scholarly journals ANALISIS WACANA IKLAN POND’S MEN #LELAKIMASAKINI VERSI RIO DEWANTO

2018 ◽  
Vol 9 (2) ◽  
pp. 15
Author(s):  
Abas Fauzi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Practices ◽  
New Product ◽  
The Body ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Product Variant ◽  
Discourse Practices ◽  
New Formula

<h1 align="center">ABSTRACT</h1><p><em>This research discusses how advertising producers provide a new formula </em><em>for men nowdays</em><em>. Through </em><em>such as </em><em>advertising, manufacturers are trying to create a standard male </em><em>nowdays</em><em> </em><em>with efforts of disciplining the body. Pond's Mens </em><em>it self</em><em> always bring up the ad with a new concept when they put out a new product variant. The man of today is a manifestation of cooperation between the pond's makes Rio Dewanto as a brand ambassador. This research uses critical discourse analysis</em><em>,</em><em> model which Norman Fairclough classifies three dimensions of discourse consisting of text</em><em>,</em><em> discourse practices</em><em> and </em><em>socio cultural practices. The dimensions of the text simultaneously has three functions, namely the representation, relationships, and identity. The results showed that the ads were shown to men as a disciplinary body's efforts. In addition, this commercial bias occurs in practice meaning between scenes in the ad with the discourse of the present </em><em>men</em><em>.</em><em></em></p><p><strong>Keywords</strong>: <em>Discourse analysis, Pond's Men advertising, advertising in gender</em></p><p> </p><h1 align="center"> </h1>

scholarly journals Beauty Advertisement Products in Forming the Reality of Society: A Critical Discourse Analysis

2020 ◽  
Vol 4 (2) ◽  
pp. 191-198
Author(s):  
Didin Nuruddin Hidayat ◽  
◽  
Desruinova Kusuma ◽  
Alek Alek ◽  
Maya Defianty ◽  
...  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Product Information ◽  
Cultural Practices ◽  
Critical Discourse ◽  
The Public ◽  
Printed Media ◽  
Discourse Practices ◽  
Potential Consumer ◽  
Beauty Products

Through advertisements aired on television, electronic media, online, and printed media, it is easy for the public to obtain product information from various brands displaying attractive images, visuals, and texts. Indeed, the most significant influence in advertising is the use of text that can change potential consumer communities' perceptions and perspectives. The study aims to analyze the advertisement of two competing brands' advertisement of beauty products in gaining sympathy from the potential public customers. Despite the fact that some research studies have attempted to reveal the beauty advertisements' ideology from a Critical Discourse Analysis perspective, little has been done to uncover the comparative studies on local and international beauty products. To obtain the data, this study examined the advertisements of two competing beauty products that have been displayed on online media (YouTube). These advertisements were analyzed by using Critical Analysis (CDA) by Norman Fair Clough. CDA was divided into three interrelated dimensions: texts, discourse practices, and socio-cultural practices. The findings revealed that the texts in the advertisements were formulated in such a way to persuade and attract the sympathy of potential buyers. In addition, the texts were also created by elevating existing realities and shaping certain realities in society so that the advertisements achieved the ultimate goal of reaching the sympathy of the potential buyers.

scholarly journals Ideological and Lexical Deviance of Western Media in Reflecting Socio-political Events of Pakistan

2017 ◽  
Vol 7 (6) ◽  
pp. 261
Author(s):  
Saadia Fatima ◽  
Muhammad Uzair
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
War On Terrorism ◽  
Cognitive Approach ◽  
Discourse Practices ◽  
Political Events ◽  
Global Issue ◽  
Discourse Practice ◽  
Western Media

The research in hand has the objectives to analyse how ideologies are expressed through discourse practices in Western media; how a discourse practice and a linguistic strategy in terms of lexical choices are employed in portraying ideologies in media about Pakistan. Grounded on the theoretical framework of Van Dijk’s socio-cognitive approach of critical discourse analysis and model of Ideology which is the most appropriate to study media discourse, the data will be analysed qualitatively. The method of the current research is critical discourse analysis. The research revolves around the Pakistani socio-political events in Western media from the perspective of a global issue that is a war on terrorism. The research has objectives to investigate what and how Western media has used lexical choices to depict a certain ideology about Pakistan to the world. 

Discoursal representation of masculine parenting in Arabic and English websites

Pragmatics ◽  
2021 ◽  
Author(s):  
Mohammed Nahar Al-Ali ◽  
Hanan A. Shatat
Keyword(s):  
Discourse Analysis ◽  
Gender Roles ◽  
Critical Discourse Analysis ◽  
Family Life ◽  
Cultural Practices ◽  
Critical Discourse ◽  
Cultural Ideologies ◽  
Shared Parenting ◽  
Arabic And English ◽  
Family Life Educators

Abstract The purpose of this study is to investigate the differences and similarities between Arabic and English parents’ role in Arabic and English parenting website texts and the linguistic exponents used to address parents and signal their roles, and to find out the socio-cultural ideologies that have given rise to variations in gender roles. To this end, a corpus of 40 articles targeting gender-neutral titles and father related ones were selected equally from English and Arabic websites. Drawing on Van Leeuwen’s (2008) framework on critical discourse analysis (CDA) and Sunderland’s (2000, 2006) framework of analysis, the data were analysed and contrasted. The English texts reflected the prevalence of ‘shared parenting’ discourse, whereas the Arabic ones revealed a ‘very traditional parenthood’ discourse. These differences can be attributed to variation in the socio-cultural practices dominant in Arab and Western societies. Such findings will hopefully provide some useful insights for family life educators and parents who resort to such websites.

Speaking But not Being Heard: Two Adolescents Negotiate Classroom Talk about Text

2001 ◽  
Vol 33 (2) ◽  
pp. 243-268 ◽  
Author(s):  
Kathleen A. Hinchman ◽  
Josephine Peyton Young
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
The Other ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Social Constructions ◽  
Classroom Talk ◽  
Written Text ◽  
School Year ◽  
Field Notes

This article is a critical discourse analysis that explored how two students participated in classroom talk about written text. We analyzed field notes and transcripts from classroom videotapes and student interviews according to three dimensions, description, interpretation, and explanation, and with concern for three contexts, situational, institutional, and societal. The students participated in talk in complicated, devolving ways over 1 school year - ways that seemed tied to a variety of social constructions inside and outside the classroom. One participated in classroom talk about text with an assumption of expertise, only to lose credibility when his teacher expected richer interpretive insights. The other participated in such talk from an assumption of equality, yet no one listened to what she said until it diverged from the supportable, in which case they derided her. Our analysis suggests that we should be vigilant in our setup and monitoring of individuals' participation in classroom talk, about text and otherwise, looking to disrupt ways it is embedded with hurtful institutional and societal discourses. Such attention may help us to develop more equitable literacy pedagogy.

Bush, Obama

2014 ◽  
Vol 13 (3) ◽  
pp. 538-562 ◽  
Author(s):  
Antonio Reyes
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Organization Structure ◽  
Social Processes ◽  
Critical Discourse ◽  
Linguistic Variables ◽  
Content Type ◽  
Discourse Practices ◽  
Textual Organization ◽  
Political Scene

This paper, framed under the scope of Critical Discourse Analysis (CDA), explains social processes by analyzing discourse practices. It proposes (para)linguistic variables employed in the creation of (in)formality in discourse in relation to two Aristotelian persuasive modes: Ethos and Pathos (Kennedy 1991). These modes of persuasion reveal different ways to convey a political message in the current U.S. political scene. This paper compares the stylistic differences in speeches given by George W. Bush and Barack Obama to justify escalating troops in the conflicts of Iraq (2007) and Afghanistan (2009), respectively. I propose (para)linguistic indicators of formality associated with Aristotelian modes at the level of linguistic choices (“lexical variables” [Schilling-Estes 2004] and “marked register usages” [Myers-Scotton 2001]), textual organization (structure and predictability), non-verbal communication (i.e. laughter; Jefferson, Sacks & Schegloff 1987), and intertextuality (Blackledge 2005; Fairclough 1992, 2003) by means of new voices (Bakhtin 1981) into the here-and-now moment of discourse.

scholarly journals ANALISIS WACANA KRITIS PADA KONTEN “MASJID UNTUK SEMUA” DI MEDIA YOUTUBE CISFORM UIN SUNAN KALIJAGA, YOGYAKARTA

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Muhammad Irpan Nur
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Text Analysis ◽  
Educational Background ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Mutual Respect ◽  
Discourse Practice

CISForm (Center for the Study of Islam and Sosial Transformation) is an institution that takes a role in the production of content on Youtube. By seeing how much content has been uploaded, this research examines the value contained in the content of CISForm. In this case, this research focusses on one content; namely "Masjid untuk Semua." This study uses qualitative research methods and is dissected with critical discourse analysis by Norman Fairclough. Analysis is reviewed in three dimensions, namely text analysis, discourse practice, and sociocultural practice. The results of this study indicate the existence of discourse construction games in the video. Text analysis shows the number of a clause and phrase games in each conversation. Text discourse wants to eliminate Islam that is labeled as cruel, intolerant, ill-tempered, scornful, disrespectful and does not respect different beliefs. The level of discourse practice shows that CISForm tends to produce content related to sosial phenomena. Educational background and the organization and thoughts of the figures in the CISForm institution are part of the birth of the discourse construction factor in the video. Sociocultural practice, answers the problem of the noise that carries the name of religion. The concept of rahmatan lil ‘alamin is a concept that colours the content of the video "Masjid untuk Semua," this concept emphasizes mutual respect even though different in belief. Muslim relations with tolerant non-muslims is constructed in the "Masjid untuk Semua" content.Keywords:  Discourse, Masjid untuk Semua, non-muslim, YouTube, CISForm UIN SUKA.

scholarly journals Comunicação mediada pelo computador: blog - gênero discursivo emergente

2010 ◽  
Vol 7 ◽  
pp. 67-82
Author(s):  
Joana Ormundo
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Analysis Approach ◽  
Discourse Community ◽  
Interactive Process ◽  
Discourse Practices ◽  
Line Context ◽  
On Line

This paper examines the language of the blogs from the point of view of Critical Discourse Analysis as it is conceived by Norman Fairclough. The main aim is to analyse discourse practices in the on-line context. The interactive process and the constitution of discourse community in blogs will be examined according to the genre analysis approach developed by Bakhtin (1997) and the concept of discourse community developed by Swales(1990).

scholarly journals A Critical Discourse Analysis of Students' Anonymous Online Postings

2010 ◽  
pp. 239-248
Author(s):  
Dick Ng’ambi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Teaching And Learning ◽  
Education Institution ◽  
Social Practices ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Message Service ◽  
Commerce Students

It is difficult to understand students’ social practices from artifacts of anonymous online postings. The analysis of text genres and discursive types of online postings has potential for enhancing teaching and learning experiences of students. This article focuses on analysis of students’ anonymous online postings using Critical Discourse Analysis (CDA). The article argues that social practices reproduce during online interaction and artifacts embody such reproduction. A study involving more than 300 commerce students at a higher education institution (HEI) using a special purpose anonymous online consultation tool, the Dynamic Frequently Asked Questions (DFAQ), and social practices embodied in the artifacts is analyzed using CDA. The analysis used the three dimensions of CDA—description (text genres), interpretation (discursive type), and explanation (social practice)—and insights into students’ social practices were inferred. The article concludes that CDA of anonymous postings provided insight into social practices of students and, in particular, highlighted the tension between perceptions of inflexibility of traditional teaching practices and student demands for flexible learning. Finally, CDA, as described in this article, could be useful in analyzing e-mail communications, short message service (SMS) interactions, Web blogs, and podcasts.

scholarly journals Critical Discourse Analysis of “Canción sin Miedo” by Vivir Quintana

2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía
Keyword(s):  
Social Justice ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Violence Against Women ◽  
Systemic Functional Linguistics ◽  
The Body ◽  
Critical Discourse ◽  
Feminist Movement ◽  
Functional Linguistics ◽  
Feminist Ideology

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.

Dimensi Teks Berita Online Larangan Mudik 2021 di Tempo.com dan Kompas.com dalam Perspektif Teun A. Van Dijk

2021 ◽  
Vol 3 (1) ◽  
pp. 53-68
Author(s):  
Hesty Kusumawati ◽  
Roychan Yasin
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Negative Impact ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Analysis Techniques ◽  
Global Coherence ◽  
Rhetorical Studies ◽  
The Media ◽  
The Masses

In its role, the media is the conveyor of information through discourses that will influence the perception of the masses. The presentation of a news cannot be separated from the ideology of the media and media journalists. The choice of words used by journalists in a text shows how one's meaning of facts or reality is based on ideology. Critical discourse analysis is always interesting to study more deeply. Discourse by Van Dijk is described as having three dimensions or structures: text, social cognition, and social context. This study aims to describe the analysis of Van Dijk discourse in the text dimension of the news on the prohibition of going home in the media Tempo.com and Kompas.com. The approach used in this research is descriptive qualitative with note-taking techniques and Teun A. Van Dijk's discourse analysis techniques. The results showed three structures of the news text. The macro structure shows differences in global coherence, the first news is about the negative impact of policies while the second news is policy considerations. The superstructure consists of summaries and stories based on selected perspectives from global coherence. While in the micro structure there are semantic, syntactic, stylistic and rhetorical studies, the four studies also display the meaning of the background, details, intentions, presuppositions, and sentence building that supports the perspective of each news.

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