scholarly journals THE GUEST’S PREFERENCES OF THREE-STAR HOTEL ROOMS BASED ON VISUAL AND PHYSICAL PERCEPTION

2019 ◽  
Vol 4 (2) ◽  
pp. 60
Author(s):  
Nadya Nilafianty Prasetya ◽  
Maria Immaculata Ririk Winandari
Keyword(s):  
Visual Perception ◽  
Interior Design ◽  
Mixed Method ◽  
Tourism Industry ◽  
Central Bureau ◽  
Occupancy Rate ◽  
Factors Affecting ◽  
Wall Element ◽  
Over Time ◽  
Research Show

ABSTRACT The development of the tourism industry in Indonesia needs to be supported by appropriate facilities and infrastructure. Hotel as one of the supporting tourism in Indonesia has to be properly expanded. According to the data from Central Bureau of Statistics (BPS), the occupancy rate of star-rated hotels continues to increase over time. One of the factors affecting the customer's decision in choosing a hotel is its interior design. Interior elements consist of floor, wall, ceiling, and furniture. The wall element is one of the interior elements that are attractive to visitors. To find out the perception of hotel visitors, the author surveyed five three-star hotels in Jakarta. The five hotels are Maxone hotel in Matraman, Yellow Hotel in Harmoni, Lynt Hotel in Gambir, Park 5 Hotel and Swissbellinn both are located in Simatupang. The method used in this study is a mixed-method with a visual perception approach in the form of direct interviews and distributed questionnaires to 40 respondents. The results of the research show that several wall criteria of the hotel that are suitable for visitors among others are: bright wall colors and walls with soothing color schemes. Keywords: Guest’s preferences, hotel rooms, visual perception, wall design

scholarly journals Strategic Analysis of Shiraz Medical Tourism Industry: A Mixed Method Study

2018 ◽  
Vol 7 ◽  
pp. e1021
Author(s):  
Mohammad Kazem Rahimi Zarchi ◽  
Alireza Jabbari ◽  
Nahid Hatam ◽  
Peivand Bastani ◽  
Tahereh Shafaghat ◽  
...  
Keyword(s):  
Mixed Method ◽  
Quantitative Methods ◽  
Medical Tourism ◽  
Qualitative Content Analysis ◽  
Tourism Industry ◽  
Service Industries ◽  
External Factors ◽  
Mixed Method Study ◽  
Factors Affecting ◽  
Internal And External Factors

Background: The connection between healthcare and tourism industries in many countries has created one of the largest service industries, i.e. "medical tourism industry". Medical tourism services bring significant benefits to the countries.  This study aimed to examine internal and external factors affecting Shiraz medical tourism industry as well as the potential capabilities of the industry.Materials and Methods: This applied research is a mixed method study using both qualitative and quantitative methods in 2017. The study population consisted of all organizations involved in the medical tourism industry. In this study, the deductive qualitative content analysis was employed to determine the internal and external factors affecting Shiraz medical tourism industry. Furthermore, the SWOT technique was used to analyze the data obtained from individual interviews and meetings with expert panels. Results: Internal and external factors were classified into 4 main themes (namely strengths, weaknesses, opportunities and threats) and 10 sub-themes, of which five cases (FORMM) were related to internal factors (i.e. finance, production and products (operations), research and development, marketing and management) and five cases (STEPC) were associated with external factors including socio-cultural, technology, economy, political and competitive ones. Also, the matrix of the internal and external factors indicated an offensive zone for this industry. Conclusions: This industry can make use of the strengths and opportunities to confront the threats and negative points through identifying internal and external factors in order to enjoy benefits such as job creation and revenue gains. [GMJ.2018;7:e1021]

scholarly journals Environmental Education Catalyzed by Tourism: Ecoliteracy Initiatives on the Coast of Kenya

2021 ◽  
Vol 13 (15) ◽  
pp. 8501
Author(s):  
Nina Berman
Keyword(s):  
Secondary School ◽  
Mixed Method ◽  
Environmental Literacy ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Kenyan Coast ◽  
Survey Instruments ◽  
Sustainability Initiatives ◽  
Method Approach ◽  
Over Time

The Diani-Ukunda area on the Kenyan coast is one of the main tourism centers of the country. Over time, individuals who originally visited the area as tourists have started sustainability initiatives that are in part funded through donor networks from abroad (drawing on individuals who visited the country initially as tourists). This essay explores select German initiatives in the educational sector that have emerged in the context of the area’s tourism industry. Diani Maendeleo Academy (a secondary school for girls) and the six primary and secondary schools known as Mekaela Academies collectively serve a significant portion of the population of the larger Diani-Ukunda area, including the hinterland extending widely into Kwale County. The study was designed to assess the schools’ approach toward sustainability and ecoliteracy, and centered on the following questions: 1. What kinds of sustainable practices are promoted in the select schools? 2. In what ways do students who attend these schools display environmental literacy? 3. Do these initiatives address UN SDGs, known as Education for Sustainable Development (ESD)? The study follows an interdisciplinary mixed method approach and is based on interviews, survey instruments, research on ecoliteracy and educational policy, and fieldwork data from previous stays. Findings reveal a lesser-known dimension of tourism: namely, the successful pursuit of ESD in schools thriving in the context of tourism through an integrated approach towards teaching ecoliteracy.

scholarly journals Resilience of tourism employees to changes caused by COVID-19 pandemic

2021 ◽  
Vol 71 (2) ◽  
pp. 181-194
Author(s):  
Tamara Bozovic ◽  
Ivana Blesic ◽  
Milena Nedeljkovic-Knezevic ◽  
Lukrecija Djeri ◽  
Tatjana Pivac
Keyword(s):  
Hospitality Industry ◽  
Tourism Industry ◽  
Travel Agencies ◽  
Resilience Factors ◽  
Positive Effect ◽  
Tourist Guides ◽  
Great Damage ◽  
Over Time ◽  
Research Show ◽  
Academic Sector

Although tourism is an industry that has become resistant to various problems over time, the consequences left by COVID?19 pandemic have taken on global proportions. Serbia, like many other countries, has suffered a great damage in tourism industry since the beginning of the pandemic. However, research on the connection between COVID?19 and tourism in Serbia is in its infancy. As no research has been conducted in Serbia on the resilience of employees in different sectors of tourism, the main goal of this study is to determine the extent to which employees in tourism sectors in Serbia are resilient to changes caused by COVID?19 pandemic. Also, the study aimed to determine the intentions in the behavior of employees after the pandemic. Respondents who participated in the research are employed in various sectors of tourism (travel agencies, travel organizations, tourist guides, employees in the hospitality industry, and academic sector). To achieve goals, the survey was conducted among 264 participants in November and December 2020. A scale of 50 statements was applied, and by applying the Exploratory Factor Analysis (EFA), three resilience factors (competence, communication, and self?efficiency) were singled out. The results of the research show that employees in tourism are largely resilient to the changes, and the strongest factor that stands out among the respondents is competence. In addition, study proved that all the factors of the resilience are expected to have a positive effect on the behavior of employees in the post?crisis period.

scholarly journals Doctor–Patient Communication in Primary Health Care: A Mixed-Method Study in Fiji

2021 ◽  
Vol 18 (14) ◽  
pp. 7548
Author(s):  
Swastika Chandra ◽  
Masoud Mohammadnezhad
Keyword(s):  
Mixed Method ◽  
Positive Impact ◽  
Quality Care ◽  
Outpatient Setting ◽  
Patient Communication ◽  
Mixed Method Study ◽  
Limited Information ◽  
Factors Affecting ◽  
Communication Behaviour ◽  
Doctor Patient Communication

From a clinical perspective, effective and efficient communication is part of a strategy to ensure doctors are providing high-quality care to their patients. Despite the positive impact of effective doctor–patient communication on health outcomes, limited information is available on this in Fiji. This study was carried out to determine the current patients’ perception of doctors’ communication behaviour and identify factors affecting the doctor–patient communication in Fiji. This mixed-method study was conducted in the outpatient setting of three randomly selected health centres in the Suva Subdivision, Fiji. For the quantitative phase, systematic random sampling was used to select the 375 participants who completed the structured questionnaire; of those, 20 participants were selected for the qualitative interview. From the patients’ perception, 45.6% of them perceived doctors’ communication behaviour as good, 53.6% as fair, and 0.8% as poor communication behaviour. Qualitative findings highlight factors such as the attitude of the doctors, their approach, their interaction with the patients, and them providing an explanation as important factors during doctor–patient communication. In Fiji, the majority of patients perceived doctors’ communication behaviour as fair to good and the doctors’ skills were important for effective doctor–patient communication. This study highlighted the importance of doctor–patient communication and suggested that doctors might not be practicing patient-centred care and communication; thus, they need to upgrade their patient-centred communication skills.

scholarly journals For the Sustainable Development of Universities: Exploring the External Factors Impacting Returned Early Career Academic’s Research Performance in China

2021 ◽  
Vol 13 (3) ◽  
pp. 1333
Author(s):  
Xiantong Zhao ◽  
Hongbiao Yin ◽  
Chenyang Fang ◽  
Xu Liu
Keyword(s):  
Sustainable Development ◽  
Mixed Method ◽  
Research Performance ◽  
Ecological Systems ◽  
Early Career ◽  
External Factors ◽  
The Sustainable Development ◽  
Factors Affecting ◽  
Mixed Method Design ◽  
Good Research

Early career academics are the key agents for the sustainable development of higher education institutions. In China, those who were educated overseas and have returned to Chinese universities to seek academic positions are becoming a fast-growing group. Good research performance is critical to survive in the increasingly competitive environment in academia. Improving research performance requires an understanding of the factors that facilitate or inhibit research performance. In the light of Bronfenbrenner’s ecological systems theory, this study, using a mixed-method design (20 interviewees and 136 respondents), elaborates on a number of external factors affecting returned early career academics’ research performance. Understanding these factors is helpful for the building of a favorable environment that can improve the research performance of the returned early career academics, and hence the sustainable development of universities.

Internal and External Factors Affecting the Sales of Hype Drinks in Online Platform

2021 ◽  
Vol 8 (1) ◽  
pp. 89
Author(s):  
Fauzan Febrian ◽  
Nazmi Fathnur Ahmad
Keyword(s):  
Mixed Method ◽  
Business Strategy ◽  
Swot Analysis ◽  
Adaptation Strategy ◽  
External Factors ◽  
Factors Affecting ◽  
Online Platform ◽  
Online Sales ◽  
Online Platforms ◽  
Internal And External Factors

The Covid-19 Pandemic has hurt the beverage outlets' sales. This study investigates the strength of the internal and external factors that influenced sales in the online platforms of hype drinks. Thus, the study focused on the adaptation strategy to improve the sales in the online platform of hype drinks under environmentally-health pressures. The approach was mixed-method by obtaining the data through questionnaires, interviews, and observation. The participant in this study was consumer, employee, and owner.  Data analysis is conducted under the SWOT analysis that has four steps in presenting the data. The finding concluded that internal and external factors positively impacted the business strategy to increase online sales of beverage outlets by riding the wave of hype among customers.

An application of AHP approach to investigate tourism promotional effectiveness

2013 ◽  
Vol 19 (1) ◽  
pp. 1-22
Author(s):  
Wen-Hsiang Lai ◽  
Nguyen Quang Vinh
Keyword(s):  
Tourism Industry ◽  
Destination Image ◽  
Factors Affecting ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Promotional Strategy ◽  
Service Staff ◽  
Promotional Strategies ◽  
Study Designs ◽  
Hierarchy Process

Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism industry must employ effective promotional strategies. Design – This study designs to determine the necessity of measuring the effectiveness of the promotional activities of tourist destinations and to decide upon a promotional strategy that appropriately parallels the desired destination attributes and destination image. Methodology – This study proposes to address tourism promotional efficiency using the analytical hierarchy process (AHP) methodology, a decision-making method based on pairwise comparisons between criteria, and constructs an evaluation structure with criteria-associated weights for factor selection. Approach – In accordance with AHP design, this study selects participants who had been in charge of or served in the Vietnamese tourism industry for a number of years. Findings – This study finds that “government policy”, “service staff” and “tourist satisfaction” are the three most important factors impacting tourism promotional effectiveness. Surprisingly, “tourist loyalty” and “tourism infrastructure” are considered to be the least important factors affecting tourism promotional efficiency. Originality of the research – This study provides valuable information and knowledge of tourism promotional effectiveness to be fully shared and passed on in the tourism industry, resulting in a corporate cultural atmosphere that creates the innovative impetus of destination attributes and images.

Some Factors Affecting Reaction Times to Auditory Stimuli in Mental Patients

1954 ◽  
Vol 100 (419) ◽  
pp. 462-477 ◽  
Author(s):  
K. R. L. Hall ◽  
E. Stride
Keyword(s):  
Reaction Time ◽  
Visual Perception ◽  
Visual Stimuli ◽  
Reaction Times ◽  
Auditory Stimuli ◽  
Factors Affecting ◽  
Mental Patients ◽  
Personal Equation ◽  
Work Up

A number of studies on reaction time (R.T.) latency to visual and auditory stimuli in psychotic patients has been reported since the first investigations on the personal equation were carried out. The general trends from the work up to 1943 are well summarized by Hunt (1944), while Granger's (1953) review of “Personality and visual perception” contains a summary of the studies on R.T. to visual stimuli.

scholarly journals National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110407
Author(s):  
Shu-Ning Zhang ◽  
Wen-Qi Ruan ◽  
Ting-Ting Yang
Keyword(s):  
National Identity ◽  
Cultural Identity ◽  
Mixed Method ◽  
Cultural Memory ◽  
Interactive Effect ◽  
Cultural Learning ◽  
Structured Interviews ◽  
Factors Affecting ◽  
Mediating Role ◽  
Chinese Tourists

In light of the gap in the national identity research, this study proposes, constructs, and examines the path to national identity by using a mixed-method approach. Study 1 collected 502 questionnaires from Chinese tourists, and Study 2 conducted semi-structured interviews with 15 tourists. The findings confirm that cultural and creative tourism contributes to the construction of tourists’ national identity. Tourists’ long-term implicit cultural memory and short-term explicit cultural learning are the double guarantees for forming tourists’ cultural identity. Importantly, tourists’ cultural identity plays a critical mediating role in promoting national identity. Moreover, the interactive effect of cultural experience and creative performance accelerates the construction process of tourists’ national identity. This study consolidates the sociopolitical significance of cultural and creative tourism for national identity through a rare mixed method and identifies the specific role of the cultural factors affecting national identity, thereby providing great theoretical contributions and practical value.

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