A Critical Review of Voice Based Searches and Its Impact on Digital Marketing

2019 ◽  
Vol 118 (11) ◽  
pp. 650-660
Author(s):  
Muffadal Katheria ◽  
Dr. Mamta Brahmbhatt
Keyword(s):  
Search Engine ◽  
Critical Review ◽  
Important Application ◽  
Digital Marketing ◽  
The Internet ◽  
Search Results ◽  
It Impacts ◽  
Technology Advancement ◽  
The Way

If we look at the most important application of iPhone, “SIRI” would be on top of it. Similarly for android phones “Google Voice Assistant” would not be far behind. For Amazon products “Alexa” is the same. All these applications have one thing in common. They are voice based assistants and help you based on your voice commands. Now with the speech to text technology advancement and improvements, and the devices processing powers improving, these voice based assistants have become a go to option for most of the mundane tasks. With this change in behavior of user, there has been a rise in voice based searches as well. People have now started using assistant for searching the internet. This has led to a change in the traditional way of searching by typing text in the browser in search engine. With this change there is an impact on the search results being delivered by the search engine. As the search engine processing changes, it impacts the way people get the content. This has its impact on the Digital Marketing techniques that has been employed by different websites to get traffic and or do their branding or promotions.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals IMPLEMENTASI ALGORITMA GOOGLE LATENT SEMANTIC DISTANCE UNTUK EKSTRAKSI RANGKAIAN KATA KUNCI ARTIKEL JURNAL ILMIAH

2018 ◽  
Vol 2 (2) ◽  
pp. 186
Author(s):  
Novario Jaya Perdana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Semantic Distance ◽  
Relevant Information ◽  
High Accuracy ◽  
Hard Work ◽  
The Internet ◽  
Search Results ◽  
Search Result

The accuracy of search result using search engine depends on the keywords that are used. Lack of the information provided on the keywords can lead to reduced accuracy of the search result. This means searching information on the internet is a hard work. In this research, a software has been built to create document keywords sequences. The software uses Google Latent Semantic Distance which can extract relevant information from the document. The information is expressed in the form of specific words sequences which could be used as keyword recommendations in search engines. The result shows that the implementation of the method for creating document keyword recommendation achieved high accuracy and could finds the most relevant information in the top search results.

scholarly journals Marketing Digital na Recuperação da Informação: técnicas de SEO para visibilidade de periódico científico

2020 ◽  
pp. 133-143
Author(s):  
Barbara Coelho Neves ◽  
Ramon Davi Santana ◽  
Dulcinéia Vieira de Assunção Gomes
Keyword(s):  
Literature Review ◽  
Search Engine ◽  
Scientific Production ◽  
Qualitative Approach ◽  
Digital Marketing ◽  
Scientific Journals ◽  
Global Level ◽  
Technical Aspects ◽  
Search Results ◽  
The Web

It deals with digital marketing through the search engine optimization (SEO) techniques applied to the case of a scientific magazine's website. It analyzes objective and technical aspects and measures of SEO that promote the leverage of the visibility of the website and its published content among the main search results in search engines. The method is descriptive, with a qualitative approach and the support of literature review. As a result, the text presents in a descriptive and reasoned way a brief analysis from the perspective of on-site and on-page SEO. It is concluded that the websites of scientific journals can benefit from SEO techniques in the context of information retrieval. The non-use of basic SEO techniques corroborates for a potential invisibility or low recovery of scientific production on the Web in search engine results at a global level.

scholarly journals Analisis Penerapan Google Custom Search API pada Sistem Pencarian Data

2021 ◽  
Vol 1 (1) ◽  
pp. 29-35
Author(s):  
Ismail Majid
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Important Application ◽  
Search Method ◽  
Online Information ◽  
Test Results ◽  
Search System ◽  
Search Results ◽  
Information Media

Abstrak Sistem Pencarian merupakan aplikasi penting diterapkan pada sebuah media informasi online, namun sejak hadirnya mesin pencari seperti Google orang lebih suka menggunakan alat ini untuk menemukan informasi. Karena metode pencarian yang digunakan terbukti keandalannya. Apakah kita mampu seperti itu? Penelitian ini membuktikan bahwa dengan menerapkan metode Google Custom Search API, kita dapat membangun sistem pencarian layaknya seperti mesin pencari Google, hasil pengujian menunjukkan hasil pencarian yang ditampilkan sangat relevan dan rata-rata berada pada peringkat pertama. Keuntungan lainnya metode ini dilengkapi koreksi ejaan salah untuk menyempurnakan kata kunci sebenarnya.   Abstract Search system is an important application applied to an online information media, but since the presence of search engines like Google, people prefer to use this tool to find information. Because the search method used is proven to be reliable. Are we able to be like that? This research proves that by implementing the Google Custom Search API method, we can build a search system like Google's search engine, the test results show that the search results displayed are very relevant and on average are ranked first. Another advantage of this method is that it includes incorrect spelling corrections to perfect the actual keywords.

scholarly journals "DNS SEHAT" Implementation on Automatic Replicated Recursive Domain Name System on PT. X

2019 ◽  
Author(s):  
Muhammad Ilham Verardi Pradana
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
The Other ◽  
The Internet ◽  
Domain Name System ◽  
Domain Name ◽  
Search Results ◽  
Search Result ◽  
Google Search

Thanks to the existence of Search engines, all of informations and datas could be easily found in the internet, one of the search engine that users use the most is Google. Google still be the most popular search engine to provide any informations available on the internet. The search result that Google provide, doesn't always give the result we wanted. Google just displayed the results based on the keyword we type. So sometimes, they show us the negative contents on the internet, such as pornography, pornsites, and many more that seems to be related to the keyword, whether the title or the other that makes the result going that way. In this paper, we will implement the "DNS SEHAT" to pass along client's request queries so the Google search engine on the client's side will provide more relevant search results without any negative contents.

Controversial Search Engine Results: An Exploratory Study of Information Presentation and Use

2016 ◽  
Author(s):  
Alamir Novin ◽  
Eric Meyers
Keyword(s):  
Search Engine ◽  
Exploratory Study ◽  
Scientific Information ◽  
Information Presentation ◽  
Result Page ◽  
Written Responses ◽  
Search Results ◽  
Science Topic ◽  
The Way

The manner in which search results are presented to a user may influence how they come to understand scientific information. Sixty participants were asked to read a mock search engine's result page with the goal of summarizing a science topic for a colleague. The researchers analyzed participants’ summaries for the presence of conflicting or negating information from the mock search results page. Preliminary findings indicate that the way in which a search engine displays results can influence a user's understanding of a controversy, particularly document order and genre, which affected the quality of participants’ written responses. La manière dont les résultats de recherche sont présentés aux utilisateurs peut influencer la façon dont ils interprètent l'information scientifique. On a demandé à soixante participants de lire une page  de résultats fictifs d'un moteur de recherche dans le but de résumer un sujet scientifique pour un collègue. Les résultats préliminaires indiquent que la façon dont un moteur de recherche présente les résultats peut influencer compréhension qu’a un utilisateur d'une controverse, en particulier l'ordre des documents et leur genre, qui ont affecté la qualité des résumés produist par les participants.

Technological Background Knowledge to Use the Internet as a Marketing Tool

2017 ◽  
pp. 19-53
Keyword(s):  
Search Engine ◽  
Web Design ◽  
Point Of View ◽  
Digital Marketing ◽  
The Internet ◽  
Website Design ◽  
Compelling Evidence ◽  
Design Decisions ◽  
Online Experience ◽  
Marketing Tool

Websites are the cornerstone of digital marketing, the online premises of brands and companies, therefore, this chapter focuses on them. Making web design decisions stretches far beyond personal aesthetics, and there is compelling evidence that customers respond and evaluate the overall online experience differently even when a slight detail is changed. This chapter reviews the school of thoughts and models that apply to strategic website design, from the marketer's point of view. Later, we present the main concepts on Search Engine Optimization, since it is significant to website success and tightly bonded to the website architecture. The chapter concludes with a glance at fundamental metrics, as an effort to explain and decode how website related decisions are quantified, measured, evaluated and related to marketing objectives.

scholarly journals Review of e-customer Loyalty in Internet Banking

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 01) ◽  
pp. 280-287
Author(s):  
R. Muthu Kumar ◽  
Dr. Lalitha Ramakrishnan ◽  
CSG Krishnamacharyulu
Keyword(s):  
Information Technology ◽  
Customer Loyalty ◽  
Internet Banking ◽  
Information Resources ◽  
Financial Information ◽  
The Internet ◽  
Electronic Form ◽  
Technology Advancement ◽  
Technology Revolution ◽  
The Way

Internet banking is one of the unavoidable advancements in the Information technology revolution. The advancement of Information technology and the Internet led the way to the evolution of internet banking. Internet banking connects the customers and the bank through the Internet to access certain services provided by the bank. It is the application of technological advancements for bestowing the available financial information resources in electronic form. This technology advancement also renders opportunities for banks to quickly and efficiently deliver specific services to the customers at anytime from anywhere without the physical visit of consumers at the bank locations.

scholarly journals Analysis of character network heat based on web retrieval technology

2018 ◽  
Vol 17 ◽  
pp. 03020
Author(s):  
Minglei Wu ◽  
Jingchang Pan
Keyword(s):  
Information Technology ◽  
Search Engine ◽  
Information Needs ◽  
Information Sources ◽  
The Internet ◽  
Amount Of Information ◽  
Search Results ◽  
Web Retrieval ◽  
Information Demand ◽  
Character Network

Information technology is now developing rapidly, the Internet has also obtained widespread popularization. The amount of information on the network is increasing exponentially, whose information sources are widely distributed and varied. If the information can’t be managed in an orderly manner, it will be difficult for the user to extract the information they need from such a massive amount of information. Although the current search engine give people a lot of convenience in searching for information, but the search engine can’t reflect the user’s personalized information demand with facing a wide variety of users with different information needs, knowledge background and interest. In this paper, a recommendation method based on search results with java as a technology is implemented. This method takes Baidu hot people ranking as an example for verifying.

scholarly journals Search Engine Optimization with A/B Testing

2019 ◽  
Vol 8 (2) ◽  
pp. 4484-4488
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Digital Marketing ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
The World ◽  
Core Elements

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

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