The Use of Modified Unified Theory of Acceptance and Use of Technology to Predict the Behavioural Intention Toward Website

2014 ◽  
Vol 568-570 ◽  
pp. 1586-1592 ◽  
Author(s):  
Indrawati
Keyword(s):  
Behavioral Intention ◽  
Educational Institution ◽  
Survey Method ◽  
Unified Theory ◽  
Key Factors ◽  
Utaut Model ◽  
Use Of Technology ◽  
Stake Holder ◽  
Facilitating Conditions ◽  
The Impact

The availability of website for an institution is very important, especially for an educational institution just like ABC University. The website can become a mean of communication from the institute to its stake holder: students, parents, industries, lecturers, administrators, and government or from the stakeholders to the institution. The availability of website is also important to increase the image of the institution, since there is university web ranking published by WeboMatrix. ABC University has already built its website and communicated, socialized as well the availability of its website to all students, lecturers, and administrator. So far the adoption of the websites by students, lecturers, and administrators especially by using the Modified Unified Theory of Acceptance and Use of Technology (UTAUT) model has not been explored. This lack of knowledge motivated the researcher to conduct this study. This study investigates the key factors that affect the behavioral intention and used behavior of customers toward the use of the website in ABC University Indonesia. The approach employed for this study is based on a modified unified theory of acceptance and use of technology (UTAUT) model. A survey method was employed to gather data from 310 respondents coming from the students, lecturers, administrator, and management. The collected data was analyzed using a quantitative investigation. The partial least squares (PLS) method was used to quantitatively evaluate the impact of the key constructs of the modified UTAUT model. This research clearly confirmed that modified UTAUT model which consists ofperformance expectancy, effort expectancy, social influence, facilitating conditions, andcontentcan be used to determinebehavioral intentionof consumers to use Website.

scholarly journals EVALUASI ADOPSI TEKNOLOGI MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY MODEL

2021 ◽  
Vol 7 (2) ◽  
pp. 123-140
Author(s):  
Nurul Hidayati ◽  
Eko Ruddy Cahyadi
Keyword(s):  
Data Analysis ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Unified Theory ◽  
Purposive Sampling ◽  
Utaut Model ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

ABSTRAKPenelitian dengan pendekatan model Unified Theory of Acceptance and Use of Technology (UTAUT) model dilakukan untuk mengkaji adopsi teknologi dan perilaku penggunaan aplikasi IPB Mobile khususnya IPB Mobile for Students. Sampel penelitian dipilih menggunakan metode purposive sampling, yaitu sebanyak 400 mahasiswa program sarjana. Data penelitian berupa data primer yang dikumpulkan melalui penyebaran kuisioner. Analisis data dilakukan dengan structural equation modelling partial least square (SEM-PLS). Hasil analisis data menunjukkan bahwa persepsi responden pada indikator-indikator model UTAUT menunjukkan penilaian yang sudah baik. Effort expectancy berpengaruh positif terhadap variabel behavioral intention. Variabel use behavior mahasiswa dipengaruhi secara langsung oleh facilitating conditions dan behavioral intention. Implikasi manajerial dari hasil penelitian ini hendaknya dapat dijadikan salah satu dasar untuk perbaikan aplikasi IPB Mobile for Student sehingga dapat meningkatkan pelayanan bagi mahasiswa, baik akademik maupun nonakademik, antara lain penyediaan fasilitas wifi yang memadai di berbagai area yang sering digunakan untuk kegiatan belajar mengajar mahasiswa guna meningkatkan akses terhadap aplikasi dan perbaikan fitur-fitur yang sudah ada sehingga ramah digunakan oleh mahasiswa. ABSTRACTResearch with the Unified Theory of Acceptance and Use of Technology (UTAUT) model approach was conducted to examine technology adoption and behavior in using IPB Mobile applications, especially IPB Mobile for Students. The research sample was selected using a purposive sampling method, as many as 400 undergraduate students. Research data in the form of primary data collected through the distribution of questionnaires. Data analysis was carried out using structural equation modeling partial least squares (SEM-PLS). The results of data analysis show that respondents' perceptions of the indicators of the UTAUT model show a good assessment. Effort expectancy has a positive effect on behavioral intention variables. The variable use behavior of students is directly influenced by facilitating conditions and behavioral intention. The managerial implications of the results of this study should be used as a basis for improving the IPB Mobile for Student application so that it can improve services for students, both academic and non-academic, including the provision of adequate wifi facilities in various areas that are often used for student teaching and learning activities. in order to increase access to applications and improve existing features so that they are friendly to use by students.

scholarly journals “Assessment of the social influence and facilitating conditions that support nurses’ adoption of hospital electronic information management systems (HEIMS) in Ghana using the unified theory of acceptance and use of technology (UTAUT) model”

2019 ◽  
Vol 19 (1) ◽  
Author(s):  
Lu Lin Zhou ◽  
Joseph Owusu-Marfo ◽  
Henry Asante Antwi ◽  
Maxwell Opuni Antwi ◽  
Arielle Doris Tetgoum Kachie ◽  
...  
Keyword(s):  
Information Management ◽  
Behavioral Intention ◽  
Management Systems ◽  
Unified Theory ◽  
Electronic Information ◽  
Utaut Model ◽  
Use Of Technology ◽  
The Social ◽  
Information Management Systems ◽  
Facilitating Conditions

Abstract Background Hospital electronic information management systems (HEIMS) are widely used in Ghana, and hence its performance must be carefully assessed. Nurses as clinical health personnel are the largest cluster of hospital staff and are the pillar of healthcare delivery. Therefore, they play a crucial role in the adoption and assessment of HEIMSs in Ghana. This report sought to assess the “Social Influence” (SI) and “Facilitating Conditions” (FC) that support Nurses’ Acceptance of HEIMS in Ghana using the “Unified Theory of Acceptance and Use of Technology” (UTAUT) model. Methods This study applied a non-experimental survey design. An electronic platform questionnaire on smartphones was used to collect data on 660 nurses. Statistically, AMOS Structural Equation Modelling (SEM) version 22.0 was employed to examine the research model. Results “Behavioral Intention” (BI) to HEIMS use was significantly predicted by SI and FC (p < 0.001). Notably, both SI and FC had an influence on nurses’ use behavior (UB) with behavioral intention (BI) as the mediator, which explains a total of 42.1% variance in the intention of nurses to use HEIMS. Likewise, UB of HEIMS was also significantly predicted by SI (R2 = 43.2) and BI (R2 = 0.39.6) with both constructs explaining a total of 51.7% of the variance in nurses’ acceptance to use HEIMS. Conclusion Nurses’ adoption of HEIMS in terms of the UB was influenced by SI and BI, whiles SI and FC had the strongest influence on BI (serving as mediator) of UB to adopt and use HEIMS among the nurses in Ghanaian hospitals.

scholarly journals ANALISA PENERIMAAN DAN PENGGUNAAN SISTEM INFORMASI DESA (SID) DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2020 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
I Gusti Putu Yudha Tresnawan ◽  
I Made Ardwi Pradnyana ◽  
I Made Agus Wirawan
Keyword(s):  
Information System ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Factors Affecting ◽  
Software Application ◽  
Utaut Model ◽  
Use Of Technology ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
The Village

AbstrakSistem Informasi Desa merupakan perangkat teknologi dan aplikasi perangkat lunak yang dioperasikan oleh perangkat desa untuk mengelola data administrasi dan informasi desa. Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi minat pemanfaatan dan perilaku penggunaan SID dengan model Unified Theory Of Acceptance And Use Of Technology (UTAUT). Model UTAUT memiliki empat variabel bebas yaitu ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, dan kondisi yang memfasilitasi. Model UTAUT juga memiliki dua variabel terikat yaitu minat pemanfaatan dan perilaku penggunaan serta variabel moderator yaitu jenis kelamin, umur, pengalaman, dan kesukarelaan pengguna.Sampel dalam penelitian ini berjumlah 56 orang. Data diperoleh dengan cara menyebarkan kuisioner kepada operator desa sebagai pengguna SID. Data kemudian dianalisis menggunakan software SmartPLS 3.0.Hasil penelitian ini menunjukkan bahwa (1) Ekspektasi kinerja berpengaruh positif terhadap minat pemanfaatan sebesar 59%, ekspektasi usaha berpengaruh positif terhadap minat pemanfaatan sebesar 49,5 % dan pengaruh sosial tidak berpengaruh positif terhadap minat pemanfaatan. (2) Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan sebesar 29,2% dan minat pemanfaatan berpengaruh positif terhadap perilaku penggunaan sebesar 32,3%. (3) Variabel moderator jenis kelamin dan umur tidak memperkuat hubungan antara ekspektasi kinerja terhadap minat pemanfaatan. (4) Variabel moderator jenis kelamin, umur dan pengalaman tidak memperkuat hubungan antara ekspektasi usaha terhadap minat pemanfaatan. (5) Variabel moderator jenis kelamin, umur, pengalaman dan kesukarelaan pengguna tidak memperkuat hubungan antara pengaruh sosial terhadap minat pemanfaatan. (6) Variabel moderator umur dan pengalaman tidak memperkuat hubungan antara kodisi yang memfasilitasi dengan perilaku penggunaan. AbstractVillage Information System is a set of technology and software application which was operated by village officials to manage village’s administration and information. This study aimed to know the factors affecting behavioral intention and use behavior in using SID with Unified Theory Of Acceptance And Use Of Technology (UTAUT) model. UTAUT model had 4 independent variables namely Perfomance Expectanxy, Effort Expectancy, Social Influence, and Facilitating Conditions. UTAUT model also had two variables namely Behavioral Intention and Use Behavior and moderator variables namely gender, age, experience and voluntariness of use. There was 56 people as the sample of this study. The data were obtained by spreading questionnaires to village operators as the village information system users. The data were analysed by using SmartPLS 3.0 software.

scholarly journals Analysis of User Acceptance of ERP System on After Sales Function Using Unified Theory of Acceptance and Use of Technology (UTAUT) Model

2020 ◽  
Vol 1 (1) ◽  
pp. 26-33
Author(s):  
Verina Risky Andwika ◽  
R. Wahjoe Witjaksono
Keyword(s):  
Social Influence ◽  
Significant Influence ◽  
Behavioral Intention ◽  
User Acceptance ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

Unified Theory of Acceptance and Use of Technology (UTAUT) is a model used to describe user behavior towards the acceptance of information technology. UTAUT is a development of eight previous leading theories. UTAUT has four constructs that can be a significant direct determinant of behavioral intention and use behavioral, ie performance expectancy, effort expectancy, social influence, and facilitating conditions. This model is then used to analyze user acceptance of Enterprise Resource Planning (ERP) at PT Wijaya Toyota Dago. ERP is a system that can help companies to integrate one process with another process, in order to achieve company goals. This research will explain about the relation of factors influencing acceptance and usage of ERP by using UTAUT model. This research is an explanative research with data analysis technique using PLS (Partial Least Square). Data obtained comes from respondents who are employees of After Sales function of PT Wijaya Toyota Dago, data obtained by way of distributing the questionnaire tertuup. The sample size in this study was 37 resondents and analyzed using SPSS and SmartPLS applications. The analysis results are as follows: (1) Variable Performance Expectancy (PE) has a positive and significant influence on Behavioral Intention (BI); (2) Variable Effort Expectancy (EE) has a positive and significant influence on Behavioral Intention (BI);(3) Social Influence Variables (SI) have a positive and significant influence on Behavioral Intention (BI); (4) Variable Facilitating Conditions (FC) has a positive and significant influence on Use Behavior; (5) Social Influence (SI) variable has positive but not significant influence on Behavioral Intention (BI).

scholarly journals Adopsi E-Commerce oleh Konsumen Milenial Pada Produk UMKM Di Kota Subang Menggunakan Model UTAUT In Consumer Contex

2020 ◽  
Vol 7 (5) ◽  
pp. 1021
Author(s):  
Rian Piarna ◽  
Ferdi Fathurohman
Keyword(s):  
Social Influence ◽  
Significant Relationship ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Utaut Model ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

<p class="Abstrak">Penelitian ini berfokus pada konsumen milenial yang melakukan belanja online produk UMKM pada e-commerce. Konsumen milenial yang semakin meningkat menjadi peluang bagi UMKM dalam target pemasaran dengan mengetahui bagaimana perilaku dalam berbelanja online. Penelitian ini bertujuan untuk mengkonfirmasi adanya hubungan positif dan signifikan antara (1) <em>performance expectancy, </em>(2) <em>effort expectancy</em>, (3) <em>social influence</em>, (4) <em>facilitating condition</em>, (5) <em>hedonic motivation</em>, (6) <em>price value </em>dan (7)<em> habit </em>terhadap <em>behavioral intention</em>. Adanya hubungan positif dan signifikan antara (8) <em>facilitating condition </em>dan (9) <em>habit</em> terhadap <em>use behavior</em>. Serta hubungan positif dan signifikan antara (10)  <em>behavioral intention</em> berpengaruh signifikan terhadap <em>use behavior</em>. Pada hasil penelitian juga khusus melihat bagaimana usia sebagai variabel moderator mempengaruhi dalam adopsi penggunaan <em>e-commerce</em>. Metode pada penelitian ini  menerapkan model <em>Unified Theory of Acceptance and Use of Technology </em>(UTAUT) yang berfokus pada perilaku konsumen. Sampel dalam penelitian ini sebanyak 150 responden milenial. Pengolahan data menggunakan SMART PLS. Hasilnya menunjukkan bahwa ada hubungan positif dan signifikan anatara <em>social influence</em> dan <em>habit </em>terhadap <em>behavioral intenion</em>. Ada hubungan positif dan signifikan anatara <em>facilitating condition </em>dan <em>habit </em>terhadap <em>use behavior</em>. Serta Ada hubungan positif dan signifikan<em> </em>pada <em>behavioral intention</em> terhadap <em>use behavior</em>. Hasil ini bisa menjadi referensi pelaku UMKM untuk mengembangkan pemasaran dengan mengggunakan media sosial karena konsumen milenial memiliki fasilitas untuk mengakses internet  dalam aktifitasnya serta mudah dipengaruhi oleh lingkungan sosialnya.</p><p class="Abstrak"> </p><p class="Abstrak"><em><strong>Abstract</strong></em></p><p class="Judul2"><em>This research focuses on millennial consumers who shop online for MSMEs products on e-commerce. Millennial consumers are increasingly becoming an opportunity for MSMEs in marketing targets by knowing how to behave online shopping. This study aims to confirm the existence of a positive and significant relationship between (1) performance expectancy, (2) effort expectancy, (3) social influence, (4) facilitating conditions, (5) hedonic motivation, (6) price value and (7) habit of behavioral intention. There is a positive and significant relationship between (8) facilitating conditions and (9) habits on use behavior. And a positive and significant relationship between (10) behavioral intention has a significant effect on use behavior. The research also specifically looks at how age as a moderating variable influences adoption of e-commerce. The method in this study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) model that focuses on consumer behavior. The sample in this study were 150 millennial respondents. Data processing using PLS SMART. The results show that there is a positive and significant relationship between social influence and habit on behavioral intention. There is a positive and significant relationship between facilitating conditions and habits on use behavior. And there is a positive and significant relationship between behavioral intention and use behavior. These results can be a reference for SMEs to develop marketing by using social media because millennial consumers have the facility to access the internet in their activities and are easily influenced by their social environment.</em></p><p class="Abstrak"><em><strong><br /></strong></em></p>

scholarly journals ANALISIS PENERIMAAN DAN PENGGUNAAN APLIKASI OVO DENGAN MENGGUNAKAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) DI KOTA DENPASAR

2020 ◽  
Vol 4 (2) ◽  
pp. 186
Author(s):  
Gusi Putu Lestara Permana ◽  
Luh Putu Kristiari Dewi
Keyword(s):  
Behavioral Intention ◽  
Primary Data ◽  
Unified Theory ◽  
Utaut Model ◽  
Use Of Technology ◽  
Inner Model ◽  
Behavior Intentions ◽  
Analysis Technique ◽  
Facilitating Conditions ◽  
Use Behavior

Analysis of Acceptance and Use of OVO Applications Using Unified Theory of Acceptance and Use of Technology in Denpasar CityThis study aims to determine the success of the acceptance and use of OVO applications by using the Unified Theory of Acceptance and Use of Technology (UTAUT) in Denpasar City. The UTAUT model in this study uses performance expectancy, effort expectancy, social influence, facilitating conditions, behavioral intention, use behavior, experience and voluntariness of use. The data acquisition in this study was processed using Partial Least Squares (PLS). The  samples  were 125 samples. Sources of data in this study are primary data sources sourced from questionnaire results that have been filled out by respondents. The research and testing instrument used is the outer model, while the data analysis technique used is the inner model and hypothesis testing.Based on the results, the hypothesis shows that performance expectations, effot expectations, social influences, facilitating conditions is positive towards behavior intentions. The behavioral intention is stated positively towards the use of behavior. However, the moderator variables that are declared not binding relations the independent variables and the dependent variable when receiving and using OVO applications in Denpasar.Keywords: UTAUT Model, e-money, OVO application

scholarly journals Analyzing the Behavioral Intention Factors in Using Zakat-Based Crowdfunding Platform in Indonesia

2020 ◽  
Vol 5 (3) ◽  
pp. 1-19
Author(s):  
Sulaeman Sulaeman ◽  
Sri Yayu Ninglasari
Keyword(s):  
Behavioral Intention ◽  
Online Survey ◽  
Primary Data ◽  
Unified Theory ◽  
Utaut Model ◽  
Use Of Technology ◽  
The Government ◽  
Facilitating Conditions ◽  
Positive Effect ◽  
Survey Questionnaires

This study aims to examine the behavioral intention of the Muslim crowd funders to use the Zakat-based crowdfunding platform model by adopting the Unified Theory of Acceptance and Use of Technology (UTAUT) Model. The online platform, as an intermediary between Muslim crowd funders and MSMEs, provides financing services for MSMEs to fight any situation/pandemic like COVID-19 nowadays. This study used the primary data collected by using the online survey questionnaires, and then the analysis is conducted using partial least squares (PLS) regression. The empirical study shows that all the variables except for facilitating conditions have a significant positive effect on Muslim crowd funders' intention to use the Zakat-based crowdfunding platform model. The present study will help the government and policymakers to plan appropriate intervention strategies to minimize the adverse impact of the COVID-19 pandemic on MSMEs in Indonesia. Furthermore, the study will contribute to the existing literature, especially on the factors influencing the adoption of the Zakat-based crowdfunding platform model.

scholarly journals ANALISIS PENERIMAAN PENGGUNA SISTEM INFORMASI PERPUSTAKAAN DAN ARSIP DAERAH KABUPATEN BULELENG MENGGUNAKAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2019 ◽  
Vol 8 (2) ◽  
pp. 394
Author(s):  
Nita Rianadewi ◽  
Dewa Gede Hendra Divayana ◽  
I Made Ardwi Pradnyana
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Use Behavior

Sistem Informasi Perpustakaan dan Arsip (SIPA) adalah sebuah website yang dikembangkan oleh perpustakaan daerah di kabupaten Buleleng sebagai alternative dalam mendukung pengelolaan dan mempermudah pengguna. Penelitian ini bertujuan untuk menganalisis pemanfaatan Sistem Informasi Perpustakaan dan Arsip (SIPA) di Kabupaten Buleleng dengan berdasarkan menggunakan Model Unified Theory Of Acceptance and Use Of Technology (UTAUT) dengan menggunakan empat variabel bebas yakni  performance expectancy,  effort expectancy, social influence dan  facilitating conditions sebagai variable bebas dengan  behavioral intention dan use behavior sebagai variable terikat dan variable moderator Age, Gender dan experience. Variabel Ekpektansi Kinerja dan variabel Ekspektasi usaha tidak berpengaruh positif terhadap  minat penggunaan Sistem Informasi Perpustakaan. Pengaruh sosial berpengaruh positif terhadap minat penggunaan, Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan Sistem Informasi Perpustakaan, Variabel moderator jenis kelamin tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan. Variabel moderator umur tidak memperkuat hubungan antara ekspektasi kinerja, ekspektansi usaha dan pengaruh sosial dengan minat penggunaan.Variabel moderator  umur  memperkuat hubungan antara  kondisi yang memfasilitasi  dengan  perilaku pengguna, variable moderator pengalaman memperkuat hubungan antara pengaruh sosial terhadap minat penggunaan Sistem Informasi Perpustakaan, variable moderator pengalaman memperkuat hubungan antara kondisi yang memfasilitasi terhadap perilaku pengguna Sistem Informasi Perpustakaan.  Kata Kunci :  Sistem Informasi Perpustakaan,  Ekspektansi Kinerja, Ekspektansi Usaha, Pengaruh Sosial, Kondisi Pemfasilitasi, Minat Penggunaan,  Perilaku pengguna, UTAUT

scholarly journals Users Acceptance of E-Government System in Sintok, Malaysia: Applying the UTAUT Model

2021 ◽  
Vol 5 (1) ◽  
pp. 66
Author(s):  
Anisa Safiah Maznorbalia ◽  
Muhammad Aiman Awalluddin
Keyword(s):  
Public Administration ◽  
Unified Theory ◽  
Key Factors ◽  
Developed Country ◽  
The Public ◽  
Government Services ◽  
Utaut Model ◽  
Use Of Technology ◽  
Efficiency And Effectiveness ◽  
Very High

E-government services have become a vital tool to provide citizens with more accessible, accurate and high-quality services and information. E-government system provides an efficient dissemination of information to people and eases people to communicate directly with government services. The utilization of ICT through e-government enhancing efficiency and effectiveness of service delivery in the public sector. The system is regarded as one of the vital elements to be a developed country. The application of e-government indicates the readiness and ability of the nation utilizing technology within public administration periscope. Although the Malaysian government has introduced e-government for many years, its acceptance still not very high. Therefore, this paper studies the key factors of Malaysian citizens’ in Sintok, Kedah, a semi- rural area on approval on e-government services based on the Unified Theory of Acceptance and the Use of Technology (UTAUT Model). The survey data was collected from 83% respondents to measure people understanding and awareness toward e-government system. The results show that there is an excellent understanding among Malaysian towards e-government system.

Using UTAUT 2 model to predict mobile app based shopping: evidences from India

2017 ◽  
Vol 9 (3) ◽  
pp. 248-264 ◽  
Author(s):  
Preeti Tak ◽  
Savita Panwar
Keyword(s):  
Behavioral Intention ◽  
Mobile Apps ◽  
Smart Phone ◽  
Mobile App ◽  
Content Type ◽  
Use Of Technology ◽  
Usage Behavior ◽  
Managerial Implications ◽  
Facilitating Conditions ◽  
The Impact

Purpose The purpose of this paper is to understand antecedents of app-based shopping in an Indian context. The paper has used unified theory of acceptance and use of technology (UTAUT) 2 model for examining the impact of various constructs on behavioral intention and usage behavior of smart phone users toward the mobile shopping apps. Design/methodology/approach The constructs were tested and validated by means of a structured questionnaire which was administered on a sample of 350 mobile app shoppers in Delhi. AMOS 20 was used to analyze the collected data. Findings The study revealed that hedonic and habit are the strongest predictors of users’ behavioral intention to use mobile apps for shopping. Respondents are also influenced by the deals that are being offered by the marketers. The research also suggests that facilitating conditions help in usage of mobile apps for shopping. Research limitations/implications Managerial implications simplifying the interface which would encourage the less technologically advanced individuals to use mobile apps. Hedonic element of shopping through mobile apps should also be enhanced. Originality/value This study contributes to the research on intentions and usage behavior of consumer technologies by adopting UTAUT 2 model to explain the intentions and usage behavior toward mobile apps for shopping. The paper also measured the role of deals in influencing the consumers.

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