scholarly journals The Role of Customer Innovativeness in the New Products Adoption Intentions：An Empirical Study on Mobile Phone Customers of the Egyptian Universities Students

2017 ◽  
Vol 10 (4) ◽  
pp. 117
Author(s):  
Hind S. Hassan
Keyword(s):  
Mobile Phones ◽  
New Products ◽  
Mediating Effect ◽  
Significant Positive Effect ◽  
Five Dimensions ◽  
Perceived Risks ◽  
Customer Involvement ◽  
Significant Difference ◽  
The Relationship ◽  
Positive Effect

This research aims to investigate the relationship between customers’ innovativeness and their intentions to adopt new mobile phones from the standpoint of Egyptian university students. The research studies the direct effects of the five dimensions of customers’ innovativeness on their intentions of new products adoption, which are measured through the mediating effect of two factors: the risks to mobile phones perceived by the customers and customer involvement. The research also aims to identify the so-called “initiators” segment; customers who have the highest probability for purchase the product early. A quantitative method with deductive approach is chosen in this research. Four hypotheses have been designed to determine: whether there is a significant difference in customers’ perception of risks to new mobile phones, innovativeness, involvement, and adoption intentions according to demographic variables (gender, place of residence, income); whether there is a significant positive effect of customers’ innovativeness on customers involvements with new mobile phones; whether there is a significant negative effect of customers’ innovativeness on the perceived risks to new mobile phones; and whether there is a significant positive effect of customers’ innovativeness on their intentions to adopt new mobile phones. A significant impact of the five dimensions of customers’ innovativeness is found on the adoption intentions of new mobile phones. Also a significant effect of the five dimensions of customers’ innovativeness is found on the perceived risks and customer involvement factors. The research develops a new model of the relationship between the customers’ innovativeness and their intentions to adopt new products. In practice, the research results contribute to help marketing managers for better market fragmentation and identify customer segments with high innovativeness; which helps organizations prepare appropriate marketing campaigns and thus leads to the success of new products deployment.

scholarly journals Total Quality Management System and Organisation Performance: Mediating Effect of Organisational Learning in Nepali Service Sector

2019 ◽  
Vol 4 (1) ◽  
pp. 39-60
Author(s):  
Tina Rawal Saud
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Management System ◽  
Service Sector ◽  
Quality Management System ◽  
Mediating Effect ◽  
Significant Positive Effect ◽  
Total Quality ◽  
The Relationship ◽  
Positive Effect

The main objective of this study was to examine the effect of total quality management system (TQM) on organisation performance along with the mediating effect of organisation learning in Nepali Service sector. The relationship between the TQM system, organisation learning and organisation performance was examined using Pearson correlation coefficient and regression analysis was conducted to test the hypotheses. Data was collected from 240 respondents (i.e., 118 from the ISO certified and 122 from non-ISO certified organisations). The findings of this study suggested that total quality management system had a significant positive effect on organisation performance and organisation learning mediated the relationship between total quality management system and organisation performance. Out of the seven dimensions of the TQM system only top management support, workforce management, customer relations, supplier quality management and process flow management had a significant positive effect on organisation performance. The results of the independent sample t-test further confirmed the high level of organisation performance in ISO certified organisations.

How Does Empowering Leadership Contribute to Organizational Commitment of Millennials?

2022 ◽  
pp. 150-163
Author(s):  
Mohammad Faraz Naim
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Mediating Effect ◽  
Primary Data ◽  
Empirical Literature ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Empowering Leadership ◽  
The Relationship ◽  
Positive Effect

This chapter explores the influence of empowering leadership on organizational commitment of Indian millennials. Also, the mediating effect of trust in the leader is examined. Primary data were collected from the sample of 440 IT employees working in Delhi/NCR. Structural equation modeling (SEM) was used to test the proposed relationships based on model fit and standard path coefficients. Findings indicate that empowering leadership has a significant positive effect on organizational commitment and trust in the leader, which also has a significant positive effect on organizational commitment, and trust in the leader has shown to have a partial mediating effect on the relationship between empowering leadership and organizational commitment of millennials. The chapter contributes to the limited empirical literature on the linkage between empowering leadership and organizational commitment in a generational context, specifically millennials in Indian context. The chapter provides a leadership-based approach to bolster organizational commitment of millennials.

Career Outcome of Employees: The Mediating Effect of Mentoring

2014 ◽  
Vol 42 (3) ◽  
pp. 487-501 ◽  
Author(s):  
Rueywei Gong ◽  
Shih-Ying Chen ◽  
Min-Lang Yang
Keyword(s):  
Career Development ◽  
Mediating Effect ◽  
Significant Positive Effect ◽  
Crucial Aspect ◽  
Personal Learning ◽  
The Relationship ◽  
Positive Effect

Mentoring is a crucial aspect of personal learning and is an effective approach for forwarding career development. In this study we examined the mediating effect of mentoring systems on the relationship between personal learning and career outcome of employees in Taiwanese companies. Using a survey conducted with 246 employees, we analyzed the effect of personal learning on career outcome. The results showed that employees' personal learning and mentoring had a significant positive effect on their career development. Further analysis demonstrated that mentoring mediated the effect between personal learning and career outcome. In conclusion, mentoring mechanisms can have a sustained influence on personal learning and career outcome.

How Does Empowering Leadership Contribute to Organizational Commitment of Millennials?

2018 ◽  
pp. 180-197
Author(s):  
Mohammad Faraz Naim
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Mediating Effect ◽  
Primary Data ◽  
Empirical Literature ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Empowering Leadership ◽  
The Relationship ◽  
Positive Effect

This chapter explores the influence of empowering leadership on organizational commitment of Indian millennials. Also, the mediating effect of trust in the leader is examined. Primary data were collected from the sample of 440 IT employees working in Delhi/NCR. Structural equation modeling (SEM) was used to test the proposed relationships based on model fit and standard path coefficients. Findings indicate that empowering leadership has a significant positive effect on organizational commitment and trust in the leader, which also has a significant positive effect on organizational commitment, and trust in the leader has shown to have a partial mediating effect on the relationship between empowering leadership and organizational commitment of millennials. The chapter contributes to the limited empirical literature on the linkage between empowering leadership and organizational commitment in a generational context, specifically millennials in Indian context. The chapter provides a leadership-based approach to bolster organizational commitment of millennials.

The effects of perceived organisational support on employees' affective outcomes: evidence from the hotel industry

2010 ◽  
Vol 16 (2) ◽  
pp. 125-150
Author(s):  
lker Colakoglu ◽  
Osman Culha ◽  
Hakan Atay
Keyword(s):  
Job Satisfaction ◽  
Hotel Industry ◽  
Mediating Effect ◽  
Significant Positive Effect ◽  
Organisational Commitment ◽  
Organisational Support ◽  
Perceived Organisational Support ◽  
Hotel Managers ◽  
The Relationship ◽  
Positive Effect

Previous studies mainly analysed the relationship between perceived organisational support and organisational commitment in a direct way. Limited studies of tourism, however, have found that job satisfaction is a mediator variable in the relationship between perceived organisational support and organisational commitment. The aim of this study is, (i) to analyse the effect of organisational support on job satisfaction, (ii) to analyse the effect of organisational support on the dimensions of organisational commitment, (iii) to analyse the effect of job satisfaction on the dimensions of organisational commitment, and (iv) to analyse the mediating effect of job satisfaction on the relationship between perceived organisational support and dimensions of organisational commitment based on an empirical study. The relationship between the variables was analysed by using a multivariate data analysis. Besides this, in the study, the mediating effect of job satisfaction on the relationship between perceived organisational support and the dimensions of organisational commitment was analysed by the technique recommended by Baron and Kenny (1986) and the Sobel test. The findings indicated that perceived organisational support had a significant positive effect on job satisfaction, affective, normative and continuous commitment. Job satisfaction had a significant positive effect on affective, normative and continuous commitment as well. Besides this, job satisfaction played a partial mediating role between perceived organisational support and dimensions of organisational commitment. Implications were presented for hotel managers who want to keep and encourage their employees to work in the hotel industry.

scholarly journals Effects of Online Bookstores’ Perceived Quality on Consumer Loyalty: Consumer Satisfaction as a Mediator (Note 1)

2019 ◽  
Vol 10 (6) ◽  
pp. 32
Author(s):  
Feixiang Zhang ◽  
Yang Yang
Keyword(s):  
Consumer Satisfaction ◽  
Perceived Quality ◽  
Mediating Effect ◽  
Future Research ◽  
Consumer Loyalty ◽  
Significant Positive Effect ◽  
Mediating Role ◽  
Sample Range ◽  
The Relationship ◽  
Positive Effect

The paper adopts SPSS19.0 and AMOS20 to conduct an empirical study on the effects of e online bookstore perceived quality on consumer loyalty and the mediated effect of consumer satisfaction on the relationship, based on a 217 questionnaire data. The results show that online bookstore perceived quality does not have a significant positive effect on consumer loyalty; online bookstore perceived quality has a significant positive effect on online purchasing consumer satisfaction; online shopping consumer satisfaction has a significant positive effect on consumer loyalty; consumer satisfaction has a total mediating effect on the relationship between online bookstore perceived quality and customer loyalty and online bookstore perceived quality has a significant positive effect on consumer loyalty through consumer satisfaction. In order to fully play the mediating role of consumer satisfaction to improve the online bookstore consumer loyalty, the article puts forward related suggestions. The future research should expand the sample range and consider roles of other factors on the relationship. 

Kredit Bermasalah sebagai Pemoderasi Pengaruh Tingkat Penyaluran Kredit terhadap Profitabilitas

2020 ◽  
Vol 5 (1) ◽  
pp. 52
Author(s):  
Sukirno Sukirno
Keyword(s):  
Research Method ◽  
Quantitative Research ◽  
Stock Exchange ◽  
Survey Methods ◽  
Analytical Tool ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
The Relationship ◽  
Positive Effect

Abstract This study aims to empirically challenge the moderation of Non-Performing Loans to the effect of Credit Distribution Rates on Profitability. The population of 81 bank companies listed on the Indonesia Stock Exchange in the period 2014-2018 and which met the criteria of the research sample (purposive sampling) were 22 companies. The research method uses survey methods with quantitative research approaches, the analytical tool used is moderation regression. This study concludes that the level of credit distribution has a significant positive effect on profitability and the existence of the problem loan variable is proven to be a moderating variable that weakens the relationship between the level of credit distribution and profitability.    

scholarly journals Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust

2021 ◽  
Vol 13 (7) ◽  
pp. 3986
Author(s):  
Jun-Chul Ha ◽  
Jun-Woo Lee ◽  
Jee Young Seong
Keyword(s):  
Work Engagement ◽  
Risk Taking ◽  
Choice Theory ◽  
Business Environment ◽  
Positive Influence ◽  
Mediating Effect ◽  
Sustainable Competitive Advantage ◽  
The Relationship ◽  
Positive Effect ◽  
Significant Positive Influence

In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

scholarly journals The Relationship between Peer Attachment and Aggressive Behavior among Chinese Adolescents: The Mediating Effect of Regulatory Emotional Self-Efficacy

2021 ◽  
Vol 18 (13) ◽  
pp. 7123
Author(s):  
Haitao Liu ◽  
Kai Dou ◽  
Chengfu Yu ◽  
Yangang Nie ◽  
Xue Zheng
Keyword(s):  
Aggressive Behavior ◽  
Self Efficacy ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Chinese Adolescents ◽  
Peer Attachment ◽  
Mediating Effect ◽  
Potential Mechanism ◽  
Significant Difference ◽  
The Relationship

This study aimed to test the association between peer attachment and aggressive behavior, as well as the mediating effect of regulatory emotional self-efficacy on this relationship. A total of 1171 (582 male, 589 female) Chinese adolescents completed self-reported questionnaires that assessed peer attachment, regulatory emotional self-efficacy, and aggressive behavior. Path analysis showed that the negative association between peer attachment and adolescent aggressive behavior was mediated by self-efficacy in managing negative emotions. However, the mediating effect of self-efficacy in expressing positive emotions was nonsignificant. Moreover, there was no significant difference in the indirect paths mentioned above between male and female respondents. These findings highlight self-efficacy in managing negative emotions as a potential mechanism linking peer attachment to adolescent aggressive behavior.

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