Antecedents and Consequences of Employee Engagement for a Diverse Workforce

In the recent years, employee engagement has become a hot topic of discussion among popular business press and consulting firms. This topic has created interest in various stakeholder groups ranging from scholarly human resource practitioners to policy makers or government agencies. The interest in employee engagement has progressively increased, however, in academic literature: the concept of employee engagement has been studied rarely and comparatively less is known regarding its antecedents and consequences. Recently, a number of researchers have argued that the challenge of engaging the employees is mounting. Although it seems to conceptually overlap with existing constructs, for instance, job involvement, organizational commitment, still some empirical research confirms that engagement is a separate construct. Therefore, this chapter aims (a) to shed some light in this respect by assessing the association between workforce diversity, specifically in terms of their age and employee engagement, and (b) to provide a variety of precursors and outcomes of employee engagement.

Comunicación corporativa durante la pandemia por la COVID-19. Un análisis de las portadas de la prensa económica española durante el 2020 / Corporate communication during the COVID-19 pandemic. An analysis of the front pages of the Spanish business press in 2020

The COVID-19 pandemic that arrived in 2020 has affected the entire media landscape and also corporate communication. This research has analysed the main topics on the front pages of the three Spanish economic newspapers during 2020: Expansión, Cinco Días and El Economista. The evaluation of the main front page topics has made it possible to quantify the extent to which the pandemic has displaced the coverage devoted to corporate communications in organizations. In addition, it has been possible to observe which organizations have successfully spreading their messages and which specific issues have been most related to the pandemic. The results obtained show that the health crisis has absorbed the main topics of the front pages of the economic newspapers, leaving only half of the coverage available for other topics. Within this phenomenon of absorption, the effects on employment had the greatest prominence with a 10% presence in all the headlines analysed. The coverage on unemployment is especially important if it is related to the tourism sector, which was the industry with the highest presence on the front pages (36.6% of all topics categorized as COVID-19). The significant presence of both topics indirectly points to the important weight of tourism in the Spanish economy. However, it is not possible to state that all related topics were negative because there was also coverage focused on economic recovery (4.4%). On the other hand, in the space not occupied by the pandemic, it was observed that the coverage of the Caixabank - Bankia merger was the most important in comparison with the coverage of the rest of the organizations. This business initiative achieved 2.65% of front page topics since the pandemic began, in a scenario that was very limited. In general, mergers and acquisitions was the most important topic in 2020, as the second most covered specific topic was the failed merger between Banc Sabadell and BBVA. Telefonica was also among the companies with the most front-page coverage, although with a greater diversity of topics. The rest of the companies analysed also showed a wide variety of corporate topics as dividend management, cash flow movements and business diversification. It was also noted that the coverage achieved on the front pages maintained a business focus and wasn’t a vehicle for disseminating CSR efforts related to the pandemic. This is a very significant result because much recent literature has argued that during the pandemic, CSR has played an important role in the communication strategies of organizations. However, it seems that these actions have not been enough important to get a prominent position on the front page of Spanish business newspapers. The most important conclusion that can be drawn from this research is that corporate communication by organizations did not disappear during 2020 despite the ravages of the pandemic, but was reduced by 50%. This reduction also shows a very important effect to take into consideration. During the year 2020 organizations had to work much harder to be in the spotlight even though the economic coverage of the analysed media did not completely disappear because of the pandemic.

Film distribution by video streaming platforms across Southeast Asia during COVID-19

The pandemic of COVID-19, which forced cinema theaters to close and left exhibitors without revenue over a long period, may have dramatically changed the film business and its future. This paper seeks to examine the changing dynamic of film distribution through video streaming in the Southeast Asia region as a result of the impact of the pandemic. Some films may be chosen for video streaming media platforms as their alternative option for release into theatrical distribution. This pandemic also has changed film-viewing habits and behaviors among audiences. Several news reports have substantiated that Southeast Asian viewers are streaming more online video content due to COVID-19. As a result of the pandemic it appears that there is an accelerated shift to streaming media platforms across Southeast Asia countries. Local streaming platforms feed users their unique and culturally distinctive locally produced content which could be distinguished from that offered by global players. In 2020, some new streaming media platforms were launched for distributing film content to their targeted markets locally and internationally. Through the use of a review of trade and business press as well as interview, this paper attempts to identify and present areas of regional change and regional players which deserve systematic discussion and analysis.

Ownership and Governance

Shareholders have, in recent years, imposed considerable influence on firms and the managers that run them. Their role has become so prevalent that hedge funds, activist investors, and short sellers dominate the headlines of the popular business press. Academics are desperately trying to keep up with the furious pace of change and incorporate emerging phenomena into theories of corporate governance. To facilitate this process, this chapter reviews the key forms of corporate ownership and describes ways in which they affect firm-level outcomes. The chapter identifies five issues about which ownership scholars disagree: the competitive influence of common shareholding, the costs and benefits of excess control, the consequences of share repurchases, the threat of short sellers, and the value-creating prospects of shareholder-nominated directors. The chapter describes the state of each debate with the hope that strategy scholars, in the years ahead, will add nuance to what we know about these pressing matters.

The main trends in the development of Ukrainian business journalism in the XXI century

The article considers the historical preconditions for the development of the business press, a theoretical analysis of the formation of Ukrainian business publications. In the process of searching for theoretical sources of the business press, the methodological basis was chosen the principle of historical determinism. The study showed that the emergence of business journalism was facilitated by international trade relations, which were actively developing in the early XVII century. The socio-communicative approach allowed to concentrate on the communication process of the participants of business interaction, which took place by means of the print media and to highlight its main features. As a result of the research the peculiarities of the target audience of the business press are determined, the main features of the content of business publications are indicated and the dependence of the business press on the state of economic development in the country is proved.

Getting Supporter Engagement in Sports

This chapter attempts to provide a better understanding of the impact that sport marketing is having on achieving customer engagement. To accomplish this goal, the case of the Real Madrid F.C., estimated at having over 200 million supporters worldwide, is analyzed. Moreover, the team is among the top three clubs of the world in terms of followers and engagement on social media. As regards brand value, the Real Madrid F.C. is worth more than any team in the world. The combination of the aforementioned factors made the Real Madrid F.C. the appropriate brand to choose for this study, representing a leading organization in sports, business, and marketing. A number of methods were used to collect data for this study; specifically, information about the team was gathered by repeatedly browsing its website, Facebook, Twitter, Instagram accounts, and apps. Data from interviews published in business press and posts were also compiled. Additionally, a focus group was conducted to discuss the customer engagement of Real Madrid's fans.

Born Global Market Dominators and Implications for the Blockchain Avantgarde

Issues of dominance in the market place, “standards wars,” and “battles for dominance” between large companies are frequently addressed by researchers and the business press alike. The existence of companies that could establish internationally dominant solutions to customers' problems within a few years after their founding is quite unknown and the reasons for their success are hardly investigated so far. Therefore, they are not covered by traditional stage models for the establishment of dominant solutions. Presenting 22 cases and a new success factors model, this chapter shows how young companies can successfully establish their technologies as dominant solutions in the global market. Based on the studies' result, the authors then have a look at the groundbreaking IT invention of blockchain that is expected to disrupt many industries. The most prevalent success factors of the study are discussed along with the current blockchain innovation system. Their degree of significance for the success of international blockchain innovators is hypothesised for further empirical analyses.