scholarly journals Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention

2019 ◽  
Author(s):  
Rizal Alfisyahr ◽  
Lusy Deasyana Rahma Devita
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Interpersonal Influences

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

How brand image, country of origin, and self-congruity influence internet users' purchase intention

2013 ◽  
Vol 41 (4) ◽  
pp. 599-611 ◽  
Author(s):  
Chih-Ching Yu ◽  
Pei-Jou Lin ◽  
Chun-Shuo Chen
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Positive Impact ◽  
Country Of Origin ◽  
The Internet ◽  
Country Image ◽  
Luxury Brands ◽  
Internet Users

In this study we explored the influence of country of origin (COO), brand image, and self-congruity on consumers' purchase intention of luxury brands via the Internet. We found that: (a) consistency in the country of origin (COO), self-congruity, and brand image had a positive impact on purchase intention; (b) inconsistency between the country of brand and the country of manufacture, and consistency in the country image increased the influence of brand image on purchase intention when the brand image was weak; (c) inconsistency in the country image decreased the influence of brand image on purchase intention when the brand image was weak; and (d) consistency in COO influenced purchase intention more strongly than did self-congruity.

scholarly journals The War of Global Brands: The Innovator VS The Challenger

2020 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
I Made Sindhu Yoga ◽  
Nyoman Wirajaya Patra
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Brand Performance ◽  
Global Brands ◽  
Equity Model ◽  
Positive Effect

The purpose of this study is to explain the influence of brands and countries of origin of consumer attitudes in choosing cell phone products (iPhone and Xiaomi as a representative of two different countries). Hence, this research tries to propose and compares two different models of the brand in the correlation with the brand equity model. The data was collected from Millennial generation respondents, SES A and B who are have spending power, intention to buy and no consideration related to the price but the value of the product itself. The analysis technique used Partial Least Square (PLS). The results showed that the importance of the brand, brand performance, brand image has a positive effect on attitude. The importance of the brand, brand performance, and brand image simultaneously have a positive effect on attitude. Country of origin has a positive effect on purchase intentions. Price and attitude have a positive effect on purchase intention. Country of origin, price and attitude simultaneously have a positive effect on purchase intentions

scholarly journals Pengaruh Citra Negara, Citra Merek, Dan Negara Asal Terhadap Minat Beli Pada Smartphone Di Indonesia

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Muhammad Imam Al Gibran Dan Chairy
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Country Image ◽  
Made In China ◽  
Made In

Smartphone is all about its specification, the more powerful your smartphone is, more expensive it can be. Yet later, China offers a lot of variations with high specification, but also with a cheap price. Smartphone from China is often called ‘scam’ or ‘will be broken easily’, or even ‘not durable’. In this research I want to know either Country Image, Country of Origin, and Brand Image will affect the Purchase Intention or not. It’s not that clear because some people still buy the smartphone made in China.

scholarly journals Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

2021 ◽  
Vol 5 (5) ◽  
pp. 453
Author(s):  
Thania Pramitha
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Positive Influence ◽  
Sem Analysis ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Convenience Sampling ◽  
Data Collection Technique

Purchase intention is an intention that arises in a person before making a purchase of a product based on experience in using the product, then based on an assessment of the product that has been proven before or can also occur because of an assessment of external factors that affect the purchase decision process. The purpose of this study is to determine the country of origin, brand image, and brand awareness have a positive influence on the purchase intention. This research is a customer who knows about those skincare products and lives in Jakarta. The sample in this study was 212 people using the convenience sampling technique. The data collection technique was carried out by distributing questionnaires using Google Forms through Whatsapp and Line. Data were analyzed using SEM with PLS-SEM analysis media. The results in this study indicate that country of origin and brand awareness affect purchase intention positively and significantly, but the brand image doesn’t affect purchase intention. Purchase intention adalah intensi yang timbul dalam diri seseorang sebelum melakukan pembelian terhadap suatu produk berdasarkan pengalaman dalam menggunakan produk tersebut, lalu berdasarkan penilaian atas suatu produk tersebut yang sudah dibuktikan sebelumnya atau dapat pula terjadi karena adanya penilaian dari faktor eskternal sehingga mempengaruhi proses keputusan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui apakah brand image dan brand awareness memiliki pengaruh positif terhadap purchase intention. Sampel penelitian ini adalah customer yang mengetahui produk skincare tersebut dan berdomisili di Jakarta. Sampel pada penelitian ini adalah sebanyak 212 orang dengan menggunakan teknik convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form melalui media Whatsapp dan Line. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa country of origin dan brand awareness mempengaruhi purchase intention secara positif dan signifikan, namun brand image tidak mempengaruhi purchase intention.

scholarly journals The INFLUENCE OF COUNTRY-OF-ORIGIN AND BRAND IMAGE ON PURCHASE INTENTION OF OPPO SMARTPHONE WITH PERCEIVED QUALITY AS INTERVENING VARIABLES

2021 ◽  
Vol 4 (1) ◽  
pp. 32-60
Author(s):  
Setyo Aji Wibowo ◽  
Mohamad Rizan ◽  
Ika Febrilia
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
The State ◽  
Equation Modeling ◽  
Survey Method ◽  
State University ◽  
The Relationship

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone

scholarly journals COUNTRY OF ORIGIN, BRAND IMAGE AND HIGH INVOLVEMENT PRODUCT TOWARDS CUSTOMER PURCHASE INTENTION: EMPIRICAL EVIDENCE OF EAST MALAYSIAN CONSUMER

2018 ◽  
Vol 20 (1) ◽  
pp. 63 ◽  
Author(s):  
Mohd Amirul Adenan ◽  
Jati Kasuma Ali ◽  
Dayang Humida Abang Abdul Rahman
Keyword(s):  
Empirical Evidence ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Future Research ◽  
Information Searching ◽  
High Involvement ◽  
East Malaysia ◽  
Malaysian Consumer ◽  
Country Of Origin Image

This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.

scholarly journals PERAN BRAND IMAGE SEBAGAI MEDIATOR ANTARA COUNTRY OF ORIGIN DENGAN PURCHASE INTENTION

2018 ◽  
Vol 7 (8) ◽  
pp. 4325
Author(s):  
Ida Bgs Hendra Prawira Kusuma ◽  
I Gusti Ayu Ketut Giantari
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Probability Sampling ◽  
Purposive Sampling

Penelitian ini bertujuan untuk menjelaskan peran brand image dalam memediasi hubungan country of origin dengan purchase intention. Penelitian dilakukan di kota Denpasar dengan jumlah sampel sebanyak 120 responden yang belum pernah membeli produk mobil Isuzu. Sampel ditentukan menggunakan model non-probability sampling, dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima. Country iof origin berpengaruh positif dan signifikan terhadap brandi image, country of origin berpengaruh positif dan signifikan terhadap purchase intention, brand image berpengaruh positif dan signifikan terhadap purchase intention, brand image memediasi pengaruh country of origin terhadap purchase intention. Perusahaan diharapkan kedepannya memanfaatkan country of origin dari perusahaan Isuzu yaitu Jepang untuk sarana mempromosikan produk mobil Isuzu agar mampu membuat konsumen percaya pada produk yang perusahaan tawarkan sehingga dapat berdampak pada timbulnya purchase intention.   Kata kunci: country of origin , brand image, purchase intention

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