scholarly journals Experiential Marketing at the Bottom of the Pyramid

2020 ◽  
Vol 7 (2) ◽  
pp. 36-59
Author(s):  
Muhammad Zahid Maitlo ◽  
Rehman Gul Gilal ◽  
Irfan Ali Mirani
Keyword(s):  
Latent Variables ◽  
Structural Equation ◽  
Sampling Technique ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Equation Modeling ◽  
Bottom Of The Pyramid ◽  
Entertainment Education ◽  
Service Experience ◽  
Psychological Need

Marketing has drastically changed in the last two decades. It has been transformed from traditional to experiential science where organizations are constrained to adopt the strategical and experiential models to survive, grow, and lead in today’s cutting edge completion. In such a case, service experience has become a central point of exploration of how it could positively influence customer behavioral outcomes. In this study, the relationship between service experience and university passion surrounded by basic psychological need theory is explored in the context of education.  A non-probability e-convenience sampling technique was adopted and a total of 432 respondents contributed to this research by submitting their responses. The data were analyzed using the latest version of SmartPLS. The structural equation modeling was used to explore the hypothetical relationship between all latent variables i.e. service experience, esthetics, escapist, entertainment, education, basic psychological need, and university passion. The results of this study have revealed that consumers with extraordinary service experience are likely to be passionate keeping in view their basic psychological needs. Thus, university passion is directly linked with the service experience offered by the university.

scholarly journals Acculturation Stress, Satisfaction, and Frustration of Basic Psychological Needs and Mental Health of Chinese Migrant Children: Perspective from Basic Psychological Needs Theory

2021 ◽  
Vol 18 (9) ◽  
pp. 4751
Author(s):  
Qiang Ren ◽  
Shan Jiang
Keyword(s):  
Mental Health ◽  
Structural Equation ◽  
Psychological Needs ◽  
Need Satisfaction ◽  
Basic Psychological Needs ◽  
Migrant Children ◽  
Equation Modeling ◽  
Acculturation Stress ◽  
Children’S Depression ◽  
Needs Theory

Acculturation stress is prevalent among migrant populations. The current study examines whether acculturation stress influences migrant children’s mental health through the mediators of the satisfaction and frustration of basic psychological needs for autonomy, relatedness, and competence. A sample of 484 migrant children is obtained in Kunming, China using a multi-stage cluster random sampling. Data are analyzed through structural equation modeling in Mplus 8.0. Results indicate that acculturation stress has a direct impact on children’s depression but no significant direct effect on children’s happiness. Acculturation stress also has indirect effects on depression and happiness via the mediators of need satisfaction and frustration. Acculturation stress is negatively associated with need satisfaction and positively associated with need frustration, which is further significantly predictive of children’s happiness and depression. Overall, this study validates the basic psychological needs theory in the context of China’s internal migration. Findings contribute to the understanding of the mechanisms that underlie the relationship between acculturation stress and psychological outcomes and provide practical implications for future interventions.

The Role of an Empowering Motivational Climate on Pupils’ Concentration and Distraction in Physical Education

2021 ◽  
pp. 1-11
Author(s):  
Maxime Mastagli ◽  
Aurélie Van Hoye ◽  
Jean-Philippe Hainaut ◽  
Benoît Bolmont
Keyword(s):  
Physical Education ◽  
Negative Affect ◽  
Structural Equation ◽  
Psychological Needs ◽  
Motivational Climate ◽  
Need Satisfaction ◽  
Basic Psychological Needs ◽  
Multilevel Structural Equation Modeling ◽  
Equation Modeling ◽  
Positive And Negative Affect

Purpose: The present study investigated the relationship between an empowering motivational climate and pupils’ concentration and distraction in physical education, mediated by basic psychological needs satisfaction and by positive and negative affect. Method: The participants were 425 French pupils (Mage = 15.36, SDage = 0.82) from 21 high schools, who filled in a questionnaire regarding the study variables. This cross-sectional study used multilevel structural equation modeling to examine the hypothesized relationships. Results: Good fit indices were found in the data from the theoretical model. An empowering motivational climate was found to be related to concentration. Competence need satisfaction was related to concentration and distraction. This association was mediated by positive and negative affect, which in turn was related to concentration and distraction. Conclusion: Teachers can improve pupils’ concentration and positive affect and reduce distraction and negative affect by supporting an empowering motivational climate and fostering competence need satisfaction.

scholarly journals Aportaciones de la teoría de la autodeterminación a la predicción de la satisfacción escolar en estudiantes universitarios

2019 ◽  
Vol 37 (2) ◽  
pp. 471-485 ◽  
Author(s):  
José-Manuel Tomás ◽  
Melchor Gutiérrez
Keyword(s):  
University Students ◽  
Latent Variables ◽  
Autonomy Support ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Academic Satisfaction ◽  
Mediational Model ◽  
Estudiantes Universitarios

La literatura especializada ofrece evidencias de que en todo el mundo las tasas de deserción universitaria son elevadas, generando inconvenientes para los propios estudiantes, para la institución a la que pertenecen y para la sociedad en general. Los determinantes del abandono de los estudios son diversos, considerando uno de los más importantes la satisfacción de los estudiantes con su entorno educativo. La satisfacción académica de los estudiantes depende en gran medida del clima motivacional del aula y de la satisfacción de las necesidades psicológicas básicas, fundamento de la teoría de la autodeterminación. En el marco teórico de la motivación autodeterminada y de la psicología positiva, el objetivo de este trabajo es analizar la capacidad predictiva del apoyo a la autonomía por los profesores sobre la satisfacción académica de los alumnos, mediado por la satisfacción de las necesidades psicológicas básicas de los estudiantes. Los participantes son 752 estudiantes universitarios dominicanos. Instrumentos: Percepción de Apoyo a la Autonomía por los Profesores, Satisfacción Necesidades de las Psicológicas Básicas de los Estudiantes, y Conectividad Académica. Los datos se analizan a través de dos Modelos de Ecuaciones Estructurales con variables latentes, uno con mediación total y otro con mediación parcial. Los resultados muestran que el apoyo a la autonomía se relaciona positivamente con la satisfacción de las necesidades psicológicas básicas; las necesidades básicas se relacionan positivamente con la satisfacción académica; y también aparece un efecto positivo y directo del apoyo a la autonomía por los profesores sobre la satisfacción académica de los estudiantes universitarios. The specialized literature offers evidence that university dropout rates are high throughout the world, creating problems for the students themselves, for the institution to which they belong, and for society in general. The determining factors of dropout are diverse, considering the student satisfaction with their educational environment as one of the most important ones. There is also evidence that the students’ satisfaction with their academic environment depends to a large extent on the classroom motivational climate and the satisfaction of basic psychological needs, main elements of the self-determination theory. In the theoretical framework of self-determined motivation and positive psychology, the objective of this paper is to analyze the predictive capacity of teachers’ autonomy support on students’ academic satisfaction, mediated by the satisfaction of the students’ basic psychological needs. Participants are 752 Dominican university students. Instruments: Perceived Teachers’ Autonomy Support, Students’ Basic Psychological Needs Scale, and Academic Connectedness Scale. The data has been analyzed through two Structural Equation Models with latent variables, a total mediational model and a partial mediational model. The results show that support for autonomy is positively related to the satisfaction of basic psychological needs; that basic needs are positively related to academic satisfaction; and that there is also a positive and direct effect of autonomy support by teachers on university students’ academic satisfaction.

An Examination of Student Retention at a 2-Year College Through Structural Equation Modeling

2018 ◽  
Vol 22 (4) ◽  
pp. 550-571
Author(s):  
Leslie C. Hafer ◽  
Nicole M. Gibson ◽  
Travis T. York ◽  
Herbert R. Fiester ◽  
Rudo Tsemunhu
Keyword(s):  
Structural Equation Modeling ◽  
Student Retention ◽  
Structural Equation ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
External Support ◽  
Equation Modeling ◽  
Full Time ◽  
College Level ◽  
Grade Point

The purpose of this study was to develop a retention model specific to the 2-year college environment using factors not typically combined with the study of student retention. The study operationalized factors representing the basic psychological needs of autonomy, competence, and relatedness combined with elements of Bean and Metzner’s nontraditional student attrition model. The data were analyzed using structural equation modeling techniques. The results indicated acceptable model fit and small to moderate effects were noted for competence and autonomy with grade point average (GPA). GPA exhibited the sole direct effect on student retention. The results further indicated the student characteristics of full-time enrollment and completion of 30 or more college-level credits combined with GPA explained a higher variance on student retention than did the factors of autonomy, competence, relatedness, external pull, or external support combined.

scholarly journals Goal Striving and Well-Being in Sport: The Role of Contextual and Personal Motivation

2014 ◽  
Vol 36 (5) ◽  
pp. 446-459 ◽  
Author(s):  
Laura C. Healy ◽  
Nikos Ntoumanis ◽  
Jet J.C.S. Veldhuijzen van Zanten ◽  
Nicola Paine
Keyword(s):  
Structural Equation ◽  
Goal Attainment ◽  
Well Being ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Equation Modeling ◽  
Goal Striving ◽  
Personal Motivation ◽  
Goal Motivation ◽  
Coach Behaviors

This investigation sought to clarify mixed results in the literature exploring coach behaviors, basic psychological needs, goal motivation, and well- and ill-being. Regional-level team sport athletes (N = 241) completed questionnaires on the aforementioned variables at the beginning of the season. A subsample (n = 70) provided saliva samples to assess physical ill-being. At the end of the season, athletes (n = 98) reported their goal motivation and attainment. Structural equation modeling demonstrated that coach behaviors were related to needs satisfaction and thwarting, which were related to autonomous and controlled goal motives respectively. Autonomous motives were related to well- and ill-being; controlled motives were only related to ill-being. Over time, only end-of-season autonomous goal motives were related to goal attainment. The findings provide an insight into how coaches can facilitate optimum goal striving and well-being in their athletes.

scholarly journals The Importance of Service Experience, Trust, and Satisfaction on Banking Customer Loyalty

2021 ◽  
Vol 6 (3) ◽  
pp. 92-98
Author(s):  
Desia Indriastuti ◽  
Anas Hidayat
Keyword(s):  
Customer Loyalty ◽  
Significant Influence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Modeling ◽  
Direct Effects ◽  
Service Experience ◽  
Calculation Technique ◽  
Big City ◽  
Service Experiences

This research aims to analyze service experience and trust on satisfaction, analyze service experience and trust on loyalty as well as to analyze the effect of satisfaction on loyalty. This research was conducted by taking credit customers from Bank Rakyat Indonesia in Yogyakarta, a special big city in Indonesia. This research has utilized a purposive sampling technique. The number of samples as respondents in the study were 250 people. The calculation technique used in this study is the AMOS Structural Equation Modeling. The results showed that there are significant influence of Service Experience and Trust on Satisfaction; and also, there are significant influence of Service Experience, Trust and Satisfaction on Loyalty. Based on direct and direct effects analysis among independent variables, Customer Satisfaction is found as a significant role of mediating, since total effects of Service Experiences and Trust toward Customer loyalty are bigger results than their direct effects.

scholarly journals Estimasi Parameter Structural Equation Modeling Terhadap Kepuasan Pelanggan Layanan Telekomunikasi Menggunakan Metode Maximum Likelihood

2020 ◽  
Vol 1 (1) ◽  
pp. 48
Author(s):  
Dwicahyo Ramadhan Priyatna ◽  
Raupong Raupong ◽  
La Podje Talangko
Keyword(s):  
Structural Equation Modeling ◽  
Maximum Likelihood ◽  
Customer Satisfaction ◽  
Natural Science ◽  
Latent Variables ◽  
Structural Equation ◽  
Sampling Technique ◽  
Likelihood Method ◽  
Equation Modeling ◽  
Students Satisfaction

Structural Equation Modeling is a statistical technique that is able to analyze the pattern of simultan linear relationships between indicator variables and latent variables. In this study using structural equation modeling to analyze the relationship between perceived quality, perceived value, perceived bestscore, and customer satisfaction. The purpose of this study is to obtain the result parameter model estimation of structural equation modeling using maximum likelihood method and to obtain the level of students satisfaction from faculty of Mathematics and Natural Science Hasanuddin University toward Tri operator. Data collected by distributing questionnaire. Collecting sample in this study using Proporsional Random Sampling technique. To measure the level of students satisfaction from faculty of Mathematics and Natural Science Hasanuddin University toward Tri operator, the model chosen is the model used to measure Indonesian Customer Satisfaction Indeks. From the result of this study obtained in the amount of 92,04% with very satisfied criteria level of students satisfaction from faculty of Mathematics and Natural Science Hasanuddin University toward Tri operator with very satisfied criteria.

scholarly journals The Ratio of Social Activity and Satisfaction of Basic Psychological Needs, Subjective Well-being and Social Frustration of Young People

2020 ◽  
pp. 176-195
Author(s):  
R.M. Shamionov ◽  
Keyword(s):  
Life Satisfaction ◽  
Young People ◽  
Structural Equation ◽  
Social Activity ◽  
Basic Needs ◽  
Well Being ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Equation Modeling ◽  
Subjective Well Being

The study of the ratio of meeting the basic needs, subjective well-being, social frustration and commitment to various forms of activity will help to understand the internal regulation of young people’s social behavior. Such scientific knowledge is necessary to expand the opportunities for social self-determination of young people and risk management of social activity. The purpose is to study the ratio of meeting the basic needs, characteristics of subjective well-being (life satisfaction and happiness experience), social frustration and social activity of young people, to identify direct and indirect effects using structural equation modeling. 305 people took part in the study. We used the questionnaire aimed at evaluating the inclusion in various social activity types, and the Basic Needs Satisfaction in General Scale (Johnston, Finney, 2010), the Life Satisfaction Scale (Diener, Emmons, Larsen, Griffin, 1985), the Happiness Scale (Lyubomirsky, Lepper, 1999), and the Social Frustration Scale (Wasserman, 2004). We have established that meeting the basic needs, life satisfaction, and happiness are associated with commitment to various forms of social activity. The highest level of determination (in terms of the number of correlations and the closeness of connections) was found in relation to leisure, educational and developmental, religious (positive) and radical protest (negative) activity. At the same time, satisfaction of the need for competence is the most im-portant in motivating different forms of activity. Civil, socio-economic, and educational-developmental activities are associated with social satisfaction in various areas (the content of their work, life prospects, services and medical services, leisure activities, etc.), and social frustration is associated positively with protest, radical protest, and only in one case (dissatis-faction with security), with subcultural activity. Satisfaction of basic needs accounts for 2 to 15% of variations in commitment to various forms of social activity, and life satisfaction accounts for about 22% of variations in social activity.

scholarly journals Physical Activity as a Regulatory Variable between Adolescents’ Motivational Processes and Satisfaction with Life

2019 ◽  
Vol 16 (15) ◽  
pp. 2765 ◽  
Author(s):  
Mikel Vaquero Solís ◽  
Pedro Antonio Sánchez-Miguel ◽  
Miguel Ángel Tapia Serrano ◽  
Juan J. Pulido ◽  
Damián Iglesias Gallego
Keyword(s):  
Physical Activity ◽  
Structural Equation ◽  
Satisfaction With Life ◽  
Autonomous Motivation ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
The Other ◽  
Equation Modeling ◽  
Controlled Motivation ◽  
The Relationship

Framed within Self-Determination Theory, the objective of this study was to analyze the relationship between satisfaction and frustration of basic psychological needs, levels of motivation, physical activity, and satisfaction with life. Methods: A total of 487 students participated, comprising males (n = 262) and females (n = 225), aged between 14 and 16 years (M = 15.02; SD = 0.87), from different secondary schools. Results: A regression analysis was carried out (structural equation modeling) that revealed the existence of two theoretical lines, one positive and the other negative, where the satisfaction of basic psychological needs was positively related to autonomous motivation and physical activity, which predicted satisfaction with life. On the other hand, the frustration of basic psychological needs was positively related to controlled motivation, whereas controlled motivation (introjected regulation and extrinsic regulation) was inversely associated with physical activity and satisfaction with life. Conclusion: The results show the importance of motivational processes in physical activity, and the effects of physical activity on satisfaction with life in adolescents who spend more time engaged in physical activity.

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