scholarly journals DISCURSIVE CONSTRUCTION OF “POVERTY” IN RUSSIAN DIGITAL LIFESTYLE-MEDIA (CASE STUDY OF THE “AFISHA DAILY” AND “THE VILLAGE” PUBLICATIONS)

Articult ◽  
2020 ◽  
pp. 152-178
Author(s):  
Ksenia K. Eltsova ◽  
◽  
Elena M. Yudina ◽  
◽  
Keyword(s):  
Digital Media ◽  
Media Studies ◽  
Well Being ◽  
Discursive Construction ◽  
Methodological Framework ◽  
Discursive Strategies ◽  
Methods And Techniques ◽  
The Media ◽  
The Village

The article examines the emergence of the concept of “poverty” in the mid-2010s in two digital publications considered to be flagships of the “urban” lifestyle media in Russia – “The Afisha.Daily” and “The Village”. The coming into discourses on success and well-being (including the financial one) of a concept that is hardly associated with success and well-being looks like a significant departure from the сanon of lifestyle media, and therefore it is important for a closer study. The analysis is done within theoretical and methodological framework of cultural and media studies; a combination of discourse-analysis’ methods and techniques is addressed for work with digital media texts. The results obtained allowed to determine ways of constructing of “poverty” and to identify discursive strategies by which it is instrumentalized in the media under investigation.

scholarly journals STRATEGI PENGGUNAAN MEDIA DIGITAL DALAM PROMOSI KERAJINAN PARANG SUMBAWA (STUDI KASUS KOMUNITAS PANDAI BESI DESA LESENG, KECAMATAN MOYO HULU)

2020 ◽  
Vol 4 (3) ◽  
pp. 51-57
Author(s):  
Fahrunnisa ◽  
Izzatul Qonitat
Keyword(s):  
Digital Media ◽  
Media Usage ◽  
Study Approach ◽  
Business Units ◽  
Digital Era ◽  
The Media ◽  
Personal Accounts ◽  
The Village ◽  
Research Period

In the digital era, it is important for business units to rely on the internet to be able tosurvive and expand into a wider market. In its use, digital mediamust be supported by a good strategy, so that the product can be competitive.Leseng Village is a center for machete craftsmen in Sumbawa who also make use of itdigital media for marketing. The media they use are Facebook andWhatsApp, but in marketing it has not been maximized in digital marketing. This matteras evidenced by the absence of an official community account / blog of machete crafter, howeverjust use a personal account. So based on these problems,The research was conducted aimed at examining the extent of the craftsmenmaximize the use of digital media in supporting the promotion of machetesSumbawa.This research uses qualitative methods with a case study approach. Researchconducted in Leseng Village, MoyoHulu District with a research period ofSeptember-March 2020. The informant from the study was a machete craftsmanusing digital media in marketing its products. Discussion analysisusing the theory of Tom Duchan in marketing communications.The results of the research in the village of Leseng contained 31 groups of machete craftsmen, and thoseonly 3 groups of machete craftsmen used digital media. Usage strategythe media by machete craftsmen when analyzed using theory has not appliedthe concept. In theory there are 4 stages, the first is the target of the media, not the machete craftsmendetermine specific target consumers. The second goal of the media, media designusing Facebook and WhatsApp but using their respective personal accounts. The third strategy, the strategy they are doing is just spreading the message togroups / pages on Facebook. The fourth is media scheduling, not machete craftsmenhave the best time to do promotions.

Digital news on public libraries: Media mapping and thematic and consumption analysis based on Facebook interactions

2021 ◽  
Author(s):  
Pedro Lázaro-Rodríguez
Keyword(s):  
Cultural Capital ◽  
Digital Media ◽  
Media Studies ◽  
Public Libraries ◽  
Capital Social ◽  
Digital News ◽  
New Knowledge ◽  
The Media ◽  
Future Work ◽  
Medios De Comunicacion

A study of digital news on public libraries is presented through media mapping and a thematic and consumption analysis based on Facebook interactions. A total of 7,629 digital news items published in 2019 have been considered. The media mapping includes the evolution of the volume of news publications, the most prominent media outlets and journalists, and the sections in which most news items are published. For the thematic and consumption analysis, the top 250 news items with the highest number of Facebook interactions are considered, defining 15 thematic categories. The most published topics include: new libraries and spaces, collections, and libraries from a historical perspective. The topics that generate the most interactions are the value of libraries (social, human, and cultural capital), libraries from other countries, and new libraries and spaces. The value and originality of the current study lie in the measurement of the consumption of news and digital media through Facebook interactions. The methods used and results obtained also provide new knowledge for the disciplines of Communication and Media Studies by developing the idea of media mapping for its application to other topics and media in future work, as well as for Librarianship, particularly the information obtained on public libraries. Resumen Se presenta un estudio de noticias digitales sobre bibliotecas públicas en España mediante un mapeo de medios y un análisis temático y de consumo basado en las interacciones en Facebook. Se han considerado 7.629 noticias publicadas en 2019. El mapeo de medios incluye la evolución del volumen de la publicación de noticias, los medios y periodistas más prominentes, y las secciones en las que más se publica. Para el análisis temático y de consumo se consideran las 250 noticias con mayores interacciones en Facebook definiendo 15 categorías temáticas. Los temas sobre los que más se publica son: nuevas bibliotecas y espacios, la colección y las bibliotecas desde la perspectiva de su historia. Los que más interacciones y consumo generan son: el valor de las bibliotecas (capital social, humano y cultural), bibliotecas de otros países y las nuevas bibliotecas y espacios. El valor y la originalidad del estudio consisten en considerar las interacciones en Facebook como medida del consumo de noticias y medios digitales. Los métodos y resultados alcanzados aportan además nuevo conocimiento para dos disciplinas: la comunicación y los medios de comunicación, por el desarrollo de la idea del mapeo de medios que puede aplicarse a otros temas y medios en futuros trabajos; y para la biblioteconomía y la documentación, por la información alcanzada sobre las bibliotecas públicas.

scholarly journals Bisnis Vlogging dalam Industri Media Digital di Indonesia

2018 ◽  
Vol 15 (1) ◽  
Author(s):  
Jimi Narotama Mahameruaji ◽  
Lilis Puspitasari ◽  
Evi Rosfiantika ◽  
Detta Rahmawan
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Studies ◽  
Significant Role ◽  
Support Systems ◽  
Media Industry ◽  
Video Content ◽  
New Business ◽  
Digital Media Studies

This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes. We used case study to describe and analyze Youtube’s significant role in managing Vlogger communities, and also design support systems to make the communities growth and sustainable. We also explore Vlogger role as Online Influencer. This study is expected to be one of the references related to Vlogger phenomenon in the context of digital media studies in Indonesia.

#Blockade: Social Media and the Gulf Diplomatic Crisis

2019 ◽  
Vol 53 (2) ◽  
pp. 200-220
Author(s):  
Jocelyn Sage Mitchell
Keyword(s):  
Public Sphere ◽  
Digital Media ◽  
Media Studies ◽  
Science Communication ◽  
World Cup ◽  
Digital Discourse ◽  
Digital Media Studies ◽  
The Persian Gulf

AbstractThe online public sphere, and the ways in which its digital media platforms influence discourse, is a crucial but understudied area of research in the six Arab monarchies of the Persian Gulf. Through a case study of the ongoing Gulf diplomatic crisis, which began in June 2017, this essay draws on the disciplines of political science, communication, and digital media studies to analyze qualitative examples of digital discourse: the role of women, territorial boundaries, and the FIFA World Cup 2022. Linking these flash points to historical struggles between the countries, this essay suggests that the politicization of the online public sphere in the region does not represent a fundamental change in the diplomacy of the region but rather a new battleground for old regional rivalries.

Digital media’s discursive strategies against anabolic-androgenic steroids: A corpus-assisted discourse analysis

2020 ◽  
Vol 22 (3) ◽  
pp. 339-355
Author(s):  
Nattawaj Kijratanakoson
Keyword(s):  
Discourse Analysis ◽  
Digital Media ◽  
Anabolic Androgenic Steroids ◽  
Discursive Strategies ◽  
Western Countries ◽  
The Media ◽  
Lexical Items ◽  
Androgenic Steroids

The purposes of this study are twofold. First, it investigates how the digital media discursively react against the use of anabolic-androgenic steroids (AAS). Second, it examines how Thailand is portrayed as a venue for steroid holiday among recreational bodybuilders from the Western countries. Adhering to the principle of theoretical triangulation, the study employs two frameworks including Reisigl and Wodak’s discursive strategies and Van Dijk’s ideological structures. The methodology undertaken is a corpus-assisted discourse analysis. The corpus contains 100 articles published on various websites between the period of 2014 and 2019 with the total number of 107,116 words. Main findings indicate that, regarding the first purpose, the media portray AAS as the ‘outgroup’ by employing various negative lexical items while attempting to dilute any claimed benefits. Concerning the second purpose, Thailand is represented as a venue in which AAS are easily available coupled with corrupt dealers and lax regulations.

scholarly journals Translating performative mediated art into virtual reality: A case study

2021 ◽  
Vol 11 (1) ◽  
pp. 53-65
Author(s):  
Matthew Sansom ◽  
Zi Siang See
Keyword(s):  
Lived Experience ◽  
Digital Media ◽  
Well Being ◽  
Spoken Word ◽  
Specific Content ◽  
Everyday Activities ◽  
Audio Video ◽  
Future Work ◽  
Health And Well Being

Park benches are distinctive public spaces that invite a temporary pause for thought and time out from everyday activities and worldly preoccupations. Park Bench Sojourn is a multimodal arts project that explores the uniqueness and universality of these spaces and the kinds of experiences they foster. It asks what it means to be human; surrounded, as we are, by computer technologies and digital media, living lives that are perpetually ‘connected’ and dispersed through the cloud. It reflects on how our technologically determined lives and lifestyles conspire against us to find opportunities to stop, reflect and be witnesses to lived experience. It is a conceptually playful creative work that shares concerns for health and well-being arising from the contemporary mindfulness movement and the traditional practices and worldviews upon which mindfulness draws. The project is based around a range of experiential sojourns, which require participants to find a bench to sit on and then take a sojourn, or a number of sojourns from the project’s website, which may include audio, video, spoken word, or just listening. Other iterations of the project have included a multimedia gallery installation juxtaposing content from a variety of sojourns. Regardless of the format, context or specific content, the project explores ways in which we ‘perform’ ourselves and mediate experience via digital technologies. In this article, we describe the process of translating this mediated and performative artwork into a VR prototype and directions for future work.

scholarly journals Pursuing “Wellness”: Considerations for Media Studies

2020 ◽  
Vol 21 (6) ◽  
pp. 628-634 ◽  
Author(s):  
Rachel O’Neill
Keyword(s):  
Media Studies ◽  
White Women ◽  
Social Economic ◽  
Well Being ◽  
Commercial Development ◽  
Short Piece ◽  
Embodied Experiences ◽  
Health And Well Being ◽  
Young Entrepreneurs

In this short piece, I discuss the necessity of employing more-than-textual methods to understand more-than-textual phenomena. My case study is the feminized world of wellness, where stylish young entrepreneurs sell strategies of health-enhancement. While existing commentary typically frames wellness as the exclusive and somewhat risible preserve of wealthy white women—a framing enabled by the prominence of figures such as Gwyneth Paltrow—this narrative risks obscuring a more complicated story about the desire for health and well-being in an era of heightened precarity. Against this backdrop, I argue that the rise of wellness as a novel cultural formation and new commercial development must be situated within the broader social, economic, and political terrain of contemporary Britain. Methodologically, this means grappling with the glamorous trappings of wellness media and excavating the psychic investments and embodied experiences that animate this movement-market.

scholarly journals PASAR DESA DIGITAL BERBASIS WEB SEBAGAI MEDIA PROMOSI BAGI UMKM

2019 ◽  
Vol 2 (3) ◽  
pp. 177
Author(s):  
Joko Samodra ◽  
Andreas Syah Pahlevi ◽  
Yon Ade Lose Hermanto
Keyword(s):  
Digital Media ◽  
Online Media ◽  
Web Based ◽  
Knowledge And Skills ◽  
Approach Method ◽  
The Media ◽  
Medium Enterprises ◽  
The Village

Permasalahan yang dimiliki pelaku Usaha Kecil Mikro dan Menengah (UMKM) di desa Tunjungtirto kecamatan Singosari Kabupaten Malang yaitu masih menjalankan usahanya dengan sistem tradisional, belum memiliki media promosi dan pemasaran serta belum memiliki ketrampilan yang memadai dalam menggunakan media berbasis web. Tujuan kegiatan ini agar para pelaku usaha  memiliki media promosi dan pemasaran yang efektif bagi peningkatan penjualan produknya. Metode pendekatannya adalah pelatihan dan pendampingan dengan konten pembuatan platform ecommerce pasar desa digital berbasis web, fungsi dan fitur media berbasis web, dan memberikan bekal ketrampilan yang memadai tentang cara menggunakan medianya. Hasil pengembangan dan evaluasi kegiatan dapat disimpulkan bahwa terdapat peningkatan pengetahuan dan ketrampilan dalam hal pembuatan, pemanfaatan media berbasis web dengan indikator telah terwujudnya media online dan sekaligus diuji coba untuk kegiatan promosi dan pemasaran produk mereka.Kata kunci—Pasar Desa, Digital, Media Promosi, UMKM Abstract Problems that are owned by Micro and Medium Enterprises (SMEs) in the village of Tunjungtirto, Singosari sub-district, Malang Regency, are still running their business with traditional systems, do not have promotion and marketing media and do not yet have adequate skills in using web-based media. The purpose of this activity is for businesses to have effective promotional and marketing media to increase sales of their products. The approach method is training and mentoring with the content of making web-based digital village market ecommerce platforms, web-based media functions and features, and providing adequate skills on how to use the media. The results of the development and evaluation of activities can be concluded that there is an increase in knowledge and skills in terms of making, using web-based media with indicators that online media have been realized and at the same time being tested for promotional activities and marketing of their products.Keywords—Village Market, Digital, Media Promotion, SMEs

scholarly journals MEDIATIZATION OF ISLAMIC DOCTRINE IN A NEW ERA OF DIGITAL INDONESIA: The Case of Ḥadīth on Dajjāl

2019 ◽  
Vol 30 (2) ◽  
pp. 177
Author(s):  
D. I. Ansusa Putra ◽  
Agus Firdaus Chandra
Keyword(s):  
Digital Media ◽  
Media Studies ◽  
Media Culture ◽  
The Other ◽  
Close Link ◽  
New Era ◽  
Use Of Technology ◽  
The Media ◽  
Changing Role

<p><span lang="IN">This research is a study of the mediatization of the ḥadīth on Dajjāl (the anti-Christ) in the context of media culture. Mediatization of the ḥadīth through illustrations allows every Muslim to understand the stages and events that will occur at the </span><span>End of the Time</span><span> <span lang="IN">(<em>Ākhir al-Zamān</em>). Such ḥadīth is pre-actual doctrinal texts in Islam. This article uses the theory of mediatization that has a close link with the discipline of media studies and religiosity. </span></span><span>We</span><span lang="IN"> argue that the ḥadīth illus­tration as an expression of religious beliefs is a continuation of the massive use of technology in understanding religious doctrines. On the other hand, the illustration of the ḥadīth</span><span>.</span><span> <span lang="IN">Ḥadīth on the Dajjāl in digital media has formed a new pattern in the understanding of ḥadīth from abstract-imaginative to con</span></span><span>c</span><span lang="IN">rete-imaginative. The illustration of the Dajjāl has become an indication of the widespread role of the media in the spread of Islamic doctrines, and its changing role from being dominated by the texts to being dominated by the logic of religion. This research uses the theory of mediatization with the approach of media culture. The data is obtained from footage of such ḥadīth documentary airing on You</span><span>T</span><span lang="IN">ube accounts. These shows usually refer to preachers who are concerned with conveying the contents of the ḥadīth.</span></p>

scholarly journals Corpus analysis in the study of the discursive characteristics of the media image of immigrants and asylum seekers (A case study of British and American media 2018-2020)

XLinguae ◽  
2021 ◽  
Vol 14 (2) ◽  
pp. 104-119
Author(s):  
Marina S. Matytcina ◽  
Olga N. Prokhorova ◽  
Igor V. Chekulai ◽  
Elena V. Pupynina
Keyword(s):  
Asylum Seekers ◽  
Analytical Approach ◽  
Corpus Analysis ◽  
Discursive Construction ◽  
Analysis Method ◽  
Media Image ◽  
American Media ◽  
The Media ◽  
The Web

The aim of this paper is to study the discursive characteristics of the media image of immigrants and asylum seekers in British and American media using the corpus analysis method. The study focuses on the published content of the News on the Web corpus dealing with immigrants and asylum seekers from the beginning of 2018 to the end of 2020. Another objective is to identify and quantify, by analytical approach, the L1 collocates and stable collocations of the studied words. The results show the media use different vocabularies in connection with each of the two groups of interest for their discursive construction.

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