scholarly journals Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable

2021 ◽  
pp. 1421-1428 ◽  
Author(s):  
Muhartini Salim ◽  
Fachri Eka Saputra ◽  
Rina Suthia Hayu ◽  
Muhammad Rahman Febliansa
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Theoretical Development ◽  
Marketing Performance ◽  
Small And Medium Business

Small and Medium Business (UKM) of bread and cake can develop and encounter business competition if they are concerned greatly with their marketing performance. The purpose of this study was to determine: 1. The effect of market orientation and product innovation on marketing performance of Bread and Cake UKMs. 2.The moderating effect of competitive ad-vantage, strengthens or weakens, of market orientation and product innovation on the marketing performance of Bread and Cake UKMs partially. Data were obtained through offline questionnaire distribution to 80 respondents. The respondents were the business owners and employees of Bread and Cake UKMs in Bengkulu, Indonesia. The data analysis used in this research was Structural Equation Model (SEM) which was operated through the Partial Least Square (PLS) program, SmartPLS 3.2.9. The result indicated that market orientation and product innovation partially influenced marketing performance. Competitive advantage partially moderated (strengthens) the effect of market orientation and product innovation on marketing performance. This research contributes to the theoretical development of competitive advantage which moderates the effect of market orientation and product innovation partially on marketing performance. The study also helps to find the strategy to increase the marketing performance of Bread and Cake UKMs in Bengkulu, Indonesia.

scholarly journals The Role Of Relationship Learning As The Mediator Of The Market Orientation Impact Toward Competitive Advantage And Marketing Performance Of The Furniture Companies In Java Island

2013 ◽  
Vol 9 (1) ◽  
Author(s):  
Oscarius Y.A Wijaya
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation ◽  
Bilateral Trade ◽  
Dominant Role ◽  
Equation Model ◽  
Analysis Tool ◽  
Island Region ◽  
Reciprocal Effect ◽  
Marketing Performance

Relationship learnings is the main essential requirement to create company’s innovation power to enhance its competitive advantage. The relationship learning of furniture compa-nies in Indonesia has been considered in low level compared to China and other Asian countries. This also has a significant effect toward marketing performance in term of bilateral trade relationship between Indonesia and China. The link phenomenon of market orientation with the awareness about relationship behavior of furnitures companies in China has much more dominant role to win the competition. The connection or network (Guan Xi - 关系) has been used to maintain business relation amongst furniture companies in China for information sharing from academicians, suppliers and even competitors. Apparently, furnitures companies Indonesia haven’t got used to it. Companies here are less paying atten-tion on this remarkable source to generate a new innovation or design, even making market surveys to support innovation capability.  The purpose of this research is to analize the followings, (1). The effect of market orientation toward relationship learnings, (2). The effect of market orientation toward competitive advantage, (3). The effect of relationship learning toward competitive advantage, (4). The effect of market orientation toward marke-ting performance, (5). The effect of relationship learning toward marketing performance, (6). The effect of competitive advantage toward marketing performance of furnitures com-panies in Java island region.The research objects are all furniture companies in Java island region which consists of Surabaya, Semarang, Bandung and Jabodetabek with total number about 830 companies, with furniture company as analysis unit. 90 companies were being taken for the samples. This research has using SEM (Structural Equation Model) as the analysis tool to estimate the reciprocal effect by involving interverning variable. The analysis’ results showing that the market orientation has a possitive effect to marke-ting performance of furnitures companies in Java island region thru relationship learning.Keyword: market orientation, relationship learnings, competitive advantage, marketing performance

scholarly journals ANALISIS TERHADAP FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA UMKM FASHION DI JAKARTA, INDONESIA

2021 ◽  
Vol 18 (1) ◽  
Author(s):  
Hendri Haryanti
Keyword(s):  
Competitive Advantage ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Total Sample ◽  
Important Variable ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
And Performance ◽  
The Impact

Abstrak: Penelitian ini bertujuan untuk: menganalisis pengaruh digital capability terhadap kinerja dan keunggulan kompetitif; menganalisis pengaruh strategi inovasi terhadap keunggulan kompetitif dan kinerja; dan menganalisis pengaruh keunggulan kompetitif terhadap kinerja. Penelitian ini dilaksanakan di Jakarta dengan jumlah sampel sebanyak 245 pelaku UMKM Fashion yang memanfaatkan teknologi digital dalam kegiatan bisnis. Teknik analisis data menggunakan Structural Equation Model (SEM) with Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa digital capability berpengaruh terhadap keunggulan kompetitif dan keunggulan kompetitif berpengaruh terhadap kinerja. Digital capability tidak berpengaruh langsung terhadap kinerja, hal ini bermakna keunggulan kompetitif menjadi variabel penting untuk memediasi digital capability terhadap kinerja UMKM Fashion. Strategi inovasi berpengaruh terhadap keunggulan kompetitif maupun terhadap kinjer UMKM. Abstract: This study aims to: analyze the effect of digital capability on performance and competitive advantage, analyze the influence of innovation strategies on competitive advantage and performance, and analyze the impact of competitive advantage on performance. This research was conducted in Jakarta with a total sample of 245 fashion SMEs who utilize digital technology in business activities. The data analysis technique used the Structural Equation Model (SEM) with Partial Least Square (PLS). The results showed that digital capability affected competitive advantage and competitive advantage affected performance. Digital power does not directly affect performance; this means that competitive advantage is an important variable to mediate digital ability on the performance of MSME Fashion. The innovation strategy has an impact on the competitive advantage and the performance of the UMKM.

scholarly journals Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Mochammad Rifky Pamungkas ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Industry Center ◽  
Medium Enterprises

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.

The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era

2021 ◽  
Vol 20 (2) ◽  
pp. 110-124
Author(s):  
Fauziyah Rahmawati ◽  
Santi Novani
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Research Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Food And Beverage ◽  
Self Administered Questionnaire

This study aims to analyze product innovation and value co-creation on marketing performance in this pandemic covid-19. SMEs of food and beverage used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a self-administered questionnaire. This study uses 34 data from MSMEs in the food and beverage sector affected by COVID-19. Partial Least Square (PLS) on Structural Equation Modeling (SEM) was chosen as the research method in this study. The results show that value co-creation have a significant effect on marketing performance. Product innovation negatively and not significant effects on marketing performance, and value co-creation significantly affect product innovation. The novelty in this study is a phenomenon that occurs; that is when the Covid-19 pandemic spreads in Indonesia. This study's limitation is needed to add other variables beyond the variables already in the model. This study only focused on SMEs for the food and beverage sector

scholarly journals STRATEGIES FOR IMPROVING MARKETING PERFORMANCE WITH RED OCEAN THEORY

2018 ◽  
Author(s):  
Bun Norikun
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Competitive Market ◽  
Marketing Performance ◽  
Equation Modelling ◽  
Job Opportunities ◽  
Strategy Variables ◽  
Small And Medium Business

This research analyzes the work of marketing in Convection Business in Kudus Disctrict,particularly in the competitiveness of its Micro, Small and Medium business (UKM). UKM does serve animportant role in economy development, since it provides job opportunities, as well as opens new field ofjobs. It is particularly true in Convection Business UKM, because it has a very competitive market or redocean (already existed in the market). This research tries to analyze how various strategy variables,which are innovation abilities, market orientation, and entrepreneurship orientation through competitiveadvantage can significatly improve marketing performance in Convection Business in Kudus District. Theresearch collects the samples from 194 Convection business users in Kudus District. This research basesits analysis using Structural Equation Modelling (SEM). It gets a conclusion that innovation abilities,market orientation, entrepreneurship orientation and competitive advantage do give direct contributiontoward marketing performance, while innovation abilities, market orientation and entrepreneurshiporientation through competitive advantage do give indirect contribution toward marketing performance

scholarly journals STRATEGIES FOR IMPROVING MARKETING PERFORMANCE WITH RED OCEAN THEORY

2018 ◽  
Author(s):  
Bun Norikun
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Competitive Market ◽  
Marketing Performance ◽  
Equation Modelling ◽  
Job Opportunities ◽  
Strategy Variables ◽  
Small And Medium Business

This research analyzes the work of marketing in Convection Business in Kudus Disctrict,particularly in the competitiveness of its Micro, Small and Medium business (UKM). UKM does serve animportant role in economy development, since it provides job opportunities, as well as opens new field ofjobs. It is particularly true in Convection Business UKM, because it has a very competitive market or redocean (already existed in the market). This research tries to analyze how various strategy variables,which are innovation abilities, market orientation, and entrepreneurship orientation through competitiveadvantage can significatly improve marketing performance in Convection Business in Kudus District. Theresearch collects the samples from 194 Convection business users in Kudus District. This research basesits analysis using Structural Equation Modelling (SEM). It gets a conclusion that innovation abilities,market orientation, entrepreneurship orientation and competitive advantage do give direct contributiontoward marketing performance, while innovation abilities, market orientation and entrepreneurshiporientation through competitive advantage do give indirect contribution toward marketing performance

scholarly journals PENGARUH ENTREPRENEURIAL LEADERSHIP DAN INNOVATION CAPACITY TERHADAP COMPETITIVE ADVANTAGE PADA USAHA KECIL DAN MENENGAH (UKM) BINAAN DINAS PERDAGANGAN KOTA SURABAYA

2018 ◽  
Vol 21 (1) ◽  
pp. 30
Author(s):  
Arini Sulistyowati
Keyword(s):  
Competitive Advantage ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Entrepreneurial Leadership ◽  
Analysis Technique ◽  
Innovation Capacity ◽  
Medium Enterprises

The contribution of Small and Medium Enterprises (SMEs) to economic growth makes the performance of SMEs need to be improved, but in creating the optimal performance it needs a competitive advantage that must be owned by every SME. The competitive advantage can be influenced by several factors. This research was conducted with the aim to analyze the influence of entrepreneurial leadership and innovation capacity toward competitive advantage on SMEs of the Trade Service Department of Surabaya City. This study uses a quantitative approach. Data collection was done by distributing questionnaires. Data analysis technique used is analysis of The Structural Equation Model (SEM) with Partial Least Square (PLS) program. The results of this study found that entrepreneurial leadership and innovation capacity have a significant effect on competitive advantage on SMEs of the Department of Commerce Surabaya City. Keywords: Entrepreneurial Leadership, Innovation Capacity, Competitive Advantage

scholarly journals UPAYA MENINGKATKAN KINERJA PEMASARAN PADA UMK DURIAN JATUHAN DI DAERAH BANTEN

2019 ◽  
Vol 2 (2) ◽  
pp. 119-135
Author(s):  
Reni Febriani ◽  
Achmad Irfan Firdaus
Keyword(s):  
Market Orientation ◽  
Structural Equation Model ◽  
Product Innovation ◽  
Structural Equation ◽  
Equation Model ◽  
Research Data ◽  
Marketing Performance ◽  
Group Data ◽  
Environmental Adaptability ◽  
Positive Effect

This study aims to determine the effect of market orientation and environmental adaptability through product innovation on marketing performance. The samples studied were durian MSME actors (in the form of durian or durian processed) that were registered with the Banten Durian Entrepreneur Group (KPDB) with 70 businessmen in the Serang, Cilegon, Pandeglang and Lebak regions. Sources of research data are obtained from online questionnaires using google forms tools that are distributed via the whatsapp media group. Data processing uses the Structural Equation Model (SEM) approach with Smart PLS 3.0 Software. The results showed that market orientation and environmental adaptability didn’t have a positive effect on marketing performance, environmental adaptability didn’t have a positive effect on product innovation, market orientation have a positive effect on product innovation, and product innovation have a positive effect on marketing performance. From the results of this study indicate that MSEs have not been consistent in improving marketing performance, because durian is still classified as seasonal fruit and the price is high when it is out of season.

The Influence of Leadership Style, Work Environment on Job Satisfaction and Employee Performance at PT. Khrisna Multi Lintas Cemerlang

2018 ◽  
Vol 9 (03) ◽  
pp. 20544-20552
Author(s):  
Ni Putu Rista Kusumadewi ◽  
I Nengah Sudja ◽  
I Wayan Sujana
Keyword(s):  
Job Satisfaction ◽  
Work Environment ◽  
Leadership Style ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
High Knowledge ◽  
Research Population

This study aims to examine and analyze the relationship between leadership style, work environment, job satisfaction and employee performance. This research was conducted at PT. Khrisna Multi Lintas Cemerlang with the research population were all employees who work in the company. All data obtained from questionnaires were suitable for use, then were analyzed by using structural equation model based on variant analysis which is known as Partial Least Square (PLS). The result of this research shows that the leadership style has positive and significant effect on employee performance, the work environment has positive and significant effect on employee performance, the leadership style has positive and significant effect on job satisfaction, the work environment has positive and significant effect on job satisfaction and job satisfaction has positive and significant on employee performance. The implication of this research was that the leadership needs to give freedom to subordinate to express their opinions, the workplace air temperature was well regulated, the work that was charged according to the ability and expertise, always guided by the company standard in carrying out each task and the employee has high knowledge in solving problem

Effect of Motivation to Employee Performance which was Mediatied by Work Satisfaction in PT Smailing Tour Denpasar

2018 ◽  
Vol 9 (08) ◽  
pp. 20959-20973
Author(s):  
Benediktus Ignasius Tani Raka ◽  
Anik Yuesti ◽  
Nengah Landra
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Employee Performance ◽  
Work Satisfaction ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Pls Analysis ◽  
Permanent Employees

This study aims is to test and analyze the influence of motivation on employee performance mediated by job satisfaction. This research was conducted at PT Smailing Tour Denpasar with population and research sample of all permanent employees that is 90 people. All data obtained from the kuisoner distribution is feasible to be used, then analyzed using a variance based structural equation model known as Partial Least Square (PLS) analysis. The result of the research shows that (1) the motivation has positive and significant effect on the employee's performance, (2) the motivation has positive and significant effect on the job satisfaction, (3) the job satisfaction has positive and significant effect to the employee's performance; (4) the motivation has positive and significant effect on employee performance through job satisfaction. The implication of this research is that motivation can be improved by taking into account the need for workplace environment to improve employee performance, job satisfaction can be improved by paying attention to the work itself in order to increase employee performance. Employee performance can be improved by taking into account the effectiveness of employees.

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