Through the Eyes of Other - Social Opinion Monitoring in a televised debate
More and more people engage in social media platforms while watching televised debates during election campaigns. This study explores the potential of biases in social media users’ comments in influencing the debate viewing experience. We argue people do rely on biases in these additional information environments, in order to make sense out of a televised debate. To empirically asses these effects, the paper builds on data from a survey experiment on a German televised debate. While evidence for effects on the perceived debate performance of the candidates are rather scarce, we find consistent evidence for people drawing on a bias as anindicator for general public’s evaluation of the candidates’ debate performance. Furthermore, the paper highlights the differential roles positive and negative biases play for the abovementioned effects.