scholarly journals The Impact of Brand Image, Brand Trust Towards Brand Loyalty of Indosat Telecommunication Operator Customer in Bandung

2016 ◽  
Author(s):  
Tjahjono Djatmiko ◽  
Aldy Novianto
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Telecommunication Operator ◽  
The Impact

scholarly journals Analysis of Brand Communication and Brand Image Impact on Brand Loyalty with Brand Trust as Intervening Variables

2020 ◽  
Vol 9 (4) ◽  
pp. 425-433
Author(s):  
Achmad Junaidi ◽  
Selvia Hendrayati ◽  
Yoga Nindhita ◽  
Oki hardiyanti Rukmana Sari
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Brand Trust ◽  
Z Score ◽  
Brand Communication ◽  
The Impact ◽  
The City

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.

scholarly journals A study on the effectiveness of sensory branding in Cafe Coffee Day outlets in Coimbatore

2020 ◽  
Vol 2020 ◽  
Author(s):  
R V Rupini ◽  
R Nandagopal
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Strong Correlation ◽  
Brand Image ◽  
Sensory Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Empirical Results ◽  
The Relationship

The purpose of the study were: (1) to develop a reliable and valid scale and model for sensory experience, (2) to empirically test the model using Roberts’ (2004) lovemarks theory by examining the effect of the two brand image dimensions on the lovemark experience (brand love and brand respect) and, (3) to examine the relationship among brand loyalty, brand trust and overall brand equity. The empirical results show that the model is found to be fit and the hypotheses are significant and the variables have a strong correlation with one another.

scholarly journals Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)

2021 ◽  
Vol 5 (1) ◽  
pp. 59-67
Author(s):  
Bambang Raditya Purnomo ◽  
Indrarini Oetoro Dg
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Important Position ◽  
Influence Behavior

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.

scholarly journals CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Nurul Laela Sakinah ◽  
Dadang Suhardi
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Measurement Scale ◽  
Research Use ◽  
Brand Trust ◽  
Analysis Method ◽  
Validity And Reliability ◽  
The Social

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The��� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty

Investigating the antecedents of halal brand product purchase intention: an empirical investigation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Afzaal Ali ◽  
Mehkar Sherwani ◽  
Adnan Ali ◽  
Zeeshan Ali ◽  
Mariam Sherwani
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Trust ◽  
Content Type ◽  
Muslim Countries ◽  
Chinese Muslims ◽  
Halal Food ◽  
Brand Satisfaction

Purpose This paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less explored field of halal brand products – halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty. Second, the present research is an effort to empirically validate the interrelationships among branding constructs such as brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty in a holistic framework to confirm whether these branding constructs also work for the halal brand in the same way to gauge Chinese Muslims consumers’ purchasing intentions. Design/methodology/approach This research used cross-sectional data from 481 Chinese Muslim students at 9 universities located in 3 cities of China through face-to-face and online survey methods. Data were collected from the consumers of halal milk brand. A theoretical model with the hypothesized relationships was tested with the help of the structural equation modelling procedure. Findings The results suggest that halal brand image has a significant and positive influence on the halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty. Similarly, the halal brand perceived quality, halal brand satisfaction, halal brand trust and halal brand loyalty significantly influence consumer halal brand purchase intention. Research limitations/implications This study is conducted in the halal food sector of China and specific religious and migration contexts. Further investigations of the halal food purchasing behaviour of local Muslims, as well as international Muslim students in those Western countries which are famous destinations for international students for education, could yield varying results. Practical implications The outcomes achieved are helpful for commerce and government organizations for policy development to better meet the burgeoning demand for halal products by Chinese Muslims. These are also very helpful for producers and exporters who intend to penetrate the halal market in non-Muslim-dominant countries such as China. Originality/value Studies on understanding Muslim consumers’ purchasing behaviours in non-Muslim countries are limited. Given the fact, numbers of Muslims seem a smaller amount of China’s total population, but their total numbers are large compared with total numbers in many Muslim countries. Therefore, understanding their purchasing behaviours for halal products and influential determinants concerning such purchasing behaviours adds to the literature and helps the industry to better serve and capitalise on the growing market.

E-tail brand experience’s influence on e-brand trust and e-brand loyalty

2016 ◽  
Vol 44 (6) ◽  
pp. 588-606 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Survey Methods ◽  
Brand Experience ◽  
Brand Trust ◽  
Online Retail ◽  
Content Type ◽  
Modelling Techniques ◽  
The Impact

Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online survey methods. Confirmatory factor analysis and structural equation modelling techniques were performed to test the measurement and structural models using SPSS 20.0 and AMOS 20.0 statistical software. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyalty. Gender was found to moderate the relationships. It was further found that e-tail brand experience developed almost same levels of e-brand trust in both males and females. However, males became more loyal to e-tail brands when they received positive e-tail brand experiences. Practical implications – E-tail brand managers should focus on the design and delivery of unique e-tail brand experiences to develop e-brand trust and e-brand loyalty in customers. The direct influence of e-tail brand experience on e-brand loyalty was found to be weaker in females, which suggests that managers could take steps to specifically deliver experiences that please female customers which might result in increased e-brand loyalty of this segment. Originality/value – Examining the phenomenon of brand experience in context of online retail while considering gender as moderator highlights the originality and contribution of the present study to existing retail and brand experience literature.

scholarly journals PEMBENTUKAN BRAND LOYALTY MELALUI REBRANDING DAN RATIONAL APPEALS

2017 ◽  
Vol 18 (2) ◽  
pp. 184
Author(s):  
Dewi Zahrotul Munifa Dila
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
The Other ◽  
Questionnaire Data ◽  
Marketing Activity ◽  
The Impact ◽  
Structured Questionnaire

In the competitive telecomunication industry, brand loyalty has become an important issue.Strong brand and marketing activity are becoming one of the critical levers for company’sdifferentiation and successed. The aim of this study is to find the impact of rebranding andrational appeals on brand loyalty development while using brand image as mediator in IndosatOoredoo. The sample consist of 100 respondent as Indosat Ooredoo consumer who live inSemarang. Through a structured questionnaire data were collected and with the help of SPSS,analysis was made.The results reveal that rational appeals and rebranding has significanteffects on brand image. Rebranding has no impact on brand loyalty, while Indosat Ooredoo’srational appeals and brand image has significant effect on building consumer’s brand loyalty.In the other side, rational appeals has directly impact on brand loyalty, while rebranding hasundirect impact on loyalty throuh brand image as mediator.Keywords: rebranding, rational appeals, brand image, brand loyalty

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