First and Second-level Intermedia Agenda-setting between Social Media and Mainstream Media: a Study of the 2015 Sudanese Presidential Election

2017 ◽  
Vol 1 (3) ◽  
pp. 20-37
Author(s):  
Saifeldin Hassan Elawad
Journalism ◽  
2016 ◽  
Vol 18 (10) ◽  
pp. 1292-1308 ◽  
Author(s):  
S Mo Jang ◽  
Yong Jin Park ◽  
Hoon Lee

Despite the social media’s agenda-setting power, the literature provides little understanding of how social media agendas survive and last long enough to trigger substantial public discussions. This study investigates this issue by tracking the ice bucket challenge campaign over an 18-week period. This article claims that the pattern of the intermedia process evolves over time along with the issue-attention cycle. We observed a round-trip intermedia agenda setting where the direction is reversed as the agenda waxes and wanes. Both social and mainstream media continued to generate a heightened level of issue attention after the buzz was cooled down.


2020 ◽  
Vol 11 (1) ◽  
Author(s):  
Stephan Lewandowsky ◽  
Michael Jetter ◽  
Ullrich K. H. Ecker

Abstract Social media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.


2017 ◽  
Vol 22 (3) ◽  
pp. 275-293 ◽  
Author(s):  
Raymond A. Harder ◽  
Julie Sevenans ◽  
Peter Van Aelst

Intermedia agenda setting is a widely used theory to explain how content transfers between news media. The recent digitalization wave, however, challenges some of its basic presuppositions. We discuss three assumptions that cannot be applied to online and social media unconditionally: one, that media agendas should be measured on an issue level; two, that fixed time lags suffice to understand overlap in media content; and three, that media can be considered homogeneous entities. To address these challenges, we propose a “news story” approach as an alternative way of mapping how news spreads through the media. We compare this with a “traditional” analysis of time-series data. In addition, we differentiate between three groups of actors that use Twitter. For these purposes, we study online and offline media alike, applying both measurement methods to the 2014 Belgium election campaign. Overall, we find that online media outlets strongly affect other media that publish less often. Yet, our news story analysis emphasizes the need to look beyond publication schemes. “Slow” newspapers, for example, often precede other media’s coverage. Underlining the necessity to distinguish between Twitter users, we find that media actors on Twitter have vastly more agenda-setting influence than other actors do.


2017 ◽  
Vol 71 (2) ◽  
pp. 482-494 ◽  
Author(s):  
Jessica T. Feezell

Conventional models of agenda setting hold that mainstream media influence the public agenda by leading audience attention, and perceived importance, to certain issues. However, increased selectivity and audience fragmentation in today’s digital media environment threaten the traditional agenda-setting power of the mass media. An important development to consider in light of this change is the growing use of social media for entertainment and information. This study investigates whether mainstream media can influence the public agenda when channeled through social media. By leveraging an original, longitudinal experiment, I test whether being exposed to political information through Facebook yields an agenda-setting effect by raising participants’ perceived importance of certain policy issues. Findings show that participants exposed to political information on Facebook exhibit increased levels of issue salience consistent with the issues shared compared with participants who were not shown political information; these effects are strongest among those with low political interest.


Author(s):  
Marina Dekavalla

This chapter revisits the question of whether the mediation of referendum campaigns is distinctive enough to deserve dedicated analysis. It queries the extent to which the referendum analysed in this book bears similarities with the UK’s subsequent 2016 EU referendum and how that event was framed in the mainstream media. The chapter argues that the frame-building model proposed in chapter 7 appears to also provide an account for the mediation of that campaign. The chapter concludes with a wider consideration of the contribution of old and new media to our understanding of politics. It considers the changing nature of public debate following Brexit and the 2016 US Presidential election and questions the extent to which mainstream media remain key determinants of public discourse. It proposes that future avenues for frame building research would need to explore frame building processes on social media, where the gatekeepers and organizational routines that are so central in the frame building model proposed in this book are absent. It argues that in order to deliver the complete picture frame analysis needs to engage with the totality of news provision and sharing as this moves towards the internet and news aggregation, propaganda sites and social media.


2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 73-85
Author(s):  
Abdul Rehman Qaisar ◽  
Zowaina Azhar ◽  
Faiza Bajwa

Present study comprised of Ante Meridiem (AM) vs Post Meridiem (PM) intermedia agenda-setting between newspapers’ websites and twitter. Data regarding Turkish President’s visit to Pakistan has been collected from website of “The Nation” and “Twitter”. Study found significant synchronous correlation (X2Y2) between Twitter and The Nation during Post Meridian (PM) (r1= +0.472, r2= +0.841 and r3= +0.752). Reduced posting on Twitter and newspaper’ websites has been observed during AM time period. Finding depicts gradual content build-up (simultaneous basis) on Twitter and news websites during the PM time period. Finding indicates increasing integration between social media and news-websites due to synchronization. Vast majority of Twitter posts are based on clippings of newspapers stories or footages from news channels. In Pakistan tweets of politician, military representatives, and media persons are flashed as breaking news and the same is given coverage prominently on news-websites. The study has also observed consistent use of social media cells by political parties for pushing agendas on social media to get attention on other media outlets. Circular model for network journalism and simultaneous agenda setting has been proposed. Model elaborates how contents move in a circular way in network journalism environment.


2020 ◽  
Vol V (III) ◽  
pp. 109-123
Author(s):  
Shahid Hussain ◽  
Farrukh Shahzad ◽  
Mazhar Hussain

Twitter has become a podium of political communication in the last decade. This study examines the intermedia agenda-setting effects between traditional mainstream media and Twitter on political tweets. For this study, the tweets of three prominent politicians of Pakistan and their intermedia agenda-setting effects on television channels PTV News, Geo News and ARY News were analyzed. Based on content analysis, the results of the study indicate that media usually give more coverage to political tweets more than tweets on any other issue. Twitter and TV news channels overlap agendas for the similarity of the topics. Tweets and news content showed that the Indian occupied Kashmir issue is a state foreign policy because PTV News broadcasted the opposition's tweets related to Kashmir only while ignoring their political tweets. The study suggested the mainstream news channels usually depend on Twitter for exclusive and policy news.


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