scholarly journals Business Development on Bukasuara Startup With Startup Evolution Curve Methods

Author(s):  
Nurina Sharfina ◽  
Yuniaristanto ◽  
Roni Zakaria
AdBispreneur ◽  
2021 ◽  
Vol 5 (3) ◽  
pp. 317
Author(s):  
Rasyid Yudhistira ◽  
Yuniaristanto Yuniaristanto ◽  
Muhammad Hisjam

Technological developments have made it easier for people to use social networks. Almost all people of productive age use the internet in their social interactions. The purpose of this research is primarily to provide a platform for TemanRindu to make its product prototype appropriately with the Lean Canvas business model and so  Startup Evolution Curve as its method. The main principles of Startup Evolution Curve are providing step-by-step guidance in company discussions,  business development of TemanRindu by Feasibility Study especially on market aspect so that shown the segment and position TemanRindu itself. Product prototyping or Minimum Viable Product (MVP) start from doing hypothesis verification that will be used on MVP adjustment. Slogan making and pipe and sales funnel are also be done that lately will be used to planning the marketing strategy.  This method has succeeded on generating of TemanRindu’s market segmentation and positioning as well as the making of product prototype in the form of Instagram design based on Lean Canvas design. Its affect on  increasing of business growth in followers, likes, comments and saves because the product has been more adapted to customer needs without reducing the added value that offered.Perkembangan teknologi menyebabkan semakin mudahnya masyarakat dalam menggunakan jejaring sosial. Hampir keseluruhan masyarakat usia produktif memakai internet dalam interaksi sosialnya. Tujuan dari penelitian ini adalah menyediakan sarana untuk startup TemanRindu dalam membuat prototipe produk bisnisnya dengan model bisnis Lean Canvas secara tepat dan dengan metode Startup Evolution Curve. Prinsip utama dari Startup Evolution Curve adalah memberikan arahan per tahap dalam diskusi perusahaan, dan pengembangan bisnis startup TemanRindu melalui Feasibility Study pada aspek pasar sehingga memberikan gambaran terhadap segmen dan posisi daripada TemanRindu. Pembuatan prototipe produk atau Minimum Viable Product (MVP) dilakukan dari verifikasi hipotesis yang akan digunakan pada penyesuaian MVP. Pembuatan slogan hingga uji komunikasi dan saluran distribusi juga dilakukan yang kemudian dapat digunakan untuk menentukan strategi pemasaran. Pengaplikasian metode tersebut berhasil menghasilkan pemetaan daripada segmentasi dan posisi TemanRindu di pasar dan juga terciptanya prototipe produk TemanRindu berupa desain kiriman Instagram yang berdasarkan atas rancangan Lean Canvas. Dampaknya pertumbuhan bisnis naik, baik pada followers, likes, comment maupun save karena produk telah lebih disesuaikan dengan kebutuhan pelanggan tanpa mengurangi nilai lebih yang ditawarkan TemanRindu.  


Author(s):  
Thomas Fischer ◽  
Heiko Gebauer ◽  
Elgar Fleisch

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 125-134
Author(s):  
Asriyal Asriyal ◽  
Sutia Budi

The purpose of this study is to: (1) review and analyze the strategies that have been implemented by 10 young entrepreneur’s Program of IbK of STIEAD Jakarta in developing their businesses over the years; (2) identify and analyze the strategies that will be run by them for the next day; (3) analyze and formulate proposals for business development strategy is relevant to young entrepreneurs run by them. The results shows, the strategy which conducted by them is actually still conventional and little is applying modern business patterns. However, they have a plan/strategy development effort that started steady state. Targets that have been set should be reassessed and to be rationalized, if the strategy is capable of being implemented. The recommendations concerned are for all tenants should have self determination for entrepreneurship, able to instill confidence, and always looking for a way out in case of a deadlock


2019 ◽  
Vol 5 (2) ◽  
pp. 25-39
Author(s):  
Luluk Suryani ◽  
Raditya Faisal Waliulu ◽  
Ery Murniyasih

Usaha Kecil Menengah (UKM) adalah salah satu penggerak perekonomian suatu daerah, termasuk Kota Sorong. UKM di Kota Sorong belum berkembang secara optimal. Ada beberapa penyebab diantaranya adalah mengenai finansial, lokasi, bahan baku dan lain-lain. Untuk menyelesaikan permasalah tersebut peneliti terdorong untuk melakukan pengembangan Aplikasi yang dapat membantu menentukan prioritas UKM yang sesuai dengan kondisi pelaku usaha. Pada penelitian ini akan digunakan metode Analitycal Hierarchy Process (AHP), untuk pengambilan keputusannya. Metode AHP dipilih karena mampu menyeleksi dan menentukan alternatif terbaik dari sejumlah alternatif yang tersedia. Dalam hal ini alternatif yang dimaksudkan yaitu UKM terbaik yang dapat dipilih oleh pelaku usaha sesuai dengan kriteria yang telah ditentukan. Penelitian dilakukan dengan mencari nilai bobot untuk setiap atribut, kemudian dilakukan proses perankingan yang akan menentukan alternatif yang optimal, yaitu UKM. Aplikasi Sistem Pendukung Keputusan yang dikembangkan berbasis Android, dimana pengguna akan mudah menggunakannya sewaktu-waktu jika terjadi perubahan bobot pada kriteria atau intensitas.  Hasil akhir menunjukkan bahwa metode AHP berhasil diterapkan pada Aplikasi Penentuan Prioritas Pengembangan UKM.


2017 ◽  
pp. 142-154 ◽  
Author(s):  
A. Yusupova ◽  
S. Khalimova

The paper deals with the research devoted to characteristics of high tech business development in Russia. Companies’ performance indicators have been analyzed with the help of regression analysis and author’s scheme of leadership stability and sustainability assessment. Data provided by Russia’s Fast Growing High-Tech Companies’ National Rating (TechUp) during 2012-2016 were used. The results have revealed that the high tech sector is characterized by high level of uncertainty. Limited number of regions and sectors which form the basis for high tech business have been defined. Relationship between innovation activity’s indicators and export potential is determined.


2019 ◽  
Vol 45 (1) ◽  
pp. 77-85
Author(s):  
I. A. Karabaza ◽  
◽  
А. V. Poplavskiy ◽  

Author(s):  
Stefania Mosiuk ◽  
Igor Mosiuk ◽  
Vladimir Mosiuk

The purpose of the article is to analyze and substantiate the development of tourism business in Ukraine as a priority component of the national economy. The methodology of this study is to use analytical, spatial, geographical, cultural and other methods. This methodological approach provided an opportunity to carry out a complete analysis of the state of the tourism industry of the state and to draw some conclusions.The scientific novelty lies in the coverage of the real and potential resource potential for the development of the recreational and tourism sphere in Ukraine, detailing the measures for the country ‘s entry into the world tourist market. Conclusions. Analyzing the state and prospects of tourism business development in Ukraine, it should be noted that this industry is one of the priority areas for improving the economy of the country. Historical, cultural – ethnographic, gastronomic, sanatorium and resort potentials of the country will lead the country into world leaders of the tourism industry when creating favorable conditions for investment and proper marketing.


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