scholarly journals Changes in Tourism Marketing and Sales Post Covid-19 Pandemic

2021 ◽  
Vol 7 (7 (2)) ◽  
pp. 29-36
Author(s):  
Didem DEMİR
Keyword(s):  
Tourism Marketing

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

2016 ◽  
Vol 4 (2) ◽  
pp. 84-99 ◽  
Author(s):  
Evinc Dogan ◽  
Goran Petkovic
Keyword(s):  
Nation Branding ◽  
Place Marketing ◽  
Brand Positioning ◽  
Country Branding ◽  
Tourism Marketing ◽  
Nation Brand ◽  
Emerging Themes ◽  
Tourism Organization ◽  
The Impact ◽  
People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

Scenario of Online Tourism Marketing in India and in the State of Tamilnadu

2012 ◽  
Vol 3 (8) ◽  
pp. 1-2
Author(s):  
Ms.P.Premakumari Ms.P.Premakumari ◽  
◽  
Dr. R.Saraswathy Arvinda Rajah
Keyword(s):  
The State ◽  
Tourism Marketing

A Cohesive Analysis of Factors Affecting the Tourist Destination Image of Delhi

2015 ◽  
Vol 1 (2) ◽  
Author(s):  
Usha Arora ◽  
Deepti Dabas Hazarika
Keyword(s):  
National Income ◽  
Destination Image ◽  
Pertinent Literature ◽  
Tourist Destination ◽  
Factors Affecting ◽  
Tourism Marketing ◽  
The World ◽  
National Capital ◽  
Destination Management Organizations ◽  
The City

Economies all over the world are moving towards a focus on services. Tourism has emerged as a major contributor to economies all over the world. This is why specific focus is being placed on tourism, as Destination Management Organizations (DMOs) concentrate their efforts on tourism. India has been one of the countries where the share of tourism in national income has steadily been increasing. As the national capital, the city of Delhi has a major role to play in the tourist inflow to the country, as well as within the country. Successful tourism marketing requires that the concepts of tourist destination and underlying factors are comprehended in detail. An analysis of the available, pertinent literature on the area shows the manner in which numerous factors come together to form the image of a tourist destination. In fact, it needs to be understood that image formation may be done differently for different consumers. This further necessitates a detailed study of the factors influencing tourist destination image.

scholarly journals Sustainable Tourism: The Elephant in the Room

2021 ◽  
Vol 13 (15) ◽  
pp. 8376
Author(s):  
Thomas Bausch ◽  
Tilman Schröder ◽  
Verena Tauber ◽  
Bernard Lane
Keyword(s):  
Empirical Research ◽  
Research Methodology ◽  
Sustainable Tourism ◽  
Environmental Issues ◽  
Supply Side ◽  
Tourism Marketing ◽  
Precise Understanding ◽  
Intercultural Differences

Research on sustainability and sustainable tourism has thus far avoided evaluating how tourists actually understand these terms. Instead, scholars have focused on the supply side, presuming a common and precise understanding of sustainability and sustainable tourism among all tourists and stakeholders. This study shows that most consumers link sustainability only to environmental issues, and understand sustainability differently from sustainable tourism. It finds significant interpersonal and intercultural differences regarding consumers’ conceptualisations of sustainability. The results illustrate that empirical research methodology for conceptualising consumers’ sustainability understanding frequently is doubtful or weak. This research exposes tourists’ limited understanding of sustainability, and helps tackle widespread scepticism about the effectiveness of sustainable tourism, by creating better informed sustainable tourism marketing.

Tourism Marketing Stimulus Characteristics: A Self-Validation Analysis of Iran

2020 ◽  
pp. 004728752098114
Author(s):  
Arghavan Hadinejad ◽  
Anna Kralj ◽  
Noel Scott ◽  
Brent D. Moyle ◽  
Sarah Gardiner
Keyword(s):  
Least Squares ◽  
Cognitive Processing ◽  
Source Credibility ◽  
Positive Impact ◽  
Emotional Arousal ◽  
The Self ◽  
Three Dimensions ◽  
Multigroup Analysis ◽  
Tourism Marketing ◽  
Positive Attitudes

Prior self-validation hypothesis studies suggest that an individual’s attitude toward advertising is affected by the cognitive processing of the message and the valence of emotion. Yet, the effect of emotional arousal and stimulus credibility on attitudes toward a destination has not been discerned. This study employs the self-validation hypothesis to investigate the effect of the three dimensions of thinking on attitudes toward Iran. Participants (N = 416) were randomly assigned to a two (high vs. low arousal) × two (high vs. low source credibility) experiment. The partial least squares multigroup analysis results indicated that the emotionally arousing stimulus led to a greater influence of the amount and confidence of thought on attitudes. The effect of the amount of thought on attitude was greater in response to a credible stimulus. This research advances knowledge by revealing that emotional arousal has a significant positive impact on three dimensions of thinking and positive attitudes.

MARKETING ASPECTS IN THE OPERATIONS OF THE VELEBIT NATURE PARK

2009 ◽  
Vol 15 (1) ◽  
pp. 49-60
Author(s):  
Branka Berc Radisic ◽  
Lorena Bašan ◽  
Diana Bokulić
Keyword(s):  
Management Plan ◽  
Park Management ◽  
Marketing Concept ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Marketing Activities ◽  
Nature Park

The application of marketing in tourism involves marketing activities undertaken by all producers that are in any way connected to selling their products on the tourist market, as a means of earning revenue. Tourism marketing calls for a marketing concept to be implemented in companies in the tourism sector and other tourism-supply providers. Upon the adoption of the Management Plan of the Velebit Nature Park, a marketing concept, as an element of efficient park management, must be employed to help ensure the prosperity of Park operations in all areas and across all levels.

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