scholarly journals sustainable business strategy during the new normal era: lesson for Indonesian academic

Author(s):  
Abdul Samad Arief ◽  
Mulyadi Mulyadi ◽  
Fahrina Yustiasari Liriwati

This study examined ten sustainable business strategies that more experts have advised use running a business in the new normal era. Many findings went publication on a variety of profitable business strategies. However, very little has discussed in a balanced proportion between gaining profitable business and design with high sustainable value. Conditionally, running a business requires a variety of strategic approaches that are sustainable following the policy of the COVID-19 protocol. Understanding which strategies align with the above expectations, we have conducted a series of online literature studies using qualitative methods based on a phenomenological approach. Then, they were analyzed using the conceptual framework of higher education research skills. Through this process, the authors ensured that these findings are valid and reliable. Finally, we summarized ten relevant, sustainable business strategies that are relevant to be applied in the new normal business era in Indonesia. They include continuity strategy, business to business, opportunity strategy, rethinking, lesson learned strategies, working from home, affected policies, new thinking patterns, flexibility strategies, and understanding of new processes. Therefore, these findings will provide profound insight for business people and academicians to work on business practices' sustainability to facing the pandemic disruption.

2021 ◽  
Vol 5 (3) ◽  
pp. 148-155
Author(s):  
Ni Kadek Mita Sumadi Astrini ◽  
Budi Rahayu Tanama Putri ◽  
James Hellyward

This study aims for a deep understanding of the business strategy of layer chicken farms during the new normal era in Bali. The expected output in this study focused on the establishment of strategic recommendations that apply to layer chicken farms within Bali to raise the production as well as overcome the challenges during the new normal era new normal. 134 respondents were involved, which consists of 80 consumers, 48 livestock farmers, and 6 experts. Results of IFE-EFE analysis showed that the value of an internal factor is 3.72 and external factor is 2.73 which determine that the business of layer chicken farm is in quadrant IV in matrix IE and categorized group of growth and build strategy. Seven business strategies could be recommended to the farmers in Bali during this new normal era, namely; 1) applying digital marketing; 2) implementation of laying chickens information system (abbreviated as SIAP in Bahasa Indonesia); 3) socialization and empowerment in utilizing e-commerce; 4) collaborating with livestock platforms; 5) training and mentoring for the public regarding a business opportunity in an egg-based product; 6) forming industry cluster of laying chicken farms; 7) development of livestock cooperative. 


2019 ◽  
Vol 11 (2) ◽  
pp. 138-161 ◽  
Author(s):  
Nitika Sharma ◽  
Raiswa Saha ◽  
Rudra Rameshwar

Purpose The rationale of viewpoint is to comprehend green consumption (GC) and sustainable consumption (SC). The purpose of this study is to understand how the phenomenon of sustainable and green consumers perceives in an everyday perceives in an everyday/routine life in modern today’s dynamic world society, where consumers clients are highly encouraged towards use and practicing sustainability, also to understand people’s personal lived experiences in this affair of green and SC processes. The adoption of sustainable business strategies has been a well-thought-out plan which act as a foremost driver for the socioeconomic development. Design/methodology/approach Present study is based on phenomenological interviews, using interpretative phenomenological approach (IPA) which has offered a platform to investigate, explore and discover to talk about latent prime aspects (causes to procure or adopt green products, its category, expression of feeling about perceived product self-assurance, readiness to pacification and consolation, familiarity of environmental-friendly products, reflection of alternatives, make use of and abandonment). Semi-structured exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on their viewpoint. Findings The findings classify bewilderment of how sustainability applies in routine style for sustainable and GC followed by the consumers with respect to his/her behaviour and challenges of SC over GC, predominantly for ecological and environmental issues, and there was cynicism concerning higher pricing order of green and sustainable products available in market. Interestingly in findings framework, the analysis designates that green consumers represent a non-natural segment and offer auxiliary experiential description of sustainable development or sustainability as a measure of sustainable market and its orientation concept. Research limitations/implications The idiographic nature of IPA, particularly phenomenological approach, may be considered as a research limitation. Well-presented research work is exploratory in nature; and a research team is followed by well-known guidelines in order to make certain impartialities. Though, the research conclusions are limited to Indian GC and a replication or limitation into different nations would aid in the direction to get rid of several probable nation partiality. Practical implications In a nutshell, here findings exemplify that green or sustainable consumers are shifting sustainable ideology from one situation to another, and that by speaking about sustainability, these consumers possibly will obtain a competitive lead. Social implications The results or findings reveal green or sustainable consumers’ augmented association with sustainability and the role expected from them to create better society and world. Originality/value The research work exclusively places green or sustainable consumers’ dependence on heuristics to show sustainable preferences or choices, due to the lack of information and awareness, and it entails that sustainable concepts and sustainability are becoming popular nowadays; ever more included into their everyday behaviours and practicing. Very limited research studies have been done to investigate the GC and SC; measuring consumers’ actions using qualitative research approaches through IPA approach. This paper explores their consumption pattern and processes in detail.


Author(s):  
Yulia Wati ◽  
Chulmo Koo

This chapter introduces the Green IT Balanced Scorecard by incorporating an environmental aspect of technology into the scorecard measurement method. The authors conceptualized the Green IT balanced scorecard as “a nomological management tool to systematically align IT strategy with business strategy from an environmental sustainability perspective in order to achieve competitive advantage.” The objectives of the Green IT balanced scorecard include the measurement of technology performance via the effective integration of environmental aspects, the investigation of both tangible and intangible assets of Green IT investment, the alignment of IT performance and business performance, and the transformation of the results into competitive advantage. This concept offers a new possibility for both practitioners and researchers to translate their sustainable business strategies into Green IT actions.


2021 ◽  
Vol 17 ◽  
pp. 829-839
Author(s):  
Kurniawan Kurniawan ◽  
Yusuf Iskandar

This study undertakes a systematic review of the literature concerning the importance of a sustainable business strategy for any business. While systematic reviews are a vital source of information and are widely utilized in the health sciences, they are seldom employed in sustainability research. Systematic reviews are a type of scientific research that aims to integrate the results of empirical studies objectively and systematically to determine the status of the question in its field of study. This study provides a brief survey of literature reviews in sustainability in business and proposes a systematic review as a method of recovering, analyzing, evaluating, and appraising relevant literature on sustainability in business. This systematic review of the literature suggests that interest in sustainable business practices has increased in recent years. It discusses the subject of sustainability in the perspective of business.


2019 ◽  
pp. 194-215 ◽  
Author(s):  
M. Hitka ◽  
G. Pajtinkova-Bartakova ◽  
S. Lorincova ◽  
H. Palus ◽  
A. Pinak ◽  
...  

The idea of sustainable development links business, environmental and social objectives into one integrated effort aiming to meet a common goal. Due to the influence of current developments in customer behaviour companies revise their business strategies towards more sustainably oriented ways of production, business practices, resource efficiency, waste disposal, building partnerships, communication effectiveness etc. Market with telecommunication services is affected by technology development. Growing demands of customers result in re-evaluation of marketing routine. The main purpose of the research is to identify the change in customers’ approaches and satisfaction with offered products, enterprise processes, and business strategy as a result of implementing Customer Relationship Management in 2014 and subsequently in 2018 with the dependence on socio-demographic characteristics. Customers’ opinions were investigated using a questionnaire. Respondents were selected by direct sampling with contingent valuation. Sample set consisted of 3,282 respondents. Following the results, the fact that there are changes in approaches of customers in investigated areas in terms of gender and age as a result of implementing the Customer Relationship Management can be stated. The customers’ satisfaction with provided services improved. In order to serve the new and constantly evolving needs of the growing number of customers who care about social and environmental issues, the companies are required to permanently monitor their performance on the market and incorporate customer feedback as in input for evaluation of their internal processes. In terms of marketing, positive changes in approach, satisfaction with the quality of provided services and reduced service time were observed. In terms of business strategy, the changes in connection strategy, the effect of customer-driven strategy and services provided by call centres abroad are perceived in positive way. Keywords: sustainability, economical sustainability, marketing, Customer Relationship Management, telecommunication company.


2021 ◽  
Vol 6 (2) ◽  
pp. 1-7
Author(s):  
Novi Fitriani ◽  
Deddy Priatmodjo Koesrindartoto

XYZ is a university with the best reputation in Indonesia which has 12 companies engaged in consulting services (construction and non-construction)). The proportion of ownership in this business varies from 20% to 99.99%. This business has several companies that are inefficient and unhealthy because operating costs are greater than revenue. In addition, in 2019, this consulting company experienced a decrease in revenue by 7.11% while the cost of goods sold increased by 7.45%. This study aims to select which companies have good and healthy performance, create new and effective business strategies for the best performing companies, and develop sustainable business and new competitive advantages. This research methodology is qualitative using secondary data in the form of annual financial reports from 12 companies for 2015-2019, websites and other information media. External analysis in this study using macroeconomics, PEST, Porter's Five Forces, and Benchmark Analysis. While the internal analysis uses Financial Ratio Analysis and Altman-Z Score. The tools used to obtain business solutions and strategies from the XYZ consulting firm case are Business Level Formulations, Business Level Strategies, Functional Strategies, and Implementation Strategies. One of the strategies that the author applies in this case is by implementing an acquisition strategy After analyzing and calculating using the Financial Ratio and Altman-Z Score of 12 companies, the result shows that there are only 7 companies that have good and healthy performance so that they are included in the "safe zone" category with a discriminant zone Z> 2.99. The acquisition strategy was created by combining these companies. The first step is to evaluate each company, then calculate the acquisition to find out the synergy value of the acquisition to compare the value when the acquisition was made and what was not. The calculation results show that the company's FCFF accumulation after the next 10 years on 2030, In the event of an acquisition is IDR 124,131,871,981.11. Meanwhile, if there is no acquisition is IDR 117,285,044,723.00. So that we know there have added value of the synergy IDR 6,846,827,258.11.


2021 ◽  
Author(s):  
Cristina Mazza

Historically, there have been trade-offs between the needs for profitability and sustainability in business strategy. This has been changing as the two needs have become interwoven in the pursuit of competitive advantage for many firms. This relatively new phenomenon of profitability being tied to sustainability has been examined from many perspectives, including internal and external pressures to be sustainable and competitive advantage from sustainable practices. Hence, using a model developed from an analysis of the literature, the relative importance of value chain participants and their respective contribution to the competitiveness of firms adopting sustainable practices will be investigated. The validity of the weight of each value chain participant was tested, using a deductive approach. Data collection was carried out through a questionnaire administered by Eco-Business, a large media company addressing ethical and sustainable business practices worldwide, and data analysis was done using multiple regression. Overall, the inclusion of Corporate Social Responsibility in a firm’s business strategy was the greatest influence for sustainability compared to its competitors. From primary activities of the value chain, the largest influence on a firm’s sustainability is its demand that suppliers have sustainable business practices. To further evaluate the relative importance of value chain participants for a global sample, different geographical regions and industry sectors have been analysed separately. While the results were fairly similar for each subsample, several disparities have arisen for certain geographical regions and industry sectors.


2021 ◽  
Vol 5 (S4) ◽  
pp. 2287-2298
Author(s):  
Dyanasari Dyanasari ◽  
Bambang Siswadi ◽  
Sri Hindarti ◽  
Eka Askafi ◽  
Ratna Dewi Mulyaningtiyas

This project aims to improve business strategies to increase profits and sustainability in the era of business competition. The data that we use to answer the discussion of this study is sourced from some literature published in several journals such as books, procedures at other times. We then analyzed the data using a phenomenological approach, a method for exploring the data and then analyzing it under an in-depth interpretation approach to the coding system and evaluating analysis to provide the data as findings to answer high-quality questions. The data search is carried out by procedures and electronically with a keyword system. Based on the existing data and the discussion, we can finally conclude that the results include strategies to increase profits and business continuity in this competitive era is the ability instead of moving a business to understand the business world, study business strategies, understand and know the business competition system and have extensive knowledge of business that is run in an era full of intense competition. Hopefully, these insights to be a good input material to support future studies.


2021 ◽  
Vol 7 (4) ◽  
pp. 203-213
Author(s):  
Svitlana Khalatur ◽  
Nataliia Kuprina ◽  
Larysa Kurbatska

The purpose of the article is to substantiate the need for the formation of new business strategies of enterprises and the development of outsourcing as a condition for increasing competitiveness in the markets of Europe and Ukraine. The subject of research is the process of forming new business strategies of enterprises and the development of outsourcing as a condition for increasing competitiveness in the markets of Europe and Ukraine. Methodology. Theoretical and methodological basis of the study is the theory of systems, the theory of economic development, scientific developments of foreign and domestic models on the business strategy formation of enterprises, economic development of European countries. General scientific and special methods were used to achieve a specific goal, in particular: the methods of economic and financial analysis; statistical and economic method, including comparison, as well as the graphical method. Conclusion. Thus, in the context of globalization, all countries and their businesses are looking for new forms of international cooperation, including outsourcing. The effectiveness of outsourcing business strategies is confirmed by global practice, which shows that currently more than half of European companies use outsourcing in their activities. There is a unique opportunity for Ukraine and its regions to take advantage of international outsourcing due to the possible positioning in today's market both as a provider of outsourcing services and as a customer. In the first case, this can be achieved through an attractive ratio of high skills and low wages, a satisfactory level of infrastructure development, and in the second case – by getting access to cheaper or rare resources, new technologies, best business practices, which forms the basis for the transition of Ukrainian enterprises to innovative development. Outsourcing is an effective way of doing business, given the benefits and opportunities that the customer company receives when using it. The business model of innovative outsourcing is an important direction of modern business development in the global marketplace. Nowadays, personnel outsourcing is an effective tool for improving the performance of any enterprise, taking into account the above-mentioned advantages and limitations that the customer receives in their application. However, outsourcing should not be considered a universal tool for solving issues and problems of enterprises, as there are tasks that can not be entrusted to independent professionals. Any business strategy of the enterprise must be consistent with the probable risks.


Author(s):  
Meng Kui Hu ◽  
Daisy Mui Hung Kee

The COVID-19 pandemic has caused numerous impacts on the global socio-economic environment, affecting the business communities, particularly SMEs that continue to struggle for survival. SMEs are entangled in the pandemic and find it tough to operate as smoothly as before. Without seeing the right tactical interventions to rough out from this pandemic, many SMEs will have to cease their business operations. Even when they are successful in being out of the woods, SMEs must revisit and realign their outdated business strategies to remain relevant and operate effectively in the new normal. The ability to remodel their business and reset new business strategies will be the success factors for SMEs to keep up with the changing business environment and customer patterns. They also need to remain disciplined and persevere in acquiring sustainable business growth in the new normal.


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