scholarly journals NEW BUSINESS STRATEGIES FORMATION OF ENTERPRISES AND OUTSOURCING DEVELOPMENT AS A CONDITION FOR INCREASING COMPETITIVENESS IN THE MARKETS OF EUROPE AND UKRAINE: COMPARATIVE ANALYSIS

2021 ◽  
Vol 7 (4) ◽  
pp. 203-213
Author(s):  
Svitlana Khalatur ◽  
Nataliia Kuprina ◽  
Larysa Kurbatska
Keyword(s):  
Economic Development ◽  
Business Strategy ◽  
New Technologies ◽  
Financial Analysis ◽  
Business Strategies ◽  
Business Practices ◽  
Infrastructure Development ◽  
First Case ◽  
New Business ◽  
Modern Business

The purpose of the article is to substantiate the need for the formation of new business strategies of enterprises and the development of outsourcing as a condition for increasing competitiveness in the markets of Europe and Ukraine. The subject of research is the process of forming new business strategies of enterprises and the development of outsourcing as a condition for increasing competitiveness in the markets of Europe and Ukraine. Methodology. Theoretical and methodological basis of the study is the theory of systems, the theory of economic development, scientific developments of foreign and domestic models on the business strategy formation of enterprises, economic development of European countries. General scientific and special methods were used to achieve a specific goal, in particular: the methods of economic and financial analysis; statistical and economic method, including comparison, as well as the graphical method. Conclusion. Thus, in the context of globalization, all countries and their businesses are looking for new forms of international cooperation, including outsourcing. The effectiveness of outsourcing business strategies is confirmed by global practice, which shows that currently more than half of European companies use outsourcing in their activities. There is a unique opportunity for Ukraine and its regions to take advantage of international outsourcing due to the possible positioning in today's market both as a provider of outsourcing services and as a customer. In the first case, this can be achieved through an attractive ratio of high skills and low wages, a satisfactory level of infrastructure development, and in the second case – by getting access to cheaper or rare resources, new technologies, best business practices, which forms the basis for the transition of Ukrainian enterprises to innovative development. Outsourcing is an effective way of doing business, given the benefits and opportunities that the customer company receives when using it. The business model of innovative outsourcing is an important direction of modern business development in the global marketplace. Nowadays, personnel outsourcing is an effective tool for improving the performance of any enterprise, taking into account the above-mentioned advantages and limitations that the customer receives in their application. However, outsourcing should not be considered a universal tool for solving issues and problems of enterprises, as there are tasks that can not be entrusted to independent professionals. Any business strategy of the enterprise must be consistent with the probable risks.

scholarly journals Business Strategy for Longgar Outfit as a New Fashion Brand

2020 ◽  
Vol 1 (1) ◽  
pp. 14-24
Author(s):  
Sofia Nuraini ◽  
Mustika Sufiati Purwanegara
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Environment ◽  
Business Strategies ◽  
Primary Data ◽  
Environment Analysis ◽  
Root Cause ◽  
Fashion Brand ◽  
New Business

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

scholarly journals Comparative Financial Analysis Of The Mexican Rural Sector

2014 ◽  
Vol 13 (2) ◽  
pp. 191
Author(s):  
Flory Anette Dieck-Assad
Keyword(s):  
New Technologies ◽  
Financial Analysis ◽  
Raw Materials ◽  
Manufacturing Sector ◽  
Industrial Sector ◽  
Statistical Evidence ◽  
Infrastructure Development ◽  
Rural Sector ◽  
Development Approach ◽  
The One

The development of the Mexican rural sector is vital because it is the source of raw materials needed for production in the manufacturing sector. Thus, it is indeed important that its development follow that of the industrial sector. The main objective of the present research is to evaluate the growth of the rural sector during the presidential term of Felipe Calderon (2007-2012) and to discover the lights and shadows that revolve around this suffering sector of the Mexican economy. The analyzed statistical evidence shows an important lag and stagnation of the development of the rural sector since 1960 in Mexico. Additionally, a decrease in the contributions of the rural sector to the entire economic development in Mexico in 2012, compared to the one registered 33 years ago (in 1979), is considered. The statistical evidence supports the conclusion that the Mexican rural sector has not been able to show any progress, regardless of the noble governmental initiatives and efforts. Financial government resources should not only be directed to pay salaries and subsidies, but through a more effective leadership, the agricultural government agencies could try to increase investment in infrastructure, development, and application of new technologies set in the context of civic responsibility, ethics, and a sustainable development approach.

scholarly journals sustainable business strategy during the new normal era: lesson for Indonesian academic

2021 ◽  
Vol 8 (3) ◽  
pp. 274-285
Author(s):  
Abdul Samad Arief ◽  
Mulyadi Mulyadi ◽  
Fahrina Yustiasari Liriwati
Keyword(s):  
Business Strategy ◽  
Phenomenological Approach ◽  
Business Strategies ◽  
Business Practices ◽  
Sustainable Business ◽  
New Normal ◽  
Business Opportunity ◽  
Sustainable Value ◽  
New Thinking ◽  
Business To Business

This study examined ten sustainable business strategies that more experts have advised use running a business in the new normal era. Many findings went publication on a variety of profitable business strategies. However, very little has discussed in a balanced proportion between gaining profitable business and design with high sustainable value. Conditionally, running a business requires a variety of strategic approaches that are sustainable following the policy of the COVID-19 protocol. Understanding which strategies align with the above expectations, we have conducted a series of online literature studies using qualitative methods based on a phenomenological approach. Then, they were analyzed using the conceptual framework of higher education research skills. Through this process, the authors ensured that these findings are valid and reliable. Finally, we summarized ten relevant, sustainable business strategies that are relevant to be applied in the new normal business era in Indonesia. They include continuity strategy, business to business, opportunity strategy, rethinking, lesson learned strategies, working from home, affected policies, new thinking patterns, flexibility strategies, and understanding of new processes. Therefore, these findings will provide profound insight for business people and academicians to work on business practices' sustainability to facing the pandemic disruption.

scholarly journals Foreign Experience of Bank Financing of Sustainable Ecological Economic Development and Prospects of its Utilization in Russia

2019 ◽  
Vol 12 (5) ◽  
pp. 121-131
Author(s):  
O. U. Avis
Keyword(s):  
Economic Development ◽  
Business Strategy ◽  
Climate Impact ◽  
Foreign Banks ◽  
Business Strategies ◽  
Environment Protection ◽  
Foreign Experience ◽  
Ecological Economic ◽  
Domestic Banks ◽  
Medium Businesses

The subject of the research is foreign experience of bank participating with different business strategies in guaranteeing of sustainable ecological economical country development. The purpose of the work is to elaborate suggestions for contemporary credit institutions to realize projects and products with the emphasis on the environment protection, climate impact minimization and resources saving.The importance of the problem of environment protection financing is determined by the necessity of major overhaul for domestic banks to reconsider the approach to their efficiency evaluation on the basis of foreign experience to comply with the social, ecological and climatic standards in attracting resources and their allocation on markets of capital and loans. Nowadays many foreign banks widely use such standards defining creditworthiness of major corporations, small and medium businesses and deciding whether to credit them, as well as in the accounting to oversight  bodies. This approach is typical for so-called green, ecological, “alternative” banking institutions. The article demonstrates that Russian banks do not usually follow such strategies. The fact that some Russian banks realize a number of ecologically oriented projects does not influence the overall level of the sustainable ecological economic development of the country. It is concluded that it is absolutely necessary to study and adopt the foreign  experience of forming, transformation and realization of new banking business strategy in which along with economic efficiency ecological and social aspects equally matter.

scholarly journals ADJUSTMENT OF CORPORATE REAL ESTATE DURING A PERIOD OF SIGNIFICANT BUSINESS CHANGE

2019 ◽  
Vol 23 (3) ◽  
pp. 171-186 ◽  
Author(s):  
Howard Cooke ◽  
Rianne Appel-Meulenbroek ◽  
Theo Arentze
Keyword(s):  
Real Estate ◽  
Business Strategy ◽  
Time Lag ◽  
Business Environment ◽  
Business Strategies ◽  
Business Change ◽  
Flexible Resources ◽  
Corporate Real Estate ◽  
New Business ◽  
Dynamic Alignment

This paper seeks to understand whether the alignment process between business strategy and Corporate Real Estate (CRE) between 2007 and 2014 was dynamic. It investigated the financial data of 230 UK companies by means of a distributed time lag auto-regression model. The results show an increased commitment to CRE suggesting a reduced ability to dynamically align the portfolio. Evidence is found that CRE adjusts as turnover, profitability and employment numbers alter. However, measures of efficiency, effectiveness and productivity are not improving. The new business strategies of transient competitive advantage and blue oceans strategy require flexible resources, which require CRE to be capable of dynamic alignment. This study shows such flexibility does not yet exist in practice. Current theories of alignment should be reconsidered in light of the changing business environment. Without a dynamic alignment capability of CRE a company’s financial performance will be impaired.

scholarly journals Determinants Affecting the Adoption of E-commerce and Its Impact on Organisational Performance of SMEs in Sri Lanka

2021 ◽  
Vol 9 (4) ◽  
pp. 23-43
Author(s):  
Kapila Fonseka ◽  
Dr Adam Jaharadak ◽  
Murali Raman ◽  
Jacquline Tham
Keyword(s):  
Sri Lanka ◽  
Business Strategy ◽  
Diffusion Of Innovations ◽  
Industrial Revolution ◽  
Developed Countries ◽  
Business Strategies ◽  
Organisational Performance ◽  
Senior Managers ◽  
Modern Business ◽  
And Diffusion

The Internet has become the best innovative driver in the fourth industrial revolution, transforming businesses into a technological era with speed and cost-effectiveness. E-commerce is one of the modern business strategies used by many companies to expand their market without limiting its geographical boundaries. This business strategy was initially used by companies in developed countries and eventually adopted by developing countries. Sri Lanka is a developing country and e-commerce penetration is far below other countries in the region. Perceived benefits, transformational leadership, and competitive pressure are the influencing factors of e-commerce adoption. The Technology-Organization-Environment and Diffusion of Innovations theories were used as the base of this research, and 350 samples were collected from the senior managers of SMEs. All factors significantly influenced e-commerce adoption and that positively affected the organisational performance of SMEs in Sri Lanka.

scholarly journals Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas

2021 ◽  
Vol 4 (2) ◽  
pp. 51-61
Author(s):  
Bangkit Rambu Sukarno ◽  
Muhamad Ahsan
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Practical Implication ◽  
Customer Relationships ◽  
Business Strategies ◽  
Business Model Canvas ◽  
New Business ◽  
The Cost ◽  
Key Resources

This study aims to determine the mapping of existing business strategies and develop new business strategies into a business model canvas. The method used is descriptive qualitative. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis and the results were elaborated into nine elements of the Business Model Canvas. The results showed that the business strategy obtained from the Business Model Canvas mapping is good enough because each element supports each other to increase revenue. The practical implication is that several strategies must be improvised to increase revenue, including by developing key resources, increasing the cost structure for advertising, and persuading customers to become resellers as key partnerships, customer relationships, and channels.

scholarly journals Sustainability in Marketing through Customer Relationship Management in a Telecommunication Company

2019 ◽  
pp. 194-215 ◽  
Author(s):  
M. Hitka ◽  
G. Pajtinkova-Bartakova ◽  
S. Lorincova ◽  
H. Palus ◽  
A. Pinak ◽  
...  
Keyword(s):  
Customer Relationship Management ◽  
Business Strategy ◽  
Technology Development ◽  
Relationship Management ◽  
Customer Relationship ◽  
Business Strategies ◽  
Communication Effectiveness ◽  
Business Practices ◽  
Telecommunication Company ◽  
Number Of Customers

The idea of sustainable development links business, environmental and social objectives into one integrated effort aiming to meet a common goal. Due to the influence of current developments in customer behaviour companies revise their business strategies towards more sustainably oriented ways of production, business practices, resource efficiency, waste disposal, building partnerships, communication effectiveness etc. Market with telecommunication services is affected by technology development. Growing demands of customers result in re-evaluation of marketing routine. The main purpose of the research is to identify the change in customers’ approaches and satisfaction with offered products, enterprise processes, and business strategy as a result of implementing Customer Relationship Management in 2014 and subsequently in 2018 with the dependence on socio-demographic characteristics. Customers’ opinions were investigated using a questionnaire. Respondents were selected by direct sampling with contingent valuation. Sample set consisted of 3,282 respondents. Following the results, the fact that there are changes in approaches of customers in investigated areas in terms of gender and age as a result of implementing the Customer Relationship Management can be stated. The customers’ satisfaction with provided services improved. In order to serve the new and constantly evolving needs of the growing number of customers who care about social and environmental issues, the companies are required to permanently monitor their performance on the market and incorporate customer feedback as in input for evaluation of their internal processes. In terms of marketing, positive changes in approach, satisfaction with the quality of provided services and reduced service time were observed. In terms of business strategy, the changes in connection strategy, the effect of customer-driven strategy and services provided by call centres abroad are perceived in positive way. Keywords: sustainability, economical sustainability, marketing, Customer Relationship Management, telecommunication company.

scholarly journals The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models

2021 ◽  
Vol 12 (1) ◽  
pp. 125-157
Author(s):  
Dalia Streimikiene ◽  
Rizwan Raheem Ahmed
Keyword(s):  
Corporate Social Responsibility ◽  
Pharmaceutical Industry ◽  
Social Responsibility ◽  
Business Strategy ◽  
Value Added ◽  
Business Strategies ◽  
Business Practices ◽  
Buying Behavior ◽  
Cause Related Marketing ◽  
Corporate Social

Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies de-bated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll?s pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyal-ty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers? buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.

scholarly journals The Interpretation of Industry 4.0 by Hungarian Technology-Oriented Startups

2019 ◽  
Vol 12 (2) ◽  
pp. 149-164
Author(s):  
Peter Halmosi
Keyword(s):  
Industry 4.0 ◽  
Business Models ◽  
New Technologies ◽  
Business Environment ◽  
Standard Of Living ◽  
Business Strategies ◽  
Production Chain ◽  
Team Working ◽  
New Business ◽  
Near Future

Abstract Technology-oriented startups are valued participants of the economy in the 21st century. By inventing and bringing new technologies to the market, this sector supports not only the growth of competitiveness in the corporate sector but that of the standard of living as well. These companies reinterpret the meaning of enterprise by building new functional business strategies, collaborations and business models. As of changing production sequences, conditions of business activity will change together. In the near future, not only the activity of organisations but of technology and business platforms, networks shall be controlled and developed along the value production chain. As attitude to customers will undergo serious changes, the meaning of team working will also be reinterpreted. The carrier of changes will be the Industry 4.0 framework. Due to this, information technology will not exclusively support business but establish new business value by utilizing companies’ tools and resources. The aim of this paper is to present by a recent survey the attitude of Hungarian technology-oriented startups to the changing business environment in the era of Industry 4.0 which can already be observed in many sectors. The author of this paper believes that technology-oriented startups may take serious role in Europe to fight against low wage countries in the world.

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