scholarly journals Tumbling into a Crisis: Use of Corporate Apologia after USA Gymnastics Falls off the Balance Beam

Author(s):  
Terry Rentner ◽  
Cory Young

In an open letter to U.S. gymnasts on Nov. 5, 2018, United States Olympic Committee (USOC) CEO Sarah Hirshland told its more than 150,000 members “You deserve better” as it launched the Nuclear Clause that would revoke USA Gymnastics (USAG) as a governing body for the sport at the Olympic level [1]. This announcement comes in the wake of USAG’s ongoing crisis that includes a failure to protect athletes from team doctor Larry Nassar, imprisoned for sexually abusing more than 350 female gymnasts; investigations tied to Michigan State University; and the turnover of several USAG CEO’s in just two years. The research question addressed in this study asks how gymnastics can recover from a crisis that was decades in the making and two years in the public spotlight. Benoit’s (1997) Image Repair theory as well as Hearit and Courtright’s (2004) social constructionist approach and apologia discourse inform our critical analysis on how and why USAG has tumbled.

2019 ◽  
Vol 8 (2) ◽  
pp. 188-214
Author(s):  
Cui Zhang Meadows ◽  
Charles W. Meadows

To successfully manage a crisis in sports, it is necessary to examine the public’s emotions and other emotion-related responses. Without this knowledge, an organization will likely be disconnected from the needs of the public. Inspired by the key constructs in the integrated crisis mapping model, this study examined emotion, coping, and responsibility attribution through a content analysis of tweets during the Larry Nassar scandal involving Michigan State University and USA Gymnastics. This study analyzed a sample of 3,088 tweets generated by the public several days following the sentencing of Larry Nassar. The findings had both theoretical and practical implications. Theoretically, the findings provided an extension of emotions examined and suggested ways in which the model could be expanded to accommodate varied crisis situations. Furthermore, the study revealed important findings regarding levels of attributions and the relationship of the public’s emotions and attribution of responsibilities. On a practical level, the findings offered tangible suggestions for sports communication managers when developing appropriate strategies and tactics considering public sentiments such as emotions, coping strategies, and attributions on social media.


Author(s):  
John C. Moore

The Long-Term Ecological Research (LTER) program has affected how I conduct and evaluate ecological research. Working with the LTER program has given me a greater appreciation for the complexity of the natural world and has provided a framework to study it. The LTER program has provided the best possible venue to connect ecological research with classroom instruction, mentoring, and professional development. Translating our science to the public is a challenge. My experiences in the LTER program have provided multiple opportunities to work with the public, K–12 and college or university students, and professionals in different fields. This process has honed my communication skills. The ideas that emerge from true collaborative science cannot be understated. The work at an LTER site and within the LTER network works best when we collaborate. I received my undergraduate training in ecology at the University of California (UC) Santa Barbara. At UC Santa Barbara in the 1970s, the ecology program focused largely on populations and communities. Field observations, laboratory studies, manipulative field studies, and equation-based modeling were the norm. I recall the first set of litter and soil samples of arthropods that I sorted were extracted using Tullgren funnels and thought at the time that a person would have to be insane to pursue this type of work as a career. Two years later, I was in the graduate program at Michigan State University working with Dr. Richard Snider where I studied the impacts of herbicides on soil arthropods in no- till corn. At Michigan State, I learned the importance of species life histories, behaviors, and tolerances to environmental variation. My first exposure with the LTER program started in 1979, during my first year of graduate school at Michigan State University. A National Science Foundation (NSF) program officer was visiting the university to promote the concept of the LTER program and the first round of competition. Being 22 years old at the time, it was difficult for me to appreciate discussions about a program that would potentially operate over several decades. As a graduate student, it was a lesson in the planning, extended time frame, and other programmatic logistics of collaborative science.


Author(s):  
James C.S. Kim

Bovine respiratory diseases cause serious economic loses and present diagnostic difficulties due to the variety of etiologic agents, predisposing conditions, parasites, viruses, bacteria and mycoplasma, and may be multiple or complicated. Several agents which have been isolated from the abnormal lungs are still the subject of controversy and uncertainty. These include adenoviruses, rhinoviruses, syncytial viruses, herpesviruses, picornaviruses, mycoplasma, chlamydiae and Haemophilus somnus.Previously, we have studied four typical cases of bovine pneumonia obtained from the Michigan State University Veterinary Diagnostic Laboratory to elucidate this complex syndrome by electron microscopy. More recently, additional cases examined reveal electron opaque immune deposits which were demonstrable on the alveolar capillary walls, laminae of alveolar capillaries, subenthothelium and interstitium in four out of 10 cases. In other tissue collected, unlike other previous studies, bacterial organisms have been found in association with acute suppurative bronchopneumonia.


2003 ◽  
Vol 1 (1) ◽  
pp. 49-59
Author(s):  
Mark Tomita

The Global Health Disparities CD-ROM Project reaffirmed the value of professional associations partnering with academic institutions to build capacity of the USA public health education workforce to meet the challenges of primary prevention services. The Society for Public Health Education (SOPHE) partnered with the California State University, Chico to produce a CD-ROM that would advocate for global populations that are affected by health disparities while providing primary resources for public health educators to use in programming and professional development. The CD-ROM development process is discussed


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