scholarly journals To Read or Not to Read: Modeling Online Newspaper Reading Satisfaction and Its Impact on Revisit Intention and Word-Of-Mouth

10.28945/4118 ◽  
2018 ◽  
Vol 13 ◽  
pp. 337-359 ◽  
Author(s):  
Tapushe Rabaya Toma ◽  
Imran Mahmud ◽  
Mohamed Emran Hossain ◽  
Nusrat Jahan ◽  
T. Ramayah ◽  
...  
Keyword(s):  
Word Of Mouth ◽  
Online News ◽  
Equation Modeling ◽  
Future Research ◽  
System Quality ◽  
Online Newspapers ◽  
Revisit Intention ◽  
Online Newspaper ◽  
Revisit Intentions ◽  
Intention To Revisit

Aim/Purpose: In this research, we examined the influence of the information system (IS) quality dimensions proposed by Wixom and Todd on reading satisfaction of online newspaper readers in Bangladesh, especially the readers’ intention to revisit and recommendations through electronic word-of-mouth (eWOM). Background: We identified the top 50 most visited websites, of which 13 were online newspapers, although their ranking among Bangladesh online newspapers varies from month to month. The literature illustrates that, despite the wide availability of online news portals and the fluctuations in frequency of visits, little is known about the factors that affect the satisfaction, word-of-mouth, and frequency of visits of readers. An understanding of reader satisfaction will help to gain richer insights into the phenomenon of readers’ intention to revisit and recommendation by eWOM. Stakeholders of online newspapers can then focus on those factors to increase visits to their websites, which will help them attract online advertisements from different organisations. Methodology: Data were collected using a structured questionnaire, from 217 people who responded to the survey. We used SmartPLS 3 to analyze the data collected, as it is based on second-generation analysis, which in turn is based on structural equation modeling (SEM). Contribution: This research explores the impacts of technological dimensions on readers’ satisfaction, as most of the previous research has focused on cultural or social dimensions. Findings: The results supported all of the hypothesized relationships between technological dimensions and reader satisfaction with online newspapers, except for one. The first, information, was predicted with accuracy and completeness, while the second object-based belief, system quality, was predicted by its accessibility, flexibility, reliability, and timeliness. Overall, quality factors influencing readers’ satisfaction were shown to lead to word-of-mouth revisit intentions. Our proposed model was empirically tested and has contributed to a nascent body of knowledge about readers’ revisit intentions and eWOM recommendations regarding online newspapers. It was also shown that strong satisfaction leads to higher revisit intention and eWOM. Recommendations for Practitioners: To keep the users satisfied, online newspapers need to focus on improving information quality (IQ) and system quality (SQ). If they do this well, they will be rewarded with higher revisit intention and recommendations by eWOM. Recommendation for Researchers: This study extends Oh’s customer loyalty model by integrating the Wixom-Todd model. This study reinforces an alternative rationale of the construct satisfaction. Future Research: We ignored negative stimulus like technostress, which can have an impact on satisfaction. In future, we will test the relationship between technostress and its impact on online newspaper reading.

scholarly journals Reconceptualizing the Hierarchical Service Quality Model: The Case of Agritourism Events

2020 ◽  
Vol 24 (2) ◽  
pp. 389-407
Author(s):  
Liang Rebecca Tang ◽  
Jessica Hurst ◽  
Linda Niehm ◽  
Ann Marie Fiore ◽  
Amy Dorie ◽  
...  
Keyword(s):  
Rural Communities ◽  
Service Quality ◽  
Structural Equation ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Future Research ◽  
Outcome Quality ◽  
Experience Economy ◽  
Quality Model ◽  
Revisit Intentions

To enhance the success of agritourism events and festivals, identified as important contributors to economic development in rural communities, this study investigated factors leading to revisit intentions toward these tourism activities. Taking an experience economy approach, the 4Es (educational, entertainment, escapist, and esthetic experiences) were used as alternative measures of outcome quality as part of a 4E-based reconceptualized hierarchical service quality model (HSQM). Data were collected from 529 respondents at three agritourism events in the state of Iowa. Structural equation modeling (SEM) revealed that overall service quality was comprised of all three dimensions of HSQM (interaction quality, physical environment quality, and outcome quality as indicated by the 4Es) and overall service quality was shown to be an antecedent of visitor satisfaction, which consequently led to revisit intention. Additionally, SEM results demonstrated the suitability of the hypothesized 4E-based HSQM model to explain the variance in overall service quality at agritourism events. Thus, this study provides an innovative theoretical foundation for future research investigating service quality, and suggests strategies that marketers can use to effectively enhance experiential offerings for visitors at agritourism events.

Motivations of guests contributing sWOM on social media: a case in Vietnam

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Le Thi Thanh Ha ◽  
Vo Thanh Thu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Opinion Leadership ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Positive Effects ◽  
Marketing Managers ◽  
Restaurant Managers

PurposeThis paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes. Marketing managers have effectively targeted SNSs as a marketing tool, yet have little research about drivers of guests' sWOM contribution on SNSs has been done. A model including the significant motives: (1) experiences, (2) opinion leadership, (3) reflection of self and (4) need for unique is tested to investigate their positive effects on contribution behavior of social media guests.Design/methodology/approachThe data collected from 411 guests by using the snowball method was used for analysis. The structural equation modeling was applied to examine the relationships among the constructs and test the eight proposed hypotheses.FindingsResults reveal that experiences, opinion leadership, reflection of self and need for unique were positively associated with contributing sWOM of restaurants. Furthermore, those who have positive experiences tend to be opinion leadership and reflection of self. And guests who show reflection of self, they are more likely to have opinion leaders and show need for uniqueness. Our study expands the existing frameworks of sWOM contribution by identifying various motivations and labeling sWOM. Findings provide restaurant managers with managerial implications for online marketing strategies on SNSs to attract sWOM contribution among guests.Research limitations/implicationsIt has some limitations while discovering the motivations of positive sWOM contribution. First, we only focused on the motivation of contributing positive sWOM, while negative sWOM received many arguments in changing attitudes toward buying products or services. Second, we collected data in Vietnam only without comparing with different countries. Future research could explore further cross-cultural perspectives to fill the gap. Third, this study explored sWOM contribution in service environment, sWOM contribution from service context may be slightly different from those of product brands.Practical implicationsThese findings highlight the motivations of sWOM contribution that restaurant managers must recognize and make use of it. SNSs have given power to consumers to post everything at anytime and anywhere they like, therefore restaurant managers need to deeply understand why their consumers contribute sWOM. In digital era, customers and guests have become the ultimate tools for promoting product or service brands. The marketing managers should create an online platform in order to facilitate their consumers to discuss their brand frequently (Charu et al., 2018). Restaurants should have policies to push positive eWOM maximally and also reduce advertising costs.Originality/valueThis is one of the first studies on sWOM contribution of what motivate guests to contribute their sWOM on SNSs. Theoretically, this study offers deep insights into the links between various motivations and sWOM in foodservice context. Managerially, understanding these motivations allow marketing managers create effective policies that motivate guests to contribute positive word of mouth.

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

2013 ◽  
Vol 41 (9) ◽  
pp. 1421-1433 ◽  
Author(s):  
TzuShuo Ryan Wang ◽  
Sophia D. Min ◽  
Suk Kyu Kim
Keyword(s):  
Word Of Mouth ◽  
Well Being ◽  
Mediation Effect ◽  
Future Research ◽  
Research Directions ◽  
Revisit Intention ◽  
Future Research Directions ◽  
Sport Spectator ◽  
The Relationship

Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

scholarly journals A look at the bright side of dance: Analysis of the relationship between dance experience, experience quality, satisfaction and word of mouth

2021 ◽  
Vol 13 (2) ◽  
pp. 93-104
Author(s):  
METIN ARGAN ◽  
SABRI KAYA ◽  
CANER OZGEN ◽  
GOZDE YETIM ◽  
ALIKHAN GUSEYNO
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Practical Implication ◽  
Equation Modeling ◽  
Future Research ◽  
Key Factors ◽  
Significant Relationships ◽  
Study Results ◽  
Managerial Implications ◽  
The Relationship

Background: Leisure experience, including dance motivation, is one of the key factors for participation in dance events or festivals. Therefore, the experience quality that facilitates individual relationships is likely to influence the dancers’ participation. The purpose of this study is to determine and to analyze dance experience motivations, experience quality, satisfaction and word-of-mouth. Material and methods: The sample of this study consisted of 201 persons who attended the Turkey Dance Festival and who were selected by the convenience sampling method. In this study, the theoretical principles of structural equation modeling (SEM) were applied with the Amos 20 program to analyze the data. Results: The results showed that there were significant relationships (<0.05) between dance experience motivations, experience quality, satisfaction and WOM. This study results are important both as significant and practical implication for leisure managers’ strategies regarding their leisure and experience motivation, and contribution to the leisure literature. Conclusions: The findings of this study can help event managers contribute to increased participation in sustainable dance practices, and the participant-based experience value can be used as a planning tool to attract the attention of event organizers. The findings of this study also give useful insights into theoretical, practical and managerial implications for dance event organization and provide suggestions for future research.

The application of enduring involvement theory in the development of a success model for a craft beer and food festival

2020 ◽  
Vol 11 (4) ◽  
pp. 397-411
Author(s):  
Eric Beckman ◽  
Fang Shu ◽  
Tianyu Pan
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
South Florida ◽  
Equation Modeling ◽  
Quantitative Methodology ◽  
Content Type ◽  
Craft Beer ◽  
Revisit Intention ◽  
Enduring Involvement ◽  
Involvement Theory

PurposeThe purpose of this research paper is to examine whether enduring involvement theory plays a role in predicting craft beer and food festival visitors' experience of the festivalscape. Though craft beer and brewing is a growing area of research, there has been limited studies and theory application in this area. Around the world, craft breweries are increasing in number and producing more unique styles of beer as the demand for craft beer increases. Craft beer consumers visit many of these breweries and are attracted to craft beer festivals in which they can sample multiple local, regional, national and international craft beers.Design/methodology/approachA quantitative methodology was used based on data collected at the site of the festival. Researchers collected 204 useable surveys from visitors attending the North Miami Brewfest in North Miami, Florida, USA. Structural equation modeling was employed to examine the relationships among enduring involvement, festivalscape, satisfaction, revisit intention and word-of-mouth.FindingsThe results revealed that enduring involvement is significant in predicting all four factors of festivalscape (food/beverage quality, convenience, facility and festival staff). The festivalscape factors facility, food quality and festival staff predicted festival attendee satisfaction which in turn predicted both revisit intention and word-of-mouth. However, the festivalscape factor convenience did not influence satisfaction.Research limitations/implicationsThe authors surveyed only one festival in one region in South Florida. Further studies can survey multiple festivals in multiple regions to increase the generalizability of the research model. Enduring involvement theory could be applied to other niche areas in hospitality and tourism in the future (in addition to craft beer tourism).Practical implicationsCraft beer festival organizers should appeal to craft beer clubs, breweries and publications to attract those with a commitment to the craft beer industry to their event. People with an enduring, lasting commitment to craft beer are more likely to have a positive experience of the festivalscape at the event. Lastly, festival organizers should focus on the festivalscape factors facility, festival staff and food and beverage quality to influence satisfaction at the event.Originality/valueThis project applies enduring involvement theory in a festival setting. The research is further unique by adding enduring involvement as a predictor of festivalscape experience.

Changing news: re-adjusting science studies to online newspapers

2010 ◽  
Vol 20 (6) ◽  
pp. 771-777 ◽  
Author(s):  
Hauke Riesch
Keyword(s):  
Science Studies ◽  
Online News ◽  
Hard Copy ◽  
Social Scientists ◽  
Online Newspapers ◽  
News Reporting ◽  
New Information ◽  
Online Newspaper ◽  
Media Research ◽  
Traditional Norms

With the newspapers’ recent move to online reporting, traditional norms and practices of news reporting have changed to accommodate the new realities of online news writing. In particular, online news is much more fluid and prone to change in content than the traditional hard-copy newspapers – online newspaper articles often change over the course of the following days or even weeks as they respond to criticisms and new information becoming available. This poses a problem for social scientists who analyse newspaper coverage of science, health and risk topics, because it is no longer clear who has read and written what version, and what impact they potentially had on the national debates on these topics. In this note I want to briefly flag up this problem through two recent examples of UK national science stories and discuss the potential implications for PUS media research.

The System Quality and Customer Satisfaction with Website Quality as Mediator in Online Purchasing: A Developing Country Perspectives

2021 ◽  
pp. 2516600X2199194
Author(s):  
Anil Kumar ◽  
Suman Lata
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Future Research ◽  
System Quality ◽  
Website Quality ◽  
The Impact

The present era sees an increasing trend of online purchasing all over the globe, and India is no more an exception. India is likely to become the hub for online market because it is second in terms of population in the world. The study is an effort to understand whether system quality really matters for customer satisfaction, particularly in developing countries, and the website quality works as a mediator or not. The study proposes the theoretical framework of the impact of system quality on customer satisfaction after a rigor literature review. With the help of purposive sampling, data were collected and model tested using partial least square structural equation modeling (PLS-SEM). The results show that system quality and website quality have a direct and positive impact on customer satisfaction and website quality partially mediated. Based on these empirical findings, managerial implications, limitations, and recommendations for further future research are given in the study.

scholarly journals The Influence of Experiential Marketing on Visitors’ Satisfaction and Intention to Revisit at Batur Camp Bali

2021 ◽  
Vol 7 (1) ◽  
pp. 180
Author(s):  
Ni Made Mas Yogiswari ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Experiential Marketing ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Intention To Revisit ◽  
Marketing Approach

Experiential marketing which consists of sense, feel, think, act, and relate is a marketing approach that can generate sensations and experiences, can be used to create tourist satisfaction and become the basis of revisit intention. The purpose of this study is to analyze the influence of experiential marketing to satisfaction and revisit intention. The data in this study were obtained through distributing questionnaires by online to 100 respondents who had experienced on undertook camping at the Batur Camping Ground. Data were analyzed using the SmartPLS based on Structural Equation Modeling (SEM) method. The results showed that sense, feel, act, and relate significantly influence satisfaction. Feel, think, and relate significantly influence revisit intention. Tourist satisfaction significantly influence tourists' intention to revisit. This study suggests that Batur Camping Ground management must improve services in order to keep maintaining tourist satisfaction and increase tourists' decision in undertaking camping.

An Empirical Investigation of Online News Classification on an Open-Domain, Large-Scale and High-Quality Dataset in Vietnamese

2021 ◽  
Author(s):  
Khanh Quoc Tran ◽  
Phap Ngoc Trinh ◽  
Khoa Nguyen-Anh Tran ◽  
An Tran-Hoai Le ◽  
Luan Van Ha ◽  
...  
Keyword(s):  
Machine Learning ◽  
Text Classification ◽  
Large Scale ◽  
Online News ◽  
Open Domain ◽  
High Quality ◽  
Short Text ◽  
Online Newspapers ◽  
Online Newspaper ◽  
Data Points

In this paper, we build a new dataset UIT-ViON (Vietnamese Online Newspaper) collected from well-known online newspapers in Vietnamese. We collect, process, and create the dataset, then experiment with different machine learning models. In particular, we propose an open-domain, large-scale, and high-quality dataset consisting of 260,000 textual data points annotated with multiple labels for evaluating Vietnamese short text classification. In addition, we present the proposed approach using transformer-based learning (PhoBERT) for Vietnamese short text classification on the dataset, which outperforms traditional machine learning (Naive Bayes and Logistic Regression) and deep learning (Text-CNN and LSTM). As a result, the proposed approach achieves the F1-score of 80.62%. This is a positive result and a premise for developing an automatic news classification system. The study is proposed to significantly save time, costs, and human resources and make it easier for readers to find news related to their interesting topics. In future, we will propose solutions to improve the quality of the dataset and improve the performance of classification models.

Risk is my business. Determinants of revisit intentions among participants in extreme sporting events

2019 ◽  
pp. 105-126
Author(s):  
Francesco Raggiotto
Keyword(s):  
Sensation Seeking ◽  
Sporting Events ◽  
Extreme Sports ◽  
Revisit Intention ◽  
Image Fit ◽  
Revisit Intentions ◽  
Sport Events ◽  
Intention To Revisit ◽  
Event Image ◽  
Process Macro

Multi-billion-dollar revenues and thousands of people involved, qualify extreme sports as a growing marketing phenomenon. This study addresses the determinants of consumer-athletes intention to revisit extreme sport events. We propose a model investigating the role sensation-seeking tendency, event satisfaction, and event image fit in determining revisit intention of active participants, basing on sensationseeking theory. The model is empirically tested with the SPSS PROCESS macro on 240 active participants in extreme sport events. The findings suggest that sensationseeking leads to revisit intention only through satisfaction, especially when event image fit is strong.

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