scholarly journals SME Platforms as Business Models: A User-Centric Activity-System Approach

2019 ◽  
Vol 35 (64) ◽  
pp. 52-77 ◽  
Author(s):  
Manuela Gutierrez-Leefmans ◽  
Christopher Patrick Holland
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Strategy ◽  
System Approach ◽  
Business Models ◽  
Relevant Information ◽  
Value Proposition ◽  
Activity System ◽  
Theoretical Contribution ◽  
Social Media Platforms

The dramatic rise of social media platforms for individuals has attracted a lot of attention in the academic and business literature. Web 2.0 and social media technology has also been used to develop platforms for entrepreneurs and Small and Medium sized Enterprises (SMEs), which offer relevant information content and networking opportunities. Although there has been considerable growth and use in SME platforms there is a dearth of research into their strategy and operations. We take Zott and Amit’s activity-system approach, to analyse a theoretical sample of four leading UK SME platforms and develop causal maps of their business models. The theoretical contribution is to propose a general framework that features the dynamic nature of business models by describing and explaining the complex interactions and influences between the business model elements of business strategy, value proposition, end-user and Web 2.0. The paper also makes an empirical contribution by testing the activity-system approach and demonstrating its utility and validity in a new organisational context. Results show that user acquisition and retention strategies (part of the business strategy) enable both the platform´s value proposition and the revenue model, where partnerships and Web 2.0 technology play a key role in most cases. This has important implications for Marketing managers and for strategy theorists.

‘Honey, They Stole My Flickr!’ Social Network Typologies, Online Trust and Dissent, and the Monetisation of Immaterial Labour

2014 ◽  
Vol 151 (1) ◽  
pp. 89-96 ◽  
Author(s):  
Philip Bagust
Keyword(s):  
Social Media ◽  
Corporate Governance ◽  
Social Network ◽  
Web 2.0 ◽  
Digital Image ◽  
Business Models ◽  
Private Ownership ◽  
Public And Private ◽  
Social Media Platforms ◽  
Governance Models

In May 2013, Flickr – one of the first great social media platforms and a pioneer in the use of the digital image as ‘social glue’ – launched a new platform design, unannounced, to its 80 million-plus user community. The changes brought Flickr more into line with newer mobile-focused Web 2.0 competitors, and were arguably inevitable if Flickr's owner, Yahoo, was to persist with the platform. However, the changes elicited a storm of protest from existing Flickr users. The author followed the progress of this ‘revolt’ for a month on Flickr's own user forums, and uses the insights gained to ask questions about current theorising of Web 2.0 platform typologies, their corporate governance and business models, and the apparent quietism of their massive immaterial labour ‘workforces’. The article concludes by asking whether we need to think beyond current Web 2.0 governance models that seem so welded to dichotomies of public and private ownership.

Branding hospitals on social media through health professionals

2021 ◽  
Vol 16 (3) ◽  
Author(s):  
Pablo Medina Aguerrebere
Keyword(s):  
Social Media ◽  
Health Professionals ◽  
Business Models ◽  
Review Paper ◽  
Public Health Education ◽  
Corporate Communication ◽  
Communication Model ◽  
Brand Reputation ◽  
External Stakeholders ◽  
Social Media Platforms

Hospitals are facing a constantly changing context in which patients are becoming more demanding, public health education initiatives are regarded as increasingly important and hospital business models have to take account of constantly developing medical technologies. In order to better interact with internal and external stakeholders, hospitals try to reinforce their corporate communication strategies as well as their brand reputation by means that include using social media platforms. This literature review paper aims to better understand why health professionals have the potential to play a key role in hospitals’ branding initiatives through social media. First, I report the findings from studies of concepts related to corporate communication, branding and the connection between social media and personal branding; and, second, I propose a communication model – what I call the PMA branding model – to help hospitals build a brand reputation based on health professionals’ participation in corporate communication initiatives led by hospitals on social media. The paper concludes by showing that the PMA branding model consists of organisational tools based on a rigorous methodology that will help health professionals participate in branding initiatives led by the hospital through these platforms.

scholarly journals The Implementation of Knowledge Management Based On Web 2.0 on Social News Site Hipwee

2019 ◽  
Vol 4 (1) ◽  
pp. 61
Author(s):  
Mufida Cahyani
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Web 2.0 ◽  
Network Effects ◽  
Content Management ◽  
User Participation ◽  
Online News ◽  
User Generated Content ◽  
Organizational Participation ◽  
Social Media Platforms

The emergence of various kinds of social media applications does not only affect the way people communicate, but also penetrates into the realm of online mass media. Social media platforms that carry the concept of web 2.0 namely user generated content and network effects make it easy for a news to become viral in a short time, regardless of the validity and accuracy of the news. Web 2.0 itself is a direct application of the concept of Knowledge Management (KM) which emphasizes collaboration and user participation, but in a broader domain, it is slightly different from KM which emphasizes internal organizational participation. Hipwee as one of the social media-based online news sites applies both concepts to its content management. The purpose of this study was to analyze the extent of the application of KM in relation to Web 2.0. The method used to explore data through interviews with Hipwee managers and direct observation to the office location and also the Hipwee site. The results obtained are that the adaptation of the KM concept has not been applied to Web 2.0 on the Hipwee site, namely the concept of data mining, while the Web 2.0 concept has been applied to KM, namely unbounded collaboration, user generated content and network effects.

Strong Value Proposition through Social Media Tools

2014 ◽  
pp. 223-252
Author(s):  
Avinash Kapoor ◽  
Chinmaya Kulshrestha
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Value Proposition ◽  
Brand Building ◽  
American Express ◽  
Social Media Platforms ◽  
Social Media Tools

This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness, sustainability, and reliability of social media tools in the context of the brand image of American Express. In the last two years, American Express has launched numerous touch points on various social media platforms, which include Facebook, LinkedIn, and FourSquare. The chapter concludes that social media tools do impact the brand building exercise of an organisation to offer strong value proposition, and therefore, American Express should also invest such effort to stay a leader in the payment industry. However, in order to target younger customers there is a need for revamping and rejuvenation the value proposition so as to remain young, meaningful, and contemporary.

Web 2.0 and its Implications on Globally Competitive Business Model

2014 ◽  
pp. 86-101
Author(s):  
Sudhanshu Joshi
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Model ◽  
Success Factors ◽  
Business Models ◽  
Strategy Formulation ◽  
Firm Level ◽  
Critical Success ◽  
New Business ◽  
Internal Operations

Considering the impact of using social media, both internal and external implications for company operations are required to be explored. The chapter explores how social media is used to enable innovation practices in company internal operations as well as external stakeholders. In addition, the objective of the study is to evaluate the need and scope of Web 2.0 behind the restructuring of the business model, with major emphasis on implementing a user-centric business model. The research questions include: (a) What are the Critical Success Factors (CSF) responsible for attracting and engaging users in Web 2.0-oriented business processes and practices?; (b) Identifying the scope of effective Web 2.0-based strategies to overcome internal resistance at operational as well firm level during deployment of new business model. The chapter also discusses the influence of Web 2.0 concepts in the Web-strategy formulation for organizations with differing requirements, characteristics, and objectives. Considering four types of Web-based business models (Wirtz, 2010), namely (a) content-oriented business model, (b) commerce-oriented business model, (c) context-oriented business model, and (d) connection-oriented business model. The chapter defines the implementation of Web 2.0-based technological strategies in evolving the business model of the firm.

Strong Value Proposition through Social Media Tools

2015 ◽  
pp. 768-790
Author(s):  
Avinash Kapoor ◽  
Chinmaya Kulshrestha
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Value Proposition ◽  
Brand Building ◽  
American Express ◽  
Social Media Platforms ◽  
Social Media Tools

This chapter looks into social media tools being leveraged by marketing groups of various organisations. More specifically, this chapter attempts to identify the usefulness, sustainability, and reliability of social media tools in the context of the brand image of American Express. In the last two years, American Express has launched numerous touch points on various social media platforms, which include Facebook, LinkedIn, and FourSquare. The chapter concludes that social media tools do impact the brand building exercise of an organisation to offer strong value proposition, and therefore, American Express should also invest such effort to stay a leader in the payment industry. However, in order to target younger customers there is a need for revamping and rejuvenation the value proposition so as to remain young, meaningful, and contemporary.

Impact of Social Media and Technology Companies on Digital Journalism

2019 ◽  
pp. 147-170
Author(s):  
Şükrü Oktay Kılıç ◽  
Zeynep Genel
Keyword(s):  
Social Media ◽  
News Media ◽  
Business Models ◽  
The Other ◽  
Media Companies ◽  
Digital Journalism ◽  
The World ◽  
Social Media Platforms ◽  
Media And Technology ◽  
The Impact

A handful of social media companies, with their shifting strategies to become hosts of all information available online, have significantly changed the news media landscape in recent years. Many news media companies across the world have gone through reorganizations in a bid to keep up with new storytelling techniques, technologies, and tools introduced by social media companies. With their non-transparent algorithms favoring particular content formats and lack of interest in developing solid business models for publishers, social media platforms, on the other hand, have attracted widespread criticism by many academics and media practitioners. This chapter aims at discussing the impact of social media on journalism with the help of digital research that provides an insight on what storytelling types with which three most-followed news outlets in Turkey gain the most engagement on Facebook.

Creating “(Social) Network Art” with NodeXL

2017 ◽  
pp. 342-393
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
Big Data ◽  
Social Network ◽  
Network Analysis ◽  
Web 2.0 ◽  
Data Visualization ◽  
Network Graph ◽  
Social Media Platforms ◽  
Machine Art ◽  
Social Sharing

If human-created objects of art are historically contingent, then the emergence of (social) network art may be seen as a product of several trends: the broad self-expression and social sharing on Web 2.0; the application of network analysis and data visualization to understand big data, and an appreciation for online machine art. Social network art is a form of cyborg art: it melds data from both humans and machines; the sensibilities of humans and machines; and the pleasures and interests of people. This chapter will highlight some of the types of (social) network art that may be created with Network Overview, Discovery and Exploration for Excel (NodeXL Basic) and provide an overview of the process. The network graph artwork presented here were all built from datasets extracted from popular social media platforms (Twitter, Flickr, YouTube, Wikipedia, and others). This chapter proposes some early aesthetics for this type of electronic artwork.

Web 2.0

2011 ◽  
Vol 2 (4) ◽  
pp. 17-32
Author(s):  
Sumarie Roodt ◽  
Roberto Viola
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Business Models ◽  
The Body ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Body Of Knowledge ◽  
User Centric ◽  
Use Of Social Media ◽  
The Way

With the emergence of Web 2.0, new online trends and technologies will continually emerge and play an increasingly important role in the way businesses operate. As Web 2.0 has revolutionised the internet by shifting from a published web to a user centric, user-generated web, businesses needed to understand how to change and adapt in order to benefit from these changes. This paper analyses organisations across a variety of industries, in order to determine how Web 2.0 is influencing the way companies conduct business – how they benefit, and what the advantages and disadvantages are. The authors will try to determine whether the traditional business models are changing or simply evolving through the utilisation of Web 2.0 technologies. This research contributes to the body of knowledge regarding the use of social media in commercial organisations.

Likes, retweets, and polarization

2019 ◽  
Vol 116 (2) ◽  
pp. 183-192 ◽  
Author(s):  
Brian Kaylor
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Online Communities ◽  
Church Leaders ◽  
Dark Side ◽  
Emotional Information ◽  
Public Dialogue ◽  
Social Media Platforms ◽  
Aggressive Communication ◽  
Use Of Social Media

A key part of today’s polarized society is the polarized and polarizing world of social media. Although social media platforms bring the potential of more democratic involvement, greater public dialogue, and faster flow of news and information, the dark side of such Web 2.0 platforms also should concern church leaders and theologians. Already-existing polarization in society leads to a polarized use of social media as individuals seek like-minded online communities. Social media, however, also adds to that polarization by providing echo chambers, and features of social media encourage speed over accuracy and more aggressive communication. Three ways in which social media both represents and adds to polarization in politics, society, and churches are balkanization, as people separate into homogenous, polarized communities, the speeding nature of communication that allows inaccurate and overly emotional information to spread, and the flaming that occurs as anonymity and depersonalization of these communication platforms encourage aggressive and even violent rhetoric.

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