scholarly journals STRATEGI PENGGUNAAN MEDIA DIGITAL DALAM PROMOSI KERAJINAN PARANG SUMBAWA (STUDI KASUS KOMUNITAS PANDAI BESI DESA LESENG, KECAMATAN MOYO HULU)

2020 ◽  
Vol 4 (3) ◽  
pp. 51-57
Author(s):  
Fahrunnisa ◽  
Izzatul Qonitat

In the digital era, it is important for business units to rely on the internet to be able tosurvive and expand into a wider market. In its use, digital mediamust be supported by a good strategy, so that the product can be competitive.Leseng Village is a center for machete craftsmen in Sumbawa who also make use of itdigital media for marketing. The media they use are Facebook andWhatsApp, but in marketing it has not been maximized in digital marketing. This matteras evidenced by the absence of an official community account / blog of machete crafter, howeverjust use a personal account. So based on these problems,The research was conducted aimed at examining the extent of the craftsmenmaximize the use of digital media in supporting the promotion of machetesSumbawa.This research uses qualitative methods with a case study approach. Researchconducted in Leseng Village, MoyoHulu District with a research period ofSeptember-March 2020. The informant from the study was a machete craftsmanusing digital media in marketing its products. Discussion analysisusing the theory of Tom Duchan in marketing communications.The results of the research in the village of Leseng contained 31 groups of machete craftsmen, and thoseonly 3 groups of machete craftsmen used digital media. Usage strategythe media by machete craftsmen when analyzed using theory has not appliedthe concept. In theory there are 4 stages, the first is the target of the media, not the machete craftsmendetermine specific target consumers. The second goal of the media, media designusing Facebook and WhatsApp but using their respective personal accounts. The third strategy, the strategy they are doing is just spreading the message togroups / pages on Facebook. The fourth is media scheduling, not machete craftsmenhave the best time to do promotions.

Articult ◽  
2020 ◽  
pp. 152-178
Author(s):  
Ksenia K. Eltsova ◽  
◽  
Elena M. Yudina ◽  
◽  

The article examines the emergence of the concept of “poverty” in the mid-2010s in two digital publications considered to be flagships of the “urban” lifestyle media in Russia – “The Afisha.Daily” and “The Village”. The coming into discourses on success and well-being (including the financial one) of a concept that is hardly associated with success and well-being looks like a significant departure from the сanon of lifestyle media, and therefore it is important for a closer study. The analysis is done within theoretical and methodological framework of cultural and media studies; a combination of discourse-analysis’ methods and techniques is addressed for work with digital media texts. The results obtained allowed to determine ways of constructing of “poverty” and to identify discursive strategies by which it is instrumentalized in the media under investigation.


2020 ◽  
Vol 13 (2) ◽  
pp. 477-493
Author(s):  
Supaporn Chai-Arayalert ◽  
Ketsaraporn Suttapong

The research was to investigate the omni-channel distribution system for the weaving community enterprises. This research was qualitative, utilizing a case study approach. The results identify the limitations of selling creative products only through physical stores, which are unable to respond to customers’ purchasing behaviors and needs. Nevertheless, the online channel alone cannot communicate the delicacy of handmade woven products through digital media since they need to be touched and worn to be fully appreciated. This dichotomy led to the design and development of the first version of the system. The research encourages the weaving community enterprises to widen their market in order to be able to compete in digital economy. It provides valuable practical insights into local weaving community enterprises and their ability to market their creative products in the digital era. This research fills a gap in the literature relating to the customer journey and the integration of distribution channels and sheds light on the need for local weaving community enterprises to adapt to the current market conditions.


Author(s):  
Agung Minto Wahyu

The purpose of this study is to determine the readiness of the village government in forming BUMDes as well as the factors forming these readiness as an effort to empower rural communities based on creative economy. This study uses qualitative methods with a case study approach. The case study was conducted at BUMDes “Barokah” owned by Putukrejo Village, Gondanglegi District, Malang Regency. The results of the study confirms that the Putukrejo Village Government has a fairly good readiness in forming BUMDes. It is proven by the development of business units that are very helpful in empowering local rural communities. In addition, BUMDes “Barokah” also seeks to empower the community based on creative economy by establishing the tourist attraction, Sumber Sira Market, which is used to manage the products of the community creativity.


2020 ◽  
Author(s):  
◽  
Tom Bradshaw

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.


2019 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Andrianto - Andrianto

With the enactment of Law No. 6 of 2014 on villages, it is desirable that in the management of the village, especially in the management of its finances, it can be done accountably and responsibly. This study aims to identify the financial management of the village along with the problems associated with the management of village finances conducted in the Village Ploso Jombang. This research uses qualitative method with case study approach, where most of the research implementation mostly use observation and interview method. The results show that in the management of village finances there are main issues that is the lack of knowledge of village head and its officials in the management of budget and village finances. This research proposes the existence of computerized system accompanied by training and guidance of village financial management from local government apparatus, so it is expected that village financial reporting can be done by fast process and with output of accountable and accountable financial statement.


2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.


2021 ◽  
Vol 8 (2) ◽  
pp. 138
Author(s):  
Mayarni Mayarni ◽  
Mimin Sundari ◽  
Resa Vio Vani

This study aims to determine the management of Lake Napangga tourism objects in Kepenghuluan Tanjung Medan, Rokan Hilir Regency, which contributes to the economy of the surrounding community. Lake Napangga is one of the lakes located in the Rokan Hilir area which has promising tourism potential if managed properly. Therefore, the role of BUMDes as the manager of Lake Napangga should be able to become a spirit in developing this lake tourism object to empower the economy of the village community, but the management of this tourist attraction is not only influenced by the seasonal agenda but also the Coronavirus Disease pandemic that emerged in 2020 This study choosing the type of qualitative research with a case study approach, where data collection is done by observation and interviews. After the data and information are obtained, it will be analyzed in depth with triangulation techniques. The results of this study found that the management of Lake Napangga tourism objects has not run optimally by the BUMDes in this case due to the inconsistency in the number of tourists visiting Lake Napangga, the inconsistent seasonal agenda, the lack of promotional activities and the COVID-19 Pandemic that appeared regularly. Suddenly disrupting the sources of income for people who depend on this Lake Napangga tourist attraction. This reality is what makes community economic empowerment in order to increase income still not running optimally. And aspects of sustainability in this case are needed to develop the tourism potential of Lake Napangga in the face of unforeseen conditions, in this case COVID-19 becomes an example of problems that must be faced in order to run the economy of the community and maximize the management of potential tourist attractions.


2011 ◽  
Vol 12 (1) ◽  
pp. 115-125 ◽  
Author(s):  
Sam Lubbe ◽  
Osden Jokonya

The relationship between Information Technology (IT) Governance, Risk Management and Compliance (GRC) and organisation business values continues to interest academics and practitioners (IT Governance Institute, 2003). Like governance, risk management and compliance generally, IT GRC is about the decision rights and accountabilities that encourage desirable behaviour in the use of IT (IT Governance Institute, 2003). A case study approach was used in an organisation with many business units. The organisation selected is a mining company, RioZim, situated in Zimbabwe. Data was collected from business units on IT issues and business values. The interviews centred on the IT GRC practices based on responsibility and authority for IT decision making. The results suggest that IT GRC does not adequately support business values. The study revealed that business values should drive IT GRC and IT GRC should be the responsibility of executives and all business units.


Author(s):  
Eleftheria Thanouli

This article appears in the Oxford Handbook of Sound and Image in Digital Media edited by Carol Vernallis, Amy Herzog, and John Richardson. This essay offers a close reading of Barry Levinson’s Wag the dog (New Line Cinema, 1997) in order to discuss a series of issues pertaining to the relation of cinema and reality in the digital era. Wag the Dog functions as an exemplary case study wherein the pro-filmic, the filmic, and the post-filmic events illustrate the complex interactions of the cinema/reality in this new phase of digital ontology. This essay follows the evolving nature of terms and concepts, such as analog and digital inscriptions, reference, indexicality, and fiction and nonfiction discourse while it traces the intricate interactions between film and reality in the current media-saturated social reality.


2021 ◽  
Vol 5 (2) ◽  
pp. 741
Author(s):  
Mahdi Syahbandir ◽  
Dahlawi MAZ ◽  
Wais Alqarni ◽  
Munawwarah Samad

This study aims to discuss the advocacy of imeum mukim in preventing environmental pollution in Aceh Jaya according to customary and Islamic law. The research is an empirical legal study, while the research approach is a case study approach, which is a study that analyzes a particular case. The theory used is the role and authority theory associated with customary and Islamic law. This study concludes that imeum mukim has a vital role and authority in Acehnese society because imuem mukim can resolve cases at the mukim level if it is unresolved at the village level. Then Imeum Mukim in Aceh Jaya has been advocating and socializing the prevention of environmental pollution by revitalizing customary rules, making qanuns at the mukim and village levels that accommodate the protection of the environment, for example, maintaining watersheds and prohibiting logging, including protecting certain animals. In addition, Imuem Mukim can also encourage CSR funds from companies to assist orphans, the poor, and environmental conservation. Furthermore, environmental pollution in the perspective of customary law is accommodated in customary rules and prohibitions. This is because customary law has philosophical, juridical, and sociological powers that have become living law. Meanwhile, in the perspective of the Islamic law that polluting the environment is a prohibition that brings God's wrath, it also destroys environmental sustainability and human benefit in general. On the other hand, preserving the environment is an obligation humans must carry out.


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