AIDA ANALYSIS (ATTENTION, INTEREST, DESIRE, ACTION) TOWARD ADVERTISING EFFECTIVENESS AS A BASIC ONLINE SHOP MARKETING STRATEGY IN SUKABUMI CITY

2020 ◽  
Author(s):  
endang naryono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Online Advertising ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Advertising Effectiveness ◽  
Dominant Factor ◽  
Relationship Of ◽  
The Relationship

This research is associative descriptive with the aim of this research is to explain the influence of factors from the concept of AIDA (attention, interest, desire, action), to determine the effect of AIDA on the effectiveness of online shop ads, and to explain the relationship of AIDA factors (Attention, Interest , Desire, Action) is the most dominant on the effectiveness of online shop advertising. The results of a study of 175 shoppers at online shop stores (Bukalapak, Lazada, Shop, Tokopedia, F-Thing, Purchasing) using factor analysis and multiple linear regression, the results obtained are four factors called interest, desire, action, attention . Based on the results of multiple linear regression analysis, partially the three factors of interest, desire, action have a significant effect or have a strong effect on the effectiveness of online shop advertising, while the attention factor does not have a strong or significant effect on the effectiveness of online shop advertising, and attention, interest, desire, action have an effect significantly based on joint testing. Interest is the dominant factor influencing online advertising.

scholarly journals INTERAKSI KINERJA KEUANGAN PERBANKAN DAN TATA KELOLA DALAM MENINGKATKAN RETURN SAHAM

SIMAK ◽  
2021 ◽  
Vol 19 (01) ◽  
pp. 69-100
Author(s):  
Ina Marice ◽  
Fransiskus E. Daromes ◽  
Suwandi Ng
Keyword(s):  
Corporate Governance ◽  
Regression Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Stock Returns ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
The Relationship

This research was conducted to investigate the effect of banking performance on stock returns as moderated by corporate governance. The population used in the study were all banks listed on the IDX for the period 2015-2019. The sample in this study were 30 banks selected using purposive sampling method. The analysis was carried out with the help of SPSS 25 and hypothesis testing using multiple linear regression analysis and moderating regression analysis (MRA). The results of this study indicate that banking performance in the form of LDR, CAR, and ROA partially and simultaneously affects stock returns, NPL partially and simultaneously has no effect on stock returns, governance is able to moderate the relationship between LDR, CAR, and ROA on stock returns, but unable to moderate the relationship between NPL and stock returns.

The Determinant Factors of Foreign Tourists’ Visit to Tourism Destination in North Sumatra

2019 ◽  
Vol 10 (1) ◽  
pp. 266
Author(s):  
Maria Magdalena BATE’E ◽  
Syah Abadi MENDROFA ◽  
Yamolala ZEGA ◽  
Syukur Kasieli HULU ◽  
LELYSO LELYSO ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Negative Influence ◽  
Dominant Factor ◽  
Tourism Destination ◽  
Factors Influencing ◽  
North Sumatra

This research aims to investigate the factors influencing the rate of foreign tourists’ visit to tourism destination in North Sumatra, Indonesia. The data were collected using observation, interview, documentation study and questionnaires. The data were analysed using multiple linear regression analysis. The findings of the study indicated that the ancillary facilities are the dominant factor influencing tourists’ visit to tourism destination in North Sumatera. The factors of service quality and facilities and infrastructures provide negative influence on tourists’ visit to tourism destination.

Correlation of eccentric strength of the knee extensors and knee proprioception with dynamic postural control

2021 ◽  
pp. 1-8
Author(s):  
Jeongwoo Jeon ◽  
Jiyeon Lee ◽  
Jiheon Hong ◽  
Jaeho Yu ◽  
Jinseop Kim ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Postural Control ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Joint Position Sense ◽  
Knee Extensors ◽  
Balance Test ◽  
The Relationship

BACKGROUND: It is important for clinicians and researchers to perform dynamic postural control evaluation for predicting musculoskeletal conditions, injury prevention, and rehabilitation. OBJECTIVE: The purpose of this study was to investigate the relationship (1) between the eccentric strength of the knee extensors and star excursion balance test (SEBT), and (2) between the knee proprioception and SEBT. METHODS: Forty healthy young adults participated in this study. The eccentric peak torque (EPT) of the knee extensors, joint position sense, and force sense were measured. The participants also performed SEBT. Pearson’s product-moment correlation and multiple linear regression analysis were used to determine the relationship between the variables and SEBT. RESULTS: The posteromedial direction of the SEBT was positively and strongly correlated with EPT (r= 0.74, P< 0.01). The anterior and posterolateral directions were positively and moderately correlated with EPT (r= 0.46, P< 0.01, and r= 0.69, P< 0.01, respectively.). However, knee proprioception was not correlated with all the directions of SEBT (P> 0.05). According to the results of multiple linear regression analysis, EPT of the knee extensors significantly predicted SEBT reach distances. CONCLUSION: The eccentric strength of the knee extensors seems to be an essential factor in dynamic postural control. However, the knee proprioception did not show a significant correlation with SEBT.

scholarly journals The Association Between the Severity of the Mandibular Inferior Cortex Porosity and the Number of Remaining Teeth in Elderly Indonesian People

2019 ◽  
Author(s):  
Bramma Kiswanjaya ◽  
Hanna H Bachtiar-Iskandar
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Nonparametric Tests ◽  
Cross Sectional ◽  
Panoramic Radiographs ◽  
The Relationship

Abstract Background The purpose of this study was to investigate the association between the severity of the mandibular inferior cortex (MIC) porosity and the number of remaining teeth in elderly Indonesian people.Materials and methods This cross-sectional study was conducted by measuring secondary data on panoramic digital examinations of patients aged 50 years and older. A total of 428 panoramic radiographs were measured from January 2017 to December 2018. The number of remaining teeth (including the third molars) was evaluated. Mandibular porosity was measured by using panoramic radiographs, according to the MIC classification: normal; mildly to moderately eroded; and severely eroded cortex.Statistical analysis used Data analysis was done using Mann-Whitney nonparametric tests to verify the relationship between the MIC classification and the number of remaining teeth. Multiple linear regression analysis was performed to investigate the relationship between confounding variables.Results A significant correlation was found between MIC classification and the number of remaining teeth on the Mann-Whitney test (P < 0.001). Multiple linear regression analysis showed that MIC classification was significantly associated with the value of the number of remaining teeth after controlling for gender and age (β = -0.37, R2 = 0.22, P < 0.001). Subjects with MIC class 3 were 7.14 times more likely to lose their teeth than subjects with MIC class 1 or class 2.Conclusions Our study demonstrated that there was an association between the severity of mandibular inferior cortex porosity and the number of remaining teeth in elderly Indonesian people.

RELEVANSI SIKAP BERAKUNTANSI PELAKU UMKM MUDA DAN PENGGUNAAN INFORMASI AKUNTANSI TERHADAP KEBERHASILAN USAHA

2016 ◽  
Vol 12 (2) ◽  
pp. 85
Author(s):  
Ayu Dwidyah Rini ◽  
Kazia Laturette
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Accounting Information ◽  
Multiple Linear Regression Analysis ◽  
Business Success ◽  
Snowball Sampling ◽  
The Relationship ◽  
Dominant Influence

The effect of accounting attitude young SMEs and the use of accounting information to businesssuccess. This study aims to determine the relationship accounting attitude and use of accountinginformation businesses small and medium micro young to business success . Data was collectedthrough questionnaires with 100 young SMEs in Surabaya . The study uses a quantitative approachwith multiple linear regression analysis and snowball sampling to sampling . The results of the studyexplained that the accounting attitude young SMEs , accounting information has a significantrelationship in partial to business success. The results also explain that the accounting informationhas a dominant influence on the success of young SME business in Surabaya .Keywords: Accounting Information , Attitude, Business Success

scholarly journals PENGARUH KOMPOSISI PEMBIAYAAN NON BAGI HASIL DAN FINANCING TO DEPOSIT RATIO (FDR)TERHADAP PROFITABILITAS PADA PT BANK MUAMALAT INDONESIA TAHUN 2012-2016

2020 ◽  
Vol 6 (3) ◽  
pp. 477
Author(s):  
Renanda Rosita Wibowo ◽  
Dian Filianti
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Profit Sharing ◽  
Return On Assets ◽  
Non Profit ◽  
Negative Effect ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to analyze the relationship of non profit sharing and FDR to profitability in PT Bank Muamalat Indonesia. The approach used is a quantitative using multiple linear regression analysis techniques. The results of this study indicate that partially non-profit sharing is not significant to ROA, partially FDR has a significant negative effect to ROA, non profit sharing and FDR simultaneously significant effect to ROA at PT Bank Muamalat Indonesia.Keywords: Non profit sharing, Financing to Deposit Ratio, Return On Assets, multiple linear regression

ANALISIS PENGARUH INFLASI, KURS DAN IHSG TERHADAP RETURN REKSA DANA SAHAM PT NIKKO SECURITIES INDONESIA PERIODE 2014-2017

2019 ◽  
Vol 2 (2) ◽  
pp. 103
Author(s):  
Muhammad Rois Rois ◽  
Manarotul Fatati Fatati ◽  
Winda Ihda Magfiroh
Keyword(s):  
Regression Analysis ◽  
Exchange Rate ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Stock Price ◽  
Price Index ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Equity Fund ◽  
Stock Price Index

This study aims to determine the effect of Inflation, Exchange Rate and Composite Stock Price Index (IHSG) to Return of PT Nikko Securities Indonesia Stock Fund period 2014-2017. The study used secondary data obtained through documentation in the form of PT Nikko Securities Indonesia Monthly Net Asset (NAB) report. Data analysis is used with quantitative analysis, multiple linear regression analysis using eviews 9. Population and sample in this research are PT Nikko Securities Indonesia. The result of multiple linear regression analysis was the coefficient of determination (R2) showed the result of 0.123819 or 12%. This means that the Inflation, Exchange Rate and Composite Stock Price Index (IHSG) variables can influence the return of PT Nikko Securities Indonesia's equity fund of 12% and 88% is influenced by other variables. Based on the result of the research, the variables of inflation and exchange rate have a negative and significant effect toward the return of PT Nikko Securities Indonesia's equity fund. While the variable of Composite Stock Price Index (IHSG) has a negative but not significant effect toward Return of Equity Fund of PT Nikko Securities Indonesia

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