scholarly journals Optimizing the Development of Rangicok Product Innovations in the Banjar Sub-district, Banjar City [Optimalisasi Pengembangan Inovasi Produk Rangicok di Kelurahan Banjar Kota Banjar]

2019 ◽  
Vol 2 ◽  
pp. 552
Author(s):  
Budi Harto ◽  
Waryani -
Keyword(s):  
Brand Management ◽  
Small And Medium Enterprises ◽  
Brand Awareness ◽  
The Public ◽  
Brand Recognition ◽  
National Market ◽  
Descriptive Approach ◽  
The Right ◽  
Medium Enterprises

Banjar City is one of the cities in West Java and was once a sub-district city part of Ciamis Regency, then upgraded its status to an administrative city. Since December 1, 2002, Banjar was designated as an autonomous city separate from Ciamis Regency. Brand Awareness of UMKM products as a basis for introducing a brand of a product. The right brand recognition strategy can facilitate consumers in choosing products that are widely circulating among the public and can deliver the business to enter the national market with distinctive characteristics inherent in the business. A brand can declare something about the value of the producer can even represent a particular culture. Brand usage shows the type of consumer who buys or uses the product. The purpose of this activity is to introduce the importance of a product brand in developing its micro, small and medium enterprises, especially Rangicok as a brand awareness strategy in introducing its business. The method used in this study is a qualitative and descriptive approach. The results of this study in introducing and developing the brand of business actors need to combine the role of brand management as an internal factor.

scholarly journals Notary Role In Making The Establishment Of The Deed Of Business Cooperation In The Rembang District

Jurnal Akta ◽  
2019 ◽  
Vol 6 (3) ◽  
pp. 573
Author(s):  
Zaenal Arifin ◽  
Aryani Witasari
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Literature Study ◽  
Formation Stage ◽  
Cooperative Development ◽  
Preparation Stage ◽  
Cooperative Enterprises ◽  
The Right ◽  
Medium Enterprises

The purpose of this study was to analyze: 1) The implementation of the Deed of Establishment of Cooperative manufacture in Rembang. 2) The role of the Notary as the maker of the Deed of Establishment of Cooperative Enterprises. 3) Barriers and solutions in the Deed of Establishment of Cooperative Development in Rembang.The approach method in this research is juridical empirical, data sources used are primary and secondary data obtained through interviews and literature study, performed data analysis by descriptive analytic.Results of the research results can be concluded: 1) Implementation of Creation Deed of Establishment of Cooperative in Rembang which starts with the preparation stage of formation, preparation stage meetings of formation, stage meetings of formation, stage request for approval rights of legal entities cooperatives, and the stage of issuance of the deed pendiiran and 2) As the role of Notary Deed of establishment of cooperative enterprises in Rembang is as maker deed of cooperative efforts. Notaries have the right authority / legal standing in a deed of incorporation of cooperatives. 3). Obstacles and solutions in the Deed of Establishment of Cooperative Development in Rembang of the cooperative is a member of the cooperative awareness level is still low, less managerial capacity, and limited capital resources. Barriers of Notary Public Notary is still much limited knowledge of Notary Deed Official Cooperation (PPAK) and the low interest of the Notary Deed Cooperative (NPAK) in Rembang district were registered for the Legal Entity Administration System Cooperative (SISMINBHKOP). With the state of a society, then the Office of Industry Trade Cooperatives and Small and Medium Enterprises Rembang should seek to build cooperation between the Notary in Rembang with the Agency's own cooperative.Keywords: Deed of Establishment of Cooperative; PPAK; SISMINBHKOP 

Unravelling SMEs’ participation and success in public procurement

2020 ◽  
Vol 20 (4) ◽  
pp. 377-401 ◽  
Author(s):  
Carmela Di Mauro ◽  
Alessandro Ancarani ◽  
Tara Hartley
Keyword(s):  
Small And Medium Enterprises ◽  
Public Procurement ◽  
Sample Selection ◽  
Cross Sectional ◽  
Content Type ◽  
Factors Affecting ◽  
The Public ◽  
Ex Post ◽  
Medium Enterprises

Purpose This paper aims to investigate the role of micro, small and medium enterprises (MSMEs) within the Canadian public procurement, by seeking to identify barriers and supporting factors of MSMEs’ participation and success in public tenders. Design/methodology/approach The empirical analysis builds on a unique survey run by the Canadian federal government, which addressed firms either participating or not participating in public tenders. Model estimation on the survey data relies on sample selection methodologies, which allow separating determinants of MSMEs’ decision to participate from determinants of success. Findings Results provide evidence that costs stemming from asset specificity and uncertainty (e.g. costs of bidding, requirements for participation, bundling of contracts and award rules based on minimum price) affect participation in public procurement. Within MSMEs, micro-firms are the most discouraged from participating. However, after controlling for factors affecting participation, micro-firms emerge as having a higher success rate, possibly because of high specialization and joint participation with larger firms. Research limitations/implications Because of the cross-sectional nature of the data used for hypotheses testing, endogeneity may arise if ex post variables affect ex ante decisions. This may apply if participation in procurement feeds on success in past tenders. Social implications Findings may inform policies for the inclusion of smaller firms in the public marketplace. Originality/value To the best of the authors’ knowledge, this study is the first attempting to disentangle determinants of participation in public tenders from determinants of success. Separating the two aspects helps fine-tune SME-friendly public procurement policies, by identifying actions that effectively facilitate success of MSMEs in public tenders.

scholarly journals The Role of Micro Small and Medium Enterprises (MSMEs) in the Recovery of the National Economic

2021 ◽  
Vol 5 (2) ◽  
pp. 238-251
Author(s):  
Ikhsan Lubis
Keyword(s):  
Small And Medium Enterprises ◽  
Economic Recovery ◽  
The Internet ◽  
Considerable Influence ◽  
Conceptual Approach ◽  
National Economic ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Medium Enterprises

The application of Micro, Small and Medium Enterprises (MSMEs) has a considerable influence in contributing and developing as the main supporter in the implementation of National Economic Recovery (NER) programs. This paper leads to a qualitative descriptive approach. This research has been developed using a literature review approach. This conceptual approach is carried out by referring to sources, namely books, journals and the internet.” The research design uses descriptive qualitative which can be interpreted that a series of activities aimed at getting the results of the research as it is at the conclusion.  problems that exist with existing policies in order to realize the program from (NER) and as a result of the Covid19 pandemic, there are still some obstacles and problems in the protection and empowerment of cooperatives and MSMEs.

scholarly journals PEMBERDAYAAN UMKM DAN LEMBAGA KEUANGAN SYARIAH MELALUI PRINSIP BAGI HASIL

2013 ◽  
Vol 5 (1) ◽  
Author(s):  
Rizki Tri Anugrah Bhakti ◽  
Mochammad Bakri ◽  
Siti Hamidah
Keyword(s):  
Financial Institution ◽  
Small And Medium Enterprises ◽  
Profit Sharing ◽  
Ideal Solution ◽  
Total Labor Force ◽  
Ideal Solutions ◽  
Total Labor ◽  
The Right ◽  
Medium Enterprises

<p>This article describes the micro, small and medium enterprises (SMEs), which has high ability  to  absorb  labor  market,  as  many  as  97.3%  from  the  total  labor  force  working. However,  the  role  of  micro,  small  and  medium  enterprises  (SMEs)  in  the  reality  have difficulties in some factors, one of the factor is capital issues. This is where Syariah financial institution  with  the  profit  sharing  principal  to  be  expected  become  ideal  solution,  this because on the financing use the profit sharing principal. Observing phenomenon as above it is necessary to have assessment on few point area, first, implementation of financing on Syariah financial institution in the Malang City perceived become ideal solutions. Second, the factors which become the barrier on implementation of financing on Syariah financial institution in Malang City. Third; the right solution to overcome the barrier factors on the implementation at Shariah financial institution in Malang City concerning exact profit sharing principal.</p> <p>Artikel ini membahas tentang kemampuan usaha mikro, kecil dan menengah (UMKM) dalam menyerap tenaga kerja di Indonesia yang cukup besar, yaitu sebanyak 97,3% dari total angkatan kerja yang bekerja. Namun peran tersebut dalam kenyataannya terkendala oleh beberapa hal, diantaranya permasalahan modal. Disinilah peran Lembaga Keuangan Syari’ah dengan pembiayaan berprinsip bagi hasil sangat diharapkan. Mengamati fenomena yang demikian maka perlu dikaji mengenai beberapa hal; pertama, pelaksanaan pembiayaan pada Lembaga Keuangan Syari’ah di kota Malang yang dirasa ideal bagi usaha mikro, kecil dan menengah (UMKM). Kedua, faktor-faktor penghambat pelaksanaan pembiayaan pada Lembaga Keuangan Syari’ah di Kota Malang berkenaan dengan prinsip bagi hasil, dan ketiga,  solusi  untuk  mengatasi  faktor-faktor  penghambat  pelaksanaan  pembiayaan  pada Lembaga Keuangan Syari’ah di Kota Malang berkenaan dengan prinsip bagi hasil yang ideal tersebut.</p>

scholarly journals STRATEGI BRANDING UNTUK MEMBANGUN IMAGE POSITIF PANGAN LOKAL BAGI USAHA MIKRO KECIL DAN MENENGAH

2021 ◽  
Vol 3 (1) ◽  
pp. 26-35
Author(s):  
Dyah Panuntun Utami
Keyword(s):  
Local Food ◽  
Small And Medium Enterprises ◽  
Building Product ◽  
The Public ◽  
Positive Image ◽  
Product Image ◽  
Image Building ◽  
The Right ◽  
Medium Enterprises ◽  
Consumer Tastes

Indonesia has many types of local food with their own uniqueness. This potential has not been matched by people's interest in consuming local food. This is due to the low level of food processing technology innovation to produce prestigious local food. Micro small and medium enterprises are also low in building product image. Building a positive image of local food requires a study to obtain the right branding concept. The study method uses a post positivistic paradigm and inductive thinking patterns. The result of this study is that the branding strategy is focused on product branding. Building a positive image of local food is done by improving the physical appearance of the product by processing innovation, improving packaging, labeling, and paying attention to consumer tastes, then communicating intensively to the public. The branding concept is made simple, hits the hearts of the public, and must be consistent in maintaining the value of the product. Micro, small and medium enterprises must be diligent and creative in finding ideas to maintain consumer loyalty.    

scholarly journals ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL

2021 ◽  
Vol 9 (2) ◽  
pp. 166
Author(s):  
Wulan Probo Bintari ◽  
Agus Dwi Cahya ◽  
Novita Wulandari
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Marketing Mix ◽  
Analysis Technique ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Medium Enterprises

Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.

scholarly journals The role of financial technology on development of MSMEs

Accounting ◽  
2021 ◽  
pp. 225-230
Author(s):  
Ica Rika Candraningrat ◽  
Nyoman Abundanti ◽  
Ni Wayan Mujiati ◽  
Ray Erlangga ◽  
I Made Gilang Jhuniantara
Keyword(s):  
Small And Medium Enterprises ◽  
Financial Inclusion ◽  
The Public ◽  
National Economic ◽  
Capital Development ◽  
Medium Enterprises ◽  
Access Services ◽  
Financial Technology

The purpose of this research is to describe the role of Financial Technology in enhancing financial inclusion in the Micro, Small and Medium Enterprises (MSMEs) industry through accessibility and assistance. MSMEs play a very important role in increasing regional and national economic growth. There are various types of MSMEs that are scattered throughout Indonesia with the main problem being capital. The rapid growth of FinTech's financing business is currently an alternative that can be accessed by all levels of society through financial inclusion, which is one way to socialize the financial sector specially to facilitate financial access services for the public. The population in this study were members of Dekranasda (Dewan Kerajinan Nasional Daerah) Denpasar assisted and the determination of samples was based on purposive sampling method which includes people involved in a weaving craft business and have been fostered for at least 3 years. The method of data collection is by questionnaires, documentation and interviews. The method of data analysis in this study is the instrument test, classic assumption test, and hypothesis testing with the SPSS program. Based on the results of the analysis of accessibility and assistance, financial technology has a significant positive effect on capital development. By funding MSMEs, lenders get investment alternatives with attractive returns. On the other hand, MSMEs borrowers get business capital loans without collateral with an easy and fast online process.

scholarly journals The Role of Small and Medium Enterprises in Perspective of Labour Abundant Economy of Pakistan

2021 ◽  
Vol 3 (1) ◽  
pp. 61-76
Author(s):  
Imdad Ali Khowaja ◽  
Sikandar Hussain Soomro ◽  
Muhammad Nawaz
Keyword(s):  
Small And Medium Enterprises ◽  
Scale Up ◽  
The Public ◽  
Financial Firms ◽  
Medium Enterprise ◽  
Employment Generation ◽  
Medium Enterprises ◽  
Test Result ◽  
Sme Financing

The small and medium enterprise sector has played a significant role in theincome and employment generation in the developed and developingeconomies. The current study is conducted to find out the potential of theSMEs to achieve the economic and social objectives. The survey data of 300SMEs indicates the wider gap between the demands for SME financing and thesupply-side. The test result p<0.05 indicates that the lack of access to capitalinvestment, finance, and support from the public sector institutions to upgradethe technology and commutation means are the major obstacles for the SME'sto scale-up their performance in the current market reforms. While the resultof the regression model (r=0.992) indicates a strong correlation between thevariables. In fact, those SME's had overcome the issues of technology,communication, dearth of functional barriers because they had the access tothe formal sources of financing. Therefore, to attain the target of 10 millionjobs and reduce unemployment in the country, the policymakers have to makenecessary arrangements to establish new financial sources and facilitate theexisting financial firms to expand their network for the advancement andmodernization of SMEs operating in the formal and informal fold of theeconomy.

scholarly journals ANALISIS PEMBERDAYAAN UMKM PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 83-94
Author(s):  
Fristica Emiliani ◽  
Sabilla Rizqiana ◽  
Ryan Suhandito ◽  
Navira Nuraini Muchibbah ◽  
Risna Nurmahfidhoh ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Customer Relationship ◽  
Online Media ◽  
Literature Study ◽  
The Public ◽  
Customer Relationship Marketing ◽  
The Right ◽  
Medium Enterprises

Abstrak: UMKM (Usaha Mikro Kecil dan Menengah) merupakan usaha (bisnis) yang umumnya dilakukan oleh masyarakat dalam skala rumah tangga. UMKM di Indonesia memiliki andil yang cukup besar dalam meningkatkan perekonomian masyarakat, karena UMKM dapat membantu Indonesia ketika mengalami krisis ekonomi tahun 1998. Pandemi covid-19 yang dimulai dari tahun 2020 hingga 2021 ini, menjadi penyebab UMKM di berbagai daerah mengalami penurunan pendapatan. Pada masa pandemi covid-19 beberapa pengusaha UMKM yang mengalami penurunan penghasilan antara lain seperti pelaku bisnis pariwisata, transportasi atau pun kuliner. Pelaku UMKM pada masa pandemi covid-19 dapat memaksimalkan penjualannya menggunakan media online dan para pelanggan dapat menilai produk yang dibeli dengan cara memberikan bintang untuk meningkatkan penjualan agar dikenal masyarakat secara luas. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data studi kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa strategi pemberdayaan masyarakat melalui UMKM yang tepat pada masa pandemi yaitu dengan mengembangkan produk melalui e-commerce, mempromosikan produk dengan pemasaran digital, mempertahankan Customer Relationship Marketing (CRM), dan memperbaiki kualitas dan pelayanan produk maupun jasa. Kata Kunci: Pemberdayaan UMKM; Pandemi Covid-19; UMKM Pada Masa Pandemi.   Abstract: MSME (Micro, Small and Medium Enterprises) are businesses (businesses) that are generally carried out by the community on a household scale. MSME in Indonesia have a significant role in improving the community's economy, because MSME can help Indonesia when it experienced the economic crisis in 1998. The COVID-19 pandemic, which started from 2020 to 2021, has caused MSME in various regions to experience a decline in income. During the COVID-19 pandemic, several MSME entrepreneurs experienced a decline in their income, such as tourism, transportation or culinary businesses. MSME actors during the COVID-19 pandemic can maximize their sales using online media and customers can assess the products purchased by giving stars to increase sales so that they are widely known to the public. This study uses descriptive qualitative research methods with data collection techniques literature study. The results of this study indicate that the right strategy for community empowerment through MSME during the pandemic is to develop products through e-commerce, promote products with digital marketing, maintain Customer Relationship Marketing (CRM), and improve the quality and service of products and services. Keywords: MSME Empowerment; Covid-19 Pandemic; MSMEs During a Pandemic.

scholarly journals PERANAN CREDIT UNION SEBAGAI LEMBAGA PEMBIAYAAN MIKRO Studi Kasus: Pada Usaha UMKM Di Desa Tumbang Manggo Kecamatan Sanaman Mantikei, Kabupaten Katingan, Provinsi Kalimantan Tengah Tahun 2013

MODUS ◽  
2016 ◽  
Vol 26 (2) ◽  
pp. 157
Author(s):  
Monica Carollina ◽  
Ag Edi Sutarta
Keyword(s):  
Venture Capital ◽  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Credit Union ◽  
Primary Data ◽  
Working Capital ◽  
The Public ◽  
Medium Enterprises

The role of supporting institutions in the capital in Tumbang Manggu is needed, especially for the small and medium enterprises to obtain loans used for working capital. The main problem that dalam membuka venture capital is limited existence. This study aims to determine the role of Credit Union in TPK Tumbang Manggo, Central Kalimantan as a fnancing institution for micro-enterprises. The data used in this research is secondary data and primary data. Secondary data were obtained f rom the Credit Union TPK Tumbang Manggo and Inkopdit. The primary data obtained through interviews and questionnaires. The analysis used in this research using descriptive analysis. Based on the results of CU not only act as a fnancial institution to assist the public in obtaining funds for venture capital but also as a depository institution money and providers of education and training for their members. It is most infuenced the decision of the respondent in choosing CU as a fnancial institution is the ease in obtaining a loan (20.205%), satisfactory service (20.205%), and ease in obtaining a loan (20.205%). Credits obtained from CU most used by respondents as working capital as much as 80%.Keywords: Credit Union, Credit Union Role, Tings that Afect Decisions, Credit Allocation

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