research methodology approached by a quantitative survey that conducted through online questionnaire to justify problem on the safe computer and internet usage awareness among students in UNITEN Putrajaya. From this research, we get that majority number of Uniten Putrajaya students with total of 76.1% answered that they do aware of the meaning of safe computing which is a very good sign for a university level. On the other hand, 23.9% respondents answered that they do not understand about the meaning of safe computer.


2021 ◽  
Vol IX(254) (46) ◽  
pp. 31-36
Author(s):  
D. S. Korolov

The article substantiates that special attention should be paid to the level of development of competencies, managers, contributing to the achievement of team results when assessing the competencies of team members in the top management of a company. The adapted "20 faces" competency framework of top managers of the company was clarified by assigning different weights to competencies, whose high level of development is a prerequisite for effective activity of a manager as part of a team. An expert survey of specialists was conducted, according to the results of which the importance of competencies aimed at obtaining a team result, wellcoordinated work and obtaining a synergistic effect from the team cooperation of the company's top managers was confirmed. The aggregate indicator of the level of development of top managers' competencies was clarified by taking into account the weighting factors, which were determined as a result of an expert survey.


Ciencia Unemi ◽  
2017 ◽  
Vol 10 (23) ◽  
pp. 70
Author(s):  
César Quezada Abad

Justicia organizacional conlleva a entender cómo los trabajadores de una empresa aprecian la toma de decisiones de los mandos directivos en la administración de una empresa. En torno a este aspecto, este trabajo tiene por objetivo establecer la percepción de la justicia organizacional de los empleados en la Universidad Técnica de Machala (UTMACH), Ecuador. Para cumplir con el propósito propuesto, se encuestaron 400 servidores de la UTMACH, teniendo como metodología de investigación el estadístico-descriptivo y exploratorio. La prueba estadística de Cronbach arrojó un alfa de 0,939, lo que significa una elevada confianza en los datos recopilados. De acuerdo con los resultados, se concluye que la percepción del talento humano difiere en cada una de las fases de la gestión administrativa, debido a que en algunos casos la comprobación estadística corroboró el hecho de que la percepción era favorable y en otros casos no generaba ningún efecto. En las fases de organización y de planificación existe cierto nivel de incidencia, sin embargo prácticamente es incipiente; es decir, el talento humano no manifiesta mayor interés ante los cambios suscitados. En cuanto a la fase de dirección, el patrón se repite de modo similar a la planificación, en vista de que la apreciación de los empleados cambia ante una modificación de las políticas aplicadas por el líder. En lo que respecta al control, no existe incidencia en la percepción del talento humano.ABSTRACTOrganizational justice entails understanding how the employees of a company appreciate the decision-making of managers in the management of a company. Regarding this aspect, this paper aims to establish the perception of organizational justice of employees at the Universidad Técnica de Machala (UTMACH), Ecuador. In order to fulfill the proposed purpose, 400 servers of the UTMACH were surveyed, having the statistical-descriptive and exploratory as research methodology. Cronbach's statistical test yielded an alpha  of 0.939, which means a high confidence in the data collected. According to the results, it is concluded that the perception of human talent differs in each of the phases of administrative management, because in some cases the statistical verification corroborated the fact that the perception was favorable and in other cases did not generate any effect. There is a certain level of incidence in the organization and planning phases, but it is practically incipient; that is, human talent shows no greater interest in the changes. As for the management phase, the pattern is repeated in a similar way to the planning, since the appreciation of the employees changes before a modification of the policies applied by the leader. As far as control is concerned, there is no impact on the perception of human talent.


2019 ◽  
Vol 8 (4) ◽  
pp. 11039-11042

The focus of the researchers is to examine the relationship between different financial leverage ratios like profitability, tangibility, growth and size to know the strength of the variables to justify financial performance of the company. The study is based on the secondary source of information collected from annual reports, websites, RBI bulletins, money control and CMIE reports. It is understood that the financial ratios are the strength of the financial performance assessment of a company for particular period of time which can be done through a well defined and designed research methodology basing on the facts and figures.


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