scholarly journals Generic structure potential of rollingstone magazine cover february 9th, 2006 edition; critical multimodal discourse analysis

2019 ◽  
Vol 6 (1) ◽  
pp. 25
Author(s):  
Kristian Dwi Putranto ◽  
Sigit Ricahyono ◽  
Rosita Ambarwati
Keyword(s):  
Discourse Analysis ◽  
Target Market ◽  
Generic Structure ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Action Process ◽  
Production House ◽  
Symbolic Process ◽  
Context Of Situation ◽  
Magazine Cover

Rollingstone; February 9<sup>th</sup>, 2006 edition was made because there is the meaning intended on it. The researcher uses critical multimodal discourse analysis from O’Halloran (2004), Kress and Van Leeuwen (2006), Halliday and Matthiessen (2014). The objectives of this study are to describe the generic structure potential, representational meaning, and the context of situation of Rollingstone; February 9<sup>th</sup>, 2006 edition. The approach of this study is qualitative research and the type is document research. The researcher uses document from the picture of Rollingstone; February 9<sup>th</sup>, 2006 edition which taken from Rollingstone’s official website. Analysis techniques flow model of this study are collecting the data, displaying and concluding. The results of this study are (1) There are some generic structure potential elements found. They are Lead, LoA, Comp. LoA, Display, Emblem, Announcement, Enhancer, Call and Visit Information and missing one element that is Tag. (2) The representational meaning of this magazine cover by applying narrative process for action process and conceptual representation for symbolic process. (3) The context of situation divided into field, tenor and mode. Field consists of The College Dropout Album, Jesus Walks Songs, 47th Grammy Awards, Rollingstone; February 9th, 2006 edition. Tenor consists of Kanye West as Song Writers, Rollingstone as production house and the target market. The mode consists of the word “The Passion of Kanye West”.

scholarly journals CRITISISM OF CULTURE AT DAGADU PRODUCT COMPANY A CRITICAL MULTIMODAL DISCOURSE ANALYSIS

2019 ◽  
Vol 4 (2) ◽  
pp. 110
Author(s):  
Ari Nur Widiyanto ◽  
Sigit Ricahyono
Keyword(s):  
Discourse Analysis ◽  
Cultural Value ◽  
Functional Grammar ◽  
Generic Structure ◽  
Systemic Functional Grammar ◽  
Multimodal Discourse Analysis ◽  
Visual Elements ◽  
Multimodal Discourse ◽  
Descriptive Qualitative

<p>Dagadu Djokja is one of the icons Yogyakarta which provides various souvenirs typical of Yogyakarta such as t-shirts, batik, handicrafts and others. One product that is in demand by tourists is the shirt, because the shirt Dagadu has unique characteristics that are of cultural value delivered. In this study will analyze Dagadu products in terms of verbal and visual elements as well as explore the culture found on the shirt Dagadu.The approach of this study is descriptive qualitative. The type of this study is document research. The data of this research takes from <a href="http://www.Dagadu.co.id">www.Dagadu.co.id</a>. In this study, the researcher uses the Systemic Functional Grammar to analyse the verbal elements, the Generic Structure Potential to analyse the visual elements and the Iceberg Model to analyse the culture reflected in dagadu product.</p>

scholarly journals Masculinity in Selected L-Men Advertisements

K ta Kita ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 244-250
Author(s):  
Albertus Sebastian Adi Prasetyo
Keyword(s):  
Discourse Analysis ◽  
The Other ◽  
Target Market ◽  
Physical Strength ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

This study analyzes how L-Men persuades its target market to buy its products through the use of a masculinity image in its two advertisements. The two advertisements which the writer studied are entitled “L-Men 2018: 2Go & Gain Mass: Men’s Guide” and “Iklan L-Men Gain Mass Terbaru 2014 Versi Albert Sultan”. In order to find out how masculinity is portrayed in the two advertisements, the researcher sets his analysis on the advertisements’ verbal and non-verbal expressions. In so doing, the researcher conducts his analysis using the theory of Multimodal Discourse Analysis. Within the findings, it is revealed that despite both advertisements are indeed portraying masculinity, how each advertisement shows what is seen as masculine is different from one another.  One advertisement shows that masculinity is based on a man’s aesthetical appearance and the other advertisement shows that masculinity is based on the physical strength of a man. Keywords: Multimodal Discourse Analysis, Masculinity, Advertisement, L-Men

scholarly journals Multimodal Discourse Analysis of the Movie Argo

2018 ◽  
Vol 11 (4) ◽  
pp. 132
Author(s):  
Xu Bo
Keyword(s):  
Discourse Analysis ◽  
Discourse Theory ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Context Of Situation

Based on multimodal discourse theory, this paper makes a multimodal discourse analysis of some shots in the movie Argo from the perspective of context of culture, context of situation and meaning of image. Results show that this movie constructs multimodal discourse through particular context, language and image, and successfully publicizes western mainstream ideology.

scholarly journals Text Cohesion in English Scientific Texts Written by Saudi Undergraduate Dentistry Students: A Multimodal Discourse Analysis of Textual and Logical Relations in Oral Biology Texts

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Hesham Suleiman Alyousef
Keyword(s):  
Discourse Analysis ◽  
Undergraduate Students ◽  
Meaning Making ◽  
Linguistic Knowledge ◽  
Bachelor Of Science ◽  
Lexical Cohesion ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Cohesive Devices ◽  
Analysis Scheme

This qualitative study examined multimodal cohesive devices in English oral biology texts by eight high-achieving Saudi English-as-a-foreign-language students enrolled in a Bachelor of Science Dentistry program. A Systemic Functional Multimodal Discourse Analysis (SF-MDA) of the textual and logical cohesive devices in oral biology texts was conducted, employing Halliday and Hasan’s cohesion analysis scheme. The findings showed that students used varied cohesive devices: lexical cohesion, followed by reference and conjunctions. Although ellipsis was minimally employed in the oral biology texts, its discipline-specific uses emerged: the use of bullet points and numbered lists that facilitate recall. The SF-MDA of cohesion in multimodal semiotic resources highlighted the processes underlying construction of conceptual and linguistic knowledge of cohesive devices in oral biology texts. The results indicate that oral biology discourse is interdisciplinary, including a number of subfields in biology. The SF-MDA of pictorial oral biology representations indicates that they include instances of cohesive devices that illustrate and complement verbal texts. The results indicate that undergraduate students need to be provided with a variety of multimodal high-cohesion texts so that they can successfully extend underlying conceptual and logical meaning-making relations.

Māori Gender Non-conforming Identity: Analysing the ‘Takatāpui’ Discourse

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Francesca Marino
Keyword(s):  
Discourse Analysis ◽  
Cultural Identity ◽  
Indigenous Peoples ◽  
First Century ◽  
Sex Characteristics ◽  
Analysis Framework ◽  
Culturally Specific ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Decolonizing Methodologies

AbstractThis study aims to investigate the process of reconstruction of Māori postcolonial cultural identity in the twenty-first century which also passes through the reclamation and redefinition of ‘takatāpui’ notion. ‘Takatāpui’ is an umbrella term that nowadays indicates all the Māori with non-conforming wairua (spiritualities, gender identities), sexualities and sex characteristics. It is a culturally specific word which represents a form of intersectionality by identifying people as both Māori and queer.As a consequence of the increasing spread of the Internet, which has become a virtual place to construe identity and to promote the dissemination of ideas, a Multimodal Discourse Analysis is conducted on a corpus comprising 10 audiovisual texts fully retrieved from the web and exclusively produced by Māori takatāpui activists and/or containing Māori takatāpui activists’ self-narratives or claims.The corpus is analysed by applying a MMDA (Multimodal Discourse Analysis) framework based on Kress and van Leeuwen’s social semiotic framework (2006). The analysis is conducted also by taking into account Blommaert’s linguistic and ethnographic framework (2014).The findings of the analysis show the different strategies through which Māori identities are construed and conveyed reinforcing what the Māori scholar, Tuhiwai Smith (1999. Decolonizing Methodologies: Research and Indigenous Peoples. Dunedin: Zed Books Limited, 28), calls “a very powerful need to give testimony to and restore a spirit, to bring back into existence a world fragmenting and dying”.

Subverting superhero and meiga imaginaries in street art narrative Fenómenas do rural

2021 ◽  
pp. 136754942110032
Author(s):  
Beatriz Carbajal-Carrera
Keyword(s):  
Discourse Analysis ◽  
Street Art ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Narrative Patterns

Heroic narratives are often biased towards a conceptualization of the rural/urban difference that positions rural identities at the margins. In particular, superhero stories have traditionally offered a vision of heroism assumed to be male, urban and young. How can post-rural contexts shaped by migration contest these narrative patterns? This article examines the street narrative of Fenómenas do rural, which recognizes older female rural identities and casts them as superheroines. Through a multimodal discourse analysis, I examine its contestation of heroic patterns, its recognition of older female rural identities and its creation of affiliation opportunities for the Galician community. I argue that this narrative stands as a reflection of the rurban (rural + urban) and the glocal (global + local) elements that subverts pre-existing canons in the superhero and the meiga (‘witch’) mythology imaginaries.

An empirical study on multimodal discourse analysis of college English teaching in the context of new media

2021 ◽  
pp. 1-5
Author(s):  
Shuting Cao ◽  
Rui Chen ◽  
Haiyuan Liu ◽  
Ruolin Shi
Keyword(s):  
College Students ◽  
Discourse Analysis ◽  
New Media ◽  
Curriculum Reform ◽  
English Education ◽  
Ministry Of Education ◽  
College English ◽  
English Teaching ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

The main goal of college English education is to cultivate the students’ language ability of listening, speaking, reading and writing, and to promote the formation of individualized learning and autonomous ability of college students. At present, the new curriculum reform in our country has put forward a new educational requirement to college English teaching, which requires the innovation of college English teaching idea, and under the background of the development of new media, it proposes to use new media equipment to carry out teaching activities. However, college English education in our country is influenced by examination-oriented education mode, and the traditional education method is still used, which is not good for college students to improve their comprehensive quality of English. In view of this development situation, the Ministry of Education of China Based on the development of new media, a multimodal discourse analysis approach to college English education is proposed to enhance the level of College English teaching.

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