Understanding Behavioral Intention in Implementation of the ICTs Based on UTAUT Model

Innovation on Information Communication and Technology (ICT) are not suddenly accepted and directly used by individuals in work and workplace, even some individuals refuse to work using adoption ICTs. Therefore this research needs to be done to reveal what factors influence this attitude. This article aims to analysis variables or factors such as performance expectancy (PE) as X1, effort expectancy (EE) as X2, social influence (SI) as X3 and facilitating condition (FC) as X4 that contribute to the behavioral intention (BI) as Y of individual in accepted or rejected innovation based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model perspective. The method was applied factor analysis. A technique of collecting data using the checklist of questionnaire instrument, with total the population of 85 people, then according to tables of Isaac and Michael obtained the sample of 68 respondents who came from the Government Employees in the Disdikpora Dharmasraya Regency. The data were analyzed with the software tools of the Statistical Package for the Social Sciences (SPSS) version 22. The data collection time starts from November to December 2018. We found that X1, X2, X3, and X4 have significant effects on user acceptation based on UTAUT model.

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EVALUASI ADOPSI TEKNOLOGI MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL

JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) ◽

10.34203/jimfe.v7i2.3777 ◽

2021 ◽

Vol 7 (2) ◽

pp. 123-140

Author(s):

Nurul Hidayati ◽

Eko Ruddy Cahyadi

Keyword(s):

Data Analysis ◽

Behavioral Intention ◽

Structural Equation ◽

Unified Theory ◽

Purposive Sampling ◽

Utaut Model ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

ABSTRAKPenelitian dengan pendekatan model Unified Theory of Acceptance and Use of Technology (UTAUT) model dilakukan untuk mengkaji adopsi teknologi dan perilaku penggunaan aplikasi IPB Mobile khususnya IPB Mobile for Students. Sampel penelitian dipilih menggunakan metode purposive sampling, yaitu sebanyak 400 mahasiswa program sarjana. Data penelitian berupa data primer yang dikumpulkan melalui penyebaran kuisioner. Analisis data dilakukan dengan structural equation modelling partial least square (SEM-PLS). Hasil analisis data menunjukkan bahwa persepsi responden pada indikator-indikator model UTAUT menunjukkan penilaian yang sudah baik. Effort expectancy berpengaruh positif terhadap variabel behavioral intention. Variabel use behavior mahasiswa dipengaruhi secara langsung oleh facilitating conditions dan behavioral intention. Implikasi manajerial dari hasil penelitian ini hendaknya dapat dijadikan salah satu dasar untuk perbaikan aplikasi IPB Mobile for Student sehingga dapat meningkatkan pelayanan bagi mahasiswa, baik akademik maupun nonakademik, antara lain penyediaan fasilitas wifi yang memadai di berbagai area yang sering digunakan untuk kegiatan belajar mengajar mahasiswa guna meningkatkan akses terhadap aplikasi dan perbaikan fitur-fitur yang sudah ada sehingga ramah digunakan oleh mahasiswa. ABSTRACTResearch with the Unified Theory of Acceptance and Use of Technology (UTAUT) model approach was conducted to examine technology adoption and behavior in using IPB Mobile applications, especially IPB Mobile for Students. The research sample was selected using a purposive sampling method, as many as 400 undergraduate students. Research data in the form of primary data collected through the distribution of questionnaires. Data analysis was carried out using structural equation modeling partial least squares (SEM-PLS). The results of data analysis show that respondents' perceptions of the indicators of the UTAUT model show a good assessment. Effort expectancy has a positive effect on behavioral intention variables. The variable use behavior of students is directly influenced by facilitating conditions and behavioral intention. The managerial implications of the results of this study should be used as a basis for improving the IPB Mobile for Student application so that it can improve services for students, both academic and non-academic, including the provision of adequate wifi facilities in various areas that are often used for student teaching and learning activities. in order to increase access to applications and improve existing features so that they are friendly to use by students.

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“Assessment of the social influence and facilitating conditions that support nurses’ adoption of hospital electronic information management systems (HEIMS) in Ghana using the unified theory of acceptance and use of technology (UTAUT) model”

BMC Medical Informatics and Decision Making ◽

10.1186/s12911-019-0956-z ◽

2019 ◽

Vol 19 (1) ◽

Cited By ~ 2

Author(s):

Lu Lin Zhou ◽

Joseph Owusu-Marfo ◽

Henry Asante Antwi ◽

Maxwell Opuni Antwi ◽

Arielle Doris Tetgoum Kachie ◽

...

Keyword(s):

Information Management ◽

Behavioral Intention ◽

Management Systems ◽

Unified Theory ◽

Electronic Information ◽

Utaut Model ◽

Use Of Technology ◽

The Social ◽

Information Management Systems ◽

Facilitating Conditions

Abstract Background Hospital electronic information management systems (HEIMS) are widely used in Ghana, and hence its performance must be carefully assessed. Nurses as clinical health personnel are the largest cluster of hospital staff and are the pillar of healthcare delivery. Therefore, they play a crucial role in the adoption and assessment of HEIMSs in Ghana. This report sought to assess the “Social Influence” (SI) and “Facilitating Conditions” (FC) that support Nurses’ Acceptance of HEIMS in Ghana using the “Unified Theory of Acceptance and Use of Technology” (UTAUT) model. Methods This study applied a non-experimental survey design. An electronic platform questionnaire on smartphones was used to collect data on 660 nurses. Statistically, AMOS Structural Equation Modelling (SEM) version 22.0 was employed to examine the research model. Results “Behavioral Intention” (BI) to HEIMS use was significantly predicted by SI and FC (p < 0.001). Notably, both SI and FC had an influence on nurses’ use behavior (UB) with behavioral intention (BI) as the mediator, which explains a total of 42.1% variance in the intention of nurses to use HEIMS. Likewise, UB of HEIMS was also significantly predicted by SI (R2 = 43.2) and BI (R2 = 0.39.6) with both constructs explaining a total of 51.7% of the variance in nurses’ acceptance to use HEIMS. Conclusion Nurses’ adoption of HEIMS in terms of the UB was influenced by SI and BI, whiles SI and FC had the strongest influence on BI (serving as mediator) of UB to adopt and use HEIMS among the nurses in Ghanaian hospitals.

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Analysis of User Acceptance of ERP System on After Sales Function Using Unified Theory of Acceptance and Use of Technology (UTAUT) Model

International Journal of Advances in Data and Information Systems ◽

10.25008/ijadis.v1i1.178 ◽

2020 ◽

Vol 1 (1) ◽

pp. 26-33

Author(s):

Verina Risky Andwika ◽

R. Wahjoe Witjaksono

Keyword(s):

Social Influence ◽

Significant Influence ◽

Behavioral Intention ◽

User Acceptance ◽

Unified Theory ◽

Utaut Model ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions

Unified Theory of Acceptance and Use of Technology (UTAUT) is a model used to describe user behavior towards the acceptance of information technology. UTAUT is a development of eight previous leading theories. UTAUT has four constructs that can be a significant direct determinant of behavioral intention and use behavioral, ie performance expectancy, effort expectancy, social influence, and facilitating conditions. This model is then used to analyze user acceptance of Enterprise Resource Planning (ERP) at PT Wijaya Toyota Dago. ERP is a system that can help companies to integrate one process with another process, in order to achieve company goals. This research will explain about the relation of factors influencing acceptance and usage of ERP by using UTAUT model. This research is an explanative research with data analysis technique using PLS (Partial Least Square). Data obtained comes from respondents who are employees of After Sales function of PT Wijaya Toyota Dago, data obtained by way of distributing the questionnaire tertuup. The sample size in this study was 37 resondents and analyzed using SPSS and SmartPLS applications. The analysis results are as follows: (1) Variable Performance Expectancy (PE) has a positive and significant influence on Behavioral Intention (BI); (2) Variable Effort Expectancy (EE) has a positive and significant influence on Behavioral Intention (BI);(3) Social Influence Variables (SI) have a positive and significant influence on Behavioral Intention (BI); (4) Variable Facilitating Conditions (FC) has a positive and significant influence on Use Behavior; (5) Social Influence (SI) variable has positive but not significant influence on Behavioral Intention (BI).

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Analyzing Indonesian Students’ Google Classroom Acceptance During COVID-19 Outbreak: Applying an Extended Unified Theory of Acceptance and Use of Technology Model

European Journal of Educational Research ◽

10.12973/eu-jer.10.4.1697 ◽

2021 ◽

Vol 10 (4) ◽

pp. 1697-1710

Author(s):

Zulherman*, Farah ◽

Farah Mohamad ◽

Darmawan Napitupulu ◽

Siti Nazuar ◽

Liszulfah Roza

Keyword(s):

Online Learning ◽

Learning Activities ◽

Unified Theory ◽

Online Questionnaire ◽

Utaut Model ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

The Government ◽

Facilitating Conditions

The primary goal of this study is to explore what makes teachers accept Google Classroom (GCR). GCR platform is an emerging technology that could support online learning activities by offering outstanding benefits such as usability, flexibility, and task adaptability. Many of the students in Indonesia have al-ready used the GCR platform since the government has tried to provide it as a free online learning tool to support learning activities during the pandemic. However, there is limited understanding of users' behavior, especially Indonesian students' acceptance of the GCR platform. The model is tested by administering the online questionnaire to 261 university students in Indonesia. The extended Unified Theory of Acceptance and Use of Technology Model (UTAUT) model has been applied to observe users’ acceptance of GCR. The result Performance expectancy (PE), Effort expectancy (EE) Social Influence (SI), Facilitating Conditions (FC), Trust of Internet (TI) and Trust of Government (TG) considerably affected users’ intention to use the GCR. Moreover, Trust of Internet (TI) and Trust of Government (TG) also knowingly impacted Performance expectancy (PE).

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Adopsi E-Commerce oleh Konsumen Milenial Pada Produk UMKM Di Kota Subang Menggunakan Model UTAUT In Consumer Contex

Jurnal Teknologi Informasi dan Ilmu Komputer ◽

10.25126/jtiik.2020712635 ◽

2020 ◽

Vol 7 (5) ◽

pp. 1021

Author(s):

Rian Piarna ◽

Ferdi Fathurohman

Keyword(s):

Social Influence ◽

Significant Relationship ◽

Behavioral Intention ◽

Unified Theory ◽

Utaut Model ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

Penelitian ini berfokus pada konsumen milenial yang melakukan belanja online produk UMKM pada e-commerce. Konsumen milenial yang semakin meningkat menjadi peluang bagi UMKM dalam target pemasaran dengan mengetahui bagaimana perilaku dalam berbelanja online. Penelitian ini bertujuan untuk mengkonfirmasi adanya hubungan positif dan signifikan antara (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating condition, (5) hedonic motivation, (6) price value dan (7) habit terhadap behavioral intention. Adanya hubungan positif dan signifikan antara (8) facilitating condition dan (9) habit terhadap use behavior. Serta hubungan positif dan signifikan antara (10) behavioral intention berpengaruh signifikan terhadap use behavior. Pada hasil penelitian juga khusus melihat bagaimana usia sebagai variabel moderator mempengaruhi dalam adopsi penggunaan e-commerce. Metode pada penelitian ini menerapkan model Unified Theory of Acceptance and Use of Technology (UTAUT) yang berfokus pada perilaku konsumen. Sampel dalam penelitian ini sebanyak 150 responden milenial. Pengolahan data menggunakan SMART PLS. Hasilnya menunjukkan bahwa ada hubungan positif dan signifikan anatara social influence dan habit terhadap behavioral intenion. Ada hubungan positif dan signifikan anatara facilitating condition dan habit terhadap use behavior. Serta Ada hubungan positif dan signifikan pada behavioral intention terhadap use behavior. Hasil ini bisa menjadi referensi pelaku UMKM untuk mengembangkan pemasaran dengan mengggunakan media sosial karena konsumen milenial memiliki fasilitas untuk mengakses internet dalam aktifitasnya serta mudah dipengaruhi oleh lingkungan sosialnya. AbstractThis research focuses on millennial consumers who shop online for MSMEs products on e-commerce. Millennial consumers are increasingly becoming an opportunity for MSMEs in marketing targets by knowing how to behave online shopping. This study aims to confirm the existence of a positive and significant relationship between (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating conditions, (5) hedonic motivation, (6) price value and (7) habit of behavioral intention. There is a positive and significant relationship between (8) facilitating conditions and (9) habits on use behavior. And a positive and significant relationship between (10) behavioral intention has a significant effect on use behavior. The research also specifically looks at how age as a moderating variable influences adoption of e-commerce. The method in this study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model that focuses on consumer behavior. The sample in this study were 150 millennial respondents. Data processing using PLS SMART. The results show that there is a positive and significant relationship between social influence and habit on behavioral intention. There is a positive and significant relationship between facilitating conditions and habits on use behavior. And there is a positive and significant relationship between behavioral intention and use behavior. These results can be a reference for SMEs to develop marketing by using social media because millennial consumers have the facility to access the internet in their activities and are easily influenced by their social environment.

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Analyzing the Behavioral Intention Factors in Using Zakat-Based Crowdfunding Platform in Indonesia

International Journal of Zakat ◽

10.37706/ijaz.v5i3.267 ◽

2020 ◽

Vol 5 (3) ◽

pp. 1-19

Author(s):

Sulaeman Sulaeman ◽

Sri Yayu Ninglasari

Keyword(s):

Behavioral Intention ◽

Online Survey ◽

Primary Data ◽

Unified Theory ◽

Utaut Model ◽

Use Of Technology ◽

The Government ◽

Facilitating Conditions ◽

Positive Effect ◽

Survey Questionnaires

This study aims to examine the behavioral intention of the Muslim crowd funders to use the Zakat-based crowdfunding platform model by adopting the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. The online platform, as an intermediary between Muslim crowd funders and MSMEs, provides financing services for MSMEs to fight any situation/pandemic like COVID-19 nowadays. This study used the primary data collected by using the online survey questionnaires, and then the analysis is conducted using partial least squares (PLS) regression. The empirical study shows that all the variables except for facilitating conditions have a significant positive effect on Muslim crowd funders' intention to use the Zakat-based crowdfunding platform model. The present study will help the government and policymakers to plan appropriate intervention strategies to minimize the adverse impact of the COVID-19 pandemic on MSMEs in Indonesia. Furthermore, the study will contribute to the existing literature, especially on the factors influencing the adoption of the Zakat-based crowdfunding platform model.

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The Use of Modified Unified Theory of Acceptance and Use of Technology to Predict the Behavioural Intention Toward Website

Applied Mechanics and Materials ◽

10.4028/www.scientific.net/amm.568-570.1586 ◽

2014 ◽

Vol 568-570 ◽

pp. 1586-1592 ◽

Cited By ~ 5

Author(s):

Indrawati

Keyword(s):

Behavioral Intention ◽

Educational Institution ◽

Survey Method ◽

Unified Theory ◽

Key Factors ◽

Utaut Model ◽

Use Of Technology ◽

Stake Holder ◽

Facilitating Conditions ◽

The Impact

The availability of website for an institution is very important, especially for an educational institution just like ABC University. The website can become a mean of communication from the institute to its stake holder: students, parents, industries, lecturers, administrators, and government or from the stakeholders to the institution. The availability of website is also important to increase the image of the institution, since there is university web ranking published by WeboMatrix. ABC University has already built its website and communicated, socialized as well the availability of its website to all students, lecturers, and administrator. So far the adoption of the websites by students, lecturers, and administrators especially by using the Modified Unified Theory of Acceptance and Use of Technology (UTAUT) model has not been explored. This lack of knowledge motivated the researcher to conduct this study. This study investigates the key factors that affect the behavioral intention and used behavior of customers toward the use of the website in ABC University Indonesia. The approach employed for this study is based on a modified unified theory of acceptance and use of technology (UTAUT) model. A survey method was employed to gather data from 310 respondents coming from the students, lecturers, administrator, and management. The collected data was analyzed using a quantitative investigation. The partial least squares (PLS) method was used to quantitatively evaluate the impact of the key constructs of the modified UTAUT model. This research clearly confirmed that modified UTAUT model which consists ofperformance expectancy, effort expectancy, social influence, facilitating conditions, andcontentcan be used to determinebehavioral intentionof consumers to use Website.

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ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika (KARMAPATI) ◽

10.23887/karmapati.v8i2.18391 ◽

2019 ◽

Vol 8 (2) ◽

pp. 394

Author(s):

Nita Rianadewi ◽

Dewa Gede Hendra Divayana ◽

I Made Ardwi Pradnyana

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Unified Theory ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni performance expectancy, effort expectancy, social influence dan facilitating conditions sebagai variable bebas dengan behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator umur memperkuat hubungan antara kondisi yang memfasilitasi dengan perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan. Kata Kunci : Sistem Informasi Perpustakaan, Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan, Perilaku pengguna, UTAUT

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Examining Teachers Acceptance of Exam Building Crowdsourcing Platform through the Utaut Model: The Case of Krumun.Org

Turkish Journal of Computer and Mathematics Education (TURCOMAT) ◽

10.17762/turcomat.v12i3.1315 ◽

2021 ◽

Vol 12 (3) ◽

pp. 2841-2851

Author(s):

Khalizul Khalid Et.al

Keyword(s):

Behavioral Intention ◽

New Technology ◽

Scaling Up ◽

Assessment Instruments ◽

Unified Theory ◽

Research Model ◽

Utaut Model ◽

Performance Expectancy ◽

Effort Expectancy ◽

Facilitating Conditions

The 21st-century learning demands for teachers to become a central agent in fostering various skills to students. Concurrently, teachers were also encouraged to utilize ICT in scaling up learning quality. In support of this initiative, this study introduced a crowdsourcing platform called Krumun.org developed specifically for Malaysian teachers. This exam-building crowdsourcing platform enables teachers to create, edit, and share assessment instruments. However, whether teachers will use the platform will depend on their acceptance of this new technology. Therefore, the main objective of the study is to determine teachers' acceptance factors in regards to the use of this crowdsourcing platform through the Unified Theory of Acceptance Use Technology (UTAUT) model. Questionnaires were distributed to 155 teachers who participated in Krumun.org trial launch. Partial least squares (PLS) was employed to analyze the research model through Smart-PLS 3. It is conclusive that performance expectancy (PE), self-efficacy (SE), and facilitating conditions (FC) affect behavioral intention to accept the crowdsourcing platform, Krumun.org. However, there was not enough evidence to support Effort Expectancy. Therefore, to increase the number of teachers utilizing this platform, these three factors should be prioritized. The findings of the study could also be of assistance to any related party that was planning to introduce new technology to teachers.

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Analisis Penerimaan dan Penggunaan Transportasi Online di Kalangan Pelajar (Studi Kasus: SMA di Kecamatan Blimbing, Kota Malang)

Jurnal Tekno Kompak ◽

10.33365/jtk.v15i2.1153 ◽

2021 ◽

Vol 15 (2) ◽

pp. 1

Author(s):

Geraldo James Sahertian ◽

Addin Aditya ◽

Siti Aminah

Keyword(s):

Social Influence ◽

Behavioral Intention ◽

Unified Theory ◽

Transportation Services ◽

Purposive Sampling ◽

Performance Expectancy ◽

Use Of Technology ◽

Effort Expectancy ◽

Facilitating Conditions ◽

Use Behavior

Penggunaan telepon pintar atau smartphone di Indonesia, dan di dukung oleh kemajuan teknologi informasi yang semakin pesat, berkembanglah transportasi berbasis online atau biasa disebut ojek online. Ojek online memberikan akses kemudahan bagi masyarakat dan pelajar yang menggunakan aplikasi tersebut, dengan melakukan transaksi pemesanan melalui aplikasi maka ojek tersebut akan datang. Namun berdasarkan informasi dari TribunJatim News yang di dapatkan bahwa ojek online mengalami kenaikan yang cukup signifikan, yang membuat sebagian masyarakat khususnya kalangan pelajar mengeluh akan kebijakan tarif yang diberlakukan mulai Agustus 2019, maka dari itu diperlukan adanya analisis untuk melihat bagaimana kalangan pelajar menerima dan menggunakan layanan transportasi online tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan dan penggunaan terhadap layanan transportasi online GOJEK, di kalangan pelajar SMA Kecamatan Blimbing Kabupaten Malang Jumlah sampel yang diambil sebanyak 160. Penelitian ini menggunakan model Unified Theory Of Acceptance and use of Technology (UTAUT) dengan variabel behavioral intention dan use behavior sebagai variabel dependen dan menggunakan variabel indenpenden yaitu performance excpectancy, effort expectancy, social influence, dan facilitating conditions. Metode yang digunakan pada penelitian ini dengan penyebaran kuesioner menggunakan teknik sampling purposive sampling. Untuk pengelohan data, menggunakan program SPSS untuk menguji instrument penelitian dan model penelitian. Hasil yang didapatkan dari penelitian ini adalah penerimaan dan penggunaan dikalangan pelajar terhadap layanan terhadap layanan transportasi online dipengaruhi oleh faktor social influence, facilitating conditions, behavioral intention, use behavior, sedangkan faktor performance expectancy dan effort excpectancy tidak menggunakan layanan transportasi online. The use of smartphones or smartphones in Indonesia, and supported by increasingly rapid advances in information technology, has developed-based transportation online or commonly known as motorcycle taxis online. taxis Online provide easy access for people and students who use the application, motorcycle by making an order transaction through the application, the ojek will come. However, based on information from TribunJatim News, it was obtained that motorcycle taxis online have increased quite significantly, which made some people, especially students complain about the tariff policy that was implemented starting in August 2019, therefore an analysis is needed to see how students receive and use the service.transportation online . This study aims to determine how the acceptance and use of transportation services online GOJEK, among high school students in Blimbing District, Malang Regency. The number of samples taken is 160. This study uses the Unified Theory of Acceptance and use of Technology (UTAUT) model with variables. behavioral intention and use behavior as the dependent variable and using independent variables, namely performance expectancy, effort expectancy, social influence, and facilitating conditions. The method used in this study by distributing questionnaires using purposive sampling technique. For data collection, use the SPSS program to test research instruments and research models. The results obtained from this study are that acceptance and use among students of transportation services is online influenced by social influences, facilitating conditions, behavioral intention, use behavior, while performance expectancy expectancy and effort factors do not use transportation services online.

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