scholarly journals BRAND TRANSFER BY HANDPHONE CONSUMERS IN THE CITY OF JUANG BIREUEN

2021 ◽  
Vol 22 (2) ◽  
pp. 91-102
Author(s):  
Ariska Ariska ◽  
Mulyadi Mulyadi ◽  
Imam Malik ◽  
Lakharis Inuzula

Various studies that have been carried out in the City of Juang Bireuen to see how far mobile phone consumers have switched to other brands, the findings or results of this study show a very significant impact on the switching of mobile phone brands, so that mobile phone manufacturers are charged with the desires that are of interest to consumers. The results carried out in the City of Juang Bireuen with respondents who had changed to another cellphone brand at least 1 time with 100 respondents the sample population showed that all averages were influenced by advertisements, price changes, and dissatisfaction in a cellphone brand, causing brand switching. The results of this study indicate that advertising has a positive and significant effect on the transfer of mobile phone brands. Likewise, price changes have a positive and significant effect on the transfer of mobile phone brands. Both with dissatisfaction have a positive effect on switching brands of mobile phones. Price changes strengthen the relationship between advertising and brand switching with interaction, meaning that price changes are purely an interaction variable. Likewise, price changes strengthen the relationship between dissatisfaction with brand switching and interaction. Based on the results of this study, there are several recommendations for consumers and mobile phone manufacturers, with increasing consumer interest in changing cellphone brands, it is an important task for manufacturers to be able to satisfy consumer desires

Author(s):  
Peng Sheng Chen ◽  
Jing Li ◽  
Seung-Yong Kim

Background: We aimed to investigate the relationship among mobile phone dependence, self-efficacy for self-regulated learning, time management disposition, and academic procrastination in Chinese students majoring in physical education. In addition, we explored the mediating roles of self-efficacy for self-regulated learning and time management disposition in the relationship between mobile phone dependence and academic procrastination. Methods: We adopted a random sampling method to identify 324 physical education majors at five universities in Shaanxi Province, China in 2020. Data were analyzed via exploratory factor analysis, confirmatory factor analysis, correlation analysis, structural equation model analysis, and path analysis. Results: Mobile phone dependence had significant positive effects on academic procrastination (P<0.001) and self-efficacy for self-regulated learning (P<0.05) but a significant negative effect on time management disposition (P<0.001). Self-efficacy for self-regulated learning had a significant positive effect on academic procrastination (P<0.001), while time management disposition had a significant negative effect on academic procrastination (P<0.01). Notably, self-efficacy for self-regulated learning and time management disposition mediated the relationship between mobile phone dependence and academic procrastination (P<0.05). Conclusion: In addition to its direct effect on academic procrastination, mobile phone dependence exerts an indirect effect via time management disposition and self-regulated learning efficacy. Reducing students’ dependence on mobile phones is necessary for attenuating academic procrastination on university campuses. Thus, universities should aim to restrict the use of mobile phones in the classroom, actively cultivate students’ confidence in their self-regulated learning ability, and educate them regarding appropriate time values.


Author(s):  
Fabian Hemmert

The work reported in this article is concerned with the relationship of the user to his mobile phone, especially with the habit of checking the mobile phone for missed events. We present two qualitative studies that have been conducted with mobile phones, symbolizing their status through life-like movements - breath and pulse. It was to be determined whether a continuous, rythmic and life-like signal would be eligible to ambiently express the phone’s state. The results of the studies were mixed, as some users were simply annoyed by the permanent actuation, while others appreciated the functionality. The response times to occured events seem to be appropriate for an ambient display. The studies raised further questions, regarding the psychological and physiological consequences of such technology.


2008 ◽  
pp. 99-125
Author(s):  
Letizia Caronia

This chapter illustrates the role of the mobile phone in the rise of new cultural models of parenting. According to a phenomenological theoretical approach to culture and everyday life, the author argues that the relationship between technologies, culture, and society should be conceived as a mutual construction. As cultural artefacts, mobile communication technologies both are domesticated by people into their cultural ways of living and create new ones. How are mobile phones domesticated by already existing cultural models of parenting? How does the introduction of the mobile phone affect family life and intergenerational relationships? How does mobile contact contribute in the construction of new cultural models of “being a parent” and “being a child”? Analysing new social phenomena such as “hyperparenting” and the “dialogic use” of mobile phones, the author argues upon the role of mobile communication technologies in articulating the paradoxical nature of the contemporary cultural model of family education.


Author(s):  
Josphine Chepchirchir ◽  
Mark Leting

This study aims to empirically examine the relationship between Brand quality, brand prestige and brand purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322 respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the findings, companies involved in branding of mobile phones should focus on improving the usefulness of the brand quality and prestige. The study made a contribution in terms of allowing us to understand the factors that can contribute to the adoption of mobile phone brands.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Irfan Ali ◽  
Nosheen Fatima Warraich

PurposeThe purpose of this study is to explore the relationship between mobile self-efficacy and personal information management (PIM) practices through mobile phones and smartphones, and additionally, to explore the challenges of using a smart device for PIM.Design/methodology/approachThis study followed Preferred Reporting Items for the Systematic Review and Meta-analysis (PRISMA) guidelines to achieve the objectives. A comprehensive search strategy, inclusion criteria and exclusion criteria were formulated in light of PRISMA guidelines. The data were collected from different scholarly repositories, databases and core journals of PIM. The studies were included after four steps, i.e. identification, screening, eligibility and inclusion of studies.FindingsFindings revealed that there was a positive relationship between mobile self-efficacy and PIM via mobile phones. People used two techniques for finding and re-finding information via mobile phones/smartphones. These techniques include browsing and searching information. People send information, share with others and save in draft folders to emails in mobile phones/smartphones for keeping information for future use. They organize their personal information in folders and use different applications such as Evernote, Google Calendar, alarm and organizer. They uninstall and update mobile applications with new versions, clear phone call history and backup personal information to desktop devices and cloud services to maintain personal information. PIM via mobile phone/smartphone challenges were also identified. These challenges were classified as information related challenges, technical challenges, mobile phone adaptability challenges and miscellaneous challenges.Originality/valueThis study will help library professionals and decision makers to devise information literacy instruction programs according to the users' needs. The results of this study will also open new horizons for system designers to devise mobile-based PIM tools according to users' needs.


2020 ◽  
pp. 439-459
Author(s):  
Fernando de la Cruz Paragas

Studies about mobile phones, the learning process, and educational institutions have grown in recent years though research has mostly focused in the United States and in specific groups. This research contributes to the literature by looking at three educational levels in Singapore and by taking a two-pronged approach to the relationship among these three variables. It answers the following reflexivity: How do students learn to use mobile phone functions? How do they use mobile phones for learning functions? This chapter considers learning as the reflexive process where attitude and aptitude are acquired and shared for curricular and extra-curricular activities. Findings indicate two themes: how students 1) develop the skills to use the expanding array of mobile phone technologies, and integrate these in their daily life and 2) use mobile phones in school and in their schoolwork. Data for the study came from focus interviews with 36 informants who were selected through maximum variation sampling according to their age, educational level, and household income.


2017 ◽  
Vol 10 (4) ◽  
pp. 117
Author(s):  
Hind S. Hassan

This research aims to investigate the relationship between customers’ innovativeness and their intentions to adopt new mobile phones from the standpoint of Egyptian university students. The research studies the direct effects of the five dimensions of customers’ innovativeness on their intentions of new products adoption, which are measured through the mediating effect of two factors: the risks to mobile phones perceived by the customers and customer involvement. The research also aims to identify the so-called “initiators” segment; customers who have the highest probability for purchase the product early. A quantitative method with deductive approach is chosen in this research. Four hypotheses have been designed to determine: whether there is a significant difference in customers’ perception of risks to new mobile phones, innovativeness, involvement, and adoption intentions according to demographic variables (gender, place of residence, income); whether there is a significant positive effect of customers’ innovativeness on customers involvements with new mobile phones; whether there is a significant negative effect of customers’ innovativeness on the perceived risks to new mobile phones; and whether there is a significant positive effect of customers’ innovativeness on their intentions to adopt new mobile phones. A significant impact of the five dimensions of customers’ innovativeness is found on the adoption intentions of new mobile phones. Also a significant effect of the five dimensions of customers’ innovativeness is found on the perceived risks and customer involvement factors. The research develops a new model of the relationship between the customers’ innovativeness and their intentions to adopt new products. In practice, the research results contribute to help marketing managers for better market fragmentation and identify customer segments with high innovativeness; which helps organizations prepare appropriate marketing campaigns and thus leads to the success of new products deployment.


2017 ◽  
Vol 21 (1) ◽  
pp. 96-110 ◽  
Author(s):  
Amparo Lasen

This article explores the use of mobile phones as portable remediated sound devices for mobile listening – from boom boxes to personal stereos and mp3 players. This way of engaging the city through music playing and listening reveals a particular urban strategy and acoustic urban politics. It increases the sonic presence of mobile owners and plays a role in territorialisation dynamics, as well as in eliciting territorial conflicts in public. These digital practices play a key role in the enactment of the urban mood and ambience, as well as in the modulation of people’s presence – producing forms of what Spanish architect Roberto González calls portable urbanism: an entanglement of the digital, the urban and the online that activates a map of a reality over the fabric of the city, apparently not so present, visible or audible.


2020 ◽  
Vol 2 (2) ◽  
pp. 2613-2619
Author(s):  
Bima Perdana Putra ◽  
Henri Agustin ◽  
Mia Angelina Setiawan

This study aims to see the effect of tax knowledge to taxpayer compliance with risk preference as a moderating variable. The sample in this study are taxpayer in the city of Padang as much as 156 sample. The analysis was done by using moderating regression model analysis. The results of this study indicate that: (1) tax knowledge has positive effect on the taxpayer compliance. (2) risk preference are able to moderate the relationship between tax knowledge to tax compliance


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