Modifying the marketing strategy to reinforce the economic security of managing companies

2021 ◽  
Vol 17 (3) ◽  
pp. 585-604
Author(s):  
Sergei B. ZAINULLIN ◽  
Ol'ga A. ZAINULLINA
Keyword(s):  
Comparative Analysis ◽  
Real Estate ◽  
Marketing Strategy ◽  
Economic Crisis ◽  
Consumer Demand ◽  
Economic Security ◽  
Technological Operation ◽  
Current Crisis ◽  
Scientific Papers ◽  
Real Estate Management

Subject. The 2020 economic crisis and the coronavirus pandemic put the economic security of some companies, sectors and markets at stake, including the housing and utility sector. Lowering the threat is the reason why managing companies’ strategies are modified. Objectives. We review needs of various consumers changing during the current crisis, analyze new opportunities. The article also discusses the possible modification of the marketing strategy. Methods. The study is based on methods of analysis, synthesis, forecasting. Preparing for the study, we referred to analytical reviews, scientific papers, proceedings of scientific conferences, sectoral editions. Results. We conducted the comparative analysis of segments and types of managing companies’ activities and outlined recommendations for modifying the strategy of managing companies. Conclusions and Relevance. The COVID-19 pandemic considerable reshaped the consumer demand across various segments (В2В, В2С, В2G)and activities, such as real estate management, technological operation, cleaning. Following the findings of the study, we make suggestions for modifying the strategy of marketing companies.

New challenges to the economic security of Russia and the world and counteraction methods

2020 ◽  
Vol 16 (7) ◽  
pp. 1246-1263
Author(s):  
S.B. Zainullin ◽  
O.A. Zainullina
Keyword(s):  
Economic Development ◽  
Economic Crisis ◽  
Economic Security ◽  
Economic Policies ◽  
Economic Decline ◽  
Current Crisis ◽  
Initial Stage ◽  
The World ◽  
Analysis And Synthesis ◽  
Global Threat

Subject. The 2020 economic crisis has become a global threat to the economic security of States, corporations and households. The elimination of this threat to economic security is a key priority of the State. Objectives. The article is dedicated to factors of the current crisis, both individually and in aggregate, as well as forecasts of the economic development during the crisis. Methods. The study is based on the scientific knowledge as dialectic, a combination of historical and logical unity, structural analysis, traditional methods of economic analysis and synthesis. Results. We carried out the comparative analysis of crisis theories, forecasted the economic development of the IMF, the World Bank, the Audit Chamber, and considered analytical agencies in dynamics, taking into account adjustments when the crisis manifests itself. Counteraction methods are reviewed from theoretical and practical perspectives. The article also analyzed the international expertise in crisis management. Conclusions and Relevance. The economic crisis was found to be at its initial stage, with negative scenarios being more probable. Proposed and implemented, local measures can mitigate the economic decline, prevent massive bankruptcies and a social explosion. Meanwhile, measures to restructure the economic policy may contribute to overcoming the crisis. The findings can be used by federal government bodies to adjust economic policies, develop programs and strategies for the socio-economic development of regions, and economic security strategies for corporations.

scholarly journals Compensation for Real Properties Acquired for Roads in Different Procedures - Comparative Analysis

2017 ◽  
Vol 25 (4) ◽  
pp. 40-49
Author(s):  
Anna Barańska
Keyword(s):  
Comparative Analysis ◽  
Real Estate ◽  
The Real ◽  
The Real Estate ◽  
Public Purpose ◽  
Estate Management ◽  
Real Estate Management

Abstract Real properties acquired for the so-called public purpose, such as road investments, generate a one-off financial indemnity in the form of compensation paid to the expropriated owner. Due to the different possible modes of expropriation (pursuant to the Real Estate Management Act or the Special Road Act), the amount of the compensation due may be determined in different ways, which entails a variety of results. The article compares the compensation levels determined in two possible procedures: basing on the predominant use of the adjacent areas or on data from the transactions of real properties intended for public roads. The conducted analyses demonstrated that the differences between these two types of compensation for land intended for development, established under two different expropriation procedures, are insignificant.

scholarly journals Changes in International Marketing Strategies of Companies Operating in the Global Luxury Industry due to the Financial and Economic Crisis

2013 ◽  
Vol 6 (21) ◽  
pp. 136-148
Author(s):  
Otília Zorkóciová ◽  
Erika Mária Jamborová
Keyword(s):  
Marketing Strategy ◽  
Economic Crisis ◽  
Global Economy ◽  
International Marketing ◽  
Essential Elements ◽  
Current Crisis ◽  
European Continent ◽  
Bric Countries ◽  
International Marketing Strategy ◽  
Luxury Industry

Abstract The goal of our contribution is the international marketing strategy of luxury goods manufacturers worldwide due to the financial and economic crisis. The current crisis hit many countries of the world, European continent as well. It contributed to the more prominent role of BRIC countries in the global economy, particularly because of their growing economic power. These factors resulted to the increase in affluent customers for luxury industry in these countries. The sector quickly and successfully responded to this situation. Our paper aims to identify the essential elements of the successful international marketing strategy in the global luxury industry, with reference to the most important elements of the marketing mix.

scholarly journals Comparison of Real Estate Management System in China and Poland

2020 ◽  
Vol 28 (1) ◽  
pp. 13-27
Author(s):  
Marta Gross ◽  
Chao Lin
Keyword(s):  
Comparative Analysis ◽  
Real Estate ◽  
Swot Analysis ◽  
Management Systems ◽  
The Real Estate ◽  
The World ◽  
History Of ◽  
Estate Management ◽  
Real Estate Management ◽  
Different Cultures

AbstractReal estate management systems differ all over the world. Differences arise from the different history of regions, different cultures and customs. The paper presents information about the real estate management systems in China and Poland, two extremely different countries. The authors have tried to show the differences and similarities between the countries. The research methods that were used to prepare the paper include a TOWS/SWOT analysis and a comparative analysis.

Modifying the marketing strategy in the time of ‘the Great Depression’ as a factor of the economic security

2021 ◽  
Vol 17 (2) ◽  
pp. 316-336
Author(s):  
Sergei B. ZAINULLIN ◽  
Ol'ga A. ZAINULLINA
Keyword(s):  
Marketing Strategy ◽  
Crisis Management ◽  
Economic Crisis ◽  
Digital Technology ◽  
Digital Technologies ◽  
Economic Security ◽  
Marketing Communication ◽  
The Great Depression ◽  
Analysis And Synthesis ◽  
Global Threat

Subject. The 2020 economic crisis turned to be a global threat to the economic security of some corporations, industries and markets. Objectives. We evaluate the current situation when corporations are taking dip during the crisis. We also analyze new opportunities for them, examine possible modifications of the marketing strategy. Methods. The study is based on the dialectical method, a combination of historic and logic unity, structural analysis, traditional techniques for analysis and synthesis. Results. We carried out the comparative analysis of industries which happened to be the most crisis-hit. The article also provides a review of markets that demonstrate the potential for growth. We examined marketing communication mechanisms, which may modify the marketing strategy provided they are applied in a new manner and combined with digital technology. Conclusions and Relevance. The economic crisis considerably undermined the performance of certain industries. However, it revealed some important tendencies, with the timely implementation of digital technologies being the main one. The latter underlie e?commerce, which has plummeted during the crisis and will definitely continue to grow after the crisis. Digital technologies are a cornerstone for crisis management activities for the overwhelming majority of crisis-hit industries, which are trying to avoid probable bankruptcy brought by the crisis.

Sign in / Sign up

Export Citation Format

Share Document