scholarly journals The specifics of innovation in tourism in the new normal

2021 ◽  
pp. 112-121
Author(s):  
N. A. Zamyatina ◽  
A. V. Zbarskaya
Keyword(s):  
Business Models ◽  
Consumer Preferences ◽  
Linguistic Knowledge ◽  
Impact Factors ◽  
Current Trends ◽  
Innovative Solutions ◽  
New Knowledge ◽  
Verbal Component ◽  
Research Findings ◽  
Data Update

Continuous data update on current trends and development perspectives, consumer preferences and innovative solutions in Travel & Tourism requires flexibility and a complex integrity-based approach using Agile and simultaneous development of the content and its verbal component, and compact packaging of new knowledge. The choice of precedent sources of professional and thematic aspect of linguistic knowledge is subject to the principles of integration teaching and functional conditionality for further realisation of activity-communicative needs of future specialists in international hotel-tourism business. The research findings in changing tourism business models and terminology are packed in a cumulative matrix of impact factors, newly formed customer segments and emerging business models.

Current trends in the development of isotonic drinks for athletes

2021 ◽  
pp. 311-317
Author(s):  
N.M. Podgornova ◽  
A.R. Zainutdinova
Keyword(s):  
Comparative Analysis ◽  
Fluid Balance ◽  
Consumer Preferences ◽  
The Body ◽  
Sucrose Content ◽  
Current Trends ◽  
High Sucrose

The article reflects the importance of isotonic drinks to maintain optimal fluid balance and replace the loss of electrolytes in the body of athletes. Consumer preferences are studied, and a comparative analysis of some isotonic drinks is presented. It has been established that the majority of isotonic agents have artificial colors, preservatives, and high sucrose content, the excessive use of which leads to the formation of various kinds of diseases.

scholarly journals Advertising Narratives of Society and Politics: A Semiotic Analysis of Amul’s Print Ads

2021 ◽  
Vol 11 (4) ◽  
pp. 5112-5131
Author(s):  
Kamya Pandey ◽  
Ruchi Jaggi
Keyword(s):  
Political Communication ◽  
Language Comprehension ◽  
Linguistic Knowledge ◽  
General Knowledge ◽  
Contextual Knowledge ◽  
Semiotic Analysis ◽  
Situational Context ◽  
Linguistic Cues ◽  
Research Findings ◽  
Obvious Manner

Contextual knowledge is the most important aspect of language comprehension. We define contextual knowledge as both general knowledge and discourse knowledge, i.e., knowledge of the situational context, background knowledge, and co-textual context. In this paper, we will discuss the significance of contextual knowledge in comprehending the humor found in Amul's cartoon advertisements in India. Throughout the process, we will analyze these advertisements and determine whether humor is an effective tool for advertising and, as a result, marketing. These bilingual advertisements also assume that the audience has the necessary linguistic knowledge, such as vocabulary, morphology, and syntax in English and Hindi. Various techniques such as punning, portmanteaus, and parodies of popular proverbs, expressions, acronyms, famous dialogues, songs, and so on are used to convey the message humorously. The current study will focus on these linguistic cues and the necessary context for understanding wit and humor. This study will also employ semiotics and sign methodology to analyze the message provided by the cartoons. According to the research findings, cartoons serve two purposes: political communication and advertising; however, advertising is camouflaged and not placed in an obvious manner.

scholarly journals THE WORLD DEVELOPMENT OF THE DIGITAL ECONOMY: THE MAIN DEVELOPMENT STRATAGEMS

2021 ◽  
Vol 2 (1) ◽  
pp. 91-96
Author(s):  
Olena Taranukha
Keyword(s):  
Business Model ◽  
Business Models ◽  
New Technologies ◽  
Technology Development ◽  
Well Being ◽  
Digital Economy ◽  
The Other ◽  
Innovative Solutions ◽  
The World ◽  
New Business

The digital economy allows to compose the new business models, digital platforms and services, which create new types of economic activity, as well as the transformation of traditional industries. Due to the industries transformation to the digital economy there is the transformation of the world economy, or rather the economy itself is being digitized The purpose of the paper is to reveal the essence and features of the digital economy formation and to consider what significant transformations will take place in the world by the analysis of major trends in the near future. Accumulating all the concepts, we can say that the digital economy is the rather complex term, but we can assume that its development is based on the key components According to forecast estimates, the most advanced retail companies will begin implementing the service of virtual and voice search of goods by 2022. This will require from the company the better understanding of the consumers wishes, their interests and intentions. Consider the main technological development trends for 2020-2025 based on the data of the major consulting agencies and the consulting company "Cartner" Figure 2 shows the forecast curve of the new technologies development. Innovative development triggers that will actively influence the technology development include the following: the Authenticated Provenance, Low-Cost Single Board Computers at the Edge, Self-Supervised Learning, BMI (Brain Machine Interface), active development of "Packaged Business Capabilities" services, Digital Twin of the Person and Composible Enterprises. The peak of disappointments will be Social Distancing Technologies and Secure Access Service. The source of expectations will be the development of Carbon-Based transistors technology and Human digital Ontologies. The formation of a productivity platform will be based on trends in Self-Development and Self-Education. Digital IT trends grow, evolve and acquire new properties of social technologies that can influence the structure of the community, form dependencies and demand. Therefore, companies, large corporations and government need to move to more flexible composite business architectures. The modular business model is based on four basic principles: modularity, efficiency, continuous improvement and adaptive innovation. This business model allows to move from rigid traditional planning to a flexible response to rapidly changing business needs. In general, it creates opportunities for innovative approaches, reduces costs and improves partnerships. It is important to pay attention to the other technologies in the new business model such as bundled business services, data factories, private 5G networks and embedded artificial intelligence. Thus, as a result of the research it is proved that the digital world is a completely new order of life, which requires to change our thinking. The person should be always focused on the new technologies and methods in order the enterprises remain competitive and constantly developed, it will promote the economy development and the growth of well-being of the society. So, taking into account the global trends in technology development, Ukraine has to adapt to the new standards quickly and implement innovative solutions for the economic development. The digitalization of the economy, on the one hand, is the key to economic success, on the other hand, it is the driving force in the conditions of the conceptual understanding of the digital economy essence. The growth of the quality and innovation level of domestic goods and services should provide not only sustainable economic growth, but also competitive advantages with further integration into the EU. At the same time, there is the relevant need of the scientific and technological research, the formation of a certain business ("digital") culture, the implementation of smart city ideas in Ukraine based on the development of local communities and the emergence of new initiatives and proposals for innovative solutions.

The Concept-Creative Business Model as Success Factor

2008 ◽  
Vol 9 (1) ◽  
pp. 13-35
Author(s):  
Gunter Faltin ◽  
Liv Jacobsen
Keyword(s):  
Business Models ◽  
Business Administration ◽  
Entrepreneurial Activity ◽  
Success Factor ◽  
Entrepreneurial Success ◽  
Complex Dynamic ◽  
Economic Rationale ◽  
New Business ◽  
Research Findings ◽  
New Business Models

Current discussions about entrepreneurship are framed primarily in terms of business administration. But entrepreneurship is more: a complex, dynamic and multifaceted phenomenon with a creative dimension that is in parts beyond economic-rationale discourse. Business models can be built upon something else than patents or research findings by transforming genuine concepts into entrepreneurial activity. Unconventionality and original thinking are essential factors for entrepreneurial success. In a world of ever-easier division of labor, entrepreneurs have the possibilities to use existing components to create new business models. This will open up perspectives for many more people to participate in entrepreneurship than previously imagined.

Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations

2014 ◽  
pp. 244-263 ◽  
Author(s):  
Nikolaos Pappa
Keyword(s):  
Information Technologies ◽  
Consumer Preferences ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Pricing Policy ◽  
Research Findings ◽  
Tourism And Hospitality ◽  
Key Aspects ◽  
Elder People

The decision of destination's selection is almost always accompanied by hotel selection. Hence, it is essential for tourism stakeholders to understand the marketing means' correlation toward destinations and hotels. In addition the purchasing behavior of consumers in tourism and hospitality needs to be examined in order to give the ability to optimize marketing strategies and promotional campaigns. The purpose of this chapter is to examine and present the perspectives on the island's destination and hospitality marketing held by consumers visiting Crete. The study's contribution is based on the clarification of consumers' purchase behavior and consumerism patters in tourism with reference to destination and hotel selection. It also gives an understanding for the marketing's influential importance for tourism purchases. The research was undertaken with departed tourists from Crete. As the research findings revealed, the perspectives of tourists concerning destination and hospitality marketing may vary significantly toward gender, age, education, and income. The research findings also indicate that younger and more educated consumers seem to have better knowledge and higher use of Information Technologies. On the contrary, elder people and those who are less educated are dependant to traditional ways of advertising. Furthermore, income plays a significant role dealing with additional services, better accommodation, and – in general – higher quality of provided products, whilst pricing policy still remains crucial for all tourists, no matter their financial revenues. The chapter also provides suggestions for further destination and hospitality marketing development, and information for the importance of each marketing mean used to lure tourists to visit the destination.

Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations

2014 ◽  
pp. 904-923
Author(s):  
Nikolaos Pappa
Keyword(s):  
Information Technologies ◽  
Consumer Preferences ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Pricing Policy ◽  
Research Findings ◽  
Tourism And Hospitality ◽  
Key Aspects ◽  
Elder People

The decision of destination's selection is almost always accompanied by hotel selection. Hence, it is essential for tourism stakeholders to understand the marketing means' correlation toward destinations and hotels. In addition the purchasing behavior of consumers in tourism and hospitality needs to be examined in order to give the ability to optimize marketing strategies and promotional campaigns. The purpose of this chapter is to examine and present the perspectives on the island's destination and hospitality marketing held by consumers visiting Crete. The study's contribution is based on the clarification of consumers' purchase behavior and consumerism patters in tourism with reference to destination and hotel selection. It also gives an understanding for the marketing's influential importance for tourism purchases. The research was undertaken with departed tourists from Crete. As the research findings revealed, the perspectives of tourists concerning destination and hospitality marketing may vary significantly toward gender, age, education, and income. The research findings also indicate that younger and more educated consumers seem to have better knowledge and higher use of Information Technologies. On the contrary, elder people and those who are less educated are dependant to traditional ways of advertising. Furthermore, income plays a significant role dealing with additional services, better accommodation, and – in general – higher quality of provided products, whilst pricing policy still remains crucial for all tourists, no matter their financial revenues. The chapter also provides suggestions for further destination and hospitality marketing development, and information for the importance of each marketing mean used to lure tourists to visit the destination.

Cyber Security Education in the Fourth Industrial Revolution

2019 ◽  
pp. 1697-1710
Author(s):  
Paul Kariuki
Keyword(s):  
Cyber Security ◽  
Industrial Revolution ◽  
Comprehensive Analysis ◽  
Current Level ◽  
Security Education ◽  
Fourth Industrial Revolution ◽  
Current Trends ◽  
Innovative Solutions ◽  
Global Demand ◽  
Cyber Education

It is critical that cyber education curriculum considers the growing cyber technologies and which aspects of these technologies need to be aligned with the fourth industrial revolution. This chapter seeks to present a comprehensive analysis of the current level of cyber security education in South Africa. It will also track the current trends of cyber security education in the country as well as examining any challenges being experienced including any knowledge gaps. In the end, the chapter proposes recommendations for consideration in strengthening cybersecurity education in the country in to achieve advanced cyber security responses, capable of mitigating any cyber security threats. Offering quality cyber security education is important in preparing the next generation cyber security practitioners, who are highly competent and capable of developing innovative solutions in response to the growing global demand of cyber technologies. The chapter ends by proposing specific strategies that can guide towards this ideal in the context of the fourth industrial revolution.

Collaborative Networks

2013 ◽  
pp. 1638-1653
Author(s):  
Kathryn Cormican
Keyword(s):  
Knowledge Sharing ◽  
Open Innovation ◽  
Small Firms ◽  
Success Factors ◽  
Business Models ◽  
Value Added ◽  
Collaborative Networks ◽  
End User ◽  
Critical Success ◽  
Innovative Solutions

The business landscape has changed dramatically in recent years. Innovative organisations are restructuring their business models. They are moving away from discrete linear value chains towards open innovation models such as networks. Small to Medium Sized Enterprises (SMEs) recognise that in order to survive they must be equipped with the relevant competencies required to design, develop and deploy innovative solutions that meet the needs of the end user. More and more small firms are collaborating with each other in order to create value added products and access new markets. However, the task of working in a collaborative network is not easy. SMEs find it particularly difficult to engage in these activities and experience many challenges in this regard. Moreover, there are very few support structures and systems available to guide successful knowledge sharing and collaboration. This chapter explores the fundamental concepts of collaborative networks and knowledge sharing, synthesises and presents some of the challenges faced by SMEs and identifies some critical success factors that should be considered to help overcome the barriers identified.

Collaborative Networks

2011 ◽  
pp. 169-184
Author(s):  
Kathryn Cormican
Keyword(s):  
Knowledge Sharing ◽  
Open Innovation ◽  
Small Firms ◽  
Success Factors ◽  
Business Models ◽  
Value Added ◽  
Collaborative Networks ◽  
End User ◽  
Critical Success ◽  
Innovative Solutions

The business landscape has changed dramatically in recent years. Innovative organisations are restructuring their business models. They are moving away from discrete linear value chains towards open innovation models such as networks. Small to Medium Sized Enterprises (SMEs) recognise that in order to survive they must be equipped with the relevant competencies required to design, develop and deploy innovative solutions that meet the needs of the end user. More and more small firms are collaborating with each other in order to create value added products and access new markets. However, the task of working in a collaborative network is not easy. SMEs find it particularly difficult to engage in these activities and experience many challenges in this regard. Moreover, there are very few support structures and systems available to guide successful knowledge sharing and collaboration. This chapter explores the fundamental concepts of collaborative networks and knowledge sharing, synthesises and presents some of the challenges faced by SMEs and identifies some critical success factors that should be considered to help overcome the barriers identified.

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