scholarly journals ROLE OF REFERRAL MARKETING IN HIGHER EDUCATION WITH SPECIAL REFERENCE TO PRIVATE SECTOR

2016 ◽  
Vol 4 (5) ◽  
pp. 65-72
Author(s):  
Pallavi Gupta
Keyword(s):  
Higher Education ◽  
New Media ◽  
Private Sector ◽  
Special Reference ◽  
Education Finance ◽  
Education Students ◽  
Innovative Tool ◽  
Referral Behavior ◽  
Referral Marketing

Referral marketing is being increasingly used in marketing of services, like education, finance & other hospitality services. As more and more private universities have come into existence. So all are trying to woo students to pursue variety of technical and non-technical courses offered by them, & referral marketing may be an Innovative tool in their marketing efforts. Referral marketing is using People as the new media for reaching prospective customers. In the context of Higher education in general the competition in private sector between institutions, is intensifying. In Education, students are seen as the customers. Some authors view the corporate as the customers of institutions and students as products. Education being a service and is people based, referral marketing is suitable & Offering incentives to encourage referral behavior is being practiced. This study basically focuses on revealing how colleges and institutions are using promotional tools to position their distinctiveness and what is the importance of Referral marketing in it. This study aims at to gauge the effectiveness of WOM. Ultimately how does incentive influence the referral behavior?.

Practices of inclusion for carers who are higher education students

2020 ◽  
Author(s):  
Jordan Taylor ◽  
Paula Gleeson ◽  
Tania Teague ◽  
Michelle DiGiacomo
Keyword(s):  
Higher Education ◽  
Social Care ◽  
Higher Education Institutions ◽  
Education Students ◽  
Institutional Settings ◽  
Policies And Procedures ◽  
Health And Social Care ◽  
Students With A Disability ◽  
Crucial Part

The role of unpaid and informal care is a crucial part of the health and social care system in Australia and internationally. As carers in Australia have received statutory recognition, concerted efforts to foster engagement in carer participation in work and education has followed. However, little is known about the strategies and policies that higher education institutions have implemented to support the inclusion of carers. This study has three components: first, it employs a review of evidence for interventions to support to support carers; second, it reviews existing higher education institutions’ policies to gauge the extent of inclusive support made available to student carers, and; third it conducts interviews with staff from five higher education institutions with concerted carer policies in Australia were held to discuss their institutions’ policies, and experiences as practitioners of carer inclusion and support. Results indicate difficulty in identifying carers to offer support services, the relatively recent measures taken to accommodate carers in higher education, extending similar measures which are in place for students with a disability, and difficulties accommodating flexibility in rigid institutional settings. A synthesis of these findings were used to produce a framework of strategies, policies and procedures of inclusion to support carers in higher education.

Overconfidence of vocational education students when entering higher education

2015 ◽  
Vol 57 (4) ◽  
pp. 429-447 ◽  
Author(s):  
Mark P. Bowden ◽  
Subhash Abhayawansa ◽  
John Bahtsevanoglou
Keyword(s):  
Higher Education ◽  
Self Efficacy ◽  
Further Education ◽  
Small Sample ◽  
First Year ◽  
Education Students ◽  
Content Type ◽  
The Relationship ◽  
Practical Implications

Purpose – There is evidence that students who attend Technical and Further Education (TAFE) prior to entering higher education underperform in their first year of study. The purpose of this paper is to examine the role of self-efficacy in understanding the performance of students who completed TAFE in the previous year in a first year subject of microeconomics in a dual sector university in Melbourne, Australia. Design/methodology/approach – The study utilises data collected by surveys of 151 students. Findings – A student’s self-efficacy is positively associated with their marks in a first year subject of microeconomics. However, the relationship between final marks and self-efficacy is negative for those students who attended TAFE in the previous year suggesting that they suffer from the problem of overconfidence. When holding self-efficacy constant, using econometric techniques, TAFE attendance is found to be positively related to final marks. Research limitations/implications – The findings are exploratory (based on a small sample) and lead to a need to conduct cross institutional studies. Practical implications – The research points to the need for early interventions so that TAFE students perform well in their first year of higher education. It also points to potential issues in the development of Victorian Certificate of Applied Learning (VCAL) programs. Originality/value – To the best of the authors’ knowledge, this is the first paper to examine the inter-related impact of attendance at TAFE in the previous year and self-efficacy on the subsequent academic performance of TAFE students.

scholarly journals Interface das políticas da Educação Especial e Educação do Campo sobre a formação de professores

2020 ◽  
pp. 1-24
Author(s):  
Arlindo Lins de Melo Junior ◽  
Ivan Fortunato ◽  
Jackeline Silva Alves ◽  
Teresa Cristina Leança Soares Alves
Keyword(s):  
Higher Education ◽  
Special Education ◽  
Rural Education ◽  
Teacher Training ◽  
Rural Schools ◽  
Special Education Students ◽  
Education Students ◽  
Legal Documents

In special education and rural education interface we find important points about teacher training and their reflexes in the schooling of special education students in rural schools. This paper fulfills the objective of analyzing fundamental documents of the two teaching modalities in question in order to understand mainly what concerns teacher training. The methodological path used in the construction of this text was guided by documentary research of four legal documents of the two teaching modalities. In the policy interface, we saw that the investigated documentation shows concern with the quality of teacher training, although it does not deal with careers and professional development, nor with more specific aspects of the role of Higher Education Institutions in their training. In the end, it is hoped that the discussions presented here will help to promote new and denser research on the fundamental role that teachers play in rural schools.

At Berkeley

2018 ◽  
pp. 192-209 ◽  
Author(s):  
Michael Mark Cohen ◽  
Leigh Raiford
Keyword(s):  
Higher Education ◽  
Political Mobilization ◽  
Fund Raising ◽  
University Of California ◽  
Documentary Photography ◽  
Public Higher Education ◽  
Education Students ◽  
Student Activists ◽  
The University

In “At Berkeley: Documenting the University in an Age of Austerity,” Michael Mark Cohen and Leigh Raiford address documentary’s evolving capacity for political mobilization by focusing on the role of documentary photography and film in the struggle around austerity at the University of California, Berkeley. While the university administration used documentary’s graphic appeal to enlist alumni in a fund-raising campaign that effectively naturalized the privatization of public higher education, students took up documentary forms to challenge the logic of neoliberalism. Working with Cohen and Raiford, who teach at UC Berkeley, student activists produced their own counterdocuments, repurposing documentary images that the university uses to sell education in an era of skyrocketing tuition fees, and rendering themselves as active participants in the struggle to reshape the university and the broader society.

The New Media vs. Old Media Trap

2020 ◽  
pp. 25-46
Author(s):  
Patricia Gouveia
Keyword(s):  
Higher Education ◽  
New Media ◽  
Media Discourse ◽  
Media Arts ◽  
Digital Arts

This chapter explores the legacy of both modernism and postmodernism in contemporary arts and how it helped shape our current environments and practices in transmedia contemporary arts. It also explores popular modernism aesthetics based simultaneously in cathartic narrative and flow participatory interaction to explore new media discourse about the role of digital arts and artists. The aim is to promote an understanding of the current arts practices that no longer promotes the artificial divide between new media or media arts and contemporary arts. Changes in the intercultural museum and in higher education can no longer sustain this segregation, which is a product of old and new media specificity and narrow notions of specialization.

scholarly journals The Role of Religion in Higher Education Funding: Special Reference to Hinduism and Buddhism in Malaysia

2016 ◽  
Vol 6 (1) ◽  
pp. 69-74
Author(s):  
Ahmad Masitoh ◽  
◽  
Ahmad Muhammad Syahid ◽  
Hashim Jamil ◽  
Wan Yusof Wan Sabri ◽  
...  
Keyword(s):  
Higher Education ◽  
Special Reference ◽  
Education Funding ◽  
Higher Education Funding ◽  
Role Of Religion

scholarly journals Higher Education Students’ Assessments towards Gamification and Sustainability: A Case Study

2020 ◽  
Vol 12 (20) ◽  
pp. 8513
Author(s):  
María Jesús Santos-Villalba ◽  
Juan José Leiva Olivencia ◽  
Magdalena Ramos Navas-Parejo ◽  
María Dolores Benítez-Márquez
Keyword(s):  
Higher Education ◽  
Student Motivation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Teaching Staff ◽  
Education Students ◽  
The University ◽  
Teaching Criteria

Some academics are pushing for teaching staff to implement didactical practices to obtain sustainable behavior. Moreover, a fundamental element of gamification in all educational stages is the noteworthy effect it has on student motivation. In our study, we examined higher education students’ assessments in the University of Malaga on the design of educational gamification and the teaching criteria that relate to gamification, and its effect on student’s motivation, the applications of gamification, and the attitude towards sustainability. A questionnaire was administered to students studying for degrees in education from the University of Malaga. A total of 187 valid surveys were obtained. Partial least squares structural equation modeling was computed for these data based on an exploratory–confirmatory model and using SmartPLS version 3.3.2. A positive relationship between assessment of students’ motivation and sustainability attitude was found. We found that the opinions of the students about the role of their training and teaching design material in education would affect students’ motivation and the sustainability behavior, although the power of this last construct is moderate.

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