scholarly journals Negotiating the Digital Vā: Emerging Pacific Scholars and Community Building on Twitter

2021 ◽  
Author(s):  
Seuta‘afili Patrick Thomsen ◽  
Lana Lopesi ◽  
Gregory Pōmaikaʻi Gushiken ◽  
Leah Damm ◽  
Kevin Lujan Lee ◽  
...  
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Community Building ◽  
Relationship Building ◽  
Dominant Narratives

Although the power of social media to bring people together across borders is acknowledged, very little has been written about the potential of social media sites for emerging Pacific scholars living transnationally across our region and beyond. We deploy thematic talanoa to demonstrate how emerging Pacific scholars engage Twitter as a platform where routes and relationships are established and teu/tauhi in the digital vā. Furthermore, we argue that emerging scholars of Pacific heritage are building an augmented reality founded on Pacific-specific ways of relationship building, forming external to, and in response to, marginalising dominant narratives inside and outside Pacific worlds.

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".

The Social Media Presence of Non-profit Organizations

2013 ◽  
Author(s):  
Shannon Lucky ◽  
Dinesh Rathi
Keyword(s):  
Social Media ◽  
Community Building ◽  
Non Profit ◽  
Media Technologies ◽  
Médias Sociaux ◽  
The Social ◽  
Powerful Knowledge ◽  
Social Media Presence ◽  
Non Profit Organizations ◽  
Medias Sociaux

Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.Les médias sociaux ont la capacité d’être de puissants outils de partage de la connaissance et de rassemblement communautaire pour les organisations à but lucratif et sans but lucratif. Cette étude pilote explore la présence dans les médias sociaux d’un groupe de quarante-six organisations sans but lucratif (OSBL) albertaines dans cet environnement riche en information. La communication portera sur les modèles de présence des OSBL dans les médias sociaux et les liens avec les structures organisationnelles.

(Not) Just for the Fun of It: The Labor of Social Media Production

2017 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Young Women ◽  
Career Success ◽  
Creative Expression ◽  
Relationship Building ◽  
Media Production ◽  
The Social ◽  
Media Creation

This chapter exposes the deep cracks in narratives of social media leisure and amateurism. It looks at how forms of value-generating, gendered self-expression are rife in the social media world through blogs, vlogs, Instagram, and more. Though these activities are superficially framed as amusement and sociality, this chapter contends that many young women do not produce and promote content just for the fun of it. Rather, they approach social media creation with strategy, purpose, and aspirations of career success. Hence, this chapter explores some of the most salient conditions and features of aspirational labor: narratives of creative expression, relationship-building in online and offline contexts, and modes of individualized self-expression that both reveal and conceal normative feminine consumer behavior.

Building brand and fan relationships through social media

2018 ◽  
Vol 8 (3) ◽  
pp. 235-256 ◽  
Author(s):  
Ashleigh-Jane Thompson ◽  
Andrew J. Martin ◽  
Sarah Gee ◽  
Andrea N. Geurin
Keyword(s):  
Social Media ◽  
Relationship Building ◽  
Content Type ◽  
Event Time ◽  
Brand Building ◽  
Time Period ◽  
Social Media Platforms ◽  
International Event ◽  
Analytic Design

Purpose As the popularity of social media increases, sports brands must develop specific strategies to use them to enhance fan loyalty and build brand equity. The purpose of this paper is to explore how two social media platforms were utilised by the Grand Slam tennis events to achieve branding and relationship marketing goals. Design/methodology/approach A content analytic design was employed to examine Twitter and Facebook posts from the official accounts during, and post-, each respective event. Findings Both sites were utilised to cultivate long-term relationships with fans and develop brand loyalty, rather than to undertake short-term marketing activations. However, these sites appear to serve a different purpose, and therefore unique strategies are required to leverage opportunities afforded by each. Interestingly, brand associations were utilised more frequently during the post-event time period. Practical implications This study offers practitioners with useful insight on branding and relationship-building strategies across two social platforms. These results suggest that strategies appear dependent on the event, timeframe and specific platform. Moreover, the events’ differences in post use and focus may also indicate some differences related to event branding in an international context. Furthermore, sport organisations should look to leverage creative strategies to overcome limitations that platform-specific functionality may impose. Originality/value This study offers unique insights brand-building efforts in an international event setting, which differ in a range of contextual factors that impact on social media utilisation.

Exploring Adolescent Social Media Use in a High School: Tweeting Teens in a Bell Schedule World

2019 ◽  
Vol 121 (14) ◽  
pp. 1-30 ◽  
Author(s):  
Stacey A. Rutledge ◽  
Vanessa P. Dennen ◽  
Lauren M. Bagdy
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Informal Learning ◽  
Media Use ◽  
Community Building ◽  
Intentional Community ◽  
School Students ◽  
Social Media Use

This multilevel exploratory case study examined the intersection of adolescent social media use and administrators’ and teachers’ work in one Florida high school. Through a survey and activities with 48 high school students and interviews with 37 students and 18 administrators and teachers in a Florida high school, we explored the different ways that students and adults used social media both outside and in school. We found that students and adults engaged in active and intentional community building and informal learning across social media sites, however, these activities were largely separate from the formal activities in schools. We discuss the implications of this separation and its potential to energize high schools.

‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

2022 ◽  
Vol 128 ◽  
pp. 107126
Author(s):  
Ana Javornik ◽  
Ben Marder ◽  
Jennifer Brannon Barhorst ◽  
Graeme McLean ◽  
Yvonne Rogers ◽  
...  
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Well Being
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