Faktor-Faktor Yang Memprediksi Purchase Intention Skin Care Garnier Di Indonesia

Brand awareness is the consumer's ability to remember a brand, brand association is a positive / negative perception when remembering a brand, perceived quality is a customer evaluation of brand superiority, brand loyalty is a customer commitment to a brand, and purchase intention is an evaluation of consumers to decide to buy a product. This study aims to determine the predictions of brand awareness, brand association, perceived quality and brand loyalty to purchase intention with a conclusive quantitative method and a cross-section study. Data obtained by means of a survey made with "google form" sent via e-mail and WhatsApp to 100 respondents who are people who have used the Garnier brand skin care for at least 3 years in Indonesia with a non-probability sampling method (purposive sampling). Then there are 4 hypotheses in this study which were analyzed using PLS-SEM with SmartPLS 3. The results of this study indicate that brand awareness, brand association, perceived quality and brand loyalty each predict positively the purchase intention of Garnier brand skin care users in Indonesia. Brand awareness merupakan kemampuan konsumen untuk mengingat merek, brand association merupakan persepsi positif/negatif ketika mengingat merek, perceived quality merupakan evaluasi pelanggan pada keunggulan merek, brand loyalty komitmen pelanggan pada merek, dan purchase intention merupakan evaluasi konsumen untuk memutuskan beli produk. Penelitian ini bertujuan untuk mengetahui prediksi brand awareness, brand association, perceived quality dan brand loyalty terhadap purchase intention dengan metode kuantitatif berjenis konklusif dan cross-sectiona study. Data diperoleh dengan cara survei yang dibuat dengan “google form” yang dikirimkan melalui email dan whatsapp terhadap 100 responden yang merupakan orang yang menggunakan skin care merek Garnier minimal 3 tahun di Indonesia dengan metode non-probability sampling (purposive sampling). Kemudian terdapat 4 hipotesis pada penelitian ini yang dianalisis menggunakan PLS-SEM dengan SmartPLS 3. Hasil penelitian ini menunjukkan bahwa brand awareness, brand association, perceived quality dan brand loyalty masing-masing memprediksi positif purchase intention pengguna skin care merek Garnier di Indonesia.

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PENGARUH EKUITAS MEREK TERHADAP REPURCHASE INTENTION HANDPHONE MEREK SAMSUNG KEPADA MAHASISWA FAKULTAS EKONOMI UNIVERISTAS TADULAKO DI KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i2.22 ◽

2015 ◽

Vol 1 (2) ◽

pp. 221-232

Author(s):

Syarifuddin Nursyamsu ◽

Syamsul Bachri Daeng Parani ◽

Suryadi Hadi

Keyword(s):

Mobile Phone ◽

Brand Equity ◽

Brand Loyalty ◽

Linear Regression Analysis ◽

Perceived Quality ◽

Brand Awareness ◽

Repurchase Intention ◽

Probability Sampling ◽

Purposive Sampling ◽

Brand Association

This study aims to determine how much the brand equity effect to repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako University, Palu. The research method used is descriptive of causal method with a sample of 75 people with non-probability sampling technique with a purposive sampling approach and Multiple Linear Regression Analysis method with the aid of a computer program SPSS for Windows Release 16.0. The results showed that:1). brand equity consists of brand awareness, perceived quality, brand association and brand loyalty simultaneously affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako University, Palu; 2). Brand awareness partially have no significant effect on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu; 3). Perceived quality, brand association, and brand loyalty is partially affect significantly on repurchase intention Samsung brand mobile phone to the students of the faculty of economics Tadulako in Palu. Penelitian ini bertujuan untuk mengetahui seberapa besar efek ekuitas merek untuk membeli kembali niat merek ponsel Samsung kepada mahasiswa fakultas ekonomi Universitas Tadulako, Palu. Metode penelitian yang digunakan adalah deskriptif metode kausal dengan sampel 75 orang dengan teknik non probability sampling dengan pendekatan purposive sampling dan metode Analisis Regresi Linier Berganda dengan bantuan program komputer SPSS for Windows Release 16.0. Hasil penelitian menunjukkan bahwa: 1). Ekuitas merek terdiri dari brand awareness, perceived quality, brand association dan brand loyalty sekaligus berpengaruh secara signifikan terhadap niat membeli kembali merek ponsel Samsung kepada mahasiswa fakultas ekonomi Universitas Tadulako, Palu; 2). Kesadaran merek sebagian tidak berpengaruh signifikan terhadap niat beli kembali merek ponsel Samsung kepada mahasiswa fakultas ekonomi Tadulako di Palu; 3). Kualitas yang dirasakan, asosiasi merek, dan loyalitas merek sebagian berpengaruh secara signifikan terhadap niat membeli kembali merek ponsel merek Samsung kepada mahasiswa fakultas ekonomi Tadulako di Palu.

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Understanding purchase intention of university students towards skin care products

PSU Research Review ◽

10.1108/prr-11-2018-0031 ◽

2019 ◽

Vol 3 (3) ◽

pp. 161-178 ◽

Cited By ~ 1

Author(s):

Jia En Lee ◽

Mei Ling Goh ◽

Mohd Nazri Bin Mohd Noor

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Brand Management ◽

Structural Model ◽

Perceived Quality ◽

Skin Care ◽

Brand Awareness ◽

Content Type ◽

Brand Association ◽

Skin Care Products

Purpose The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study. Design/methodology/approach In total, 150 sets of self-administered questionnaires were distributed to students in a local private university in Melaka. Convenience sampling was used and data collected were analysed using SmartPLS to perform the measurement model and structural model. Findings Findings have showed that there are positive relationships between brand awareness, brand association, perceived quality and brand loyalty and consumers’ purchase intention towards skin care products. Furthermore, it is concluded that perceived quality is the most significant factor in influencing consumers’ purchase intention. Originality/value Firms are able to benefit from this study by formulating their brand management tactics referring to the findings to have competitive advantage over their competitors.

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THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR)

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v5i1.8696 ◽

2021 ◽

Vol 5 (1) ◽

pp. 1

Author(s):

Gita Gabriella ◽

Sonny Sonny

Keyword(s):

Quantitative Analysis ◽

Customer Satisfaction ◽

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Perceived Quality ◽

Brand Awareness ◽

Coefficient Of Determination ◽

Purposive Sampling ◽

The Impact

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan di pasar ponsel cerdas. Terlepas dari popularitas iPhone ketika perusahaan memperkenalkan iPhone untuk pertama kalinya pada tahun 2007, iPhone telah mengalami persaingan ketat dari produsen smartphone lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan kepuasan pelanggan terhadap niat beli konsumen produk iPhone. Elemen ekuitas merek yang digunakan dalam penelitian ini adalah kesadaran merek, kualitas persepsi, kepuasan pelanggan, dan loyalitas merek. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada sembilan puluh enam responden dengan menggunakan purposive sampling. Responden adalah orang yang saat ini menggunakan produk iPhone. Data dianalisis dengan menggunakan analisis kuantitatif. Analisis kuantitatif terdiri dari uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis dengan uji F dan uji t, serta analisis koefisien determinasi (R). Dari hasil penelitian dapat disimpulkan, bahwa kepuasan pelanggan dan loyalitas merek merupakan elemen utama konsumen membeli merek iphone. Sedangkan kesadaran merek dan kualitas persepsi tidak berpengaruh dalam faktor pembelian. This research is motivated by the increasing competition in the smartphone market. Despite the popularity of the iPhone when the company introduced the iPhone for the first time in 2007, the iPhone has experienced stiff competition from other smartphone manufacturers. This study aims to determine the effect of brand equity and customer satisfaction on consumer purchase intentions of iPhone products. The elements of brand equity used in this study are brand awareness, perceived quality, customer satisfaction, and brand loyalty. This research was conducted by distributing questionnaires to ninety-six respondents using purposive sampling. Respondents are people who currently use iPhone products. Data were analyzed using quantitative analysis. Quantitative analysis consists of validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with the F test and t test, and analysis of the coefficient of determination (R). The results of research can be concluded that customer satisfaction and brand loyalty are the main elements of consumers buying the iPhone brand. Meanwhile, brand awareness and perceived quality has no effect on purchasing factors.

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ANALISIS PERBANDINGAN BRAND EQUITY PRODUK JILBAB ANTARA MEREK RABBANI DENGAN MEREK ZOYA PADA MAHASISWI FAKULTAS EKONOMI DI UNIVERSITAS MUHAMMADIYAH PONOROGO

ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ◽

10.24269/iso.v1i1.46 ◽

2018 ◽

Vol 1 (1) ◽

pp. 68

Author(s):

Nafiah Nur Jamilah ◽

Titi Rapini ◽

Hadi Sumarsono

Keyword(s):

Brand Equity ◽

Perceived Quality ◽

T Test ◽

Brand Awareness ◽

Probability Sampling ◽

Paired Sample ◽

Purposive Sampling ◽

Brand Association

Perkembangan zaman saat ini, persaingan di pasaran semakin meningkat. Oleh sebab itu peran pemasaran di pasar semakin meningkat pula dan peran brand menjadi semakin penting. Dengan begitu, brand bukanlah sekedar identitas suatu produk namun brand diciptakan produsen untuk memiliki ikatan emosional yang istimewa untuk diberikan kepada konsumen. Tujuan dari penelitian ini untuk mengetahui adanya perbedaan ekuitas merek (brand equity) beserta elemen-elemennya antara produk jilbab merek Rabbani dengan merek Zoya. Sampel dalam penelitian ini menggunakan metode non-probability sampling dengan pendekatan purposive sampling. Dalam penelitian ini pengumpulan data yang digunakan yaitu kuesioner yang didistribusikan kepada 97 responden. Pada penelitian ini metode analisis data yang digunakan yaitu uji beda paired sample t-test. Berdasarkan hasil analisis yang diuji menunjukkan bahwa dari tiga variabel terdapat dua dimensi yaitu brand awareness dan perceived quality yang menyatakan terdapat perbedaan pada produk jilbab antara merek Rabbani dengan merek Zoya dan satu dimensi menyatakan tidak terdapat perbedaan yaitu brand association.

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Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention

Archives of Business Research ◽

10.14738/abr.912.11374 ◽

2021 ◽

Vol 9 (12) ◽

pp. 132-144

Author(s):

Wawan Prasetia ◽

Anas Hidayat

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Quality ◽

Positive Influence ◽

Partial Least Square ◽

Least Square ◽

Brand Awareness ◽

Brand Association ◽

Positive Effect

This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior. Respondents in this research were consumers and potential consumers who had purchased cement. This research used quantitative approach by distributing questionnaires to 200 respondents. Data were analyzed using the Structural Equation Method (SEM) with Partial Least Square. The findings of this research showed that perceived quality had no impact on purchase intention, meanwhile brand awareness, brand association, and brand loyalty had positive effect on purchase intention. In addition, brand awareness, brand association, and perceived quality had positive influence on brand loyalty.

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THE INFLUENCE OF COUNTRY OF ORIGIN TOWARDS BRAND EQUITY DIMENSIONS AND PURCHASE INTENTION OF CHINESE SMARTPHONE BRAND

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v5i2.11443 ◽

2021 ◽

Vol 5 (2) ◽

pp. 297

Author(s):

Edy Kalme Haganta Sinulingga ◽

Jean Richard Jokhu

Keyword(s):

Significant Influence ◽

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Country Of Origin ◽

Perceived Quality ◽

Equation Model ◽

Brand Awareness ◽

Brand Association ◽

Convenience Sampling

Penelitian ini bertujuan untuk mengetahui: pengaruh negara asal terhadap dimensi ekuitas merek dan niat beli merek smartphone Cina yaitu Xiaomi. Variabel yang digunakan dalam penelitian ini adalah: negara asal, kesadaran merek, asosiasi merek, loyalitas merek, persepsi kualitas, dan niat beli. Penelitian ini menggunakan metode kuantitatif dengan metode convenience sampling. Pengumpulan data dalam penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada 302 responden yang pernah menggunakan smartphone chines. Teknik analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan software SmartPLS 3.0. Berdasarkan analisis yang telah dilakukan, hasil penelitian ini menunjukkan (1) terdapat pengaruh yang signifikan dari negara asal terhadap kesadaran merek, asosiasi merek, loyalitas merek dan persepsi kualitas. (2) Terdapat pengaruh yang signifikan antara kesadaran merek, loyalitas merek, dan persepsi kualitas terhadap niat beli. (3) Tidak terdapat pengaruh yang signifikan antara negara asal dan asosiasi merek terhadap niat beli. This study aimed to find out: the influence of country of origin towards brand equity dimensions and purchase intention of Chinese smartphone brand which is Xiaomi. The variables that used in this study are: country of origin, brand awareness, brand association, brand loyalty, perceived quality, and purchase intention. This study used quantitative methods with convenience sampling method. Data collection in this study used primary data by distributing a questionnaire to 302 respondents who are ever use chines smartphone. The data analysis technique in this study used Structural Equation Model (SEM) with SmartPLS 3.0 software. Based on the analysis that has been done, the result of this study shows (1) there are significant influence of country of origin on brand awareness, brand association, brand loyalty and perceived quality. (2) There are significant influence of brand awareness, brand loyalty, and perceived quality towards purchase intention. (3) There are no significant influence of country of origin and brand association towards purchase intention.

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ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PADA PENGGUNA SMARTPHONE DI BATAM

Jurnal Manajemen Maranatha ◽

10.28932/jmm.v18i1.1095 ◽

2018 ◽

Vol 18 (1) ◽

pp. 41-56

Author(s):

Lily Purwianti ◽

Tommy Ricarto

Keyword(s):

Social Sciences ◽

Brand Loyalty ◽

Purchase Intention ◽

Perceived Quality ◽

Research Data ◽

Brand Awareness ◽

Direct Impact ◽

Brand Association

The focus of this study was to analyze the factors direct impact on purchase intention of smartphone’s users in Batam. Sample was taken from 400 smartphone’s user most crowded reseller shop in Batam (Nagoya hill and Lucky Plaza). The research data that has been collected and analyzed using the program statistical package for social sciences (smart pls). Results from this study showed a significant and no significant effect of independent on the dependent variable. First, brand awareness has a significant effect on perceived quality. Second, brand awareness and perceived quality has a significant effect on brand loyalty. Thirth, perceived quality, brand loyalty and brand awareness and brand association has a significant effect on purchase intention. Keywords: Brand awareness, perceived quality, brand loyalty, brand association and purchase intention

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The Branding Impact on Charity Product Marketing Communication

Journal of Management and Business Review ◽

10.34149/jmbr.v18i2.295 ◽

2021 ◽

Vol 18 (2) ◽

pp. 459-472

Author(s):

Hilarius Bambang Winarko ◽

Lawrence Sa Benning ◽

Sri Tunggul Pannindriya

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Quantitative Research ◽

Perceived Quality ◽

Communication Strategy ◽

Brand Awareness ◽

Marketing Communication ◽

Brand Association ◽

Brand Credibility ◽

Research Gap

This study aims to fill the research gap on millennial’s purchase attitude toward charity product in Youth of Indonesia (YoI) brand shoes which is promoted through social media. The research objective is to understand how branding elements affect the purchase intention of YoI shoes by using quantitative research method. There were 222 millennial valid respondents who are living in Jakarta metropolitan area participated in this research. The five brand elements are used as independent variables; they are brand awareness, perceived quality, brand association, brand loyalty, and brand credibility. Based-on the multiple linear regression output, it reports that brand awareness, perceived quality, and brand association do not have significant impact toward the millennial’s purchase intention. However, the brand loyalty and brand credibility give positive significant impact. Among others, the brand credibility is the most important factor that influence the millennial’s purchase intention as well as marketing communication strategy of this charity product.

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PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION

Jurnal Muara Ilmu Ekonomi dan Bisnis ◽

10.24912/jmieb.v3i1.3506 ◽

2019 ◽

Vol 3 (1) ◽

pp. 176

Author(s):

Cindy Chandra ◽

Keni Keni

Keyword(s):

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Purchase Decision ◽

Purchase Decisions ◽

Online Data ◽

Probability Sampling ◽

Positive Effects ◽

Brand Association ◽

Convenience Sampling

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand awareness, brand association, perceived quality, dan brand loyalty terhadap customer purchase decision. Populasi dalam penelitian ini adalah para konsumen bubble tea. Penelitian ini dibatasi pada konsumen salah satu bubble tea di Jakarta. Metode Pengambilan sampel menggunakan non probability sampling dengan teknik convenience sampling. Sampel dalam penelitian ini berjumlah 156 responden. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Teknik analisis data menggunakan metode analisis regresi ganda. Hasil dari penelitian menunjukkan bahwa brand awareness dan brand association secara parsial tidak berpengaruh terhadap customer purchase decision, sedangkan perceived quality dan brand loyalty berpengaruh positif terhadap customer purchase decision. Pengaruh perceived quality terhadap customer purchase decision dapat menunjukkan bahwa perusahaan bubble tea telah memberikan kualitas produk yang terjamin sesuai dengan harapan para konsumennya. Selain itu, pengaruh brand loyalty terhadap customer purchase decision menunjukkan konsumen merupakan konsumen yang memiliki loyalitas tinggi, meskipun dihadapkan berbagai alternatif pilihan yang lebih unggul tetap melakukan pembelian ulang. This study aims to obtain empirical evidence about the effect of brand awareness, brand association, perceived quality, and brand loyalty on customer purchase decisions. The population in this study were bubble tea consumers. This research is limited to consumers one of bubble tea in Jakarta. The sampling method uses non probability sampling with convenience sampling technique. The sample in this study amounted to 156 respondents. Data collection method is done by distributing questionnaires online. Data analysis techniques using multiple regression analysis methods. The results of the study indicate that brand awareness and brand association have no partial effect on customer purchase decisions, while perceived quality and brand loyalty have positive effects on customer purchase decisions. The effect of perceived quality on customer purchase decisions can show that bubble tea companies have provided guaranteed product quality in accordance with the expectations of their consumers. In addition, the effect of brand loyalty on customer purchase decisions shows that consumers are consumers who have high loyalty, although faced with a variety of alternative choices that are superior, they still make repeat purchases.

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Pengaruh Ekuitas Merek Terhadap Minat Beli (Studi Pada Konsumen Oronamin C di Kota Bandung)

Jurnal Riset Bisnis dan Investasi ◽

10.35313/jrbi.v6i2.2218 ◽

2021 ◽

Vol 6 (2) ◽

pp. 64-71

Author(s):

Qonita Firdaus ◽

Tintin Suhaeni

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Perceived Quality ◽

Brand Awareness ◽

Analysis Method ◽

Brand Association ◽

Beverage Industry ◽

Consumer Purchase Intention ◽

Descriptive Method

Amid the growth of functional beverage industry, Oronamin C is still new on the market so the strength of this brand is still not very visible. Therefore, this study purpose is to determine the effect of Oronamin C’s brand equity on consumer purchase intention. This study uses an explanatory descriptive method with a quantitative approach to 150 respondents. The data analysis method used is descriptive statistics analysis, correlation, multiple regression, hypothesis testing. The results showed that brand equity and purchase intention were in the good category and both had a significant effect of 65.5%. The dimensions of brand equity, brand awareness and brand loyalty, are in the moderate category, while brand association and perceived quality are in the good category. With the significant influence between perceived quality and brand loyalty on purchase intention, and there is an insignificant influence between brand awareness and brand association on purchase intention.

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