scholarly journals Beauty Advertisement Products in Forming the Reality of Society: A Critical Discourse Analysis

2020 ◽  
Vol 4 (2) ◽  
pp. 191-198
Author(s):  
Didin Nuruddin Hidayat ◽  
◽  
Desruinova Kusuma ◽  
Alek Alek ◽  
Maya Defianty ◽  
...  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Product Information ◽  
Cultural Practices ◽  
Critical Discourse ◽  
The Public ◽  
Printed Media ◽  
Discourse Practices ◽  
Potential Consumer ◽  
Beauty Products

Through advertisements aired on television, electronic media, online, and printed media, it is easy for the public to obtain product information from various brands displaying attractive images, visuals, and texts. Indeed, the most significant influence in advertising is the use of text that can change potential consumer communities' perceptions and perspectives. The study aims to analyze the advertisement of two competing brands' advertisement of beauty products in gaining sympathy from the potential public customers. Despite the fact that some research studies have attempted to reveal the beauty advertisements' ideology from a Critical Discourse Analysis perspective, little has been done to uncover the comparative studies on local and international beauty products. To obtain the data, this study examined the advertisements of two competing beauty products that have been displayed on online media (YouTube). These advertisements were analyzed by using Critical Analysis (CDA) by Norman Fair Clough. CDA was divided into three interrelated dimensions: texts, discourse practices, and socio-cultural practices. The findings revealed that the texts in the advertisements were formulated in such a way to persuade and attract the sympathy of potential buyers. In addition, the texts were also created by elevating existing realities and shaping certain realities in society so that the advertisements achieved the ultimate goal of reaching the sympathy of the potential buyers.

scholarly journals ANALISIS WACANA IKLAN POND’S MEN #LELAKIMASAKINI VERSI RIO DEWANTO

2018 ◽  
Vol 9 (2) ◽  
pp. 15
Author(s):  
Abas Fauzi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Practices ◽  
New Product ◽  
The Body ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Product Variant ◽  
Discourse Practices ◽  
New Formula

<h1 align="center">ABSTRACT</h1><p><em>This research discusses how advertising producers provide a new formula </em><em>for men nowdays</em><em>. Through </em><em>such as </em><em>advertising, manufacturers are trying to create a standard male </em><em>nowdays</em><em> </em><em>with efforts of disciplining the body. Pond's Mens </em><em>it self</em><em> always bring up the ad with a new concept when they put out a new product variant. The man of today is a manifestation of cooperation between the pond's makes Rio Dewanto as a brand ambassador. This research uses critical discourse analysis</em><em>,</em><em> model which Norman Fairclough classifies three dimensions of discourse consisting of text</em><em>,</em><em> discourse practices</em><em> and </em><em>socio cultural practices. The dimensions of the text simultaneously has three functions, namely the representation, relationships, and identity. The results showed that the ads were shown to men as a disciplinary body's efforts. In addition, this commercial bias occurs in practice meaning between scenes in the ad with the discourse of the present </em><em>men</em><em>.</em><em></em></p><p><strong>Keywords</strong>: <em>Discourse analysis, Pond's Men advertising, advertising in gender</em></p><p> </p><h1 align="center"> </h1>

scholarly journals Re-defining gender as a heinous crime: A case study from the Brazilian Chamber of Deputies

2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Critical Discourse ◽  
Public Hearing ◽  
Rhetorical Invention ◽  
Social Actors ◽  
The Public ◽  
The Core

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.

scholarly journals Ideological and Lexical Deviance of Western Media in Reflecting Socio-political Events of Pakistan

2017 ◽  
Vol 7 (6) ◽  
pp. 261
Author(s):  
Saadia Fatima ◽  
Muhammad Uzair
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
War On Terrorism ◽  
Cognitive Approach ◽  
Discourse Practices ◽  
Political Events ◽  
Global Issue ◽  
Discourse Practice ◽  
Western Media

The research in hand has the objectives to analyse how ideologies are expressed through discourse practices in Western media; how a discourse practice and a linguistic strategy in terms of lexical choices are employed in portraying ideologies in media about Pakistan. Grounded on the theoretical framework of Van Dijk’s socio-cognitive approach of critical discourse analysis and model of Ideology which is the most appropriate to study media discourse, the data will be analysed qualitatively. The method of the current research is critical discourse analysis. The research revolves around the Pakistani socio-political events in Western media from the perspective of a global issue that is a war on terrorism. The research has objectives to investigate what and how Western media has used lexical choices to depict a certain ideology about Pakistan to the world. 

scholarly journals Julkinen kaivoskeskustelu diskursiivisena välienselvittelynä

2018 ◽  
Vol 47 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Veera Kangaspunta
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Online News ◽  
Public Debate ◽  
Critical Discourse ◽  
Online Newspapers ◽  
The Public ◽  
Analytical Tools ◽  
Unique Part

The aim of this article is to approach one specific environmental topic and the public debate around this topic from a user-oriented perspective – through online news comments. The article analyses online news and comments sections from three Finnish online newspapers concerning the mining accident of Talvivaara company in November 2012. Discourse and discursive legitimation strategies are used as analytical tools with the focus of critical discourse analysis. The study aims to solve what kind of discourses the public debate contains and how these discourses are connected to certain legitimation strategies. In addition, the article also continues the conceptual deliberation about the concept of the public as a group of people participating in public discussion. The study shows that Talvivaara news and news comments consist four main strategies, authorization, rationalization, moral evaluations and mythopoiesis, used for legitimation, relegitimation and delegitimation. However, the parties differ in the way they utilize these strategies and different discourses. Consequently, online news commenting appears as a unique part of the public debate about the topic, rather than remaining marginal flaming. The users tend to absorb the role of the public as a part of the public showdown about the shared issue.

Fighting the virus, “hunting the witches” – moralizing in public discourses during the coronavirus pandemic in Croatia

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Krešimir Žažar
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Public Debate ◽  
Mitigation Strategies ◽  
Critical Discourse ◽  
Content Type ◽  
Social Actors ◽  
The Public ◽  
Moral Communication ◽  
Moral Discourses

Purpose The purpose of the paper is to discuss particular features of the public debate around the COVID-19 pandemic and its mitigation strategies in Croatian media from the beginning of 2020 to mid-September of the same year. Design/methodology/approach The discussion is theoretically grounded on Luhmann’s concept of moral communication combined with the key assumption of critical discourse analysis that language reflects a position of power of social actors. Based on these premises, the analysis of a sample of articles in a chosen online media was conducted to uncover the moral codes in the public debate concerning the corona outbreak and connect them with specific moral discourses of particular social actors. Findings The findings clearly indicate that the communication about the pandemic is considerably imbued with moralization and that moral coding is profoundly used to generate preferred types of behaviour of citizens and their compliance with the imposed epidemiologic measures. In conclusion, Luhmann’s claim of moralization as a contentious form of communication is confirmed as the examined public discussion fosters confrontations and generates disruptions rather than contributing to a productive dialogue among diverse social actors. Originality/value The novelty of the approach lies in the combination of Luhman’s conceiving of moral communication with critical discourse analysis that, taken together, entails a pertinent research tool for analysing relevant attributes of the ongoing vibrant debate on the coronavirus outbreak.

Discoursal representation of masculine parenting in Arabic and English websites

Pragmatics ◽  
2021 ◽  
Author(s):  
Mohammed Nahar Al-Ali ◽  
Hanan A. Shatat
Keyword(s):  
Discourse Analysis ◽  
Gender Roles ◽  
Critical Discourse Analysis ◽  
Family Life ◽  
Cultural Practices ◽  
Critical Discourse ◽  
Cultural Ideologies ◽  
Shared Parenting ◽  
Arabic And English ◽  
Family Life Educators

Abstract The purpose of this study is to investigate the differences and similarities between Arabic and English parents’ role in Arabic and English parenting website texts and the linguistic exponents used to address parents and signal their roles, and to find out the socio-cultural ideologies that have given rise to variations in gender roles. To this end, a corpus of 40 articles targeting gender-neutral titles and father related ones were selected equally from English and Arabic websites. Drawing on Van Leeuwen’s (2008) framework on critical discourse analysis (CDA) and Sunderland’s (2000, 2006) framework of analysis, the data were analysed and contrasted. The English texts reflected the prevalence of ‘shared parenting’ discourse, whereas the Arabic ones revealed a ‘very traditional parenthood’ discourse. These differences can be attributed to variation in the socio-cultural practices dominant in Arab and Western societies. Such findings will hopefully provide some useful insights for family life educators and parents who resort to such websites.

scholarly journals How Public is Public Art? A Critical Discourse Analysis of the Racial Subtext of Public Monuments at Canada’s Pier 21

2019 ◽  
Vol 2 (1) ◽  
pp. 126-136
Author(s):  
Patience Adamu ◽  
Deon Castello ◽  
Wendy Cukier
Keyword(s):  
Discourse Analysis ◽  
Nova Scotia ◽  
Critical Discourse Analysis ◽  
Public Space ◽  
Social Inclusion ◽  
White Supremacy ◽  
Critical Discourse ◽  
The Public ◽  
Public Monuments ◽  
Canadian Multiculturalism

AbstractMuch of the literature on public space focuses on physical inclusion and exclusion rather than social inclusion or exclusion. In this paper, the implications of this are considered in the context of two monuments, The Volunteers/Les Bénévoles, and The Emigrant, located outside the Canadian Museum of Immigration at Pier 21 in Halifax, Nova Scotia. These monuments, while perhaps designed to celebrate Canadian multiculturalism, can be read instead as signaling Canada’s enduring commitment to white supremacy, Eurocentricity and colonization, when viewed through the eyes of racialized immigrants. Thus the “public space” becomes exclusionary. In the context in which the monuments are situated, the racial subtext cannot be ignored. This article purports that images, text and placement, regardless of intention, have significant implications on public space and public demeanor.

“Producing Human Capital”: A Critical Discourse Analysis of Title II of the Workforce Innovation and Opportunity Act (WIOA)

2019 ◽  
Vol 69 (3) ◽  
pp. 163-183 ◽  
Author(s):  
Jaran Shin ◽  
Liz Ging
Keyword(s):  
Discourse Analysis ◽  
Adult Education ◽  
Adult Learners ◽  
Critical Discourse Analysis ◽  
The United States ◽  
Public Law ◽  
Critical Discourse ◽  
Federally Funded ◽  
The Public ◽  
Workforce Innovation

Historical and legislative evolutions of education policy have repurposed federally funded adult education programs in the United States. The 2014 passage of the Workforce Innovation and Opportunity Act (WIOA) has considerable repercussions for everyone involved in the field because it controls the funding, assessment, and structure of these programs. Using critical discourse analysis, this study examines the public law and a Program Memorandum from the federal government. It demonstrates how the language used in the documents characterizes Title II of WIOA (the Adult Education and Family Literacy Act), the goals of adult education, eligible adult learners, and the process by which programs are held accountable for federal funding. The findings show the ways in which Title II tactically legitimizes the U.S. government’s neoliberal capitalist desire within a democratic society: The idealistic language of opportunity acts as a camouflage for the further infiltration of market-oriented practices into the public sector.

The People or the Police: Who to Blame? A Study Investigating Linguistic and Textual Devices Journalists Use in Framing News Stories

2016 ◽  
Vol 6 (12) ◽  
pp. 2245
Author(s):  
Hamza Ethelb
Keyword(s):  
Public Opinion ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
The Public ◽  
News Stories ◽  
The People ◽  
News Organizations ◽  
Al Arabiya ◽  
News Event

One news event may be represented differently by different news organizations. Research in news representation remains sparse in Arabic. This article investigates some of the linguistic and textual devices used in journalistic texts. It looks at the way these devices are used to influence public opinion. This gives rise to significance of conducting this research. This study uses these devices within the framework of Critical Discourse Analysis (CDA). For the purpose of this study, four news articles produced by Aljazeera and Al-Arabiya were examined under CDA in order to show how journalists structure their news stories to imply an ideological stance. The analysis showed that Aljazeera and Al-Arabiya represented the people and the police differently, each according to their ideological and political leanings. This resulted in the public having different opinions of the event.

Bush, Obama

2014 ◽  
Vol 13 (3) ◽  
pp. 538-562 ◽  
Author(s):  
Antonio Reyes
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Organization Structure ◽  
Social Processes ◽  
Critical Discourse ◽  
Linguistic Variables ◽  
Content Type ◽  
Discourse Practices ◽  
Textual Organization ◽  
Political Scene

This paper, framed under the scope of Critical Discourse Analysis (CDA), explains social processes by analyzing discourse practices. It proposes (para)linguistic variables employed in the creation of (in)formality in discourse in relation to two Aristotelian persuasive modes: Ethos and Pathos (Kennedy 1991). These modes of persuasion reveal different ways to convey a political message in the current U.S. political scene. This paper compares the stylistic differences in speeches given by George W. Bush and Barack Obama to justify escalating troops in the conflicts of Iraq (2007) and Afghanistan (2009), respectively. I propose (para)linguistic indicators of formality associated with Aristotelian modes at the level of linguistic choices (“lexical variables” [Schilling-Estes 2004] and “marked register usages” [Myers-Scotton 2001]), textual organization (structure and predictability), non-verbal communication (i.e. laughter; Jefferson, Sacks & Schegloff 1987), and intertextuality (Blackledge 2005; Fairclough 1992, 2003) by means of new voices (Bakhtin 1981) into the here-and-now moment of discourse.

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