scholarly journals Lifbak spinal load reduction exoskeleton commercialisation project report

2021 ◽  
Author(s):  
◽  
Paul Dowd
Keyword(s):  
Research And Development ◽  
Medical Device ◽  
Market Research ◽  
Business Case ◽  
Market Development ◽  
Load Reduction ◽  
Project Report ◽  
Spinal Load ◽  
Potential Customers ◽  
Project Partner

<p>This research investigates the product and market development requirements forbuilding a medical device intended to assist patients rehabilitating from back injuries. It looks at the competitive landscape, potential customers segments, path to market, research and development requirements, and funding requirements. This document provides background research for the included business case which will be presented to my project partner, Lifbak. Lifbak is developing a device for customers seeking to accelerate their rehabilitation from a back injury.</p>

scholarly journals Lifbak spinal load reduction exoskeleton commercialisation project report

2021 ◽  
Author(s):  
◽  
Paul Dowd
Keyword(s):  
Research And Development ◽  
Medical Device ◽  
Market Research ◽  
Business Case ◽  
Market Development ◽  
Load Reduction ◽  
Project Report ◽  
Spinal Load ◽  
Potential Customers ◽  
Project Partner

<p>This research investigates the product and market development requirements forbuilding a medical device intended to assist patients rehabilitating from back injuries. It looks at the competitive landscape, potential customers segments, path to market, research and development requirements, and funding requirements. This document provides background research for the included business case which will be presented to my project partner, Lifbak. Lifbak is developing a device for customers seeking to accelerate their rehabilitation from a back injury.</p>

LABOR MARKET RESEARCH IN DNIPROPETROVSK REGION

2018 ◽  
Author(s):  
Tetiana Aloshyna ◽  
Keyword(s):  
Labor Market ◽  
Labor Force ◽  
Market Research ◽  
Structural Changes ◽  
Comprehensive Analysis ◽  
Market Development ◽  
General Situation ◽  
The Past ◽  
Statistical Report ◽  
The Unemployed

The main tendencies and peculiarities of the labor market development of Dnipropetrovsk region are considered in the article. There were collected and analyzed the materials of Ukrainian statistical report and Dnipropetrovsk region reports of Statistics Department. There were analyzed general situation of the labor market in Ukraine and regions. The article includes indicators of the labor force of Ukraine in terms of regions over the past five years, identifies the place of the labor market of Dnipropetrovsk region in the overall structure of the labor market of Ukraine. A comprehensive analysis of the labor force indicators of the Dnipropetrovsk region by the number of employed persons, the gender structure of the employed population and the dynamics of the relevant indicators. The structural changes in the composition of the unemployed population of the region by territorial and sexual affiliation are determined, as well as the changes in the sex and age structure of the unemployed population over the past five years. The conducted research made it possible to assess the structural changes in the region's labor force, which are accompanied by a reduction in the labor force, a decrease in the labor force, and an increase in the unemployed population.

scholarly journals Designing a Promotional Video as a Tool to Promote Swiss-Belinn Airport Hotel Surabaya to its Target Market

K ta Kita ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 201-211
Author(s):  
Nathalia Cindy Cindy
Keyword(s):  
Target Market ◽  
Creative Thesis ◽  
Project Report ◽  
Final Project ◽  
Close Proximity ◽  
Short Video ◽  
Promotional Video ◽  
Potential Customers ◽  
Target Markets

This is a Creative Thesis Final Project Report on a problem at Swiss-Belinn Airport Hotel Surabaya (SAHS). SAHS is a hotel that is located strategically in close proximity to Juanda Airport. The hotel has three types of rooms and provide various facilities, such as restaurant, pool etc. The target markets for these products are people who need meeting rooms, and are away on business trips, vacations, and transit. However, the hotel is struggling to reach out to individual guests. Thus, in order to effectively introduce and inform the hotel to a wider population, a tool is needed. A Promotional Video (PV) is a short video or movie to promote a product or service to potential customers. PV can highlight the USP of the hotel. However, due to the current pandemic, creating the promotional video is unattainable. Thus, this thesis would cover interviews for the data and/until the act of creating the plotline for the promotional video.Keywords: Promotional tool, promotional video, USP, target market

scholarly journals A Guideline on How to do Market Research for Branding Purposes at Maru Design Agency

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 51-63
Author(s):  
Richard Kurniawan
Keyword(s):  
Market Research ◽  
Marketing Research ◽  
Detailed Data ◽  
Product Analysis ◽  
Design Guideline ◽  
Information Product ◽  
Project Report ◽  
Final Project ◽  
Course Of Action ◽  
Competitor Analysis

This is a final project report on a problem at maru design agency. Maru design is a strategic and brand design agency which provides company with their services of branding and rebranding. The services help their client to create and develop brands and solve the company’s. Their services need to research about the product of the client’s brand or prospect’s brand, but there is no clear procedure to do market research even though it is important step to attract prospect and before they develop the brand. Thus, marketing research guideline is needed for maru design. Guideline is used as procedures by which to determine a course of action. The guideline will consist of prospect’s information, product analysis, customer analysis, and competitor analysis to provide a detailed data and information. Thus, this guideline will help to do in-depth market research for any people from any background and improve maru design. Keywords: Market research guideline, Market Research, Guideline, Branding

Enterprise Investing in Radio Frequency Identification (RFID)

2011 ◽  
pp. 191-209 ◽  
Author(s):  
Stephen J. Andriole
Keyword(s):  
Research And Development ◽  
Radio Frequency ◽  
Radio Frequency Identification ◽  
Market Research ◽  
World Today ◽  
Software Companies ◽  
The World ◽  
Substantial Investment ◽  
Frequency Identification ◽  
Specific Technology

This is a case of enterprise investing in a specific technology—Radio frequency identification (RFID)—in an effort to add another technology-based service to, in this case, Oracle Corporation’s, repertoire of products and services. Oracle USA is one of the top software companies in the world today, with over 50,000 employees, $14 billion in revenues, and 150,000 customers. Oracle USA spends over $1 billion a year in research and development (R&D). Deciding upon a technological course requires a substantial investment in market research to ensure that R&D funding leads to products whose marketability goes from intuition to fruition. One of Oracle’s latest investments has been in the area commonly referred to as sensor-based computing (SBC) centered around a technology known as Radio Frequency Identification, or “RFID.”

Market Research of Motivation and Preferences of Potential Customers of Higher Educational Services

2016 ◽  
Vol 4 (5) ◽  
pp. 45-49
Author(s):  
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R. Galeeva ◽  
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O. Trukhatkina
Keyword(s):  
Market Research ◽  
Marketing Strategies ◽  
Educational Services ◽  
Professional Expertise ◽  
Prospective Students ◽  
Higher Educational ◽  
Entrepreneurial Activities ◽  
Potential Customers ◽  
Russian Universities

Competition is intensifying among Russian universities and requiring the implementation of eff ective marketing strategies. Market research of factors aff ecting consumption of educational services is essential for such implementation. The paper addresses aims and factors that infl uence choices of prospective students. Authors provide review of previous papers in that fi eld of study and present results of performed market research. The results of the study propose that applicants become more rational in their choice of institution and a branch of study, are eager to gain professional expertise, and more willing to start entrepreneurial activities.

To Innovate or Imitate? Entry Strategy and the Role of Market Research

2008 ◽  
Vol 45 (5) ◽  
pp. 575-592 ◽  
Author(s):  
Elie Ofek ◽  
Ozge Turut
Keyword(s):  
Research And Development ◽  
Market Research ◽  
New Products ◽  
Marginal Return ◽  
Commercial Potential ◽  
True State ◽  
Entry Strategy ◽  
The Impact ◽  
Shaped Pattern

A firm planning market entry can attempt to develop a product that is either similar to the incumbent's existing offering (imitation) or entirely novel (innovation). The authors establish that when the incumbent is more aggressive in research and development (R&D), this negatively affects the entrant's marginal return on R&D. Thus, if greater profits produce a strong (weak) desire for the incumbent to increase its R&D level, the entrant will respond by sharply decreasing (increasing) its R&D level. As a result, the incumbent's likelihood of retaining the lead position will exhibit an inverse U-shaped pattern as a function of monopoly and duopoly profits. The authors then examine the impact of uncertainty about the rewards from new products and allow firms to conduct market research to resolve the uncertainty. They characterize the conditions for the entrant's innovation versus imitation decision to reveal information about future rewards to the incumbent. When duopoly profits are uncertain and can be either high (upside potential) or low (downside potential), the entry strategy will be revealing if the upside potential is attractive enough relative to monopoly profits. In contrast, when innovation has uncertain commercial potential (i.e., either valued or not valued by consumers), the entry strategy will be revealing if duopoly profits are unattractive relative to monopoly profits. In these cases, the entrant's innovation–imitation decision is driven by market research; this allows the incumbent to forgo market research and infer the true state of demand from the type of entry strategy it observes.

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