Frameworks for Studying Information Behaviour: A Unit Theory Specification of Granovetter's Strength of Weak Ties

Author(s):  
Karen E. Pettigrew

Granovetter's theory of the "strength of weak ties" (SWT) posits that an individual's social network is comprised of weak and strong ties, but that it is through weak ties that new information and resources are received since strong ties usually possess the same information as the individual. This paper explains how SWT can be specified as a unit theory from its metatheoretical form. . .

2019 ◽  
Vol 2019 (3) ◽  
pp. 23-33
Author(s):  
Ruslana Moskotina

This article dwells upon the importance of finding methods and ways of studying protest behaviour that can explain its emergence. Protest behaviour is considered as the result of protest engagement. It is assumed that there are social ties between individuals, potential protesters. M. Granovetter proposes to distinguish strong ties and weak ties. Strong ties tend to form closed and cohesive groups but weak ties can be the bridges that match groups and/or individuals. The author of this article conducts a research with applying a method of agent-based modelling. Its aim is to test the Granovetter’s thesis about the strength of weak ties towards protest behaviour. In this research the linear threshold model is used. Our research with applying method of the agent-based modelling includes the computer experiments (simulations) with the social networks. There are generated five networks, three of which contain only strong ties and the rest of the networks contain only weak ties. Simulations with the networks allow us to determine the number of inactive agents that are involved in the protest, the speed of the protest engagement and the effectiveness of overcoming the resistance of inactive agents. It is found that both weak ties and strong ties can determine protest behaviour. Strong ties contribute to a quicker protest engagement. Weak ties can better overcome the resistance of inactive agents. At the same time weak ties slow down the process of the protest engagement and strong ties are generally less effective in overcoming the resistance of inactive agents. Agent-based modelling helps us to conduct the fundamental research. On the one hand we test Granovetter’s thesis about the strength of weak ties towards protest behaviour. On the other hand we cannot draw conclusions about protest behaviour in Ukraine. But we can conduct an empirical sociological study in order to test the results of our research and understand its relevance towards protest behaviour in Ukraine.


2015 ◽  
Vol 24 (6) ◽  
pp. 580-595 ◽  
Author(s):  
Mariola Palazon ◽  
María Sicilia ◽  
Manuela Lopez

Purpose – This paper aims to examine the role of Facebook friends on the intention to join brand pages in this social network site (SNS). SNSs have grown in both popularity and use. They allow individuals to articulate their social networks by developing a list of other members on the site with whom they share a connection. These platforms also allow companies to create profiles to promote their brands. However, many firms have jumped into SNSs by creating a “brand page” without fully understanding how to spread it successfully. Design/methodology/approach – Two experiments were developed. In the first one, the authors manipulated how the individual comes to know about brand pages. Participants discovered a brand page through a friend with whom they have either a strong tie or a weak tie. In the second experiment (2 × 2), the authors manipulated tie strength (strong vs weak) and the type of recommendation (active vs passive). Findings – Results of the first study show that as the individual has more experience in Facebook (measured in this paper through satisfaction, past behavior of following brands and Facebook intensity), the effect of tie strength on the intention to join a brand page dilutes. The second study confirms Study 1 and shows that strong ties exert more influence than weak ties when the brand page is actively recommended by Facebook friends. Practical implications – This paper shows that the influence of strong ties is particularly important for individuals with low levels of experience in Facebook. As experience in SNSs is expected to continue growing, managers should not forget the role of weak ties as a source of information for their networked friends. Strong ties only remain more influential than weak ties when the information about the brand page is received through an invitation. Originality/value – This paper explores the interpersonal influences in Facebook, asserting that the influence of tie strength depends on the level of experience in the SNS, and on the way, information about the brand page is received.


2019 ◽  
Vol 39 (5/6) ◽  
pp. 356-375 ◽  
Author(s):  
Kaberi Gayen ◽  
Robert Raeside ◽  
Ronald McQuaid

Purpose The purpose of this paper is to demonstrate the importance of social networks, and the social capital embedded in them, to secure employment if someone had become unemployed after the age of 50 years and to reveal the process of accessing and mobilising that social capital. Design/methodology/approach A case study of a Scottish labour market was undertaken which involved an interview-based survey of those who became unemployed in their early 50’s and tried to regain employment. The interview had structured and unstructured parts which allowed both quantitative and qualitative analysis to compare those who were successful in regaining work with those who were not. The uniqueness of the paper is the use of social network components while controlling for other socio-economic and demographic variables in job search of older workers. Findings Those older people who were unemployed and, returned to employment (reemployed) had a higher proportion of contacts with higher prestige jobs, their job searching methods were mainly interpersonal and the rate of finding their last job via their social networks was higher than those who remained unemployed. Both groups mobilised social capital (MSC), but those reemployed accessed higher “quality” social capital. “Strong ties”, rather than “weak ties”, were found to be important in accessing and mobilising social capital for the older workers who returned to employment. Research limitations/implications This work is limited to a local labour market and is based on a small but informative sample. However, it does show that policy is required to allow older people to enhance their social networks by strengthening the social capital embedded in the networks. The results support the use of intermediaries as bridges to help compensate for older people who have weak social networks. Besides the policy implications, the paper also has two distinct research implications. First, the use of social network component to the existing literature of older workers’ job search. Second, exploring the type and relational strength with network members to explain older workers’ reemployment. Practical implications The paper illustrates that how accessed and MSC can be measured. Social implications As populations age, this work points to an approach to support older people to re-enter employment and to include them in society. Originality/value The paper extends social network and employment literature to fill gaps on how older people require to both access and mobilise social capital. The importance of “strong ties” in the reemployment of older workers contrasts with much of the literature on younger workers where the “strength of weak ties” so far has been regarded as essential for successful job search. Measures are forwarded to reveal the relevance of social capital. The policy value of the work is in suggesting ways to facilitate older people re-enter or remain in work and hence sustain their well-being.


Author(s):  
Marcos Luiz Mucheroni ◽  
Gonçalo Costa Ferreira

This paper presents and discusses some of the results of practical application of Social Network Analysis for Information (SNA) to a nonprofit organization, the publishing house Cidade Nova. The article starts by presenting the empirical and methodological options and refers the social networks basic terminology, after which the research procedures are detailed. Lastly, results from the actors Information Social Network (ISN) and from the complete ISN (where alters are included) are presented, to which were used degree, closeness and betweenness centralities, the strength of weak ties of Granovetter and the lambda (?) set measures.


F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 1076
Author(s):  
Aznur Hajar Abdullah ◽  
Tse Kian Neo ◽  
Jing Hong Low

Background: Studies have acknowledged that social media enables students to connect with and learn from experts from different ties available in the students’ personal learning environment (PLE). Incorporating experts into formal learning activities such as scaffolding problem-solving tasks through social media, allows students to understand how experts solve real-world problems. However, studies that evaluate experts’ problem-solving styles on social media in relation to the tie strength of the experts with the students are scarce in the extant literature. This study aimed to explore the problem-solving styles that the experts portrayed based on their ties with the students in problem-based learning (PBL) on Facebook. Methods: This study employed a simultaneous within-subject experimental design which was conducted in three closed Facebook groups with 12 final year management students, six business experts, and one instructor as the participants. The experts were invited by the students from the weak and strong ties in their PLE. Hinging on the Strength of Weak Ties Theory (Granovetter, 1973) and problem-solving styles (Selby et al., 2004), this study employed thematic analysis using the ATLAS.ti qualitative data analysis software to map the experts’ comments on Facebook. Results:  The experts from strong and weak ties who had a prior relationship with the students showed people preference style by being more sensitive to the students' learning needs and demonstrating firmer scaffolding compared to the weak ties' experts who had no prior relationship with the students. Regardless of the types of ties, all experts applied all manner of processing information and orientation to change but the degree of its applications are correlated with the working experience of the experts. Conclusion: The use of weak or strong ties benefited the students as it expedited their problem-solving tasks since the experts have unique expertise to offer depending on the problem-solving styles that they exhibited.


2022 ◽  
pp. 188-203
Author(s):  
Nashrawan Taha ◽  
Azzah Al-Maskeri

This chapter provides a theoretical overview of social network theory, given the widespread of social media during the COVID-19 outbreak. It mainly focuses on three social network theories (the social capital and structural halls, the strength of weak ties, and the small-world). It gives insights into how different researchers have examined these theories during the pandemics and how they have been used in exchanging and communicating information during pandemics. In addition, it reviews previous research concerning how epidemic propagation often happens based on these theories.


Author(s):  
Michael A. Stefanone ◽  
Kyounghee Kwon ◽  
Derek Lackaff

This study investigated the instrumental value of resources embedded in online social networks. 49 primary participants solicited a total of 588 secondary participants who were asked to complete a modest task. Approximately 16 per cent of all secondary participants responded (N = 98) to the request. 8.5 per cent of weak ties responded and strong ties were about three times more likely to respond. Perceived reciprocity, contact frequency and a composite measure of tie strength were all positively related to enacted support.


2005 ◽  
Vol 70 (3) ◽  
pp. 408-421 ◽  
Author(s):  
Valery Yakubovich

In 1973 Granovetter formulated the strength-of-weak-ties hypothesis (SWT), which became the foundation of a vast sociological literature on social networks in labor markets. Until now, SWT has never been directly tested but treated instead as a surrogate for the relationship between an actor's network and labor market outcomes such as characteristics of a job obtained. The paper restates SWT as a proposition about the probability of getting a job as a function of within-actor differences in tie strength and tests it with data on hires carried out in one Russian city in 1998. In support of SWT, the results show that a worker is more likely to get a job through one of her weak ties rather than strong ties. The advantages of weak ties lie in their abilities to provide timely access to non-redundant information and to influence employers directly. In contrast, strong ties are associated with indirect influence on employers through well-connected intermediaries. The estimates come from a within-worker fixed-effect conditional logistic regression and thereby provide rare evidence of an association between information and influence transferred through social ties and labor market outcomes, independent of workers' individual characteristics.


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