scholarly journals The Influence of Experiential Marketing on Visitors’ Satisfaction and Intention to Revisit at Batur Camp Bali

2021 ◽  
Vol 7 (1) ◽  
pp. 180
Author(s):  
Ni Made Mas Yogiswari ◽  
I Gusti Ayu Oka Suryawardani ◽  
Agung Suryawan Wiranatha
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Equation Modeling ◽  
Experiential Marketing ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Intention To Revisit ◽  
Marketing Approach

Experiential marketing which consists of sense, feel, think, act, and relate is a marketing approach that can generate sensations and experiences, can be used to create tourist satisfaction and become the basis of revisit intention. The purpose of this study is to analyze the influence of experiential marketing to satisfaction and revisit intention. The data in this study were obtained through distributing questionnaires by online to 100 respondents who had experienced on undertook camping at the Batur Camping Ground. Data were analyzed using the SmartPLS based on Structural Equation Modeling (SEM) method. The results showed that sense, feel, act, and relate significantly influence satisfaction. Feel, think, and relate significantly influence revisit intention. Tourist satisfaction significantly influence tourists' intention to revisit. This study suggests that Batur Camping Ground management must improve services in order to keep maintaining tourist satisfaction and increase tourists' decision in undertaking camping.

A Partial Least Square Structural Equation Modeling: Prestige Perception in Tourism

2020 ◽  
Author(s):  
Murat Kayak
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Equation Modeling ◽  
Destination Brand ◽  
The Relationship ◽  
Intention To Revisit ◽  
Brand Prestige

This study aims to investigate destination brand prestige, and to explore the mediating effects of destination brand worldness between destination brand prestige and intention to revisit. Research is designed to collect primary data from the Taiwanese tourists. Partial least squares structural equation modeling is used to test the effects. The research model is appropriately implemented in Smart PLS 3 and a full mediation has existed through the empirical findings. The study shows how destination brand worldness mediates the relationship between destination brand prestige and intention to revisit.

The relationship between attraction, perception of service, opportunities and tourist satisfaction in backwater tourism in Alappuzha district of Kerala in India

2021 ◽  
pp. 146735842110440
Author(s):  
Legy Clara Joseph ◽  
Vasanthi Soundararajan ◽  
Satyanarayana Parayitam
Keyword(s):  
Structural Equation Modeling ◽  
Psychometric Properties ◽  
Conceptual Model ◽  
Structural Equation ◽  
Positive Relationship ◽  
Measurement Model ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism And Hospitality ◽  
The Relationship

This article aims to explore the relationships between destination attractions, tourists’ awareness of eco-tourism and facilities, level of perceived service, opportunities and problems, and tourist satisfaction in backwater tourism in Kerala, India. Using a structured survey instrument, we gathered data from 586 tourists. A conceptual model was developed and tested after checking the psychometric properties of the instrument. We tested the measurement model using the Lisrel package (structural equation modeling), and Hayes (2018) process macros were used to test the moderation hypotheses. The results confirm that (i) attraction and opportunities are positively related to tourist satisfaction, (ii) perception of service positively moderates the relationship between attraction and tourist satisfaction, (iii) perception of service (first moderator) and awareness (second moderator) interact to influence the relationship between attraction and tourist satisfaction, and (iv) problems negatively moderate the positive relationship between opportunities and tourist satisfaction. The implications for the literature on tourism and hospitality and practicing managers are discussed.

scholarly journals Analysis of Destination Image and Memorable Tourism Experience on Revisit Intention through Satisfaction of Tourist in Maimoon Place

2021 ◽  
Vol 8 (12) ◽  
pp. 597-605
Author(s):  
Alya Indriani ◽  
Endang Sulistya Rini ◽  
Beby Karina F Sembiring
Keyword(s):  
Structural Equation ◽  
Secondary Data ◽  
Destination Image ◽  
Primary Data ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Tourism Experience ◽  
The Relationship

This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention. Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.

scholarly journals Building Customer Loyalty through Strategy Experiential Marketing, Service Quality, and Customer Satisfaction

2020 ◽  
Vol 9 (2) ◽  
pp. 122-131
Author(s):  
Wahyono Wahyono ◽  
Ulfa Nurjanah
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Research Model ◽  
Experiential Marketing ◽  
Marketing Service

The study aims to determine the influence of Experiential Marketing, quality of service, and customer satisfaction towards customer loyalty by developing a research model and 6 hypotheses filed in this study. The number of samples was 160 respondents, namely the customer of PT POS Indonesia (Persero) Semarang with incidental sampling through questionnaires. Data analysis using Structural Equation Modeling (SEM) of Software AMOS 21.0 based on data analysis results, it can be concluded that the model received good/fit and subsequent research results showed there were 3 hypotheses received and 3 hypotheses were rejected.

scholarly journals The influence of tourist evaluative factors on tourist behavioral intention: the mediating role of tourist satisfaction

2018 ◽  
Vol 1 (1) ◽  
pp. 33
Author(s):  
Elmer Hafiizh Fernaldi ◽  
I Made Sukresna
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Mediating Role ◽  
Tourist Satisfaction ◽  
Central Java ◽  
Revisit Intention ◽  
Dependent Variables ◽  
Tourist Experience

This study examines the effect of tourist evaluative factors, specifically service quality and tourist experience on tourist satisfaction and its further influence on revisit intention and intention to recommend. Service quality and tourist experience serve as independent variables, while revisit intention and recommend intention are posited as dependent variables, with satisfaction acts as the intervening variable. Data analysis using  Structural Equation Modeling (SEM) of 186 tourist visiting Umbul Sidomukti, Semarang, Central Java, Indonesia, finds that both revisit intention and intention to recommend could be increased through the improvement of service quality and tourist satisfaction.

scholarly journals The Relationship between Hotel Rating and Customer Outcomes and Its Implication towards Revisit Intention

2018 ◽  
Vol 3 (1) ◽  
pp. 71
Author(s):  
Suresh Kumar ◽  
Miftah Zikri
Keyword(s):  
Structural Equation Modeling ◽  
Customer Satisfaction ◽  
Structural Equation ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Revisit Intention ◽  
Hotel Managers ◽  
The Relationship ◽  
Customer Outcomes ◽  
Return Intention

<p>This research aims to examine HOLSERV with three dimensions namely, employee, tangible and<br />reliability, towards its relationship on customer satisfaction and return intention rather than<br />SERVQUAL because it suits hotel environment. The object analysis was Bandung which proclaimed<br />herself as a tourism city with quiet number of hotels rating as non-star to five-star hotels. From 41<br />three-star hotels, this research managed to cover 29 hotels to conduct this research. Respondents with<br />total number of 355 participated to fill the questionnaire with the helped of hotel managers by<br />spreading it to their customers who were checking out of the hotel. Structural equation modeling was<br />applied to test the hypothesis and the results show that tangibility and reliability influence customers’<br />satisfaction but not employee. In addition, customer satisfaction influences return intention.</p>

scholarly journals Relationship and Impact of Service Quality, Destination Image, on Customer Satisfaction and Revisit Intention to Syariah Destination in Madura, Indonesia

2021 ◽  
Vol 6 (6) ◽  
pp. 209-215
Author(s):  
Pribanus Wantara ◽  
S. Anugrahini Irawati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Empirical Studies ◽  
Destination Image ◽  
Equation Modeling ◽  
Positive Contribution ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
The Relationship

Madura is one of the sharia tourist attractions in Indonesia, so many local and foreign tourists come to Madura Island to carry out sharia tours by visiting Islamic places such as mosques, tombs of the great Madurese clerics, and halal culinary places. In the conditions of the COVID-19 pandemic which has been going on for one year, government policy has closed these sharia tourist spots. However, since the number of Covid 19 cases, especially on Madura Island, has decreased significantly, the government has allowed opening these sharia tourist spots with the provisions of health protocols. The purpose of this study is to examine the relationship between service quality, destination image, and customer satisfaction on the revisit intention of tourists to tour destination religious in Madura. Data were collected from a questionnaire survey and empirical studies were conducted using structural equation modeling (SEM) to test the hypotheses, as well as the structural relationships between these factors. The results of empirical studies confirm that service quality and destination image make a positive contribution to tourist satisfaction, then that the service quality contribute to the revisit intention, but the destination image does not contribute to the revisit intention, and tourist satisfaction contributes positively to the revisit intention. Furthermore, this study also contributes to the managers of sharia tourist destinations in Madura to analyze the relationship between service quality attributes and destination image to revisit intention by improving the services provided, thereby contributing to increasing the number of tourists, and implementing sustainable service quality policies.

scholarly journals MODELING TOURISTS’ SATISFACTION IN THE NATURE-BASED TOURIST DESTINATION USING STRUCTURAL EQUATION MODELING TECHNIQUE

2021 ◽  
Vol 37 (3) ◽  
pp. 814-822
Author(s):  
Md. Shakhawat HOSSAIN ◽  
◽  
Md. Golam MOSTAFA ◽  
Md. Alamgir HOSSAIN ◽  
◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Revisit Intentions ◽  
The Relationship ◽  
Structured Questionnaire

The goal of this study is to show how satisfied tourists is of supreme significance to the tourism industry, particularly as it affects the future of a nature-based destination and explores the relationship among destination image, service quality, perceived value, tourist satisfaction, word-of-mouth, and revisit intentions of tourists. The 292 survey data was obtained via a structured questionnaire from tourists who visited the Haor region, Bangladesh and structural equation modeling (SEM) is used to test the hypothetical paths. Six hypotheses were accepted, and one is rejected. Tourism stakeholders can find important knowledge and they can satisfy tourists, which is likely by improving destination.

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