Exploring the role of strategy instruction on learners’ ability to write authentic email requests to faculty

This study used a pre-test post-test research design to investigate the role of explicit strategy instruction on Spanish English as a foreign language (EFL) learners’ ability to write authentic email requests to faculty. Drawing on Taguchi’s (2018) classification of pragmatics learning strategies, the instructional intervention followed a strategy-based approach to help learners understand the form–function–context mapping of email requests in the academic context. A total of 110 naturally occurring email requests for action addressed to three faculty members were collected at two different times: as a pre-test (i.e. before engaging learners in the instructional period), and as a post-test (i.e. after learners’ participation in the treatment sessions). Learners’ email messages were analysed considering both their appropriateness of use as well the frequency of utilization of different structural (i.e. subject line, openings and closings) and content components (i.e. request strategies and internal request modifiers). Results showed that strategy instruction helped learners write more appropriate email requests after the instructional period. The findings suggest that arming learners with a variety of strategic tools may lead to pragmatic development in actual language use.

Modeling Deception: A Case Study of Email Phishing

Information manipulation for deception continues to evolve at a remarkable rate. Artificial intelligence has greatly reduced the burden of combing through documents for evidence of manipulation; but it has also enabled the development of clever modes of deception. In this study, we modeled deception attacks by examining phishing emails that successfully evaded detection by the Microsoft 365 filtering system. The sample population selected for this study was the University of North Texas students, faculty, staff, alumni and retirees who maintain their university email accounts. The model explains why certain individuals and organizations are selected as targets, and identifies potential counter measures and counter attacks. Over a one-year period, 432 phishing emails with different features, characters, length, context and semantics successfully passed through Microsoft Office 365 filtering system. The targeted population ranged from 18 years old up to those of retirement age; ranged across educational levels from undergraduate through doctoral levels; and ranged across races. The unstructured data was preprocessed by filtering out duplicates to avoid overemphasizing a single attack. The term frequency-inverse document frequency (TF-IDF) and distribution of words over documents (topic modeling) were analyzed. Results show that staff and students were the main target audience, and the phishing email volume spiked in the summer and holiday season. The TF-IDF analysis showed that the phishing emails could be categorized under six categories: reward, urgency, job, entertainment, fear, and curiosity. Analysis showed that attackers use information gap theory to bait email recipients to open phishing emails with no subject line or very attractive subject line in about thirty percent of cases. Ambiguity remains the main stimulus used by phishing attackers, while the reinforcements used to misinform the targets range from positive reinforcements (prize, reward) to negative reinforcements (blackmail, potential consequences).

E-mail Literacy in Higher Education Academic Settings

The research purpose was to identify (1) the problems encountered by academic and administrative staff in emails received from students, (2) positive and negative qualities of the authentic emails of higher education students, (3) functional explanations of the academic email, (4) the problems encountered by students in emails received from academic and administrative staff, and (5) higher education students’ email writing awareness. An exploratory sequential mixed design was used. The study group consisted of 15 staff and 1064 higher education students. The qualitative data were collected from staff interviews and 80 authentic emails of students. And a survey was prepared based on qualitative data and then quantitative data were collected. The problems encountered by staff are style, carelessness, articulacy problem, spelling and punctuation problem, email incivility. The negative qualities of authentic emails are as follows: not using institutional username, formal language, paragraph structure in the email body, salutation, closing statement, contact information; username without name and surname, blank subject line, spelling and punctuation problems, sloppy wording, lack of self-introduction. Non-descriptive, late, and short answers, not getting answers, sloppy answers, emails with negative feelings disturbed students. Students’ awareness of writing academic emails displayed a more positive picture than the emails they wrote. Items in which students’ awareness is weak are as follows: trying to reflect their feelings to email, using punctuation marks to convey the feeling, writing email for long and complex matter, using paragraph structure, adding contact details, CC - BCC. Research results were discussed with relevant literature.

An Experimental Study on the Impact of Contact Design on Web Survey Participation

In higher education institutions, web surveys are frequently used for educational, research, and administrative purposes. One of the consequences of this is increasing oversurveying of higher education students, leading to low response rates. This naturally has important implications for the validity of web survey results. Consequently, we set up a methodological experiment at Tilburg University, the Netherlands, whereby the total student population was invited to participate in a web survey in order to investigate which features of contact design can positively influence web survey participation. We particularly focus on subject line content, the communication of deadlines and their timing, as well as the delays between contact moments. The results reveal that students were more likely to respond to a web survey invitation when the subject line is written in the national language in multilingual contexts. Furthermore, although the findings did not indicate an advantage of using a deadline, they also suggested that if a deadline is to be used, a longer deadline might be more beneficial.

Soliciting email addresses to re-contact online survey respondents: Results from web experiments

There are many occasions where contact information needs to be collected from survey participants in order to achieve future contacts and conducting follow-up surveys. This article reports findings from two experiments into collecting respondent emails and sending the second survey invites. In the email collection experiment, when only one follow-up survey was mentioned, more respondents provided their emails, compare to when the emphasis was on the research purpose of the follow-up survey. However, the follow-up survey participation rates are similar among respondents who provided their emails regardless of the wording of the request. The invitation email subject line experiment shows that a generic requesting for opinion reduces the follow-up survey participation compared to the elements emphasizing survey sponsor and specialty opinions.

TemPEST: Soft Template-Based Personalized EDM Subject Generation through Collaborative Summarization

We address personalized Electronic Direct Mail (EDM) subject generation, which generates an attractive subject line for a product description according to user's preference on different contents or writing styles. Generating personalized EDM subjects has a few notable differences from generating text summaries. The subject has to be not only faithful to the description itself but also attractive to increase the click-through rate. Moreover, different users may have different preferences over the styles of topics. We propose a novel personalized EDM subject generation model named Soft Template-based Personalized EDM Subject Generator (TemPEST) to consider the aforementioned users' characteristics when generating subjects, which contains a soft template-based selective encoder network, a user rating encoder network, a summary decoder network and a rating decoder. Experimental results indicate that TemPEST is able to generate personalized topics and also effectively perform recommending rating reconstruction.

AUTOMOTIVE INDUSTRY DICTIONARY: “HALMOVYI” (“BRAKE”) OR “HALMIVNYI” (“BRAKING”)

In order to improve the national terminology in the industry and simultaneously to coordinate it with international terms, we propose to the Ukrainian motor transport community to take part in compilation of specialized translation dictionary. The magazine «Avtoshliakhovyk Ukrainy», as indicated in the No 1 (253) 2018, have opened a new section, «Automotive Industry Dictionary», intended to publish our draft definitions of the most controversial terms in Ukrainian, with comments on their formation and scope and corresponding terms in other languages. Please, send your remarks and ideas by email indicating «Automotive Industry Dictionary» in the subject line to: [email protected].

Interpretations of the Mythologeme “Tree-Cross” in Old English

The topicality of the appeal to the interpretation of a tree-cross mythologeme is caused by the change of the pagan worldview into Christian. The development of ideas about the Christian sign is complex, in one of the approaches to transforming the tree-cross, a part of the overcome ideas about the world as space around the world axis is preserved, i.e. the world tree. The coming era of Christianity inherits this view, and the cross itself appears as a world axis that defines the coordinates of space. The purpose of the article is to show the evolutionary semiotic row, which represents both Christian and pagan symbolism. Initially, the cross appears as a motivated view. Then the terms of the denotative plan appear, devoid of pagan connotations of the tree-cross type. In general, in the evolution of the term continuity is traced, one designation is replaced by another. For some time, the second item copies the functions and forms of the first, replacing it in the subject line. The cross as an object of worship in Christianity replaces the world tree. All new nominations of the cross are associated with the motivation of the world as the center where the altar is installed, which was initially presented in the tradition as a world tree, and then became designated by the cross. The cross, as the main Christian symbol, often appears as made of wood and is identified with the cosmic world tree growing directly into heaven. Research methods which are used in this article are as follows: philological analysis of the text and semiotic analysis of texts. The set of communicatively relevant factors that determine the statement, as well as the situational and contextual relevance of the lexical meaning, are taken into account. In turn, the necessary initial amount of communicatively relevant information is obtained on the basis of linguistic methods. In particular, data from an etymological analysis are involved. The research material was provided by the Old English written monuments accessible to the modern researcher. Texts in other Indo-European languages are occasionally referred; they act as a background showing some parallels