scholarly journals THE IMPACT OF SOCIAL MEDIA ON SAKARYA UNIVERSITY STUDENTS: INSTAGRAM AS A CASE STUDY

2020 ◽  
Vol 103 (103) ◽  
pp. 260-273
Author(s):  
Chamssoudine Bahari TAMOUDE-
Author(s):  
Mhd Anas Al Kabbane

This study aimed to identify the impact of social media advertising on making a buying decision Internet of university students. In these days, social media is one of the strongest approaches to promote, sell or buy products or services. It is preferred by all businesses regardless of the size and capability of the companies to reach out millions of protentional customers over the world. People are browsing the internet and social media daily on the public transportation and during their leisure time. Thug, This is a great opportunity to create business possibilities due to the potential of this market which has been continuously growing in the past decade. Therefore, this research focuses on finding out the key factors of social media that affect the purchase behaviour of university. For this reason, it is cantered on the elements of the extent of satisfaction, the spent time on social media, the strength of social media compared to mass media, and reviews are written by customers who have bought. Based on these factors, four hypotheses of the study were developed as a part of the research model. The conducted method was quantitative research, and data was collected from Istanbul university students. Data was analysed with SPSS.


2021 ◽  
Vol VI (I) ◽  
pp. 173-178
Author(s):  
Chaudhary Husnain Yousaf ◽  
Muhammad Imran ◽  
Syed Shah Zaib Naqvi

Panama Papers are almost a set of 11.5 million documents that were leaked privately. This study contributes to the impact that media poses in changing the opinion of individuals over issues, events or news. The information was collected through survey methodology in which the researcher divided the University students into 5 categories from whom the information was collected; these categories included Arts, Natural Science, Engineering, Agriculture and Social Science. The sample selected for the research was 300 respondents from these categories, and 60 students were chosen through Systematic sampling from every category from whom the information was collected; the study findings show that most of the students of Bahauddin Zakariya University were familiar with the Panama leaks issue and got to know about it through social media. The study also finds that among the students who are aware of Panama leaks, many of them believe in the credibility and veracity of the issue. In this study, the Pearson Chi-squared test indicates there is a correlation between people perception about the veracity of Panama Leaks and their trust in the explanation provided by the Shareef family.


2021 ◽  
Vol 2 (2) ◽  
pp. 205-221
Author(s):  
Rafaqat Ali ◽  
Furrukh Bashir ◽  
Rashid Ahmad

The current study was heading for determining the impact of Pakistani university students’ socioeconomic classes on their personality traits. Demographic and personality questionnaires were filled by available university students online. The stepwise regression technique facilitated to generate regression models to define impacts of different socioeconomic classes on students’ different personality traits. Different regression models highlighted the significant negative impacts of the middle upper socioeconomic class on Agreeableness, Extraversion and Neuroticism personality traits. The lower socioeconomic class was found to have positive impact on only one personality sub-trait self-discipline. Whereas, the upper lower socioeconomic class caused positive impacts on students’ trust sub-trait, Conscientiousness trait and negative impact on excitement seeking sub-trait of personality. The importance of these impacts of socioeconomic classes on different personality traits and the possible implications are discussed with respect to university students’ academic performance and academic behaviour.


Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.


2020 ◽  
pp. 772-786
Author(s):  
Collen Sabao ◽  
Tendai Owen Chikara

The chapter examines and discusses the role and communicative potential of social media based platforms in citizen political participation and protests in Zimbabwe specifically focusing on the #thisflag movement on Facebook, Twitter and Whatsapp. #thisflag is a social media-based platform that rose to challenge the Zimbabwean government over the political and economic decay as well as rampant corruption characterising the country contemporarily. While a new phenomenon to Zimbabwe and Zimbabwean politics, the impact and communicative potential of social media as an alternative public sphere was recently tested in nationwide protest stayaway organised through the Facebook and Twitter movement under the #thisflag handle/brand. This chapter discusses the manners in which such social media platforms impact national politics in Zimbabwe as well as globally, specifically looking at the #thisflag movement as a case study.


2019 ◽  
Vol 12 (3) ◽  
pp. 517-533 ◽  
Author(s):  
Syed Ali Raza ◽  
Wasim Qazi ◽  
Bushra Umer

Purpose The purpose of this paper is to examine the impact of case study-based learning on student’s engagement, learning motivation and learning performance among university students of Pakistan. Design/methodology/approach The research model is analyzed with structural equation modeling. The analysis is done with the application of the measurement model and the structural model. Findings The findings revealed that case study-based learning enhances student engagement, and a significant and positive relationship between case-based learning and all four aspects of engagement, i.e. behavioral, emotional, cognitive and agentic engagement, was observed statistically. According to the findings, case-based learning leads toward an understanding of concepts learned in class and the development of skills among students and results in the enhancement of learning motivation. Furthermore, it is suggested by the results that the impact of student engagement on learning performance varies with respect to its different aspects. As among all the four aspects, only agentic engagement was found to be statistically significant in establishing the link with the learning performance of the students. Research limitations/implications The mixed findings pertaining to the impact of student engagement’s aspects on learning performance of the students pave the way for future research. The future researchers should incorporate individual traits and the specific context to analyze the relationships between the proposed constructs because students vary in their responses to learning activities. Practical implications The present study holds significance for the field of educational research and emphasizes the importance of incorporating case-based teaching in the higher education curriculum in order to ensure the implementation of effective learning strategies. Also, this research will be beneficial for future researchers in understanding the phenomenon of student learning and engagement. Originality/value In view of the limited academic literature in the Asian context, the present study extends the findings and examined the impact of case-based learning on student’s engagement, student’s learning motivation and the role of such engagement in enhancing learning performance of university students.


2019 ◽  
Vol 15 (2) ◽  
pp. 45-54
Author(s):  
Craig A. Escamilla ◽  
Katharine A. Fraccastoro ◽  
Emily Ehrlich

This case study concerns how the personal behavior of students involved in fraternal organizations is depicted in social media, and how that behavior impacts the organization and its image. The legal and ethical implications of individuals’ behaviors in social media has become a major issue for many organizations. This case follows an example of a fraternal organization and how the governing body must handle the information members post on social media. The mission of many fraternal organizations is to champion or contribute to specific causes. Members’ social media postings may reflect poorly on the organization and may not always align with the principles of the organization. This case examines how those postings impact the organization, and what it can do to mitigate the effects. The ethical issues that can affect the actions of both the governing body and the members are probed throughout the case.


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