Controversial Search Engine Results: An Exploratory Study of Information Presentation and Use

2016 ◽  
Author(s):  
Alamir Novin ◽  
Eric Meyers
Keyword(s):  
Search Engine ◽  
Exploratory Study ◽  
Scientific Information ◽  
Information Presentation ◽  
Result Page ◽  
Written Responses ◽  
Search Results ◽  
Science Topic ◽  
The Way

The manner in which search results are presented to a user may influence how they come to understand scientific information. Sixty participants were asked to read a mock search engine's result page with the goal of summarizing a science topic for a colleague. The researchers analyzed participants’ summaries for the presence of conflicting or negating information from the mock search results page. Preliminary findings indicate that the way in which a search engine displays results can influence a user's understanding of a controversy, particularly document order and genre, which affected the quality of participants’ written responses. La manière dont les résultats de recherche sont présentés aux utilisateurs peut influencer la façon dont ils interprètent l'information scientifique. On a demandé à soixante participants de lire une page  de résultats fictifs d'un moteur de recherche dans le but de résumer un sujet scientifique pour un collègue. Les résultats préliminaires indiquent que la façon dont un moteur de recherche présente les résultats peut influencer compréhension qu’a un utilisateur d'une controverse, en particulier l'ordre des documents et leur genre, qui ont affecté la qualité des résumés produist par les participants.

scholarly journals Using the Google™ Search Engine for Health Information: Is There a Problem? Case Study: Supplements for Cancer

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Hannah C Cai ◽  
Leanne E King ◽  
Johanna T Dwyer
Keyword(s):  
Health Information ◽  
Search Engine ◽  
Information Quality ◽  
Nutrition Information ◽  
High Quality ◽  
Search Results ◽  
Health And Nutrition ◽  
Quality Rating

ABSTRACT We assessed the quality of online health and nutrition information using a Google™ search on “supplements for cancer”. Search results were scored using the Health Information Quality Index (HIQI), a quality-rating tool consisting of 12 objective criteria related to website domain, lack of commercial aspects, and authoritative nature of the health and nutrition information provided. Possible scores ranged from 0 (lowest) to 12 (“perfect” or highest quality). After eliminating irrelevant results, the remaining 160 search results had median and mean scores of 8. One-quarter of the results were of high quality (score of 10–12). There was no correlation between high-quality scores and early appearance in the sequence of search results, where results are presumably more visible. Also, 496 advertisements, over twice the number of search results, appeared. We conclude that the Google™ search engine may have shortcomings when used to obtain information on dietary supplements and cancer.

Search Engine Performance Comparisons

2011 ◽  
pp. 148-164
Author(s):  
Xiannong Meng ◽  
Song Xing
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Engine Performance ◽  
Process Time ◽  
Average Process ◽  
Search Results ◽  
Time Average ◽  
Evaluation Techniques ◽  
Average User

This chapter reports the results of a project attempting to assess the performance of a few major search engines from various perspectives. The search engines involved in the study include the Microsoft Search Engine (MSE) when it was in its beta test stage, AllTheWeb, and Yahoo. In a few comparisons, other search engines such as Google, Vivisimo are also included. The study collects statistics such as the average user response time, average process time for a query reported by MSE, as well as the number of pages relevant to a query reported by all search engines involved. The project also studies the quality of search results generated by MSE and other search engines using RankPower as the metric. We found MSE performs well in speed and diversity of the query results, while weaker in other statistics, compared to some other leading search engines. The contribution of this chapter is to review the performance evaluation techniques for search engines and use different measures to assess and compare the quality of different search engines, especially MSE.

Website Quality Evaluation Based on Search Engine Queries using Web Rank Position Algorithm (WRPA)

2016 ◽  
Vol 4 (1) ◽  
pp. 224
Author(s):  
Chandran M ◽  
Ramani A. V
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Quality Evaluation ◽  
Research Work ◽  
Search Query ◽  
Website Quality ◽  
Search Results ◽  
Search Result ◽  
Different Types

<p>The research work is about to test the quality of the website and to improve the quality by analyzing the hit counts, impressions, clicks, count through rates and average positions. This is accomplished using WRPA and SEO technique. The quality of the website mainly lies on the keywords which are present in it. The keywords can be of a search query which is typed by the users in the search engines and based on these keywords, the websites are displayed in the search results. This research work concentrates on bringing the particular websites to the first of the search result in the search engine. The website chosen for research is SRKV. The research work is carried out by creating an index array of Meta tags. This array will hold all the Meta tags. All the search keywords for the website from the users are stored in another array. The index array is matched and compared with the search keywords array. From this, hit to count is calculated for the analysis. Now the calculated hit count and the searched keywords will be analyzed to improve the performance of the website. The matched special keywords from the above comparison are included in the Meta tag to improve the performance of the website. Again all the Meta tags and newly specified keywords in the index array are matched with the SEO keywords. If this matches, then the matched keyword will be stored for improving the quality of the website. Metrics such as impressions, clicks, CTR, average positions are also measured along with the hit counts. The research is carried out under different types of browsers and different types of platforms. Queries about the website from different countries are also measured. In conclusion, if the number of the clicks for the website is more than the average number of clicks, then the quality of the website is good. This research helps in improvising the keywords using WRPA and SEO and thereby improves the quality of the website easily.</p>

scholarly journals Science, Maddá, and ‘Ilm: The language divide in scientific information available to Internet users

2021 ◽  
pp. 096366252110229
Author(s):  
Kawther Zoubi ◽  
Aviv J. Sharon ◽  
Eyal Nitzany ◽  
Ayelet Baram-Tsabari
Keyword(s):  
Scientific Information ◽  
Scientific Field ◽  
Science Content ◽  
Scientific Communities ◽  
Search Results ◽  
Internet Users ◽  
Digital Divides ◽  
Scientific Terms ◽  
Online Access

The Internet has potential to alleviate inequality in general and specifically with respect to science literacy. Nevertheless, digital divides persist in online access and use, as well as in subsequent social outcomes. Among these, the “language divide” partly determines how successful users are in their Internet use depending on their proficiency in languages, and especially in English. To examine whether the quality of online scientific information varies between languages when conducting searches from the same country, we compared online search results regarding scientific terms in English, Hebrew, and Arabic. Findings indicate that searches in English yielded overall higher quality results, compared with Hebrew and Arabic, but mostly in pedagogical aspects, rather than scientific ones. Clustering the results by language yielded better separation than clustering by scientific field, pointing to a “language divide” in access to online science content. We argue that scientific communities and institutions should mitigate this language divide.1

The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking

2011 ◽  
Vol 3 (4) ◽  
pp. 62-70 ◽  
Author(s):  
Stephen O’Neill ◽  
Kevin Curran
Keyword(s):  
Local Search ◽  
Search Engine ◽  
Search Engines ◽  
Internet Marketing ◽  
Web Pages ◽  
Image Search ◽  
Web Page ◽  
Search Results ◽  
The Core

Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site’s business is. Most engines use a combination of Meta tags, content, link popularity, click popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently. This paper provides an overview of search engine optimisation strategies and pitfalls.

The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking

2014 ◽  
pp. 243-251 ◽  
Author(s):  
Stephen O’Neill ◽  
Kevin Curran
Keyword(s):  
Local Search ◽  
Search Engine ◽  
Search Engines ◽  
Web Pages ◽  
Image Search ◽  
Web Page ◽  
Marketing Campaign ◽  
Search Results ◽  
The Core

Search engine optimization (SEO) is the process of improving the visibility, volume and quality of traffic to website or a web page in search engines via the natural search results. SEO can also target other areas of a search, including image search and local search. SEO is one of many different strategies used for marketing a website but SEO has been proven the most effective. An Internet marketing campaign may drive organic search results to websites or web pages but can be involved with paid advertising on search engines. All search engines have a unique way of ranking the importance of a website. Some search engines focus on the content while others review Meta tags to identify who and what a web site’s business is. Most engines use a combination of Meta tags, content, link popularity, click popularity and longevity to determine a sites ranking. To make it even more complicated, they change their ranking policies frequently. This paper provides an overview of search engine optimisation strategies and pitfalls.

scholarly journals Solving SEO Issues in DSpace-based Digital Repositories

2021 ◽  
Vol 40 (1) ◽  
Author(s):  
Matus Formanek
Keyword(s):  
Search Engine ◽  
Scientific Information ◽  
Average Score ◽  
Academic Environment ◽  
Online Systems ◽  
Institutional Repositories ◽  
Digital Repositories ◽  
Independent Audit

This paper discusses the importance of search engine optimization (SEO) for digital repositories. We first describe the importance of SEO in the academic environment. Online systems, such as institutional digital repositories, are established and used to disseminate scientific information. Next, we present a case study of our own institution’s DSpace repository, performing several SEO tests and identifying the potential SEO issues through a group of three independent audit tools. In this case study, we attempt to resolve most of the SEO problems that appeared within our research and propose solutions to them. After making the necessary adjustments, we were able to improve the quality of SEO variables by more than 59% compared to the non-optimized state (a fresh installation of DSpace). Finally, we apply the same software audit tools to a sample of global institutional repositories also based on DSpace. In the discussion, we compare the SEO sample results with the average score of the semi-optimized DSpace repository (from the case study) and make conclusions.

A Critical Review of Voice Based Searches and Its Impact on Digital Marketing

2019 ◽  
Vol 118 (11) ◽  
pp. 650-660
Author(s):  
Muffadal Katheria ◽  
Dr. Mamta Brahmbhatt
Keyword(s):  
Search Engine ◽  
Critical Review ◽  
Important Application ◽  
Digital Marketing ◽  
The Internet ◽  
Search Results ◽  
It Impacts ◽  
Technology Advancement ◽  
The Way

If we look at the most important application of iPhone, “SIRI” would be on top of it. Similarly for android phones “Google Voice Assistant” would not be far behind. For Amazon products “Alexa” is the same. All these applications have one thing in common. They are voice based assistants and help you based on your voice commands. Now with the speech to text technology advancement and improvements, and the devices processing powers improving, these voice based assistants have become a go to option for most of the mundane tasks. With this change in behavior of user, there has been a rise in voice based searches as well. People have now started using assistant for searching the internet. This has led to a change in the traditional way of searching by typing text in the browser in search engine. With this change there is an impact on the search results being delivered by the search engine. As the search engine processing changes, it impacts the way people get the content. This has its impact on the Digital Marketing techniques that has been employed by different websites to get traffic and or do their branding or promotions.

SEARCH ENGINE OPTIMIZATION

2015 ◽  
Vol 3 ◽  
pp. 506-510 ◽  
Author(s):  
Jakub Zilincan
Keyword(s):  
Search Engine ◽  
Research Question ◽  
Web Design ◽  
Optimization Techniques ◽  
The Internet ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
Over Time

Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.

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