scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEWUJUDKAN PARIWISATA BERBASIS MASYARAKAT BERKELANJUTAN

2020 ◽  
Vol 4 (1) ◽  
pp. 21
Author(s):  
Ni Wayan Juniari ◽  
Luh Putu Mahyuni

Peningkatan kunjungan wisatawan ke suatu destinasi wisata selain membawa manfaat positif juga meninggalkan dampak negatif. Peran manajer sangat signifikan untuk memastikan operasional perusahaan pengelola destinasi wisata dapat mendukung perekonomian masyarakat lokal dan tidak merusak lingkungan, sehingga terwujud praktik bisnis berkelanjutan. Penelitian ini bertujuan mengeksplorasi bagaimana corporate social responsibility (CSR) dipraktikkan untuk dapat mewujudkan pariwisata berbasis masyarakat berkelanjutan. Untuk mencapai tujuan penelitian, penelitian kualitatif dengan pendekatan studi kasus dilakukan di kawasan wisata Monkey Forest Ubud, Gianyar, Bali. Berlandaskan pada konsep CSR dan pariwisata berbasis masyarakat, data dikumpulkan melalui wawancara kemudian dianalisis secara kualitatif dengan bantuan software NVivo12. Penelitian ini mengindikasikan bahwa Monkey Forest Ubud mengimplementasikan berbagai bentuk CSR yang memungkinkan masyarakat lokal berpartisipasi penuh dalam operasional kawasan wisata dan memperoleh manfaatnya secara langsung. Penelitian ini memberikan inspirasi mengenai bagaimana suatu destinasi/kawasan wisata dapat mengimplementasikan CSR untuk memastikan terwujudnya bisnis berkelanjutan dan pada saat bersamaan berkontribusi bagi pengembangan pariwisata berbasis masyarakat berkelanjutan.   Increasing tourist arrivals in a touristic area, besides bringing positive impacts also leaving negative footprints. The role of managers is significant to ensure that the business operational supports the local community and preserve the environment, so as sustainable business can be attained. This study aims at exploring how corporate social responsibility (CSR) is practiced to develop sustainable community-based tourism. To address the research objective, a qualitative case study was conducted at Ubud Monkey Forest, Gianyar, Bali. Guided by the concept of CSR and community-based tourism, data was collected through interviews and analyzed qualitatively with the help of NVivo12 software. This research indicates that Ubud Monkey Forest implements various CSR activities that allow the local community to participate in the operational of the forest and obtain the benefits from the operational. This research exemplifies how a tourist destination could implement CSR to ensure business sustainability and at the same time contribute to the development of sustainable community-based tourism.

2017 ◽  
Vol 4 (4) ◽  
pp. 275-283
Author(s):  
Dinesh Raj Pant ◽  
Opas Piansoongnern

The debate in the field of Corporate Social Responsibility (CSR) in achieving Sustainable Competitive Advantage (SCA) was ongoing from the beginning of the twenty first century. The role of stakeholders and CSR in achieving sustainable business has increased in recent years. The purpose of this qualitative study was to achieve deeper understanding about the CSR initiative that may contribute to achieve SCA for the company. A single case study with three unit of analysis was used to achieve a deeper understanding on how CSR in planned, aligned and implemented in the noodle companies in Nepal and how those initiative may contribute to the company in the form of SCA and to community in the form of societal development.The stakeholder theory was used as theoretical framework with semi structured interview as data collection method. For the data collection purpose, two groups of stakeholders were interviewed. The first group was internal stakeholders including managerial level employees and second group consisted of external stakeholders including suppliers, customers, local community members and environmental activist. The findings of the study clearly indicated that, the strategic approach to CSR contributes to company in the form of SCA and helps in fulfilling the expectations of the local communities. The findings indicated that, stakeholder management is a key tool in today’s business environment and strategic CSR initiatives contributes in sustainable business and mutual cooperation between company and stakeholders.Int. J. Soc. Sc. Manage. Vol. 4, Issue-4: 275-283


2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Fauziyah Nur Afifah ◽  
Imron Rosyidi ◽  
Encep Dulwahab

ABSTRAK Tujuan penelitian ini menghasilkan data kualitatif dalam studi kasus Pengelolaan Corporate Sosial Responsibility Bank Indonesia melalui Pemberian Beasiswa. Tujuannya untuk mengetahui proses Mendefinisikan Masalah, proses perumusan Perencanaan, Mengambil Tindakan, dan Mengevaluasi dari program beasiswa Bank Indonesia. Penelitian ini menggunakan konsep Four Steps PR Process. Metode yang digunakan yaitu metode studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data skripsi ini observasi, wawancara mendalam dan dokumentasi. Hasil penelitian: 1) Mendefinisikan masalah yaitu menentukan siapa saja yang berhak mendapatkan beasiswa. 2) Merencanakan sasaran dan informasi, pengelolaan GenBI. 3) Menenentukan penerima menerima beasiswa, menentukan peran GenBI dalam keikutsertaanya dalam setiap kegiatan BI, dan struktur kepengurusan organisasi GenBI. 4) Evaluasi program beasiswa BI. Kata Kunci : Pengelolaan, Corporate Sosial Responsibility, Beasiswa. ABSTRACT The purpose of this study was to produce qualitative data in a case study of the Management of Corporate Social Responsibility at Bank Indonesia through the Granting of Scholarships. The aim is to find out the process of defining the problem, the process of formulating planning, taking action, and evaluating from the Bank Indonesia scholarship program. This study uses the concept of the Four Steps PR Process. The method used is the case study method with a qualitative approach. This thesis data collection technique is observation, in-depth interviews and documentation. Research results: 1)Defining the problem is to determine who is entitled to a scholarship. 2)Planning goals and information, managing GenBI. 3)Determine the recipient to receive a scholarship, determine the role of GenBI in its participation in every BI activity, and the management structure of the GenBI organization. 4)Evaluation of the BI scholarship program. Keywords : Management, Corporate Social Responsibility, Scholarship


IIUC Studies ◽  
2012 ◽  
Vol 7 ◽  
pp. 249-282
Author(s):  
Md Shariful Haque ◽  
Md Mokhter Ahmad

Corporate Social Responsibility (CSR) is a commitment of the organizations to act ethically and contribute to economic development of the society while humanizing the quality of life of the workforce and the local community at large. This is a talented issue for the corporation the world over. CSR is required for the organizations to ensure its sustainability. Now-a-days the practice of CSR is subject to much debate and criticism. Critics argue that CSR deviates from the fundamental economic role of business; others argue that it is nothing more than superficial windowdressing; others yet argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. Notwithstanding, CSR is a global concern and all organizations practice it to some extent. In this article the authors made an effort to justify CSR and the concomitant issues in the light of Shar?ah, and examine the welfare practices of some Islamic Organizations in Bangladesh to see whether those fall under the traditional concept of CSR. An investigation has been made into some Islamic organizations in Bangladesh using an unstructured questionnaire. It transpires from the study that almost all these investigated Islamic organizations practice social responsibilities in different forms like Qard-E–Hasanah, scholarships/stipends, plantation, health services, establishing schools etc. DOI: http://dx.doi.org/10.3329/iiucs.v7i0.12271 IIUC Studies Vol.7 2011: 249-282


2020 ◽  
Vol 62 (5) ◽  
pp. 713-734
Author(s):  
Darryn Snell ◽  
Victor Gekara

Within many coordinated market economies, labour unions have demonstrated to be key actors in shaping corporate social responsibility. Researchers have, however, paid surprisingly little attention to the role of unions in shaping corporate social responsibility strategies and responses in liberal market contexts. This article extends the emerging research on unions and corporate social responsibility through a case study which investigates union influences over corporate social responsibility within the liberal market context of Australia. We conceptualise the role of unions in corporate social responsibility in this context through an industrial relations lens with particular reference to collective bargaining. Drawing on qualitative data, the case study examines the Ford Motor Company’s recent closure of its Australian assembly operations which was hailed by a wide range of stakeholders as an exemplar of ‘best practice’ in their assistance of displaced workers. We conclude that, while highly socially responsible, Ford’s actions were far from voluntary but influenced by a combination of union influence and a ‘subsidised’ corporate social responsibility, where the state, unable and/or powerless to legislate good corporate social behaviour, chose to financially underwrite its cost to the firm. The study represents one of the first studies to demonstrate how unions shape corporate social responsibility strategies of firms in liberal market contexts and how ‘subsidised’ corporate social responsibility becomes an alternative political solution within such a context.


2017 ◽  
Vol 32 (1) ◽  
pp. 47-61
Author(s):  
Brian Nicholson ◽  
Ron Babin ◽  
Steve Briggs

This article draws on the evidence gathered from a corporate social responsibility (CSR) research project in the area of global information technology (IT) outsourcing to examine the impact of liminality. IT outsourcing offers a novel context to study this phenomena, as it operates across the boundaries of both firm and country. The case study focuses on the specific project of a school in India, as the liminal space found ‘betwixt and between’ the client and provider of IT outsourcing services. Three stages of liminality are identified: separation (divestiture), transition (liminality) and incorporation (investiture); through the interpretive analysis of the empirical material. The construct of communitas is proposed for analysing the impact of liminality on the relationship between an outsourcing client and the provider. The understanding of liminality and communitas has both theoretical and practical implications, and contributes to the understanding of relationships and the wider role of CSR in global IT outsourcing.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Vineeta Dutta Roy

Theoretical basis Poverty, business strategy and sustainable development. International development planning and poverty alleviation strategies have moved beyond centralised, top-down approaches and now emphasise decentralised, community-based approaches that incorporate actors from the community, government, non-governmental agencies and business. Collective action by Bottom of the Pyramid residents gives them greater control in self-managing environmental commons and addressing the problems of environmental degradation. Co-creation and engaging in deep dialogue with stakeholders offer significant potential for launching new businesses and generating mutual value. The case study rests on the tenets of corporate social responsibility. It serves as an example of corporate best practice towards ensuring environmental sustainability and community engagement for providing livelihood support and well-being. It illustrates the tool kit of building community-based adaptive capacities against climate change. Research methodology The field-based case study was prepared from inputs received from detailed interviews of company functionaries. Company documents are shared by the company and used with their permission. Secondary data accessed from newspapers, journal articles available online and information from the company website. Case overview/synopsis The case study is about the coming together of several important agencies working in the areas of forest and wildlife conservation, climate change adaptive planning for ecosystems and communities, social upliftment and corporate social responsibility in the Kanha Pench landscape of Madhya Pradesh in Central India. The challenges are many. For one, the landscape is a rapidly degrading one, if interventions for its revival are not put in place soon enough, it may not only jeopardise the survival of its human inhabitants, which are already living here in poverty, but it will extinguish the chances of the long-term sustainability of the species of tigers living in the protected tiger reserves of Kanha and Pench. Complexity academic level The case study would be helpful for undergraduate and postgraduate students studying sustainability and corporate social responsibility.


Author(s):  
S. K. Khatik

Corporate Social Responsibility (CSR) is not a new concept in the present scenario. CSR is a continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large. After replacement of the Company Act 1956 by Corporate Act 2013, certain changes have been made. Earlier CSR was not mandatory for the Indian companies but after enforcement of Corporate Act 2013 it has become mandatory for those companies whose turnover is more than Rs. 1000 crore or net worth is more than Rs. 500 crore or net profit is more than Rs 5 crore. Such companies implement the CSR practice in their business and expend on CSR activities which should be 2% of their net profit. CSR is a concept where an organization considers the interest of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders. CSR policies, practices, and programmes are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. This research paper highlights the concept, philosophy, role of CSR in value creation. How Indian companies are treating CSR activities in contemporary environment. In this study we found that community welfare, education and enlightening rural youth is the top priority areas for most Indian Companies.


2019 ◽  
Vol 11 (10) ◽  
pp. 2784 ◽  
Author(s):  
Marko M. Mihić ◽  
Svetlana Shevchenko ◽  
Ema D. Gligorijević ◽  
Dejan Č. Petrović

This paper offers a modified theoretical approach towards corporate social responsibility (CSR), adjusted to the specifics of South-South cooperation (SSC). Developing economies are becoming important actors and the number of their companies willing to implement projects in other developing nations is rising. This entrance of developing countries into international projects poses a question whether their companies adhere to basic CSR obligations and their CSR approaches are strategically oriented or if they present an umbrella, covering up their activities. Though the issue of CSR in SSC projects attracts attention, the number of studies on this topic is limited. This paper presents an attempt to work out a theoretical basis to a CSR approach in SSC projects by adjusting a widely accepted CSR model of Carroll (1979, 1991) to the specific conditions of developing economies. For the purpose of this paper, the authors analyzed CSR activities of Chinese companies in Angola. The results lead to the conclusion that governments of countries, participating in SSC projects need a more active approach towards making basic CSR responsibilities (economic, ethical, legal) legally binding. This will allow such international projects to be more beneficial not only for directly interested parties (companies, governments), but also for the local community.


Sign in / Sign up

Export Citation Format

Share Document